the KAfé câu chuyện khởi nghiệp không chỉ có hoa hồng (bản Eng)
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Entrepreneurship,
no path strewn with roses
FOUNDER
FOUNDER
FOUNDER
FOUNDER
12/2013
•
The KAfé was founded
8/2014
•
The KAfé village was established
4/2015
•
The KAfé box
10/2015
•
The Burger box
10/2015
•
•
Receiving an investment with 5.5 million dollars
10/2016
DCA left the KAfé group, the company became 100% foreign invested along with the increasing of charter capital from 16 billion to 244.8 billion
VND
PLAN
Core value: The menu
•
•
FRESH, CLEAN & GOOD
COMBINING between Western and Eastern
cusine
Luxurious, spectacular and attractive
decoration
PLAN
Changing menu twice a year to suit the seasons
PLAN
•
•
•
Purchased several farms
Building an eco-friendly system, a stable supply chain
Maintain quality and applying from farm to fork model
PLAN
Beginning
•
Received help from her
Background check
friend.
•
•
•
Expense amount was
around 200 million VND
•
Her family
Her social
security
10 funds agreed to keep
contact and some of
those refused
Cassia Investments
•
•
Impressed them by
Receiving an investment
•
Cassia contributed 5
her menu.
million and half a million
Check on employees
from others.
and quality of food
Start
Finish
raising venture capital process
Deploying a content marketing strategy which focus on the CEO
and also co-founder Ms Dao Chi Anh
marketing strategy
Revenue
This unique style of coffee has been
a successful first-step after one
month of operation, the store has
earned enough to pay for its staff
and maintain its operating costs. But
things are not going smoothly when
consumers started to turn their
backs because the menu is not so
featured while many other options
have appeared on the market.
Feedback
difficulties
Not establishing a standard of an
☺
administrative mechanism code
Building a company brand associated with a specific
☺
person is a “ double-edged sword”
☺
Getting investment money also means
it would be accompanied by a lot of
requirements to meet from the
☺
investors
Choosing the wrong competitive
advantage from the beginning
failure and lesson
THANK YOU
