An Introduction to Business and Business Planning
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AnIntroductiontoBusinessand
BusinessPlanning
Dr.JayA.Dewhurst
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Dr. Jay A. Dewhurst
An Introduction to Business and
Business Planning
Introducing Business through the Development of a
Business Plan
2
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An Introduction to Business and Business Planning
1st edition
© 2014 Dr. Jay A. Dewhurst & bookboon.com
ISBN 978-87-403-0758-0
3
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An Introduction to Business
and Business Planning
Contents
Contents
Note to Instructors
10
Foreword
11
Acknowledgments
12
Introduction
13
1
An Introduction to Business
14
1.1
Introductory Concepts in Business
14
1.2
What is a business?
15
1.3
Entrepreneurship
17
1.4
Macro and Micro Economics
17
1.5
Accounting and Financial Management
18
1.6
Marketing
19
1.7
Human Resource Management
19
1.8
he Legal Environment in Business
19
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An Introduction to Business
and Business Planning
Contents
1.9
Banking and Securities
23
1.10
Business Information Systems
23
1.11
Global Business Environment
24
2
he Business Plan
28
2.1
Determine the Potential for Proits
28
2.2
Determine Market Viability
29
2.3
Getting Financing
32
3
he Concept
37
3.1
Knowledge to Action
40
3.2
Building Leadership Skills
43
4
Marketing
44
4.1
Product
45
4.2
Price
46
4.3
Place
46
4.4
Promotion
48
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© Deloitte & Touche LLP and affiliated entities.
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