DSpace at VNU: Buiding competitive strategy in the rice farming industry the case of An Dinh company
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Buiding competitive strategy in the rice farming
industry the case of An Dinh company
Nguyễn Khắc Trung
Khoa Quản trị Kinh doanh
Luận văn Thạc sĩ ngành: Kinh doanh và quản lý; Mã số: 60 34 05
Người hướng dẫn: TS. Tạ Ngọc Cầu
Năm bảo vệ: 2010
Keywords: Chiến lược kinh doanh; Cạnh tranh; Sản xuất; Lúa gạo
Content
TABLE OF CONTENTS
ACKNOWLEDGEMENT .................................................................................. i
ABSTRACT ....................................................................................................... ii
TOM TAT .......................................................................................................... iv
TABLE OF CONTENTS .................................................................................... vi
LIST OF TABLES AND FIGURES ................................................................... ix
LIST OF ABRREVEATIONS ............................................................................ xi
INTRODUCTION ..............................................................................................
1
1. The thesis title ...............................................................................................
1
2. The thesis necessity.......................................................................................
1
3. Objectives .....................................................................................................
1
4. Method .........................................................................................................
2
5. Data sources..................................................................................................
2
6. Significance ..................................................................................................
2
7. Limitations....................................................................................................
3
8. Expected results ............................................................................................
3
9. The thesis structure .......................................................................................
3
10. Suggestion for future research .......................................................................
3
CHAPTER 1: LITERATURE REVIEW ............................................................
4
1. 1 Competitive strategy ....................................................................................
4
1.1.1 Strategy and business strategy ....................................................................
4
1.1.2 Competitive strategy ..................................................................................
5
1.2
Strategic management ................................................................................ 10
1.2.1 Vision and mission ..................................................................................... 11
1.2.2 Strategy formulation and selection ................................................................
12
1.2.3 Strategy implementation ...............................................................................
27
1.2.4 Strategy evaluation ........................................................................................
28
CHAPTER 2 : RICE FARMING INDUSTRYIN VIET NAM ..............................
30
2.1 An overview of rice farming .........................................................................
30
2.2 The developing of rice farming industry in VietNam ....................................
32
2.3 Factors effecting rice farming ........................................................................
35
CHAPTER 3 : BUILDING COMPETITIVE STRATEGY....................................
39
3.1 Company profile ...........................................................................................
39
3.2 Strategy formulation .....................................................................................
41
3.2.1 External environment analysis ....................................................................... 41
3.2.2 Industry environment analysis .......................................................................
51
3.2.3 Internal environment analysis ........................................................................ 56
3.2.4 SWOT analysis ............................................................................................. 63
3.2.5 Strategy formulation and selection ............................................................... 64
3.2.5.1 Production expanding ................................................................................
65
3.2.5.2 Japanese rice farming and Vietnamese
65
highquality rice processing ........
3.2.5.3 Rice seed producing .................................................................................. 65
3.2.5.4 Marketing enhancing ................................................................................. 65
3.3 Implementing the competitive strategy .......................................................... 66
3.3.1 Objectives .....................................................................................................
66
3.3.2 Solutions .......................................................................................................
67
3.3.3 Action plan ...................................................................................................
68
3.3.4 Recommendations to AnDinh Company ....................................................
70
3.3.5 Recommendation to the government..........................................................
71
CONCLUSION ..................................................................................................
72
REFERENCES .................................................................................................
73
APENDDICES...................................................................................................
75
References:
Vietnamese
1.
AD Company (2009), Annual report.
2.
AD Company (2007, 2008, 2009), Financial statements.
3.
Ministry of agriculture and rural development (2009), Annual report.
4.
Ministry of agriculture and rural development (2008), Climate change impacts on
agriculture.
5.
Vietnam General Statistics Office (1990 - 2009), “Annual socio-economic statistical
data”.
6.
Viet Nam economy development update report (2009, 2010), World Bank 2010.
7.
Viet Nam State bank report (2007 - 2010), “The USD/ VND exchange rate”.
8.
“GDP Viet Nam in quarterly 2008, 2009, 2010”, VCCI report 2010.
English
1.
Asia-Pacific Economic Cooperation (APEC, 2007), “Viet Nam Economy Report”.
2.
Lloyd L. Byars, Leslie W. Rue, Shaker A. Zahra (1996), “Strategic management”, Irwin,
Chicago.
3.
Henry Mintzberg (1994), “The Rise and Fall of Strategic Planning”
4.
Jiri Dusik, Jian Xie (2009), “East and Southeast Asia - A Progress Review and
Comparison of Country Systems and Cases”, World Bank.
5.
FAO (2009), “World agriculture production”.
6.
wiki/ Strategy.
7.
Alex Miller, Gregory G. Dess (1996), “Strategic management”, McGraw- Hill, New York.
8.
Fred Nickols (2000), “Strategy:
www.nickols.us.
9.
Fred Nickols (2000), “Strategy is Execution”, www.nickols.us.
Definitions and Meaning”,
10. Oxford English Dictionary (2009).
11. Michael Porter (1998), “Competitive strategy”, Free Press, New York.
12. Michael Porter (1996), “What Is Strategy?”, Harvard Business Review, NovemberDecember 1999, Harvard university, Massachusetts.
13. R. Charan, G. Colvin (1999), “Why CEOs Fail”, Fortune Magazine, 21 Jun 1999
14. I. Cobbold & G. Lawrie (2001), “Why do only one third of UK companies achieve
strategic success?”, 2GC Ltd., May 2001
15. Kai Riemer (2002), “Teaching note on strategy”, European socio-economic IST research
project.
16. Vietnam: 2010 Article IV Consultation—Staff Report and Public Information Notice, IMF
2010
17. “Principles and practices of rice production”, Surajit K. De Datta 1981
18. United States Department of Agriculture (2010), “Rice year book table”.
19. “Sustainability of rice in global food system’”, N.G.Downing, S.M Greenfield and K.S
Fischer 1997.
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