DSpace at VNU: Culture comparison and culture change-case study of ABB VietNam and ABB Singapore

Culture comparison and culture change-case
study of ABB VietNam and ABB Singapore
Nguyễn Thị Hồng Liên

Khoa Quản trị Kinh doanh
Luận văn Thạc sĩ ngành: Quản trị Kinh doanh; Mã số: 60 34 05
Người hướng dẫn: TS. Đào Thị Thanh Lam, ThS. Hà Nguyên
Năm bảo vệ: 2012

Keywords. Quản trị kinh doanh; Văn hóa doanh nghiệp
Content
TABLE OF CONTENT

ACKNOWLEDEMENTS ....................................................................................................... i
ABSTRACT ........................................................................................................................... ii
TÓM TẮT............................................................................................................................. iv
TABLE OF CONTENT........................................................................................................ vi
LIST OF TABLES................................................................................................................ ix
LIST OF FIGURES ............................................................................................................... x
INTRODUCTION ................................................................................................................. 1
CHAPTER 1: LITERATURE REVIEW ............................................................................... 3
1.1.

Definitions................................................................................................................ 3

1.1.1.

Culture............................................................................................................... 3

1.1.2.

Organizational Culture ...................................................................................... 5

1.2.

Cultural layers &

1.2.1.

cultural diversity....................................................................... 6

The out layer (Explicit Products/Artifacts) ....................................................... 8


1.2.2.

The middle layer (Norms and Beliefs/Espoused Beliefs and Values) ............ 10

1.2.3.

The core (Basic Assumptions/Underlying Assumptions) ............................... 11

1.3.

Sub-culture ............................................................................................................. 15

1.4.

The importance of organizational culture .............................................................. 15

1.4.1.

Coordination ................................................................................................... 16

1.4.2.

Integration ....................................................................................................... 17

1.4.3.

Motivation ....................................................................................................... 18

1.4.4.

How well can organizational culture do its functions? ................................... 18

1.5.

Culture analysis -OCAI method............................................................................. 19

1.5.1.

General about culture analysis methods ......................................................... 19

1.5.2.

Advantages of OCAI method .......................................................................... 24

1.5.3.

Dimensions in OCAI ....................................................................................... 25

1.5.4.

Questionnaire applied in OCAI....................................................................... 27

1.5.5.

Scoring the OCAI............................................................................................ 28

1.5.6.

What can be found from OCAI result ............................................................. 28

1.6. Methodology applied in the thesis ............................................................................ 37
1.6.1.

OCAI method .................................................................................................. 37

1.6.2.

Interview method ............................................................................................ 37

1.6.3.

Other analysis methods ................................................................................... 38

1.6.4.

Focused points................................................................................................. 38

CHAPTER 2: CULTURE ANALYSIS IN ABBPP DIVISIONS ...................................... 39
2.1.

Introduction about ABB Singapore and ABB Vietnam ...................................... 39

2.1.1.

Introduction about ABB Group....................................................................... 39

2.1.2.

Introduction about ABB Vietnam (VNABB) and ABB Singapore (SGABB) .. 42

2.2.

Organizational culture comparison between SGABB’s and VNABB’s PP

Division ............................................................................................................................ 45


2.2.1.

Different dominant cultures but same major culture types ............................. 45

2.2.2.

The current dominant culture gains cultural congruencein both countries... 48

2.2.3.

Differences in expected dominant culture types ............................................. 53

2.2.4.

Less cultural congruence for the expected dominant cultures & the inevitable

emergence of Clan and Adhocracy .............................................................................. 54
2.2.5.

Diversity in expectation of employee groups ................................................. 58

2.3.

Factors influencing organizational cultures

2.3.1.

The vital role of standardization in ABB’s operation ..................................... 60

2.3.2.

Market situation and market orientation in ABB Group................................. 62

2.3.3.

Asian culture - a strong factor supporting for Clan Culture............................. 66

2.3.4.

Adhocracy Culture - an answer to the dilemmas ............................................. 66

2.3.5.

Business nature & the major sub-groups ......................................................... 66

in the twoDivisions ..................... 60

CHAPTER 3: RECOMMENDATIONS ............................................................................. 68
3.1.

The importance of defining culture profile .......................................................... 68

3.2.

Culture incongruence requires leadership involvement....................................... 68

3.2.1.

Leaders are to listen and respect the needs ofemployees ................................. 69

3.2.2.

Vision the future culture to pursuit .................................................................. 69

3.2.3.

Define the culture transformation process ....................................................... 70

3.3.

Visioning the transformation ............................................................................... 70

3.3.1.

ABB Vietnam - PP Division ............................................................................ 71

3.3.2.

ABB Singapore - PP Division .......................................................................... 75

3.4.

Operational change for the cultural change ......................................................... 79

3.4.1.

In ABB Vietnam - PP Division ........................................................................ 79

3.4.2.

In ABB Singapore - PP Division ..................................................................... 83

3.5.

International cooperation and global resource utilization.................................... 88

CONCLUSION .................................................................................................................... 91


REFERENCE ....................................................................................................................... 93

APPENDIX 1: VARIOUS CATEGORIES USED TO DESCRIBE CULTURE ............... 97
APPENDIX 2: ENVIRONMENTAL VARIABLES AFFECTING MANAGEMENT
FUCTIONS .......................................................................................................................... 99
APPENDIX 3: DENISON ORGANIZATIONAL CULTURE SURVEY........................ 100
APPENDIX 4: QUESTIONAIRE SAMPLE .................................................................... 101
APPENDIX 5: CULTURE PROFILE COMPARISION VIETNAM VS. SINGAPORE 105

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