In business, there are three following strategies

In business, there are three following strategies:
1. Strategy is a process of logic: From Cognitive / thinking / ideas strategy to strategic
planning and implementation of strategic management
2. Strategy is a roadmap with three important questions: (1) Where we have to go; (2)
Where are we going; (3) How can we get there?
3. Adaptation Strategy is Strategy is planned, emerging strategies needed in
implementation and planned strategy which is not appropriate and need to be removed.
You can choose one of the three approaches and explain the meaning of each approach,
give examples and illustration to clarify your explanation.

ANSWER :
In this essay, I will explain by choosing Strategy is a roadmap with three important
questions: (1) Where do we intend to go ? (2) Where are we ? (3) How can we get
there ?
As we can say, knowing how to approach and establish a good strategy has
become a basic requirement; it is an effective tool to step to the success of every
corporation. So what is the strategy? There are hundreds of interpretations, explanations
for this definition but the simplest that we could understand are: Strategy is a rosary, a
series of activities designed to create a long-term competitive advantages compared with
rivals. In an operating environment of a company, including market and competitors,
strategies outlined for the company a consistent behavior. Strategy show a selection, a
judgment against the company that professionals often called strategic positioning.


The company operates without a strategy is like a person walking down the street
without a specific goal of going, where to go, despite every crowd (market and
competitors) does push towards moving towards it. If you go on like that forever, you
will be just an ordinary person in the crowd and himself.
A bravery leader doesn’t want to entrust their future of the business toward the
lead of the market competitors. However, To prevent that he must actively devise a path
and try to influence to lead the market in his direction, a direction that his company was

prepared by orientation at the outset that his business : to go anywhere; where are you;
and how to get there? Because given the clear business strategy that the company will
have more chances to win more.
Strategy is an essential task for the survival and growth of any business, because
in order to survive and grow in the market economy, the environment needs to know the
existence of the business. The strategy is understood as a comprehensive general plan of
enterprise unified. It lays out the growing trend in the long run, confirming key objectives
of the business, outlined the basic resources of the enterprise, it suggests ways to deal
with the changes of uncertainty likely the most common of the business in a competitive
environment. So Strategy is a basic plan, a foundation, and it has the task of determining
(navigation) of resources, creating unity of resources focused on the target, using the
power of the company to implement these objectives. Competitive strategy helps
businesses trade to capture market opportunities and create competitive advantage in the
market by applying the limited resources of enterprises with superior results to achieve
goals out, allowing enterprises to consider and determine what direction we should
follow? The business environment is always volatile, creating opportunities and risks in
the future (business strategy will help companies capitalize on the opportunities and
reduce the risks related to the business environment). Business strategy to help
enterprises better prepared to cope with and master the movements of the market.
Business strategies also reduce the risk and enhance the ability of the enterprise to take
advantage of business opportunities as they arise.


Business strategy plays an important role for the survival and development of each
enterprise. A good and well- oriented business strategy will produce a good direction for
enterprises, business strategy can be considered as a guideline for business guided in the
right direction.
In fact, there are many home business thanks to sound business strategies that
achieve more success, surpassing competitors and create a position for themselves in the
marketplace.

Strategy is a roadmap but to understand that route that we need to understand and
answer three basic questions but extremely important are: (1) Where we have to go; (2)
Where are we; (3) How we can get there.
• Where do we intend to go ?
Firstly, to map out the business strategy for enterprise businesses, they need to
determine which goals they should aim. The objective is the future state that companies
try to implement or the final results of the planned action. To have a significant goal, it
must:
- Exact, measurable, so the administrators have the criteria to evaluate the Enforcement.
- Must aim towards important issues to maintain concentration.
- Must be challenging but can be done.
- Should be determined with an interval can be achieved, sometimes accurate
• Where are we ?
To prepare for an effective strategy, enterprises need to determine their current
position. The ancients had said "we know who we are, hundred battles hundred wins" and
it is not wrong at all. Only if they understanding who they are, businesses can realize
what things should be developed and what are the things that need to be tackled. A


business establishment in operation with a power cannot be perfect. Any business that
also has its strengths, and its weaknesses.
Some of the strengths that will help businesses improve their competitiveness, it
has a positive impact on the business as managing staff, skilled workers, Substantial
financial resources, product differentiation, and brand reputation ... Some points that
businesses are lacking, weak or a condition placing it on disadvantage experienced as
lack of skills competition, some resources are limited and obsolete products and
services...
The internal analysis will help businesses to identify and assemble its advantages,
analyze and compare with competitors. Since then, trying to use the most advantage of
the business to take advantage of opportunities and what factors should use next. On the

other hand, businesses also recognize their weaknesses, which will evaluate each adverse
impacts may affect the business industry. Then, businesses can have some resolutions to
avoid or mitigate the impacts of the worst effects of this and other factors which must be
addressed next.
The basic elements of the internal environment are:
- Human resources: quality human resources, policies to develop this human resources.
- All the financial resources: energy, financial management capabilities, dispositions
towards the net profit, earnings on investment, economic value added than competitors.
- Underlays Organizations: formal reporting structure, planning system, test, monitoring
...
- Underlays facilities.
- Management potential: business production management, quality management,
management raw materials.
- Production capacity: size, quality, product price ...
- Marketing and sales: market research and development, policy Conditions sales,
distribution system ...
- Invisible forces: ideas, innovation capability, brand, product brand, reputation with
customers


Knowing where we are is going to help businesses to understand and take
advantage of business opportunities, and proactively get through the risks and threats on
the market competition. And help businesses to realize their main purpose, and the
guideline for all business and production activities of the enterprise in the future
• How can we get there ?
After having understood the current situation in business as well as the
development direction for the future, then businesses need to have the skills to be able to
go to the destination.
Based on the objectives of the enterprise, based on the analysis of environment
external, internal business, the business will build the strategy of choice for their

business. Strategies often include:
- Identify and choose the best opportunities to achieve economic enterprises’ set goal
- Selecting its target market. It is the market that helps businesses take advantage of the
best.
- Selected products and services provided for this target market.
- Building a mixed marketing strategy and supporting strategies.
In a company, strategic management can proceed in essentially all three levels
corporate level, business unit level and unit-level functions. On the form, strategic
management processes are the same at all levels, including adequate means a regulations
strategic management process. But content strategy in each stage of each level is
different.
Here I would take a specific example of a Business Corporation Training Research and application of information technology CADASA formerly Education
Computing Center CADASA born in 1988 with the goal of study research and
development, application of ICT in education (CAI), specialized teaching software,
organizing educational activities and computer training, theory and applications,
publishes textbooks and information books school. CADASA known as the first unit in


the country in educational informatics and famous since late 80s in 1990, the country
changed to the market economy, information technology become a of the important
factors to accelerate the pace of development, the demand for foreign language
information rapidly, in 1995 renamed Central Computing and Foreign Languages School
and parallel CADASA Company Limited CADASA and Informatics 2003 was raised to
JSC Training - Research and Technology Application CADASA with a charter capital of
100 billion VND. Company headquarters is located in Binh Thanh - Ho Chi Minh City.
The company has three affiliates in the city of Da Lat, Quang Ngai, and Da Nang. The
company also has a system of joint-stock company member at Ho Chi Minh City are:
JSC National Vietnam Software, JSC Road I Go, JSC Trade Yellow Travel Services,
Public Service Corporation Sun Culture. They all operate under the general direction of
the Company CADASA. Particularly in the field of book publishing company also has a

network stretching from north to south, including from the city. HCMC to Hanoi, the
central provinces and the Central Highlands.

1. Targets development of the company:
Joint Stock Company CADASA oriented to become a company, a large group on
education, research IT applications and fields of economy, society, biotechnology ... in
which the company aims to build DALAT CADASA RESORT which may become a
center of high end resorts and conference that reached international standards, stature in
the Southeast Asian region. It is not just a place for travelers to rest but would also where
regularly held scientific conferences and economic involve burning issue which meets the
requirements of development and integration of Vietnam in the near future. It will be the
gathering place of leading experts in the field of economics, professors, great scientists,
managers who have a lot of experience. Big ideas and the lessons will be drawn from the
seminar by experts, helping us applying to the development of the country.
In the near future, the goal of DALAT RESORT will be doing effective business with this
villa, branding, there is a significant market share of MICE tourism in the area both


domestic and international, but still maintain the original available architectural values of
DALAT RESORT.
2. Current status of the company:
The current situation, organizational structure, resources and investment projects
of the company CADSA:
- Potential development: facilities have been invested in the advantageous position, have
more experience, a team of employees with quality, long-term commitment to the
development of the company.
- Leaders are more devoted to their career in development training.
- Investment projects in DALAT RESORT is feasible, in the future this place will
continue investing aims to become a center for luxury resort and conference that fulfill
international standards, which aim to contribute part in the development of the country

through the knowledge economy.
- Currently, major difficulties is due to investment spread largely and mainly focused on
DALAT RESORT so the financial situation of the company will need to be restructured
to suitable for long-term growth.
- MICE tourism is a new service product, the company should ensure that structure of
business, market penetration will be difficult in the current conditions of the world
economy which just bypassed the crisis. On the basis of analyzing the needs of travelers
on MICE tourism forms, on the basis of analysis of the matrix inside and outside the
company, based on development objectives of the company, this program was developed
and selected the strategic these importances:
* Strategic MICE business.
* Strategic diversification of products and services
* Marketing strategy. These are important strategies to implement business objectives
DALAT RESORT, besides building strategy and brand development needs is deployed
from the outset DALAT RESORT with selected strategies for each step building and
brand development during economic DALAT RESORT of business.


The implementation of the strategy should be a consensus, high efforts to resolve of
managers and employees of the company CADASA in general, and DALAT RESORT in
particular, correct decision on time of the administrators to catch opportunities and to
implement strategic solutions proposed.
3. The solution:
In 2009, the world economy in general and Vietnam in particular have bottomed
crisis, positive signs of the economy coming back. This is also one of the good trend
represents the world tourism and also Vietnam tourism to develop favourably. Therefore,
based on the analysis of the strategies above, the business strategy of the company will be
the strategy for DALAT RESORT MICE business. The company CADASA investment,
business put DALAT RESORT is consistent with the general development trend of
tourism in the province and the country. But for the successful implementation of this

strategy requires the coordinated, effective implementation some following solutions:
* Solution 1: Enrolling in some institutions, tourism associations and prestigious abroad,
while promoting research and market development for timely response to trends resorts,
MICE growing domestically and internationally. Boldly they shared seats in Timeshare
form resort for tourists from around the world and domestic tourists in this resort have the
opportunity to change the place of rest at the resort at will vary across world
* Solution 2: Based on policies that encourage investment in the tourism sector
government, provinces and natural advantages, competitive environment, market
development.
*Solution 3: Good relationship with suppliers will develop and source market supply
from corporations, large companies and organizations in and outside the country in the
organization of conferences, seminars and events. That links many travel agents and
introducing overseas to promote the image of DALAT CADASA RESORT quickly to the
numerous visitors. Ready to share a commission rate higher for those agents to attract
more tourists per season.


* Solution 4: measures of capital: The Company has invested large amounts of capital in
the restoration and new construction make DALAT RESORT. This is just the basic
conditions to start business, business to continue to be effective, DALAT RESORT
continue working capital amounts required for the business. This required capital levels
must be determined reasonable to business and it can be mobilized from the following
sources:
- Bank is a strategic partner in the supply of credit amounts Medium and long-term use.
- The financial leasing institutions.
- The issuance of additional shares.
- Joint venture and partnership with several strategic partners.
*Solution 5: the organizational structure and human resources:
Organizational structure plays an important role in the business activities of DALAT
RESORT, companie should pay attention establish an online mechanism to function

ensure the system operates efficiently, while creating the conditions for the staff, staff
promote all the possibilities for his expertise. When building structures organizational
attention clearly demarcated responsibilities of each department, division, avoid
overlapping or conflicting. Develop a specific cultural environment of DALAT RESORT.
Specificly:
- For the departments, divisions: Perfecting, the authority function departments and
missions for each work position explicitly, establishing quality management system to
check and evaluate the implementation tasks.
- Ensure a working environment in which everyone understand Section objectives and
mission of the company so that they stick together and contribute to the company. Each
person has the ability to contribute and enjoy all the other benefits like training creation,
appointment and career advancement. The recruitment in titles DALAT RESORT are
important in public and conduct recruitment equal.
Human capital is a key element in any activity. Lacking people will do everything
necessary; the best strategy is to become failures. To ensure there is a satisfactory human
resources required:


- The recruitment and layout department heads need strict and high requirement.
- The company should also have reward policies to attract talent to work in DALAT
RESORT. Distribute or resell certain preferred shares with preferential rates as a way of
retaining talent within the company.
- To adopt policies encouraging workers: through three basic elements as income
ascending trend, income distribution should be fair, clear; Merit mode or discipline
should be reasonable and fishery labor must have a working environment full of
equipment needed, a relationship harmonious leadership staff, friendly and facilitate
working together. Implementing labor contracting close enough social insurance
payments, health insurance ...
- Regularly organize new training, retraining, and continuous training for staff to update
new knowledge in service work.

- Is the process of inspection and evaluation work clearly.
- Note spiritual care and material for employees and family of them.
* Solution 6: System Information
In an age where the internet becomes a powerful tool for the operation, the construction
of a system of information security for company operations in a smooth and timely
adjustment changes accordingly, meet the needs of customers. With long experience in
leading Australian information technology is the design, construction and ensuring
information systems work well will not be big problem for companies.
* Solution 7: Savings
The new operational business will certainly unforeseen expenses incurred unnecessary.
Therefore, the implementation of the savings will help reduce input costs. To do so,
companies must:
- Every departments and sections have detailed plans on demand, shopping the equipment
needed, thereby eliminating unnecessary costs in the operation.
- The service processes are also studied, evaluated, planned exactly materials and
supplies required from ordering plans that fit, avoid excessive and shorted condition.
- Use savings and efficient energy sources are provided.


- Analyze and assess accurately the costs of management.
Conclusion:
In the trend of economic globalization, business strategy really have an important
role for any business. There are studies, environmental analyzes, identify the
opportunities, risks, using the strengths and limitations of the weaknesses of the
enterprises to build business strategies, seize opportunities, mitigate risks is essential for
business. The main result, the business strategy of the company MICE CADASA for
DALAT RESORT really significant in many respects.
In social terms: the investments recover, restore the status quo and put DALAT RESORT
in business is a great success socially. The company has preserved the architectural
heritage is a valuable French and the accompanying cultural values after more than 10

years it was abandoned. It could be considered as a major contribution to the company
and people CADASA in Da Lat - Lam Dong conservation of monuments of culture,
history and architecture.
In economic terms:
- DALAT RESORT go into business will bring a major revenue source for the company
Companies contributing to expand the scope and areas of activity for the company.
- The business of MICE tourism products contribute jointly DALAT RESORT with
universities, research institutions, and renowned experts in the field of promoting the
knowledge economy. Vietnam contributed to the successful integration with sheaves part
with tourism of Da Lat - Lam Dong to build a success world.
- Da Lat city, the city of tourism, recreation, conferences and seminars deserve
international.
- Create more jobs and higher incomes for workers in here, help them have more
opportunities for language promotion, professional career.


References:
2. "MICE- User breakthrough development of the tourism industry," electronic
newspaper Vietnam Communist Party.
3. "Development of MICE tourism in the world and in Vietnam" - Tran Van Thong
4. "The role of business strategy" />