Creating career success by fabricant miller chapter06

Chapter 8:
Tools

Copyright 2014 Cengage Learning. All rights
reserved.

1


Let’s Discuss
“Your premium brand
had better be
delivering something
special, or it’s not going
to get the business.”
~Warren Buffett
Michael D Brown

Copyright 2014 Cengage Learning. All rights
reserved.

2


Job search tools and your career
development

Basics
• Resume
• Cover letter
• Thank you

letter

Supporting
materials

Portfolio

• Reference
page
• Networking
letter
• Online profile

• Writing
samples
• Design work
• Publications
• Presentations

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reserved.

3


Clear and consistent message
Qualities you
represent

Personal

Brand
Assets to
highlight
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reserved.

4


What can you learn from your job search tools?
How strong is your message?

Are there gaps in your skills?

Develop relevant skills to market yourself

Copyright 2014 Cengage Learning. All rights
reserved.

5


Build Your Brand
Choose
Build your experiences
career
to develop
intentionally motivated
skills

Copyright 2014 Cengage Learning. All rights
reserved.

Become
"go-to"
person for
tasks you
enjoy

6


Identify and demonstrate your brand
Preferences
Skills

Values

Personal
Brand
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reserved.

7


Tech savvy:

Branding yourself with blogs, social networking sites
and online discourse

1000 Words

1000 Words
Oleksiy Mark

almagami

Mihai Simonia

ra2 studio

Plan and Choose your Resources
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reserved.

8


Resumes for the real world:
Choose a format

Reverse chronological  

• Focused on skill sets
• Inexperienced candidates
• Career changers

Functional

• Highlights key assets while listing experiences
• Experienced job seekers
• Graduates with extensive school and work activities

Combination
Curriculum vitae (C.V.)  
Biography

• Linear career path
• Recent grads with some experience

• More comprehensive
• Generally reserved for academics, scientists,
• Professionals with advanced degrees
• Highlights of career
• Written as short story
• Celebrities, public figures, senior-level executives

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reserved.

9


The Basics of Resume Writing
Content

Length

Layout and

design

Fonts

Naming your
document

Sharing your
resume

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reserved.

10


Prepare a targeted resume
Start with
master resume

Find target
positions

Select format

Select and
prioritize
sections

Enter contact

information

Open new
document

Determine look

Evaluate

Get feedback

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reserved.

11


Sections of your resume
Online profile
or personal
website

Objective

Profile or
summary

Education

Experience

Activities

Skills

Certifications

Specialty
headings

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reserved.

12


Tech savvy:
Job boards

Email and electronic
resumes

Submitting
your resume
online
Applicant tracking
systems

Online profiles

Copyright 2014 Cengage Learning. All rights
reserved.

13


Just say it! Action verbs  
Describe exactly what you did

Different types of skill sets
•
•
•
•
•
•

Leadership/management
Administrative/organizational
Communication/interpersonal
Analytical/research
Creative/innovative
Counseling/helping/teaching

RAGMA IMAGES

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reserved.

14

Work with Awareness:
Market your social awareness

Values

Transferable skills

Qualities

iQoncept

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reserved.

15


Prepare Winning Cover Letters
Four components of letter
Greeting
Introduction
Body
Closing
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reserved.

16

Create Targeted Cover Letter
Review job
listing

Which skill sets
match
requirements?
Alexandar Iotzov

Choose three
area to address
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reserved.

17


Embracing Differences:

Cultural differences in job search materials
Cultural norms in the search
Variations on the resume
Communication for international search

Copyright 2014 Cengage Learning. All rights
reserved.

18

Additional job search tools

karen roach
thumb

karen roach

Copyright 2014 Cengage Learning. All rights
reserved.

19


Thought questions
• Do you feel prepared to sum up your assets in a resume?
• Do you feel that your experiences reflect your best
assets? Do your activities and involvement reflect your
leadership potential?
• Do you feel your reputation and personal choices
present a consistent brand that makes you proud? Why
or why not?
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reserved.

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