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Entrepreneurship and small business management chapter 13

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Entrepreneurship and
Small Business
Management
Chapter 13
Using Financial Statements to
Guide a Business


Ch. 13 Performance
Objectives


Understand an income statement.



Examine a balance sheet to
determine a business’s financing
strategy.



Use the balance sheet equation for
analysis.



Perform a financial ratio analysis of
an income statement.

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Ch. 13 Performance
Objectives
(continued)


Calculate return on investment.



Perform same-size (common-size) analysis of an income statement.



Use quick, current, and debt ratios to analyze a balance sheet.

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Financial Statements




Entrepreneurs use three basic financial statements:



Income statement



Balance sheet



Cash flow statement

Together, these financial reports show the health of a business at a glance.

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Income Statement


Shows profit or loss over a particular time period



Revenues > Expenses = Positive Balance



Expenses > Revenues = Negative Balance



Prepared monthly



Serves as a scorecard; helps reveal problems

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Parts of an Income
Statement









Revenue
COGS/COSS
Gross profit
Other variable
costs
Contribution
margin
Fixed operating
costs

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Earnings before
interest and
taxes
Pre-tax profit
Taxes
Net profit/(loss)

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07458.


Income Statement: Basic
Format

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Income Statement
Calculations


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A Simple Income
Statement

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An Income Statement for a More
Complex Business

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Balance Sheet


Called a “point-in-time” financial statement because it shows the state of a business at a given moment



Typically prepared quarterly and at the end of the fiscal year (12-month accounting period chosen by the firm)

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Parts of a Balance Sheet


Assets—things the company owns that are worth money



Liabilities—the company’s debts that must be paid (including unpaid bills)




Owner’s Equity (OE)—



Assets – Liabilities = OE



Also called “net worth”



The amount of capital in the company

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Balance Sheet (Horizontal
Format)

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Types/Examples of Assets


Current assets—cash, items easily
turned into cash, and items used within
one year






Accounts receivable
Inventory
Supplies

Long-term assets—items that would
take the business more than one year
to use






Equipment
Furniture
Machinery
Real estate

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Types/Examples of
Liabilities


Current liabilities—debts scheduled for
payment within one year (includes
portion of long-term debt due within
the year)



Long-term liabilities—debts to be paid
over a time period longer than one year




Examples of liabilities:





Accounts payable (bills)
Loans from banks, family, or friends
Mortgages
Lines of credit

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The Balance Sheet Equation
Assets – Liabilities = Owner’s Equity (OE)
or
Assets = Liabilities + Owner’s Equity
or
Liabilities = Assets – Owner’s Equity
(Net worth and capital are other names
for OE.)
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Total Assets Must Equal
(“Balance”) Total Liabilities +
Owner’s
Equity
If an item was
financed with debt, the loan is a






liability.
If an item was purchased with the owner’s (or
shareholders’) money, it was financed with equity.
Liabilities and owner’s equity pay for all assets.

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Analyzing Balance Sheet
Data


Compare balance sheets from two different points in time to see progress.



Calculate the percentage of change between the reports for each line item.



An increase in owner’s equity is one way to measure success.

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Income Statement Ratios
Express each line item as a percentage of
sales to see the relationship between items.

Amount
(M)

Calculation

% of
Sales

Sales

$10

($10 ÷ $10) x
100

100%

Less total COGS

$4

($4 ÷ $10) X
100

40%

Less other var.
costs

$0


Contribution
margin

$6

($6 ÷ $10) X
100

60%

Less fixed op.
costs
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$3

($3 ÷ $10) x
30%
100
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Management, 1/e

$ 3 19

($3 ÷ $10) x

Profit


30%

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Return on Investment (ROI)




Entrepreneurs “invest” time, energy, and money because they expect a “return” of money or satisfaction.

Return on investment (ROI)
measures return as a percentage
of the original investment.
(Net Profit ÷ Investment) X 100 =
ROI%

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Things Needed to Calculate
ROI



Net profit—amount the firm has earned
beyond what it has spent to cover costs



Total investment—start-up investment
plus any additional money invested
later



Period of time for which you are
calculating ROI—typically one month or
one year

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Return on Sales (ROS)


ROS is also called the “profit margin” because it is an important measure of business profitability.




Net income ÷ sales = ROS



To express this ratio as a percentage, multiply it by 100.

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Volume and Price Impact
ROS
ROS

Margin
Range

Very low
Low

2-5%
6-10%


Typical Product
Very high volume OR very high
price
High volume OR high price

Moderate

11-20%

Moderate volume AND moderate
price

High

20-30%

Low volume OR low price

Very high

30% and up

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Very low volume OR very low
price

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07458.


Common-Sized (“Same-Size”)
Analysis


Lets you compare income statements,
even if sales amounts vary.



Compare your expenses with those
incurred by other businesses in your
industry, or for your own company at
different points in time.



Operating ratio—expresses what
percentage of sales dollars a particular
expense item is using up

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Quick and Current Ratios
Quick Ratio:
 (Cash + Marketable Securities) ÷ Current Liabilities
 Marketable securities—investments such as
certificates of deposit or Treasury bills
 If the quick ratio is greater than one, there is
enough cash to cover all bills (but not loans) within
24 hours.
Current Ratio:
 Current Assets ÷ Current Liabilities
 If the current ratio is greater than one, the
business could sell some assets to pay off its
debts.
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