Ethics and the conduct of business 8th by john boatright and smith 2017 chapter 6

Ethics and the Conduct of Business
Eighth edition

Chapter 6
Privacy

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Modules
• Introduction: Privacy
• 6.1: Challenges to Privacy
• 6.2: Meaning and Value of Privacy
• 6.3: Privacy Away from Work
• 6.4: Privacy of Employee Records
• 6.5: Big Data Analytics
• 6.6: Using the Internet
• Conclusion: Privacy
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Learning Objectives (1 of 2)
•

•

•

6.1: Identify how different business practices challenge the
privacy of employees in the workplace and consumers in
the marketplace

6.2: Explain the concept of privacy and how the utilitarian
and Kantian arguments defend privacy as a necessary right
of all individuals
6.3: Evaluate the reasoning that leads a company to
monitor its employees and the measures undertaken to limit
such monitoring

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Learning Objectives (2 of 2)
•

•

•

6.4: Determine what ethical issue(s) are associated with a
particular handling or use of employee records and whether
the action is justified or a violation of the employee’s privacy
6.5: Describe how big data analytics enables companies to
profile and target consumers and the potential ethical
issues with this process
6.6: Analyze the ethical issues associated with collecting
and using information about consumers’ online activities,
and the adequacy of the rules and principles created to
protect Internet privacy

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Introduction: Privacy
• Psychological testing at Dayton Hudson case
• Telecommunication companies compelled to provide
information
• Internet the most recent challenge to privacy
• Government surveillance impacts the privacy of individuals
• Understanding of right to privacy is important

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6.1: Challenges to Privacy
Objective: Identify how different business practices challenge the privacy of employees in
the workplace and consumers in the marketplace

• 6.1.1: Privacy in the Workplace
– Available tools
– Why do companies collect personal data?
– Why is evaluation important?

• 6.1.2: Privacy in the Marketplace
– Information gathering
– Database marketing
– Issues in database marketing

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6.2: Meaning and Value of Privacy (1 of

2)
Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments
defend privacy as a necessary right of all individuals

• 6.2.1: History of the Concept
– Overview
– Acceptance

• 6.2.2: Defining Privacy
– Right to be left alone
– Right to control access to personal information
– Having secrets remain secrets

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6.2: Meaning and Value of Privacy (2 of
2)
Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments
defend privacy as a necessary right of all individuals

• 6.2.3: Utilitarian Arguments
– Arguments
– Drawbacks

• 6.2.4: Kantian Arguments
– Two Kantian themes
– Common utilitarian and Kantian arguments

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6.3: Privacy Away from Work
Objective: Evaluate the reasoning that leads a company to monitor its employees and the
measures undertaken to limit such monitoring

• 6.3.1: Justifying Monitoring
– Personal behavior and ability of employees
– Cost of doing business

• 6.3.2: Limits to Monitoring
– Social media
– Ways of monitoring
– Limits applicable for government and business

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6.4: Privacy of Employee Records (1 of
4)
Objective: Determine what ethical issue(s) are associated with a particular handling or use
of employee records and whether the action is justified or a violation of the employee’s
privacy

• 6.4.1: Ethical Issues with Records
– Issues to be addressed
– Examples

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Figure 6.1: Some Privacy Issues with
Employee Records

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6.4: Privacy of Employee Records (2 of
4)
Objective: Determine what ethical issue(s) are associated with a particular handling or use
of employee records and whether the action is justified or a violation of the employee’s
privacy

• 6.4.2: Justifying a Purpose
– Examples
– Resolving disagreements

• 6.4.3: Disclosure to Outsiders
– Overview
– Argument

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Figure 6.2

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6.4: Privacy of Employee Records (3 of

4)
Objective: Determine what ethical issue(s) are associated with a particular handling or use
of employee records and whether the action is justified or a violation of the employee’s
privacy

• 6.4.4: Gathering Information
– Overview
– More intrusive means

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Figure 6.3

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6.4: Privacy of Employee Records (4 of
4)
Objective: Determine what ethical issue(s) are associated with a particular handling or use
of employee records and whether the action is justified or a violation of the employee’s
privacy

• 6.4.5: Accuracy, Completeness, and Access
– Overview
– Objection to drug test and polygraph machine

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6.5: Big Data Analytics
Objective: Describe how big data analytics enables companies to profile and target
consumers and the potential ethical issues with this process

• 6.5.1: Data Collection
– Methods of data collection
– Services provided by aggregators

• 6.5.2: Ethical Issues with Big Data
– Lack of awareness
– Difficulty of protection
– Loss of privacy

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6.6: Using the Internet (1 of 2)
Objective: Analyze the ethical issues associated with collecting and using information
about consumers’ online activities, and the adequacy of the rules and principles created
to protect Internet privacy

• 6.6.1: Information Collection
– Google
– Criticisms of Facebook’s privacy policy

• 6.6.2: Ethical Issues with Internet Use
– Overview
– Two problems
– Three responses

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6.6: Using the Internet (2 of 2)
Objective: Analyze the ethical issues associated with collecting and using information
about consumers’ online activities, and the adequacy of the rules and principles created
to protect Internet privacy

• 6.6.3: Protecting Privacy
– Privacy rules
– Protection principles
– Implementing principles

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Conclusion: Privacy
• Privacy a recent topic
• Finding the right means is a challenge
• Protecting privacy requires coordinated solution
• Developing and implementing is a challenge until solutions
are found

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