Chapter 4
Managing Diversity
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Chapter Challenges
1. Understand the meaning of diversity
2. Develop familiarity with major challenges
in managing employee diversity
3. Become aware of major elements of
diversity in organizations
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Chapter Challenges
4. Learn how to improve the management of
diversity in organizations
5. Learn how to avoid potential pitfalls in
diversity management programs
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What Is Diversity?
• Diversity
o Characteristics a person has little or
no control over
o Characteristics that people can
adopt, drop, or modify
• Stereotyping
• Why manage diversity?
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Management of Diversity
Affirmative Action vs. Managing Diversity
Inclusiveness
Demographic Trends
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Demographic Trends
U.S. Population
• 46.6% growth rate in age 55 or older
• 72% white Americans
o Estimated to be 50% of total U.S. population in 2030
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47% Women
16% Hispanics
13% African Americans
5.6% Asian Americans
2% other minority groups
In top 20 metropolitan markets minorities make
up a majority of the population
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Diversity Trends
• Interracial marriages
• Over the next decade, 75% of jobs
will be filled by women and
minorities
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Diversity as an Asset
Greater Creativity
Better Problem Solving
Greater System
Flexibility
Better Information
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Management of
Diversity
Leads to better marketing
strategies for a multicultural,
multiethnic population
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Challenges in Managing
Diversity
Diversity vs. Inclusiveness
Individual vs. Group
Fairness
Resistance to Change
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Challenges in Managing
Diversity
Group Cohesiveness &
Interpersonal Conflict
Segmented
Communication Networks
Resentment
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Challenges in Managing
Diversity
Retention
Competition for
Opportunities
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Diversity in Organizations
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African Americans
Asian Americans
People with Disabilities
The Foreign Born
Homosexuals
Latinos
Older Workers
Religious Minorities
Women
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Factors Affecting Women’s
Earnings and Mobility
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Biological constraints and social roles
Male-dominated corporate culture
Exclusionary networks
Sexual harassment
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Improving Management of
Diversity
• Creating an Inclusive Organizational Culture
• Top Management Commitment to Valuing
Diversity
• Appraising and Rewarding Manager
• Diversity Training Programs
• Support Groups
• Accommodation of Family Needs
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Improving Management of
Diversity
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Senior Mentoring Programs
Apprenticeships
Communication Standards
Diversity Audits
Management Responsibility and
Accountability
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Some Warnings
• Avoiding the Appearance of “White
Male Bashing”
• Avoiding the Promotion of
Stereotypes
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Summary and
Conclusions
• What Is Diversity?
• Challenges in Managing Employee
Diversity
• Diversity in Organizations
• Improving the Management of
Diversity
• Some Warnings
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Pearson Education, Inc.
Copyright
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