Market well smart marketing to grow your wellness practice fast

By
Antonio Thornton


Market Well
Smart Marketing to Grow Your Wellness
Practice…FAST!
By Antonio Thornton
Money Mouth Press, EverSource Press
2250 Oak Rd
Suite 501
Snellville, GA 30078

404-333-8806
All rights reserved. No part of this book may be reproduced or
transmitted in any form or by any means, electronic or mechanical,
including photocopying, recording or by any information storage
and retrieval system, without written permission from the authors,
except for the inclusion of brief quotations in a review.
Limit of Liability Disclaimer: The information contained in this
book is for information purposes only, and may not apply to your
situation. The author, publisher, distributor, and provider offer no


warranty about the content or accuracy of content enclosed.
Information provided is subjective. Keep this in mind when
reviewing this guide.
Neither the Publisher nor Authors shall be liable for any loss of
profit or any other commercial damages resulting from the use of
this guide. All links are for information purposes only and are not

warranted for content, accuracy or any other implied or explicit
purpose.
Earnings Disclaimer: All income examples in this book are just
that – examples. They are not intended to represent or guarantee
that everyone will achieve the same results. You understand that
each individual’s success will be determined by his or her desire,
dedication, background, effort, and motivation to work. There is no
guarantee that you will duplicate any of the results stated here.
You recognize any business endeavor has inherent risk for loss of
capital.
The typical result one can expect to achieve is nothing. The
“typical” person never gets to the end of this book. The “typical”
person fails to implement anything. Thus, he earns nothing. Zero.


No income...and perhaps a loss of income. That’s because
“typical” people do nothing and therefore, they achieve nothing.
Be atypical. Do something. Implement something. If it doesn’t
work, make a change…and implement that. Try again…Try harder.
Persist. And reap the rewards.

Copyright © 1996, 1999 by MoneyMouth Press
Copyright © 2013 by EverSource Press
ISBN: 978-1544187204
Published in the United States of America


POSITIVE PRAISE:

“You truly saved our business! We

needed to come up with $6,000 in two
weeks, and I gave you a try. You helped
us bring in $10,104 in five days.”
Tonya Edwards
Life and Wellness Coach
Los Angeles, California
-----------“Antonio’s
no-nonsense
approach
completely transformed my business. He
“forced” me to make some changes that I
was reluctant to make, but I landed two


new clients and a potential [client] that
same week.”
Jim Hogan
Mental Toughness Sales Consulting
-----------“Antonio is a consummate professional,
who knows marketing, social media and
business coaching. I believe in his
systems, his technical prowess and
amazing interpersonal skills, combined
with intuition and insight to dominate all
aspects of the market. Antonio never
fails to go over and beyond the call of
duty.”
Bill Jamison

Jamison and Company
Williams Realty
Peachtree Road

@

Keller

-----------“Antonio gave our organization’s social
media a much-needed makeover. The
new design of our website brings us into
the current-day marketing arena. It’s
clear, concise and easily noticeable who
we are, what we do, why we do it and
how you can help. Thanks, Antonio and
Money Mouth Marketing!”
Vanessa L. McLemore
Board Member
The G.R.E.A.T. Foundation


-----------“Ever since we started using your
methods, our business has skyrocketed.
Just one change we made actually has
increased profits by over 400%. Last
month, we did $51,037.92 in sales.”
Eric White
Flood Atlanta
Suwannee, GA
-----------“When we started this business, we

thought we knew what we were doing.
We were growing (slowly) and getting
new clients, but we were working
around the clock. We thought getting new


clients would help, so we contacted
Antonio to design our website. After
asking a few ‘offsetting’ questions, he
suggested we do a strategy session with
him, instead. Man, are we glad we did.
In just a few hours, Antonio transformed
our business. We implemented the
changes he suggested and within a week,
we doubled our business... Then, a
month later, we doubled again. In less
than two months we’ve increased our
revenue by almost five times, and we’re
working less, now.
I highly recommend anyone looking to
grow their business — and wants to get
results fast — work with Antonio”


Ken Burwell
TM Cleaning of Atlanta
-----------“I really appreciate the services that
Money Mouth Marketing has provided to
my new company. After our first strategy
session, [it] helped me and my business

partners clearly define our target market
and our unique selling point. I believe if
we had not done the marketing session
with Money Mouth Marketing, we would
have wasted time and money going after
the wrong clients. Also, we were able to
see several different ways to generate
income that we had not identified prior
to our strategy session. Due to this, we


have become clients of Money Mouth
Marketing and feel that with their
expertise we will be able to launch a
great marketing campaign that will
generate a significant amount of revenue.
I believe every business needs to do a
marketing strategy session with Money
Mouth Marketing so they can revamp
and properly evaluate their marketing
strategies to ensure they are generating
the revenue and the clientele they want.”
Tiffany Coleman
Managing Partner
White, Coleman & Walton, L.P.
-----------“I own a catering business and was


somewhat hesitant as to what a
marketing guru could do to help me in

MY business. When I first met Antonio, I
knew that I needed to get to know this
person. I have hired Antonio and Money
Mouth Marketing for my small business
in hopes of experiencing growth.
Antonio assured me that some of the
processes may be uncomfortable, but
that he could guarantee me results if I
participated in the suggested tactics. I
have been working with Antonio now
for several months and true enough, we
got to the portion of the uncomfortable
(for me) tactics. I procrastinated for a
few weeks, constantly coming up with
brilliant excuses as to why I could not


accomplish this task. Antonio asked me
poignant questions to get to the bottom of
my fears and walked me through it. Even
making time to make phone calls with
me. He calmed my nerves, caused me to
look at the uncomfortable situation in a
totally different light, and I pushed
forward. After making only 12 phone
calls, I had one client call me back and
tell me that they want to discuss an
annual catered affair for 500 guests. The
same client then turned around and
booked me for box luncheons for a full

week.
“Antonio has assisted me in better
defining my business and provided key
points in how to better market my


product. Antonio is a wealth of
information, and I would highly suggest
that you utilize his expertise if growth
and clarity for your business [are] what
you want.”
Carlton A. Brown CC
President/CEO
Occasional Occasions Catering
-----------“I know we didn’t give your team much
time to work on our project, but you
managed to get over 15,000 visitors to
our website in the last two weeks! I
don’t know how you did it, but whatever
you did worked. Thanks.”


Brian Gormley, Esq
Cornerstone Properties
Bethesda, Maryland
-----------“Antonio is one of the brightest “belowthe-radar” marketers out there. Instead of
spending time selling people products on
how to make money, he’s been out there
[helping people make money] since
1995! You can’t lose working with

someone like him.”
Nick Nichols, CEO and founder
EBiz Marketing Systems, Inc.
Las Vegas, Nevada
------------


“Money Mouth Marketing is amazing.
They helped me identify my business’
unique proposition in just a few minutes.
In addition, Antonio worked with me to
refine my “elevator speech” to a short,
attention-grabbing statement. I cannot
say enough about the services provided
by Money Mouth Marketing.”
K Toatley
GA Tech


Table of Contents
Introduction
Chapter 1 Clients For Life: How to
Use the Internet to Fuel Your Local
Business
Chapter 2 Pretty Websites Can Kill
Your Business: How to Get New
Clients the Right Way Online
Chapter 3 Words, Words, Words: How
to Choose the Right Keywords to
Promote Your Business

Chapter 4 Let’s Get Local: Blogging
and
Advanced
Local
Search
Techniques
Chapter 5 Let’s Get Social: Using
Facebook, Linkedin, and the Rest
Chapter 6 Out With the Old: How to
Use Online Directories to Get More
Clients
Chapter 7 In With the New: How to
Use Online Reviews to Drive Your
Marketing
Chapter 8 Automation (Aka How to
Get Robots to Do Your Work for You)
Chapter 9 The Bottom Line: ROI and


How to be Sure You Make More Than
You Spend
Chapter 10 Where Do I Go From
Here?
Chapter 11 How to Get Help Getting
All of These Done/How to Find People
to Do This for You
Appendix: Glossary
About The Author

Introduction
A book about the Internet? At first, it
didn’t make sense. The Internet changes
every day…and once it’s printed, the
book will be around forever.
Then, we realized that while the Internet
is fluid, and things do change from time
to time, there are tried-and-true
principles that will never change. In fact,
they will only increase in effectiveness
as the Internet grows and traditional
advertising fades away.
This book combines the best of both
worlds.


What you will find inside are the stable
principles. In other words, they work…
when you implement them. They are
based on the rock-solid strategies that
we have been using with our clients for
years.
The results speak for themselves.
Of course, there are elements that
change from time to time, and when we
came across one of those recently, we
decided to add an online section of this
book for those of you who want the

latest and the greatest in marketing well.
The difference between average
wellness businesses/practices and great
wellness businesses/practices comes


down to implementation. One often
differs from another only in their
owners’ willingness to implement the
things they seek out and learn.
The same is true for the information in
this book. It works, and similar to
everything you learned in school, it only
works when implemented. You knowing
all of this information won’t help you
make any more money or sell your
services, or even your practice, for more
money. When you implement it, this
information can make you an additional
six figures or more in a year. PLUS, you
will help more people, create a more
stable business, and gain some bragging
rights at the next conference you attend.


Use it…and send us your success story.
One of the most common questions we
get from wellness practitioners is, “How
am I supposed to get all of this done?”
The answer is that smart wellness

practitioners know how to build (or
find) good teams. On that note, toward
the end of the book, we have included a
section on where and how to find
competent people to help you implement
your web strategy.
So, let’s get started.


Chapter 1
Clients for Life: How
to Use the Internet to
Fuel
Your
Local
Business
Congratulations! Just by getting to this
first chapter, you’re already ahead of
your competition.
Why? Well, most people don’t take the
steps necessary for success. You’ve
gotten this far, now let’s go the rest of