Social media marketing beginner gui on how to social media for your business

Copyright 2016 by Brent R - All rights
reserved.

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Respective authors own all copyrights not held
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Social Media
Marketing
Beginner’s
Guide On how To Use
Social Media For
Business


By: Brent R


Table of Contents
Introduction
Chapter 1
The Great Shift — from Traditional

Marketing to Digital Marketing
Chapter 2
Planning, Setting Goals, Determining
Objectives
Chapter 3
Identifying Target Market, Choosing
Suitable Platform
Chapter 4
Formulating, Implementing, and
Maintaining Content Strategies


Chapter 5
Evaluation and Measurement of
Effectiveness through Key Analytics
Conclusion
Online Marketing Information
Discover How To Generate An Endless
Flow Of Internet Marketing Leads


Introduction

I

want

to

thank

you

and

congratulate you for downloading the
book,

Social

Media

Marketing:

Beginner’s Guide On how To Use Social
Media For Business. This book contains


information on how to use social media
to increase revenues for your business.
You’ll learn the benefits of social
media and why you need to use it in your
business. Whatever business you’re in,
this book will show you step-by-step
how to use social media to increase your


business. The best part is you can do all
this marketing for free or at a very
affordable price compared to other

marketing avenues.
Thanks again for downloading
this book, I hope you enjoy it!


Chapter 1
The Great Shift — from
Traditional Marketing to Digital
Marketing
“Traditional Marketing in the
Modern Day - Is it still applicable?”
This is probably the greatest
dilemma that businessmen and marketers


are facing at present. Back then,
marketing was not as complicated as it
is today. Companies used to depend
solely on Traditional Marketing for their
promotional activities, which revolved
around the tri-media—print, TV, and
radio. These types of placements usually


come with a monetary cost, depending
on the slot and on the duration of the
advertisement, unless the company is
lucky enough to get the spot through an
exchange-deal. An exchange-deal or exdeal involves giving the publishing or
broadcasting company a sample product

and/or service in exchange of the
advertising spot.
Because of the expense that came
along every exposure, some companies
have started viewing advertising as a
liability, rather than an asset. Doubts on
Traditional Marketing’s effectiveness


have also started arising due to its
perceived limited audience as broadcast
and circulation may be restricted by
geographical limits. Since these media
are highly accessible to audience of all
ages,

traditional

marketing contents

needed to be somehow generalized; thus,


failing to focus mainly on the brand’s
target market.
However, the coming of a new
marketing platform provided solutions
for these problems. And to rephrase the

aforementioned statement, “back then,
marketing was not as diverse as it is at


present.” With the coming of the Digital
Age, development of technology, and
emergence

of

internet-capable

or

“smart” devices, it is not any wonder
that there would come a time when
marketing would be “digitized” as well.
This phenomenon has eventually brought


about

the

shift

from

Traditional

Marketing to Digital Marketing.
Digital Marketing used to be
limited to emails and websites. This is
more effective because it provided a
direct and personal connection with the
brand’s potential market. However, the


World Wide Web can be a world full of
deceit. It is sometimes hard to tell the
difference

between

a

legitimate

advertisement and an adware. Certain
advertisements may expose the users to
spyware, malware, and other threats.
And what happens to unwanted and


unsolicited emails? They simply end up
in the Spam folder, worse, Trash folder
even without the user reading the email.
Same

goes

advertisements.

for

some

Fancy

website

visuals

and

catchy taglines may get users’ attention,
unfortunately, only a few dare to click


them. These ads may have successfully
raised awareness, yet it should not stop
there. Since then, there has been a need
for a new marketing platform that
companies can use without giving
customers the feeling of being spammed
or bombarded with unsolicited ads.


Mark Zuckerberg, Jack Dorsey,
Kevin Systrom, Ben Silbermann, and

many more — great names that surely
ring

a

bell,

programming

right?

These

web

geniuses

and

their

brainchildren have
legitimate

definitely given

advertisements

justice,

providing a new avenue to prove that
they are indeed, legitimate. By their
brainchildren, of course, we are talking
about Facebook, Twitter, Instagram,
Youtube, Pinterest, and many other
social networking sites! Perhaps the
great success of social media may be


equated to people’s fear of missing out
or simply FOMO. With these sites’ goal
for people to “stay connected” and “get
in-the-moment updates,” unknowingly,
users have eventually started to develop
a certain kind of attachment with their
gadgets, virtual friends, and followers.


Definitely, marketers saw this as a great
opportunity to get in touch with their
current and potential customers.
Before, it used to be companies
feeding, bombarding, and spamming
customers

with

advertisements.

their
Now,

unwanted
customers