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Business communication developing leaders for a network world 2nd RESUMES

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Identify your Key Selling Points
To create résumés and cover letters that serve
your long-term career interests, your first step
should be to carefully evaluate your career
ambitions and qualifications

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Identify your Key Selling Points
Identifying your career goals helps you
accomplish several things in the job search
process.
First, it helps you frame your résumé and
cover letter to project your career hopes.
Second, it helps you evaluate how well your
abilities and attributes prepare you for your
desired career.
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-2


Identify your Key Selling Points
Abilities
skills and knowledge that can be applied to
accomplishing work tasks.



Attributes
personal traits or characteristics

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-3


Self-Inventory of Career Interests and JobRelated Abilities and Attributes

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-4


Abilities and Attributes that Establish
Credibility in the Job Application Process

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Completing a Thorough
Job Search Process
Use all the resources available to learn about

your options and ensure that you apply for the
jobs that are good fits for you
Contact and get involved with professional
organizations and visit organizational websites
to learn about options

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-6


Most Common Sources of Professional
Networking

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Set up the Message Structure for Résumés
and Cover Letters
As a university student aim for a single page
résumé
If you find yourself using more than one page,
you are likely weakening the message about
your key selling points

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-8


Major Sections of a Résumé

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Principles of Effective Résumés
Emphasize accomplishments with action
verbs.
Quantify accomplishments where possible.
Position your most important contributions
first.
Group and label information to increase ease
of reading.
Remove irrelevant details.
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-10


Principles of Effective Résumés
Avoid buzzwords and jargon.

Be exact and avoid any errors.
Group and label information to improve ease
of reading.
Format to distinguish pieces of information.
Select a simple yet visually appealing layout.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Getting the Tone, Style, and Design Right for
Résumés and Cover Letters
The tone, style, and design must be perfect
How can you make sure that potential
employers rapidly understand your story: the
unique abilities and attributes that will deliver
value to them?

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part .

16-12


Emphasize Accomplishments
with Action Verbs
Without exaggerating,
choose verbs that

make your key
abilities and attributes
jump off the page.

Avoid verbs that
undersell your abilities
and attributes

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-13


Using Action Words to Emphasize
Accomplishments

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-14


Quantifying Accomplishments

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-15



Positioning Most Important Contributions
First

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-16


Removing Unnecessary Details

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-17


Avoiding Clichés and Proofreading for Typos
and Misspellings

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

16-18


Grouping and Labeling to Highlight the
Employment Narrative


© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Formatting to Distinguish Key Pieces of
Information

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Creating Chronological and Functional
Résumés
Chronological
résumés
present the
information grouped
by work and
education over time

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Creating Chronological and
Functional Résumés
Functional résumés
present the
information in terms
of key skills.

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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Developing a Reference List

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manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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References List

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

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