06A
McGraw-Hill/Irwin
Appendi
x
Consumer Behavior
Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
8
6
4
2
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21 appendix - 2
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
8
6
4
2
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End
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21 appendix - 3
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
8
6
4
2
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End
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21 appendix - 4
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
8
6
4
2
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0
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End
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21 appendix - 5
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
8
6
4
2
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End
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21 appendix - 6
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
Key Terms
12
10
Quantity of A
Appendix
6
4
2
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0
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21 appendix - 7
Copyright McGraw-Hill/Irwin, 2005
(Unattainable)
8
(Attainable)
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
10
e
3 12
m
o
c
n
i
n
6 12 as8e i
f
(Unattainable)
o
e
e
s
r
a
c
h
n
I
9
12
c
r
u
An
p
h
t
6
e
o
h
b
t
12 ke12
s
r or
e
h
t
ma
i
e
4
f
e
o
l
b
e
i
r
s
s
mo
o
p
(Attainable)
s
m
2
e
t
i
0
Next
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End
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21 appendix - 8
12
Quantity of A
Appendix
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
THE BUDGET LINE:
What is Attainable
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
12
0 $12
10
3Pric
12e ch
a
nges c
a c6 ha12
ause
(Unattainable)
nge i8n
de9ma12n 6 the quanti
ty
12 12 ded of t
Key Terms
Quantity of A
Appendix
4
2
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0
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21 appendix - 9
Copyright McGraw-Hill/Irwin, 2005
he item
s
(Attainable)
2
4
6
8
Quantity of B
10
12
INDIFFERENCE CURVES
What is Preferred
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
An Indifference
Schedule
Combination
j
Previous
Slide
0 $12
3 12
6 12
9 12
12 12
Units
of A
Units
of B
12
2
Next
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End
Show
21 appendix - 10
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
8
6
4
2
0
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
An Indifference
Schedule
Combination
Next
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End
Show
21 appendix - 11
0 $12
3 12
6 12
9 12
12 12
j
k
Units
of A
Units
of B
12
6
2
4
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
INDIFFERENCE CURVES
8
k
6
4
2
0
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
An Indifference
Schedule
Combination
Next
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End
Show
21 appendix - 12
0 $12
3 12
6 12
9 12
12 12
j
k
l
Units
of A
Units
of B
12
6
4
2
4
6
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
INDIFFERENCE CURVES
8
k
6
l
4
2
0
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Next
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End
Show
21 appendix - 13
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
An Indifference
Schedule
Combination
Units
of A
j
k
l
m
12
6
4
3
Units
of B
2
4
6
8
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
INDIFFERENCE CURVES
8
k
6
l
4
m
2
0
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Next
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End
Show
21 appendix - 14
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
An Indifference
Schedule
Combination
Units
of A
j
k
l
m
12
6
4
3
Units
of B
2
4
6
8
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
INDIFFERENCE CURVES
8
k
6
l
4
m
I
2
0
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Next
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End
Show
21 appendix - 15
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
An Indifference
Schedule
Combination
Units
of A
j
k
l
m
12
6
4
3
Units
of B
2
4
6
8
Copyright McGraw-Hill/Irwin, 2005
j
12
10
Quantity of A
Appendix
INDIFFERENCE CURVES
8
k
6
The slope
represents
the marginal
rate of substitution, (MRS)
l
4
m
I2
2
0
I1
2
4
6
8
Quantity of B
10
12
Appendix
The Budget Line:
What is
Attainable
INDIFFERENCE CURVES
What is Preferred
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
12
Quantity of A
8
0 $12
Indifference
10
6
3
12
Curves: What is
Preferred
4
6 12 er 8
m
u
Equilibrium at
s
2e co9n 12 ome,
Tangency
c
6
th0 12er in
f
I
12
Deriving the
or
eat
r
r Indifference
e
g
h
t
d
An
i
a
e
4ld
h
f
u
o
o
eSchedule
c
Key Terms
r
s
o
t
CombiUnits
Units
c
m nation oof d
u of B d 2
A
r
e
p
s
h
a
t
h
bo j p12urc 2
e
b
0
k
6
4
Next
Previous
Demand Curve
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End
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21 appendix - 16
l
m
4
3
6
8
Copyright McGraw-Hill/Irwin, 2005
I1
2
4
6
8
Quantity of B
10
12
INDIFFERENCE CURVES
What is Preferred
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12
igh12er
12
10
Quantity of A
Appendix
8
6
h
A
An Indifference
4
n
o
i
t
Schedule
a
n
i
b
com
2ll
i
w
jcho
12ice2s
of k 6 e4 rred0
f
e
r
p
bl e 4 6
Combination
Units
of A
Units
of B
Next
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End
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21 appendix - 17
m
3
I4
I3
8
Copyright McGraw-Hill/Irwin, 2005
I2
I1
2
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Previous
Slide
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
12
8
0 $12
10
6
3 12
4
6 12
8
2
9 ily12of all
am
f
6s of
A
n
0 12 re12ssio
p
x
e
e
h
b
n
4
a
suc
c
e
c
n
e
r
e
y
f
f
r
i
e
d
v
e
in
r 2
o
f
d
e
p
o
l
e
v
e
d j 12 f2income
o
l
e
0
v
k le 6
4
Next
2
Deriving the
Demand Curve
Key Terms
What is Preferred
An Indifference
Schedule
Combination
Slide
End
Show
21 appendix - 18
l
m
Units
of A
4
3
An
Indifference
Map
Quantity of A
Appendix
INDIFFERENCE CURVES
I4
I3
Units
of B
6
8
Copyright McGraw-Hill/Irwin, 2005
I2
I1
4
6
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Next
Slide
End
Show
21 appendix - 19
Units of Units of
A Price B Price
Total
$1.50
$1.00 Expenditures
8
6
4
2
0
0 $12
3 12
6 12
9 12
12 12
An Indifference
Schedule
Combination
Units
of A
j
k
l
m
12
6
4
3
Units
of B
2
4
6
8
Copyright McGraw-Hill/Irwin, 2005
12
10
Quantity of A
Appendix
EQUILIBRIUM AT TANGENCY
(Unattainable)
8
6
4
2
0
I4
I3
I2
(Attainable)
2
4
6
I1
8
Quantity of B
10
12
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Previous
Slide
Equilibrium
12
occurs when
the consumer 10
selects the
8
combination
which reaches 6
the highest
4
attainable
indifference
2
curve.
0
Next
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End
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21 appendix - 20
(Unattainable)
Quantity of A
Appendix
EQUILIBRIUM AT TANGENCY
Copyright McGraw-Hill/Irwin, 2005
I4
I3
I2
(Attainable)
2
4
6
I1
8
Quantity of B
10
12
What happens if the price of B
increases to $1.50?
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
The budget line
rotates reflecting
the reduction in
the quantity of B
units which is
attainable.
12
PriceB QuantityB 10
$1.00
6
Equilibrium at
Tangency
Deriving the
Demand Curve
Key Terms
Quantity of A
Appendix
EQUILIBRIUM AT TANGENCY
8
6
4
I3
2
Previous
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0
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End
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21 appendix - 21
Copyright McGraw-Hill/Irwin, 2005
2
4
6
8
Quantity of B
10
12
What happens if the price of B
increases to $1.50?
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
PriceB QuantityB 10
$1.00
1.50
6
3
Deriving the
Demand Curve
Key Terms
Previous
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Next
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End
Show
21 appendix - 22
The budget line
rotates reflecting
the reduction in
the quantity of B
units which is
attainable.
12
Quantity of A
Appendix
EQUILIBRIUM AT TANGENCY
8
6
4
By recording the 2
various quantities
0
demanded at the
various prices yields
the Demand schedule
Copyright McGraw-Hill/Irwin, 2005
I3
I2
2
4
6
8
Quantity of B
10
12
DERIVING THE DEMAND CURVE
Appendix
What happens if the price of B
increases to $1.50?
The Budget Line:
What is
Attainable
Indifference
Curves: What is
Preferred
Equilibrium at
Tangency
Price of B
PriceB QuantityB
$1.00
1.50
6
3
Deriving the
Demand Curve
1.00
Key Terms
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21 appendix - 23
$1.50
Plotting the
Points yields the
Demand Curve
for Product B
By recording the
various quantities
0
demanded at the
2
various prices yields
the demand schedule.
Copyright McGraw-Hill/Irwin, 2005
DB
4
6
8
Quantity of B
10
12
Key Terms
budget line
indifference curve
marginal rate of substitution (MRS)
indifference map
equilibrium position
Copyright McGraw-Hill/Irwin, Inc. 2005
BACK
END