Topic How to win the competition

Teacher : Nguyen Thi Xuan Phuong

Welcome to
Discussion
of group 1


Our topic : how to win the competition

Phạm Bá Chính

Nguyễn Thị Ngọc Bích
Trần
Trần Thị
Thị Minh
Minh Anh
Anh

Group members

Đinh Thị Bích

Đặng Thị Phương Anh

Trần Thị Nguyệt Anh
Nguyễn Thị Anh


What would I do to become a
winner ?
….

…


A. Preparing
1. Prepare about finance & human resources

a. Prepare about finance



Clear plan for the revenues and
expense and seek the investment
from your shareholders



Estimate your start-up costs
if you are starting a new
business.



Project your cash flow per month


b. Prepare about human resources



On a ship, you are the captain so you
need to pick the best sailors and the most
important thing is their loyalty


2. Define the strategy




is a core management function
Business strategy is a long term
plan of action designed to
achieve a particular goal



Defining your business strategy

Strategies succeed lead to
business growth, a strong
competitive position and strong
financial performance


3. Define your brand



The brand is considered the core value of the enterprise that identifies your product and differentiates it from

its competitors.


-First : the most appropriate market
segments must be identified

- Second: analyze the finance of the
business to create the strongest brand

- Third: analyze the needs of customers to create the
most brand with customers

- Fourth: provide the most accurate competitive
standards

- Thursday: calculate the brand value adjusted for
the highest value.


4. Find a niche


B.Training

1. Make sure that the skill of employees meets the requirement


2. Don't be afraid to experiment

3. Get people excited
If you’re not mentally sound, you won’t have the presence
of mind to focus on the competition

Everyone is a factor in creating a
comfortable working environment

Choose to have a positive attitude and remain motivated


 
4. Don't necglect your marketing



d clients in your
ial customers an
nt
te
po
ing
st
re
process of inte
Marketing is the
rvices
products and se




Check out the best ideas ,a good marketing
strategy will take the company forward



Marketing involves researching, promoting,
selling, and distributing your products or
services


on
e competiti
C. Acting th

1. Get your prices right

Which feature immediately differentiates
you from your competitors ?

It’s

you
r

p r ic

e.

2. Provide excellent customer service



Any business would want deliver excellent service to its customers.
However, it is the biggest challenge




To deliver excellent customer service need:
-

-Treat your team members the way you want
them to treat your customers

- Look for opportunity to build rapport with the
customers

- Greet the customers with smile
& energy

- Focus on counselling rather than hard
selling
- Always listen to the customers and
understand their requirement

- Empathize with the Customers

- Respect the customers


3. Listen to customer feedback

Whether customers are satisfied or
dissatisfied with a product or service?



Their opinion is a resource for improving
customer experience and adjusting your
actions to their needs.




Top comp
anies
importan

always un
dersta

t role tha
t custome
r

nd an

feedback



Stay ahead of competi
tion >>>never stop
listening to customer
feedback whether it is
positive or negative,
prompted or unprom

pted.


4. Make friends with the enemy



Make friends with all of your
competitors because it's better to
have allies than anything else.



Taking away an enemy will increase your
chance of winning and becoming an ally
they will help you more


5. Have a customer database



You can provide better service
and better customer service



are doing
Make sure that you
wer to
everything in your po
r.
please the custome



Hand off customers between sales and service easily and also handle the lifetime of the
customers even as employees come and go.


6. Never stop learning




One of the best things about life is that we never have to stop learning.

There are always new skills to learn and techniques for us to adopt.




Invest heavily into employees

Promote and support staff to learn to skills to bring back to the company



Self-growth is key for us to live fulfilling lives and to have a successful career.