Essentials of marketing

Manmohan Joshi

Essentials of Marketing

2
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Essentials of Marketing
© 2012 Manmohan Joshi & Ventus Publishing ApS
ISBN 978-87-403-0206-6

3
Download free eBooks at bookboon.com


Essentials of Marketing

Contents

Contents
1

Market and Marketing

8

1.1

Meaning of market

8

1.2

Marketing

8

1.3

Objectives of Marketing

8

1.4

Importance of Marketing to the Society

9

1.5

Merchandising

9

1.6

Selling

9

1.7

Distribution

10

1.8

Goods

10

1.9

Services

12

1.10

Modern Marketing

12

1.11

Features of Modern Marketing

12

2

Marketing System

14

2.1

Deinition

14

2.2

Marketing Process

14

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Essentials of Marketing

Contents

3

Marketing Functions

16

3.1

Classiication:

16

4

Pricing

19

4.1

What is Price?

19

4.2

Pricing Objectives

20

4.3

Procedure for Price Determination

21

4.4

Price Leader

23

4.5

One price or Variable Price

24

4.6

Resale Price Maintenance

24

5

Branding and Packaging

25

5.1

Branding

25

5.2

Packaging

27

6

he Promotional Programme

29

6.1

Forms of Promotion

29

360°
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.

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