What marketing factors affect to buying decision making of nhon hoangs products in vietnam
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RESEARCH PROJECT
(BMBR5103)
WHAT MARKETING FACTORS AFFECT
TO BUYING DECISION MAKING OF
NHON HOANG PRODUCTS IN VIETNAM ?
STUDENT’S FULL NAME
: TRAN HOANG TRUC
STUDENT ID
: CGS00019593
INTAKE
: 09/2015
ADVISOR’S NAME & TITLE : DR. BUI PHI HUNG
FEBRUARY 2017
RESEARCH PROJECT
FEBRUARY, 2017
AVISOR’S ASSESMENT
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Advisor’s signature
TRAN HOANG TRUC
Page II
RESEARCH PROJECT
FEBRUARY, 2017
ACKNOWLEDGEMENT
I would like to express my grateful to all persons who gave me the possibility to
complete this study.
Through the essays requires reasoning and analysis from reality, I have been trained
how to deduce the problems and know how to apply literature reviews into work.
For me, MBA program is not just simply as a normal course, it represents for my
effort and attempt, where I was exposed to extensive knowledge of many authors.
First and foremost, I want to give big thanks to Open University, HUTECH
University and the lectures in MBA OUM program, who have imparted knowledge
and valuable experiences to us.
In particular, I would like to express my sincere gratitude to Dr. Bui Phi Hung, who
has spent much time and effort to help me complete the dissertation.
Simultaneously, I also want to thank my classmates for their support for this thesis
in particular and the whole program in general.
I also want to give my big thanks to Nhon Hoang company, partners and customers
of Nhon Hoang company who have supported me to complete the data collection
for my research project.
Once again, thank everyone for having accompanied me throughout this journey.
Ho Chi Minh, 2017
TRAN HOANG TRUC
Page III
