Special events 7th ch10

Special Events, 7 Edition
th

Creating, Sustaining, and
Celebrating a New World
Professor Joe Goldblatt, FRSA
Chapter Ten:
Career Growth and Sustainable
Development
Copyright © 2014 by John Wiley & Sons, Inc. All rights


CHAPTER 10
AGENDA
Copyright © 2014 by John Wiley & Sons, Inc. All rights

Photo by the Author.


Agenda
1.
2.
3.
4.
5.
6.
7.
8.
9.

Animated introduction

Opening Activity:
Chapter Nine Review
Chapter Ten
Book Report Chapter Ten
Mini case study discussion twenty
Global event thought leader Richard Aaron
Assignments
Questions, answers, and discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights


Key Terms
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Electronic employment application: A prescriptive electronic
portal wherein you must only apply by completing specific fields
within a online application and uploading your resume to a
prospective future special events employer.
Fair trade: Fair pay, investing in projects that enhance workers ’
quality of life, partnership, mutually beneficial long-term relationships

and social, economic and environmental responsibility
Greener events: Special events that continually endeavor to provide
superior experiences through environmentally friendly strategies.
Key employment application terms: The use of key terms such as
marketing, sales, sponsorship, production, design and others that will
be scanned and analyzed by a prospective special events employer
through your online employment application.
Outgreening: The use of greener event strategies to promote
competitiveness and increase profits.
Sustainability: The ability to wisely use the resources of today to
create ever stronger and more successful tomorrows.
Sustainable development: The ability to only use the resources you
need today to insure that you have sufficient resources for use in the
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Lecture Nine Review
1. Describe the historical development
of virtual events.
2. How may you use virtual events to
increase revenues for your events?
3. What are some of the key
considerations in designing a virtual
event program?

Copyright © 2014 by John Wiley & Sons, Inc. All rights


Learning Objectives
1. Advance your event planning career through

formal and informal education and experience
2. Gain more professional experience to build your
résumé
3. Become a Certified Special Event Professional
(CSEP), Certified Meeting Professional (CMP)
4. Earn the credentials you need for employment,
promotion, and long-term success
5. Incorporate principles of sustainable
development into your business and career
 
 
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Copyright © 2014 by John Wiley & Sons, Inc. All rights

Photo by the Author.


Discussion
1. Describe and define virtual reality.
2. What are some typical virtual reality
platforms for events?
3. How do you market your virtual
reality programs?

Copyright © 2014 by John Wiley & Sons, Inc. All rights


Advance your event planning career through

formal and informal education and
experience

1. There are many ways to learn. You may
wish to enroll in a specialized event
planning course such as event
marketing or participate in a hands on
internship with a marketing firm.
2. The educational bar is rapidly rising so
you must demonstrate to employers that
you are current in terms of technology
and other emerging skill sets.
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Gain more professional experience to build your
résumé

1. Through internships and externships
you may gain valuable experience
and even earn a qualification or
credential.
2. Carefully select the appropriate
internship with a firm that may have
the opportunity to hire you upon
satisfactory completion of your
educational program.
Copyright © 2014 by John Wiley & Sons, Inc. All rights

Become a Certified Special Event
Professional (CSEP),
Certified Meeting Professional (CMP)

1. There are numerous professional
certification programs now available
in the event planning field.
2. Select the program or programs that
best align your qualifications with
the needs of your target employer.

Copyright © 2014 by John Wiley & Sons, Inc. All rights


Earn the credentials you need for employment,
promotion, and long-term success

1. The sustainable development of
your career begins with a personal
strategic plan.
2. Your plan should include your target
sector, employer, and the
credentials you will need to be
competitive during the hiring
process.
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Incorporate principles of sustainable
development into your business and

career
 
1. Sustainable development
involves only
using the resources today that will enable
you to have sufficient resources for future
development.
2. Apply these principles to your career
through a professional development plan
that incorporates remaining current in areas
such as technology and environmental
sustainability and other rapidly changing
fields that impact the events industry.
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Chapter Ten Book Report
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10 minute presentation
Everyone participates equally
Overview of the chapter
Three questions from book review group
for class
• Three questions from class for book
review group
• Final question from the instructor for the

entire class
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Mini-Case Discussion: 20
1. Where will you find additional
qualified guards for this event?
2. Does the private security company
have any financial responsibility for
your event organization as they
failed to achieve their goal?
3. Who do you need to notify that you
may need additional guards?
Copyright © 2014 by John Wiley & Sons, Inc. All rights


Global Event Thought Leader: Richard Aaron,
Chairman, The Green Meetings Industry Council
(GMIC), professor of meetings and events at New
York University

1. How do Richard Aaron’s students
see the future of planned events?

Copyright © 2014 by John Wiley & Sons, Inc. All rights


Questions, Answers, and Discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights