CHAPTER SEVEN
FUNDAMENTAL STOCK ANALYSIS
A
1
3
Practical Investment Management
Robert A. Strong
Outline
Valuation Philosophies
Investors’ Understanding of Risk Premiums
The Time Value of Money
The Importance of Cash Flows
The Tax Factor
EIC Analysis
Value vs. Growth Investing
The Value Approach to Investing
The Growth Approach to Investing
How Price Relates to Value
Value Stocks and Growth Stocks:
How to Tell by Looking
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Outline
The Price-to-Book Ratio
The Price-Earnings Ratio
Differences between Industries
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Outline
Some Analytical Factors
Growth Rates
The Dividend Discount Model
The Importance of Hitting the Earnings Estimate
The Multistage DDM
Caveats about the DDM
False Growth
A Firm’s Cash Flows
Small-Cap, Mid-Cap, and Large-Cap Stocks
Ratio Analysis
Cooking the Books
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Valuation Philosophies
Fundamental analysts believe
securities are priced according to
fundamental economic data.
Technical analysts think investor behavior
and supply and demand factors play the
most important role.
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Valuation Philosophies
Investors’ understanding of risk premiums:
Investors are almost always risk-averse.
The time value of money:
Everyone agrees on this basic principle.
The importance of cash flows:
Most investment research deals with
predicting future corporate earnings.
The tax factor:
The tax code is complicated and not all
investments are taxed equally.
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Valuation Philosophies
Economy, Industry and Company (EIC)
analysis:
The analyst first considers conditions in
the overall economy (market risk),
then determines which industries are the
most attractive in light of the economic
conditions (using Porter’s competitive
strategy analysis framework, for example),
and finally identifies the most attractive
companies within the attractive
industries.
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Valuation Philosophies
Insert Figure 7-1 here.
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Value vs. Growth Investing
The Value Approach to Investing
A value investor believes that securities
should be purchased only when the
underlying fundamentals (macroeconomic
information, industry news, and a firm’s
financial statements) justify the purchase.
Value investors believe in a regression
to the mean.
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Regression to the Mean
Cumulative Return
+
Overvalued stock: Sell
x
xx
Most of the time a
security’s longterm return is
consistent with its
risk.
x
x
x
x
xx x
x
Undervalued stock:
x
x
Buy
x
x
0
Over the long run, a security
cannot survive with a cumulative
return that is negative.
Time in the Long Term
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Value vs. Growth Investing
The Growth Approach to Investing
Growth investors seek steadily growing
companies. There are two factions:
Information traders are in a hurry; they
believe information differentials in the
marketplace can be profitably exploited.
True growth investors are more willing to
wait, but they share the belief that good
investment managers can earn aboveaverage returns for their clients.
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Value vs. Growth Investing
How Price Relates to Value
In the early days of the market, before the
Great Crash of 1929, price played a minor
role: “A stock with good long-term
prospects is always a good investment.”
$8
The modern perspective is that
value is inextricably intertwined
with price.
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Value vs. Growth Investing
Value Stocks and Growth Stocks:
How to Tell by Looking
No precise definition exists.
Classification by Morningstar Mutual Funds:
relative
relative
< 1.75
price-to-book + price-earnings > 2.25
otherwise
ratio
ratio
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- value
- growth
- blend
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The Price-to-Book Ratio
Book value per share is an accounting
concept synonymous with equity per share
or net asset value.
Share price is not normally equal to book
value because of
depreciation, uncollectible debts, goodwill, etc.
economic obsolescence
intangible assets
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The Price-to-Book Ratio
The price-earnings ratio (PE) is computed
by dividing the current stock price by the
firm’s earnings per share.
Because of differences among industries,
relative ratios are commonly computed.
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The Price-to-Book Ratio
Insert Figure 7-3 here.
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The Price-to-Book Ratio
Insert Figure 7-4 here.
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Some Analytical Factors: Growth Rates
Growth rates from historical data:
1
ending value n
− 1
growth rate geometric mean =
beginning value
where n = number of compounding periods
Growth rates from earnings retention:
growth rate = ( 1- payout ratio ) × return on equity
using arithmetic averages
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Some Analytical Factors: Growth Rates
Insert Table 7-4 here.
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Some Analytical Factors: Growth Rates
Choosing a Growth Rate
Financial analysts typically calculate a
number of growth rates using different
ways to determine a likely range for the
statistic.
Recent data may be more reliable than data
from the more distant past.
Company statements regarding company
targets may be considered too.
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Some Analytical Factors: Growth Rates
Insert Table 7-5 here.
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Some Analytical Factors: Growth Rates
Growth Rate Estimates from Other Analysts
Another important source of growth rate
estimates is from other security analysts.
Three popular services that monitor and
report these estimates are Zacks, First Call,
and the Institutional Brokers Estimate
System (I/B/E/S).
The term whisper number refers to what
people really think the earnings will be,
and not what the published estimate is.
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The Dividend Discount Model (DDM)
Also called Gordon’s growth model.
D0 ( 1 + g )
D1
current price P0 =
=
k −g
k −g
where D0 is the current dividend
D1 is the dividend to be paid next year
g is the expected dividend growth rate
k is the discount factor according to
the riskiness of the stock
The model assumes that the dividend
stream is perpetual and that the longterm growth rate is constant.
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The Dividend Discount Model (DDM)
The variable k is sometimes called the
shareholders’ required rate of return.
D0 ( 1 + g )
k=
+g
P0
Note that the shareholder’s required rate of
return is the sum of the expected dividend
yield and the expected stock price
appreciation.
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The Importance of Hitting the Earnings Estimate
The market often penalizes a company’s
stock substantially when the earnings
report is disappointing.
This is especially true when the required
rate of return and the estimated growth rate
are high.
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