From Candidate to Employee: Acing the Engagement Lifecycle
bamboohr.com
Jan Choi
JD Conway
Senior Recruiter
Jobvite
Head of Talent Acquisition
BambooHR
jobvite.com
From Candidate to Employee: Acing the Engagement Lifecycle
Recruitment Marketing
Engage with your candidates before they apply
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From Candidate to Employee: Acing the Engagement Lifecycle
Before they know who you are
• Clean up your social profiles
• Provide a place to sign up for
company updates
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From Candidate to Employee: Acing the Engagement Lifecycle
59%
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of job seekers use
social media to
research organizations
before applying
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From Candidate to Employee: Acing the Engagement Lifecycle
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From Candidate to Employee: Acing the Engagement Lifecycle
Use email campaigns to reach out
to new communities
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Use landing pages to collect more
info about your audiences.
Email follow-ups keep talent
engaged.
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From Candidate to Employee: Acing the Engagement Lifecycle
Uncover hidden treasures
• Sift through your CRM or ATS
for dormant candidates
• Tag past candidates according
to their skills and interests
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From Candidate to Employee: Acing the Engagement Lifecycle
Discovering your Own
Untapped Communities
Try creating new groups like:
•
•
•
•
•
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Silver Medalists
Previous interns who weren’t hired on at the time
Candidates who declined your offer
Alumni - Employees who have left your company
Employees who are ready for their next internal move.
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From Candidate to Employee: Acing the Engagement Lifecycle
Mine your CRM for hidden hires
Challenge
• Needed to hire 9 skilled engineers in
Mexico office
• Limited resources to source
• Primarily US-based sourcing team
Results
• Identified 53 potential candidates
• 9 project candidates hired in 2 months
• Enhanced candidate experience
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From Candidate to Employee: Acing the Engagement Lifecycle
Candidate Engagement
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From Candidate to Employee: Acing the Engagement Lifecycle
84% of job seekers are willing to
consider another role at a company
with an excellent reputation
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From Candidate to Employee: Acing the Engagement Lifecycle
Set a Great First Impression
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From Candidate to Employee: Acing the Engagement Lifecycle
Stay in Communication
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From Candidate to Employee: Acing the Engagement Lifecycle
1:1
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From Candidate to Employee: Acing the Engagement Lifecycle
More than 24% of rejected candidates don’t receive
a response for more than three months
— 2017 Talentboard Candidate Experience Research
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From Candidate to Employee: Acing the Engagement Lifecycle
Personalize your process
• Greater sense of control
• No information overload
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From Candidate to Employee: Acing the Engagement Lifecycle
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From Candidate to Employee: Acing the Engagement Lifecycle
Ask for Feedback
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From Candidate to Employee: Acing the Engagement Lifecycle
The ROI of a Better Candidate Experience
• Candidates who had a great candidate experience
are 75% willing to apply again.
• More than 40% of candidates with a bad
candidate experience are unlikely to apply again
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From Candidate to Employee: Acing the Engagement Lifecycle
Employee Engagement
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From Candidate to Employee: Acing the Engagement Lifecycle
Start off on the right foot
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From Candidate to Employee: Acing the Engagement Lifecycle
The first 90 days are critical
31% of new hires quit within 6 months
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From Candidate to Employee: Acing the Engagement Lifecycle
Don’t forget the basics though
Make sure they’ve got everything they need
• Computer and desk setup
• W4 forms and instructions in your onboarding portal
• Org chart and maps of the office
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From Candidate to Employee: Acing the Engagement Lifecycle
Momentum
3.5x
more likely to
be engaged
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