Tiếng anh 8 (HA8) Tiếng anh dành cho sinh viên

TEST 1
1.(Vocabulary) Internet, radio, television and mailshots are several typical
examples of advertising ..........
practices
media
methods
strategies

2. Many organizations choose to provide financial support for sporting or
cultural events to get public attention, which is ..........
promotion
sponsorship
exhibition

endorsement

3. Nike has established a 25-year ........... with the advertising agency Widen
and Kenedy to create many of the world's most appealing advertisements.
friendship
partnership
leadership
sponsorship

4. Since our company ........... a new advertising campaign, our sales have
increased by 10%.
placed

launched
targeted
wrote


5. Manufacturers of toiletries and cosmetics frequently offer free .............
for customers to try out their new products.
leaflets
samples
posters
mailshots

6. That companies use famous people in their product advertising is
identified as celebrity ...........
endorsement
exhibition
promotion
sponsorship

7. Online advertising seems to recently dominate partly due to a dramatic
rise in the cost of TV and radio ......
commercials
exhibitions
endorsement

sponsorship

8. If you get information about a product from a friend, a relative or a coworker rather than you see an advert, this is called ........ advertising.
mouth-to-mouth
point-of-sale
word-of-mouth
word-for-word

9. Billboards are designed to ......... people's attention and create a
memorable impression very quickly.

advertise
capture
attack
impress

10. Compared with commercials on TV, nowadays ............ seem to invade
your screen more frequently.
mailshots
leaflets
pop-ups
flyers

11. The development of digital video recorders has forced advertising
angencies and channels'sales teams to collaborate on more ...........
attempts to keep the viewer's attention.
traditional
informative
orginal
innovative

12. In its "Scarlet" campaign, LG .......... advertisements appearing to trail a
glamorous new television show.
ran
turned

did
built

13. Knowledge of the advertising code of practice is necessary to those
planing to work in the advertising .........
campaign
program
industry
agency


14. The successful live advertisement has been .......... by a complex

multimedia and public-relations campaign.
given up
taken up
put up
backed up

15. After graduating from university. I am going to work for an
advertising ............ called Alpha Corporation in the USA.
agency
campaign
program
budget

6. We've decided to use post and electronic ........... so what we can target a
large number of customers in the area at the same time.
advertorials
mailshots
banners
leaflets

17. A .............. advertisement is one that cause a lot of public discussion
and disagreement.
subliminal
controversial

viral
original

18. The company was forced to withdraw its advertisement because many
people found it ............
original
offensive
innovative


acceptable

19. It is a good idea to ........... an advert for our new service in the local
newspaper.
target
endorse
take
place

20. A .............. is a planned event designed to attract the public's attention
to the event's organizers or their cause.
press coverage
publicity stunt
viral advertising

product placement

1.(Grammar) Today. I'd like to talk about our next global ............
advertising campaign
campaign of advertise
advertising of campaign
campaign advertising

2. The company could not employ ............. qualified management
accountant on the open market.
x
an

the
a

3. It is widely believed that advertising has a negative influence ...........
children and should be limited.
about
in


on
with

4. The manager suggested ............ a marketing team.
reorganize
reorganizing
to reorganize
reorganization

5. During ............ coming decade, we expect to see such ideas in operation
in more and more parts of the economy.
x
an
a
the

6. Please do not hesitate ........... me any time if you have any questions.
to call
calling
call
to calling

7. Although the hotel offers very good facilities and a good price, it
is ............ too far from the airport.
situate
situated
situating

situation

8. ............. behalf of Lintex International, I'd like to welcome you all.
On
By
In


At

9. A live advertisement was designed ............ the power of television
advertising.

demonstrating
demonstration
to demonstrate
demonstrate

10. The headquarters have decided to focus .......... a poster campaign.
on
to
at
in

11. Subvertising is .......... reaction against ........... invasion of public places

by hoardings, posters, slogans, logos, etc.
the/the
a/x
a/the
x/the

12. Junk mail is the name ......... all the sales ads, catalogues, prize offers,
etc. Which find their way into your letterbox without having requested
anything.
given to
given
giving to

giving

13. As Head of our Customer Service Department, I have pleasure .............
our latest catalogue, featuring our exciting new range of office equipment
and furniture.


with enclosing
at enclosing
in enclosing
to enclose

14. We ......... very grateful if you could let us know which of our product
would be of particular interest to you.
were
would be
will be
are

15. When you subcribe ............ a magazine or buy something ............ a mail
order catalogue, your name is entered into a computer, and very often
automatically added to one or more mailing lists.
with/from
wiith/by

to/from
to/with

16. The public advertising campaign aims to raise ............ awareness of the
dangers of ......... passive smoking.
the/the
x/x
x/the
the/x

17. The goal of advertising is ultimately ........... consumption and corporate
profits.

increasing
to increase
increase
increased


18. The key age group of 18 to 25 will become less important as the
product .......... in the market.
mature
matures
will mature
matured

19. We intend to use images from the commercial ............... outdoor
advertising ............. hoardings and public transport.
for/on
for/in
with/on
with/in

20. The theme of my presentation is a comparison of the changes in
consumer prices in ........... european Union and ........ United States over
the past decade.
x/x

the/x
x/the
the/the

1.(Vocabulary) The economy is still doing badly. The country's been in
a ........... for years and I can't see the situation improving.
difficulty
chill
recession
problem

2. We kept our selling prices unchanged while trying to cut our production

costs, which gave us a gross ......... of 40% on our main product line.
margin
stake


dividend
debt

3. Thanks to the strong performance in the last quarter, Phoenix Media
was able to increase its ............. to over 14 cents per share, which made
shareholders happy.
profit

share price
earnings per share
dividend

4. A company's ......... profit is the profit it makes before payment to the
goverment.
overseas
net
after tax
pre-tax

5. The government has tried to eliminate bureaucracy in order to

encourage foreign .......
investment
currency
earnings
debts

6. Sales rose beyond expectations, and AlphaFlectronics earned a record ..........of 150
million euros.

profit
loss
turnover

debt

7. We are concerned that an increase in interest rates will ........... the
country into recession.
plunge
pull
plug
plummet

8. I returned the faulty goods to the wholesaler and they gave me a

full ...........
refund
deposit
remuneration
compensation

9. The ............ from the investment in infrastructure is $52,000 a year.
gross margin
salary
wage
income

10. "What kind of ............. can I expect on my investment?"
return
prize
reward
surplus

11. The National Bank has decided to ............ interest rates by 0.5%
recently.
fall
decline
reduce

drop

12. They spend more than they earn and run up huge .......... on their credit
cards.
interests
debts
funds
payments

13. The company earned a lot of money in its first year, but last year it
made a ............ of $25 million.

deposit
loss
debt
profit

14. In 2000, just 8% of women in the country obtained higher education
qualifications. However, the propotion .......... to 24% in 2010.
peaked
halved
tripled
doubled

15. It is said that the company is unable to pay its debts, which will
definitely result in ..........
redundancy
disorganization
bankruptcy
recession

16. Shareholders of a significant ............. in a company may exercise some
level of control, influence, or participation in the activities of the company.
partnership

equity return
ownership
equity stake

17. The economic .......... has made many small and midium-sized
enterprises go out of business and a large number of people lose their
jobs in the past three years.
increase
upturn
downturn
investment

18. Mid-1990s witnessed a ...... in which prices of securities and
commodities fell by 20 percent.
stock market
black market
bond market
bear market

19. It is feared tha a credit .......... will occur soon as the government is
trying to control inflation by imposing restrictions on lendings to
consumers and small businesses.
capacity
crunch

availability
balance

20. We are looking for an investment of $200,000 from you ........ a stake of
25% in our business.
in spite of
in relation to
in response to
in return for


1. (Grammar) Production costs decreased rapidly ........ about 15% ............

$890 million.
of/to
of/from
by/to
from/to

2. We are planning to issue new shares to ......... expansion in Asia.
finance
financially
financial
financing

3. In January we had sales .......... $50,000. In February they rose ........
$5,000 ........$55,000.
of/by/to
of/from/to
of/of/to
in/of/to

4. After a sharp fall in January, sales leveled ........... till the end of the first
quarter.
around
off
on

at

5. The world population saw a dramatic ............ from 1,600 million in 1990
to 6 billion in 2000.
grow
growth
growing


grown

6. American Express added only 0.1 per cent ........... $50.66 in spite of

reporting a 13 per cent rise ......... second-quarter profit.
to/in
by/of
by/in
to/of

7. The FTSE Euro first 300 index jumped ........... 1.86 per cent .........
€1,314.30.
by/of
to/at
x/at
x/to

8. Standing at $2m in January, our sales rose ......... to $6m in April and
remained ........... at this level until August.
shaprly/stable
sharp/stably
sharp/stable
sharply/stably

9. The US dollars rose 0.6 per cent .......... $1.2633 ........... the euro last
week.
to/against
by/with

to/with
by/against

10. The company has declared an increase ............ 12% ..........profits.
by/in
by/on


of/in
of/on

11. Unfortunately we must look for further reductions ........... our

spending .......... sales promotions.
on/for
for/in
by/on
in/on

12. The number of employees choosing to work from home reached a peak
........... 149 in the year 2005.
of
at
to
by

13. It is believed that there will be a ........... in domestic demand.
slight recover
slight recovery
slightly recover
slightly recovery

14. Analyst's views were encouraging gor H&M as several saw it in good
shape for growth.
by/from
up/at
up/to

by/at

15. Kieran Prior is thought to be an ........ smart man who has been able to
overcome so many challenges.
exceptional


except
exceptionally
exception

6. Over the past five years or so, gold .......... through a number of different

cycles.
is
has been
will be
had been

17. If we are at the very bottom of an ........ cycle, then the best form of
recovery is probably going to be in companies who are going to recover
as the economy turns round.
economics
economically
economy

economic

18. The aim of the bussiness is ........... investment soluions for private
individuals who have capital that they want to employ to earn money.
provided
provide
providing
to provide

19. His colleagues have enormous respect ........... his determination.
with
for

at
by

20. There are ......... ways you can determine whether you should invest in
a particular charity or not.


a number of
number of
numbers of
the number of

1.(Vocabulary) You must show more ............. understanding when doing
business internationally.
company
cultural
cuisine
geography

2. Social ........... is the formal rules of correct or polite behaviour in society
or among members of a particular profession.
behavior
religion
life

etiquett

3. A(n) ........... speaker of a language learns it as their first language.
native
local
foreign
international

4. During the presentation, don't forget to maintain the eye .......... with the
audiences to show your confidence.
contact
strain

opener
keeping


5. ............ refers to custom or tradition that has existed for a long time and
is accepted as an important part of a society.
Institution
Society
Language
Cuisine

6. After a few minutes, we found we had loads of things in common. We've

just ........... like a house on fire.
got off
got in
got at
got on

7. The battle of Dien Bien Phu in 1954 is one of the most important .............
events of Vietnam.
political
cultural
social
historical

8. Many people often get culture ............. when working in foreign
countries due to cultural differences.
awareness
mistake
perception
shock

9. If you do not know how to express your ideas in English, you can use
your gestures or ......... language.
other
hand

native
body

10. In Japan, .......... is very important when people meet each other to
show their respect.
bowing
kissing
greeting
shacking hands

11. It is important to do a researchon the .........- country culture when you
do business there.
foreign
neighbor
your
host

12. In China, you shouldn't give flowers, as many Chinese associate these
with ............
fires
weddings
parties

funerals

13. In many countries, people .......... a comment about the weather to break
the ice and start a conversation.
get
take
make
do

14. In order to be successfully transferred, employees must understand
the ........-country culture.

family
host
first
guest

15. In Brazil, people tend to stand close together when talking and are not
afraid of .......... each other.
seeing
meeting
touching
kissing

16. You should have a small talk to break the ....... before getting down to
business.
silince
window
ice
air

17. Cultural ......... should be considered as a source of enrichment rather
than a source of conflicts.
shock
misunderstanding

behavior
diversity

18. Our American partners are very ....... in doing business. They often say
exactly what they think.
direct
indirect
careful
interested


19. You'd better state your purpose directly without delay. In other words,

you should go straight to the ...........
mark
point
aim
end

20. All members of the company are required to be in ........... dress when
going to work.
casual
luxurious
formal
informal

1. (Grammar) What tips do you have for ...... the ice at meetings with new
clients?
to break
breaking
break
broke

2. Adapting to a new culture is difficult, but you ......... as open as possible.
shouldn't always be
should always be
have to be

haven't to be

3. if you cannot accept the ..........., you must offer a very good excuse.
invited
invitation
invite
inviting


TEST 2
1.mr rime was promoted to the ... of the public relations
Firm

Board
head

2.england's ... government finance system is one of the most centralized
local
Global
Public

3.we have agreed to set the date for the banquets.this ... is very reasonable
in cost
venue
Revenue

Value

4.current surveys indicated customers 'strong .. for luxury hotels
Choice
preference
Decided

5.knowledge of the advertising code of practice is necessary to those
planning to work in the advertising..
Program
industry
Campaign

6.alpha advertising is now .. for several new contract to advertise new
products
competing
Completing
Comparing

7.IT's main responsibility include managing the .. hardware, software
Office
organization's
Building

8.in analyzing an organization ,it is extremely important to know what
position actually has the .. to decide
Hierarchy
Democratic
authority

9.barkley is the largest employee-owner advertising..in the us located
agency
Office
Agent

10.the..people spend on goods and services is consumer spending
Capital
money
Currency

11.applicant must...a MBA or comparable experience in a related field
Postpone
possess
Progress

12.he has requested that i help him... all customers complaint

Deal
Cancel
handle

13.discount coupons will be provided that .. you to enjoy saving ranging
10-20%
Accept
allow
Give

14.the good news from all of our retail.. is this year's sale of fhe model

Competitor
Challeger
partner

16.shareholder of a significant..in a company may exercise some level of
control,
Partners
Equity stake
ownership

17.a culture of ..has been established at the company.people are given the
power to do their job

Centralized
Decentralized
empowerment

18.outdoor advertising is growing rapidly due to the rising .. of tv
commercial
Fare