Slide introduction to information ssstem 10th obien chap012 eng

James A. O’Brien

Introduction to Information Systems

Tenth Edition

1

Chapter

12
Enterprise
and Global Management
of E-Business Technology

Irwin/McGraw-Hill


James A. O’Brien

2

Introduction to Information Systems

Tenth Edition

Chapter Objectives

•

Identify several ways information technology has affected the jobs of

managers in E-Business companies.

•

Explain how problems of information systems performance can be
solved by the involvement of business managers in IS planning and
management.

•

Identify the seven major dimensions of the E-Business organization and
explain how they affect the success of E-Business companies.

Irwin/McGraw-Hill


James A. O’Brien

3

Introduction to Information Systems

Tenth Edition

Chapter Objectives

•

Identify each of the three components of E-Business technology management and use
examples to illustrate how they might be implemented in an E-Business enterprise.

•

Identify several cultural, political, and geoeconomic challenges that confront managers in the
management of global E-Business technologies.

•

Explain the effect on global E-Business strategy of the trend toward a transnational business
strategy by international business organizations.

•

Identify several considerations that affect the access choice of IT applications, IT platforms,
data policies, and systems development methods by a global E-Business enterprise.

Irwin/McGraw-Hill


James A. O’Brien

4

Introduction to Information Systems

Tenth Edition

Managing E-Business Technologies

Information Technology Developments

Customer Value
E-Business

•
•
•
•

•
•
•

Agility, Flexibility
Business Strategies
Supply Chain

•

Total Quality

intranets

•

Suppliers

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Global and enterprise

IT infrastructure

Business Partners

computing;

Responsiveness
Accountability
Lower costs


Introduction to Information Systems

James A. O’Brien

5

Tenth Edition

The E-Business Organization

Business Quality
Traditional Organization
Improvement

Business
E-Organization
Reengineering

Organization
Hierarchical

Structure

Horizontal, networked

Incrementally Improving

Leadership

People and

Existing
Existing Processes
Processes

Centralized focus

Radically Redesigning

Business
Business Systems
Systems
Everyone is a leader

Any Process

Vertical decision making

Target

Culture

Individuals rewarded

10%-50%
10%-50% Improvements
Improvements

Potential
Coherence

Internal relevance

Strategic Business
Delegated authority

Processes
Processes

Collaboration rewarded

10-Fold
10-Fold Improvements
Improvements

Customer relevance

Payback

Knowledge

Individualistic

Low
Low

Risk
Alliances

Ally with distant partners
Complement current gaps

Same
Same Jobs
Jobs -- More
More Efficient
Efficient

What
Changes?
Primary
Governance

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IT and Work Simplification
Top-down

Institutional

High
High
Ally with competitors, customers and suppliers

IT and
Create new
valueOrganizational
Big
Big Job
Job Cuts;
Cuts; New
New Jobs;
Jobs;
Major
Major Job
Job Redesign
Redesign
Distributed


Introduction to Information Systems

James A. O’Brien

6

Tenth Edition

E-Business Technology Management

E-Business
E-Business
Technology
Technology
Management
Management

Managing
Managing
E-Business IT
E-Business IT
Strategy
Strategy

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Managing
Managing
Application
Application
Development &
Development &
Technology
Technology

Managing
Managing
the IT
the IT

Organization
Organization


James A. O’Brien

7

Introduction to Information Systems

Tenth Edition

IT Strategic Planning Management
Key Insights
Customer
Customer and
and
Business
Business
Value
Value Visioning
Visioning
E-Business
E-Business

Key Objectives

Strategies
Strategies and
and

Models
Models
More Questions
E-Business
E-Business IT
IT

Priorities

Strategies
Strategies and
and
Architecture
Architecture
Feedback
E-Business
E-Business
Application
Application
Development
Development &
&
Feedback

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Deployment
Deployment

Introduction to Information Systems

James A. O’Brien

8

Tenth Edition

Managing the IS Function

Application Development

•
•
•
•

Human Resource Management

•
•
•
•

Systems Analysis
Systems Design
Programming
System Maintenance

IT Operations Management

•
•
•
•
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Network Management
Production Control
Product Support
Systems Performance

IS Recruiting
Training
Retainment Programs
Support Staff


James A. O’Brien

9

Introduction to Information Systems

IT Management Governance

Strategic
IT
Planning

Technology
Planning
and
Development

User Services

Irwin/McGraw-Hill

Tenth Edition


James A. O’Brien

10

Introduction to Information Systems

Tenth Edition

Global E-Business Technology Management

Global
Global IT
IT
Management
Management

Cultural,
Cultural, Political,

Political,
and
and Geoeconomic
Geoeconomic
Challenges
Challenges

Business/IT
Business/IT
Strategies
Strategies

Irwin/McGraw-Hill

E-Business
E-Business

Internet-based
Internet-based

Data
Data

Application
Application

Technology
Technology

Resource

Resource

Portfolios
Portfolios

Platforms
Platforms

Management
Management

Systems
Systems
Development
Development


James A. O’Brien

11

Introduction to Information Systems

Tenth Edition

Global E-Business Strategies

International

Global

-Autonomous

-Global Sourcing

operations

-Multiregional

-Region Specific

-Horizontal Integration

-Vertical Integration

-Some transparency of

-Specific Customers

customers and

-Captive

production

Manufacturing

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Transactional

-Virtual E-Businesses
-World Markets
-Transparent
Manufacturing
-Global Supply Chain
-Global Alliances


James A. O’Brien

12

Introduction to Information Systems

Tenth Edition

Business Drivers for Global E-Business

Global
GlobalCustomers
Customers

Global
GlobalProducts
Products

Global
GlobalOperations
Operations

Business
Drivers

Global
GlobalResources
Resources

for Global
E-Business

Irwin/McGraw-Hill

Global
GlobalCollaboration
Collaboration


Introduction to Information Systems

James A. O’Brien

13

Tenth Edition

Global IT Platform Issues
Global Infrastructure

•
•

•

Global Systems Development

•
•
•
•

Irwin/McGraw-Hill

Local vs. Global Requirements
Multilingual Needs
Standardization of Data
Scheduling Global Activities

Global Data Access
Regulated Access
Transborder Data Flows

Global Computing Facilities

•
•
•
•
•
•

Hardware acquisitions

Import restrictions
Software compatibility
Local service
Balancing workloads
Lack of spare parts


James A. O’Brien

14

Introduction to Information Systems

Tenth Edition

Chapter Summary

•

E-Business technologies are changing the distribution, relationships, resources,
and responsibilities of managers.

•

High-quality information system performance is dependent on extensive and
meaningful management and user involvement in the governance and
development of IT applications.

•

The organizational structure and roles of E-Business companies are undergoing
major change as they strive to become customer-focused.

Irwin/McGraw-Hill


James A. O’Brien

15

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)

•

Managing IT in an E-Business has three major objectives:

– Managing the joint development and implementation of E-Business IT strategies.
– Managing the development of E-Business applications and the research and
implementation of new technologies.

– Managing IT processes, professionals, and subunits within the company.

Irwin/McGraw-Hill


James A. O’Brien

16

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)

•

Managing global E-Business technologies includes:

– Dealing with cultural, political, and geoeconomic challenges posed by various
countries.

– Developing appropriate business and IT strategies.
– Developing a portfolio of global E-Business and E-Commerce applications and an
Internet-based technology platform to support them.

Irwin/McGraw-Hill


James A. O’Brien

17

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)

•

Many businesses are becoming global companies and moving towards
transnational E-Business strategies in which they integrate the global
business activities of their subsidiaries and headquarters.

Irwin/McGraw-Hill