Supply chain of Loreal

1909-1956: THE FIRST STEPS,
CONSTRUCTING A MODEL

In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit,
founded the company that was to become the L’Oréal group. It all began
with one of the first hair dyes that he formulated, manufactured and sold to
Parisian hairdressers. With this, the founder of the group forged the first link
in what is still the DNA of L’Oréal: research and innovation in the service of
beauty.


These are the formative years of “Le Grand L’Oréal”.

1957-1983:ON THE ROAD TO THE

At the instigation of Chairman François Dalle, the Group starts to expand internationally.

Acquisitions of strategic brands mark the beginning of a period of spectacular growth for the company.
Emblematic products come into being.

GRAND L'ORÉAL

The company motto is “Savoir saisir ce qui commence” (seize new opportunities).

●
●

These are the formative years of “Le Grand L’Oréal”.
At the instigation of Chairman François Dalle, the Group starts to expand
internationally.

●

Acquisitions of strategic brands mark the beginning of a period of
spectacular growth for the company. Emblematic products come into being.

●

The company motto is “Savoir saisir ce qui commence” (seize new
opportunities).


1984-2000

BECOME

NUMBER ONE IN THE BEAUTY INDUSTRY

These twelve years are marked by a great
period of growth for L'Oréal, mainly driven
by the significant investments made by the
group in the field of research.


2001 - PRESENT
DAY

DIVERSITY OF BEAUTY WORLDWIDE

There is no single type of beauty; it is a multiple-faceted quality
framed by different ethnic origins, aspirations, and expectations
that reflect the world’s intrinsic diversity. With a portfolio of
powerful, international brands, L’Oréal enters the 21st century by
embracing diversity in its global growth agenda.



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Customer-centric Supply Chain

SUPPLY
CHAIN


LONG-TERM MISSION (2013-2020)

Offering all women and men worldwide the best of cosmetics
innovation


STRATEGY- UNIVERSALISATION
RESEARCH FACILITIES AROUND THE WORLD

Six regional hubs: Japan, China, India, USA, Brazil and

South Africa and 500,000 delivery points.
These regional hubs identify the needs of consumers and

their cosmetic practices of each region.


“ THINK GLOBALLY, ACT LOCALLY”


Over 50 plants spread all over the world, equipped with the very latest technologies and advances in automation

DIGITAL REVOLUTION
The Strategy of Operations 4.0- 3D Printing

Virtual reality

Simulation machine learning

3D printing


For L’Oreal 3D printing improves flexibility

3D-printing

enabled a reduction in cycle time


In 2017, L’Oréal continued to expand its digital
leadership in all areas:

e-commerce, marketing, social

networks and cosmetics technologies


Technology in the beauty experience

“Beauty companions”