KẾ HOẠCH PHÁT TRIỂN THƯƠNG mại điện tử TRONG PHÁT TRIỂN hệ THỐNG QUẢN lý HIỆU QUẢ KINH DOANH e

Topic

E-COMMERCE DEVELOPING STRATEGIES
IN

BUSINESS MANAGEMENTS & PERFORMANCES
FOR

THE STATE CORPORATION AFTER EQUITIZATION
(ROADMAP 2012 - 2016, VISION TO 2020)

TABLE OF CONTENTS
Introductions
PART 1.

EQUITIZATION IN VIETNAM...............................................3

1. Organization, overview......................................................................3
PART 2.

REPORTS....................................................................................4

1.

General Facts.................................................................................4

2.

Analysis.........................................................................................5

3.

Analysis by SWOT of Vinaconex.9..............................................6

4.

Referred Experiences....................................................................7

PART 3.

E

–

COMMERCE,

DEVELOPING

STRATEHIES,

PERIODS 2012 -2016, STRATEGIC VISION 2020.....................................8
1.

E-Commerce in B. Management & Market Development............8

0


2.

Developing

E-Commerce

for

Organization

Stable

Developments.............................................................................................
9
3.

Completing Government E – Commerce System to boost

Vietnam Business Development, previous periods..................................10
PART 4. IMPLEMENTING .......................................................................10
1. Applications...........................................................................................11
2. Planned Budgets....................................................................................11
3. Human Resources Plans........................................................................12
4. Roadmap................................................................................................13
Conclusions
REFERENCES

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TABLE OF CONTENTS
Introductions
IT Development and the file system is always the top priority of Vietnam to the

Economic Development, Culture and Social Affairs of the country. Recently, the
Prime Minister approved the development of Information Technology (IT) with a
vision to 2020, in which the priority of IT applications, file system recovery and
development of Business and Management, to Investment increased process
efficiency, Management and economic Development.
In the period 2012 -2016, the Central Institute for Economic Research and the
Institute of Information Technology has highlighted the value of IT application
development program for the development of Economics, E-Commerce (EC) is a
key development. Recently, VCCI - Vietnam Chamber of Commerce and Industry in
collaboration with the Central Institute for Economic Research, supports
development of e-commerce and IT in the Enterprise after equitization, from the
company 100% owned by the State, the period 2012 -2016 and 2020 vision.
Specific content, and conduct solution, we study together in General VINACONEX
and the member companies of it, but Vinaconex.9, as an example for the
implementation of the project "Development of E-Commerce in Management and
business of the State Corporation after Equitization ". Content as follows:
PART 1.
1.

EQUITIZATION IN VIETNAM

Organization, overview

According to the decision number 129/BXD-TCLD, dated 15/11/1977 of the
Ministry of Construction, Construction Company 9 was established on the basis of
Construction Enterprise No. 9. According to the decision of the 992/BXD-TCLD
November 20, 1995 of the Minister of Construction on the establishment of the
Corporation Vietnam Construction Import Export - Vinaconex Company
2

Construction No. 9 - Vinaconex.9 move on under the import and Export
Construction Corporation Vietnam - Vinaconex. Building Vinaconex 9, Lot HH2-2,
Urban Me Tri Ha, Pham Hung, Tu Liem, Hanoi.
The company's field of activity: Construction, about Porter skis in Construction;
Export Agriculture, Mining, and Construction Materials; import of equipment,
machinery and Building Materials; Construction Consultants, design Consultancy
and construction materials consulting; consultancy Civil construction Supervision,
construction Industry and Manufacturing Factory building Materials; etc.
As the company was formed from a factory state, JSC Vinaconex.9 still facing in his
State Joint Stock Company, the lack of initiative on trade-effective accounting and
planning, construction and investment. Moreover, during the current economic
downturn, the increased efficiency of Business and Management is practical. Ecommerce of applications to improve business efficiency becomes essential in the
current difficult periods, and the period of economic development in the future.
PART 2.
1.

REPORTS

General Facts

a. Vietnam Export Construction Corporation, VINACONEX, revealed weaknesses
in the economic downturn, Vietnam Finance 2011.
Vietnam Export Contruction Corporation, VINACONEX, is a major Investment
Corporation, Construction and Trade of Vietnam. With outstanding achievements in
over 20 years of innovation, VINACONEX has created many of the values, with the
string: Apartment Trung Hoa, Nam Trung Yen; the Industry value, such as: Cement
Plant Cam tree, etc.; With production values of Building Materials Vicostone;
Mineral Investment, Yen Binh plant, etc.
However, during the economic downturn, the monetary flow is stuck, we see clearly

the weaknesses in management and executive Vinaconex, leading to the loss, and
poor efficiency. And, current VINACONEX having great difficulties and obstacles
3


in the operation. For example: Investment Property value decline; building quality
degradation put into operation; strategic goods, was delayed and reduced, such as
cement, water difficulty, and Crude exports limestone and clinker; or white stone
factory peace and Vicostone company that droped in markets and policies as well as
the Global Economic difficulties common Export.
b. Lack of initiative in the Product Introduction, Customer contact and develop
domestic and international markets
The Enterprise was formed from the State Enterprises allocated operating budget
and Orders Production. However, after the process of equitization of enterprises, the
State Company in the process of restructuring the National Economy in Vietnam
recently, a majority of the Corporation have difficulty in self-control and
development. For these reasons, as follows:
- Joint Stock Company now forced to self-order, money, work, from revenueexpenditure plans and tip-production capital business.
Moreover, not long after the equitization processes, Vietnam's Economy to meet the
deep economic recession, from 2008 to the Financial Markets, Securities; 2011 2013 Global Financial downturn, recession Finance and Economy Vietnam, to Real
Estate die standing, accompanied by the stagnation and stagnant production of a
number of other production sectors.
- Thinking people change slowly: In some Member company, economic
predicament, leading to discontent in the organization. The lack of initiative in the
capital labor, and environmental constraints change, working style, as become
stagnant opposed. Them again, thinking about the market and their technology is
also more limited than younger workers.
- Adverse circumstances that have created a major disturbance on the market,
Vietnam's Economy. Nearly two years, more than 50,000 joint-stock enterprises,
private enterprises bankrupt and narrow scope. Circumstances, once again made

even more difficult situation in the new enterprises after being independence out of
the State supports.
4


2.

Analysis

a. WTO, Vietnam facing more competitions
After joining the WTO, Vietnam Economy under more fierce competition with other
major economies. Manufacturing and effective time management becomes essential
requirements for any production industry.
Vietnamese goods in features, design and price diversity has created major
environmental goods to consumers. Now, the weak competition has pushed
Vietnamese Goods eliminated or changed. A harsh business environment and risk
forcing the Corporation to consider, calculate and choose your own path "local
knowledge". But in reality, how many Enterprise, JSC Vietnam defeat, in addition to
the names, such as: Hoa Phat; Trung Nguyen; Kinh do; Bitis' and Thong Nhat, etc.
b. "Clement weather, favorable terrain, the air", have become discord
Vietnam's Economy is still young and weak assessment. However, in the last five
years of operation, we have a lot of disadvantages in performance.
- From the World: World Economic recession, demand and market impact of the
Vietnamese wear staples. Competitive economic and trade protectionism in the
crisis.
- From Domestic: Lack of national strategy. Its every man for himself, to
overproduction, the risk of missing the place. The lack of production orders; Limit
Market; Lack of client information; lack of supply of raw materials; commercial
authentication information, etc.
- The intrinsic Organization: Interior in DN operation fragmented, grab lack of

timelines and strategies. In fact, after 2012 and 2013, many companies had to
restructure and Activity Scale for the appropriate time.
Vinaconex.9 Enterprise is the same. Enterprises producing, processing and Export Import new market. Vinaconex.9 great difficulty in access to customers, market and
customer information. The company is completing e-commerce strategy to take
5


advantage of IT and the basis of their file systems. However, to get the right
direction, the company needs to be analyzed through tool SWOT market, as follows.
3.

Analysis by SWOT of Vinaconex.9

S.The Strengths:
- Vinaconex Brand: is a subsidiary of Vinaconex strengths size of Vinaconex.9.
- The strength of the infrastructure: a spacious office area, Hanoi
- The strength of large relations. The company was founded in 1977, is a famous
enterprise in the Construction and Building Products, as well as its Construction
Services.
- All the materials, mining courtyard of the country, such as factories and Yen Binh,
Nam Ha and Cam Pha, etc.
W: Weaknesses:
- Stagnant: perennial departments State made for Officer Employees Vinaconex.9
less autonomy and flexibility in trade and job search. In fact, nearly 30 years ago,
the company was only postponed; work on the Corporation; early work by director
looking on; etc.
- Poor competitive market knowledge, knowledge of Science and Technology; and
Strategic Marketing skills, etc.
- Poverty and limited equipment. In a number of joint stock companies, machinery
and Information Systems are limited. System tattered PC, inconsistencies and poor

quality. Internet poor connection, low speed equipments, lack of completed systems.
Advanced support equipment such as: Projectors, screens obsolete; IT department
and IT managers are not focused; software on production has not really changed and
upgraded in time to meet the development; etc.
O. Opportunities:
- Industry Manufacturing Business Development to develop strength, and replace
those areas no longer suitable for the development of the country, such as blast
furnace cement plants, heating raw materials, etc.

6


- Exploitation of raw materials Agriculture and Minerals of the country, for the
development of Regional Economic and Social Security.
T: challenges:
- Risk management and economic efficiency. If not be calculated carefully
considered, the process of economic recovery and development of the company will
be difficult to recover and slow recovery.
- The challenge of finding a new direction, more suitable.
4.

Referred Experiences

- Vinanconex works for himself a new direction in Construction IT Applying and
quality CBCNN development of ICT. Therefore, Vinaconex.9 learn from the parent
corporation, a company is considered a leader in Construction Technology in the
country, in the last period of rapid development. However, in the process of
investing your rig experience, in many different manufacturing sectors,
VINACONEX are on the brink of bankruptcy, with a large number of inefficient
investment projects; with corruption; lack of transparent and coherent opinions in

business and investment.
- Lesson Economic recession and real estate downturn, as well as Securities:
Investment sustainable. Surplus value is created from the way it works and the
management and operation achievements Advancement of Science, Engineering,
Technology and Media Production Business. Alternative ideology, relationships and
a lack of transparency, etc.
PART 3.

E – COMMERCE, DEVELOPING STRATEHIES, PERIODS

2012 -2016, STRATEGIC VISION 2020
1.

E-Commerce in B. Management & Market Development

a. E-commerce in the world has a fast and powerful apps. Through the ups and
downs, e-commerce is in the early stages showed the ability to grow well and can
really change the basic business activities.
Vietnam joined the global network is relatively slow compared to other countries in
the world, but e-commerce in Vietnam has grown rapidly with a variety of business
7


types and show many practical benefits for stakeholders (government, business,
users, etc.). Report e-commerce in Vietnam implement annual and shows very
closely the development of e-commerce in the angles: the legal environment, the
readiness of businesses and users. The result shows that e-commerce in Vietnam has
potential and tend to thrive in the future. By: Usefulness comments are (PU Perceived Usefulness): the degree to which a person believes that using a particular
system would enhance his work activities; and ease of use feel (PEOU - Perceived
Ease Of Use): the degree to which a person believes that using a particular file

system will not take much effort.
b. Analysis of the current state of E-commerce that are more fitting and easy
alternative forms of business communication, as follows:
- Online Sales efficient large and fast (with features such as: Advertising fast, wide
dynamic range and greater efficiency; addition Promotions, Relationships Mass,
After sales, customer care; Verify goods and Lawsuits by brand and verification
information);
- Customer contact quickly: through the Internet, with tools such as: Linkedin;
Website commercial support; Application Email: Yahoo; Gmail, Hotmail, etc.
- The transaction is fast and simple and economic: the rapid advancement of ICT has
supported human trade process more quickly and economically. If 15 years ago, Mr.
Cooper not inventing Mobile; if 10 years ago not have concept Smartfone; and five
years later, there is no Steve Jobs, who changed human thinking about using Power
phone and the demands of its application for the job (that are upgrading and
improving on a modern smartfone) The world we live in not growing rapidly as it is
now. Clearly ICT changes people, People with using ICT to change the economic
growth. A developed World of ICT development, helping people to connect quickly,
widespread and save.
2. Developing E-Commerce for Organization Stable Developments

8


a. Vinaconex.9, there are many products Construction Materials and Minerals is the
strength of Vietnamese goods, fish exports to Asian markets, such as: limestone and
clinker for cement industry and industrial production for the world market.
Vinaconex, Vinaconex.9 and the joint-stock company of Vietnam go ahead without
change. Change in order to survive. Changes to development. Changes to seize the
opportunity "after the rain, the sun light." Period 2012 to 2013, with specific
activities, as follows:

- Develop and design company and website updates, which promote products of the
company; introduction to the company; moreover, introduced the operation,
formation and development of the company's stock from image data. That seems a
simple ideas to increase the value of great Cultural Organization.
- Construction of synchronous file system, accessible: the necessary equipment for
the Office of IT, the Internet; your PC fit the role and work location of employees;
equipped with appropriate software and IT programs.
- Develop training programs to improve Tin VP, IT staff. At the same time, common
knowledge about Marketing; eCommerce company to all employees through
Workshops and Activities themes.
- Construction of the contest based on sales and business ideas, in order to improve
the creativity and initiative of the employees of the Commercial and industrial
products, as well as IT Applications in Human Resource and Marketing company.
b. Complete, the 5-year Modern file systems and IT success in e-commerce
applications of Vinaconex.9,
- We construct the Advanced Policy and file systems developed IT strategic level
across the company. There is outline the priority of Finance and led the company's
orientation to the deployment process.
- We need to strictly follow and implement an annual work report, and
implementation of the Plan year, in the company.

9


3. Completing Government E – Commerce System to boost Vietnam Business
Development, previous periods
- Cognitive Development and proceed to use the basic conditions to ensure the
safety and security for enterprise e-business e-commerce as a requirement (such as
encryption technology, digital certificates, digital signatures / electronic signature)
- Construction and development department to resolve the issues of security and

safety in order to protect the interests of e-commerce customers to participate in
electronic transactions.
- Proposal Support e-commerce strategies from managing units for growth, form
and program support for the Enterprise Corporation and organize activities for
International Trade in Goods Vietnam. For example: proposed deploying more
support site Job, Markets Commodities Export - Import, due to the fact that
Vietnamese enterprises are engaged with the Web server that is not located in the
territory of Vietnam and Overseas.
PART 4. IMPLEMENTING
1. Applications
The company Website, and the links to: trakekey; Alibaba; and commercial Websites
support of Vietnam. So that, introducing: the Company; product categories; prestige
and authentication information
If looking at the company's current Web page, product information and connection
information is not: For business development,
we need more information Promoters: company and products to customers at home
and abroad.
2. Budget
- Domain Expenses:
- Purchase of electronic platforms, on alibaba.com 40
million VND / year; (or on tradekey.com is 30,000. 000
U.S. $ / year)
10


- Design and publishing information: outsourcing company specializing in the
design baseline.
- Register and Construction company, such as: email system, to increase the brand
value of the company in the transaction process.
3. Human Resources Plans

Chief of Information Technology Officers (CIO) who will direct and perform the
adjustment form and complete the website and the company's E-shop on Global ECommerce websites (for example: alibaba.com or tradekey.com) Also is the direct
administration of the company Web site.
In addition, skills and utilization of information and transactions through e-shop
(account on alibaba.com / tradekey.com, etc), due to business professionals in
charge, have set up an account of IT experts.
4. Roadmap
- Duration 3 months / 2012: buy electronics
- Affirm the brand and identify the value of the company: 2012 - 2016
- Strategic orientation, within 2012 -2020, said Vietnamese brand of Export
Agriculture Building Materials and Minerals of Vinaconex.9
Conclusions
It has been assumed, "What would you do, if your life one day without TV, Internet
and Phone?" Surely the answer will be a rich, age groups and professions. With
Sales & Trading job, you can not do the job, if the error on the Internet. Or a
damaged phone network lost. Or on Cable wire is cut off. Because the Human –
being has been great supported of IT and ICT achieved developments.
Being as a State Enterprise, after the equitization, there reported that ICT
applications in Performance Management, Production and Business limited.
However, with VINACONEX, with limited specifically Vinaconex.9 those that must
11


be remedied immediately, Plan "E-Commerce Development in Business and
Management", built for nearly 2012 -2016 strategies, with long-term vision 2020.
The plan is built strictly in accordance with the situation and characteristics of the
organization, with the hope of improving the quality of Business and Management,
Import - Export of goods and the company's production.

REFERENCES

Slices of Doctor. Nguyen Van Thoan
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