AN ANALYSIS OF FACTORS THAT AFFECT DECISION OF SCHOOL OF BUSINESS FRESHMEN STUDENT (YEAR OF 2012) TO STUDY AT INTERNATIONAL UNIVERSITY

VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS

AN ANALYSIS OF FACTORS THAT AFFECT DECISION OF SCHOOL OF
BUSINESS FRESHMEN STUDENT (YEAR OF 2012) TO STUDY AT
INTERNATIONAL UNIVERSITY
In Partial Fulfillment of the Requirements of the Degree of
BACHELOR OF ARTS in BUSINESS ADMINISTRATION
Advisor: Nguyen Huu Dang Khoa, M.As
Student’s name: Nguyen Thi Hong Hanh (BAIU09112)
Ho Chi Minh City, Vietnam
2013
AN ANALYSIS OF FACTORS THAT AFFECT DECISION OF SCHOOL OF
BUSINESS FRESHMEN STUDENT (YEAR OF 2012) TO STUDY AT
INTERNATIONAL UNIVERSITY

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APPROVED BY: Advisor

APPROVED BY: Committee,

________________________

___________________________________

Nguyen Huu Dang Khoa, M.As

___________________________________

___________________________________

___________________________________

THESIS COMMITTEE

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ACKNOWLEDMENTS
To be honest, during university-studying time, this is the moment I learnt most
valuable knowledge, and experienced much. Thank to tasks of doing research, I
understand clearly that each issue in daily life is not simple as we thought. It is a
complexity combination of many other surround things. Therefore, the research for them
is extremely important for science and society. In order to fulfill the research, I could not
finish research if missing helps of kind people as my beloved. For that reason, I really
want to say thank and give gratitude to:
-

At beginning, I would like to give appreciates to my advisor Mr. Nguyen Huu
Dang Khoa. I just want him to know that although I have made some mistakes, I
never forgot the moments you helped me. If without the whole-hearted guidance
of Mr. Khoa, I cannot fully understand the problem, and solve it easily.

-

Then, between the chaos of work and learning, thanks to the words of

encouragement from family and friends, I can always continue to complete the study.

Moreover, I would like to spend a thankful to the secret men of my life, who
have always been my target and spiritual support.
-

Finally yet importantly, I do also appreciate to assistant of School of Business
Department, and freshmen students in International University. They are a
momentous factor for concluding the research’s result.

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ABSTRACT
Nowadays, society has changed and developed in many aspects such as
technology, economy, culture, and either education. In fact, it requires a higher level of
training education, and raising knowledge to adapt with world- changing. Therefore, the
amount of students enhance higher education is increasing rapidly, especially in big cities
such as Ho Chi Minh, and Hanoi. Besides, training higher education institutes also follow
up with large number of students. These institutes include variety levels, programs, and
training strategies. However, they still have a mutual nature is to deliver knowledge to
learners as much as possible.
To students, who have a demand of learning higher education, they are still
affected by many aspects such as society, schools, family, teachers, and friends. In order
to decide an important entrance of their education as life, this decision becomes harder if
without recommendation of family, or relatives. In addition, each student’s choice is a
essential information for universities to examine the own strategies to attract more
students. Therefore, this research is conducted to examine the influences of factors to
student’s college decision.
The research is implemented from January 2013 to May, 2013 in Ho Chi
Minh City. The target students are who come from School of Business field in

International University (Ho Chi Minh City). To be more specific, they are 200 freshmen
students of year 2012, and who study twinning- program will be ignored to conduct in
research due to irrelevant nature.
The research just only focuses on School of Business students. Therefore, the
result may be limited in other fields. However, it may be useful for International
University Administration Department to demonstrate, and adjust strategies in order to
attract students to come to learn. In another aspect, International University can use this
consequence for “student recruitment event” every year.

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ABBREVIATION
IU: International University
SB: School of Business
MOET: Ministry of Education Training

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LIST OF FIGURES
Figure 1: Research design………………………………………………………………...5
Figure 2: Model adapted from David W. Chapman…………………………………….17
Figure 3: Research model………………………………………………………………..21
Figure 4: Design of research approach…………………………………………………..23
Figure 5: Percentage of age of target respondents………………………………………34
Figure 6: Percentage of gender of target respondents ………………………………….35
Figure 7: Percentage of number of application students applied……………………….36
Figure 8: Percentage of last high school GPA of target respondents ………………….37
Figure 9: Revised research model………………………………………………………55

Figure 10: Final research model……………………………………………..…………60

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LIST OF TABLE
Table 1: Summary of indebt-interview questions form ………………………………....26
Table 2: Summary of completed measurement scales…………………………...………29
Table 3: Descriptive statistics of fixed characteristics of university……………………38
Table 4: Descriptive statistics of international education environment, and diverse
subjects………………………………………………………………………………….39
Table 5: Descriptive statistics of future employment opportunity …………………….39
Table 6: Descriptive statistics of communication effort of university ……..…………40
Table 7: Descriptive statistics of individual influences with students …………….….41
Table 8: Descriptive statistics of student’s characteristics…………………………….41
Table 9: Reliability statistics of fixed characteristics of IU…………………..………42
Table 10: Reliability statistics of international education environment, and diverse
subjects………………………………………………………………………………..44
Table 11: Reliability statistics of future occupation opportunity …………………….45
Table 12: Reliability statistics of communication effort of IU……………………….46
Table 13: Reliability statistics of individual influences………………………………47
Table 14: Reliability statistics of characteristics of students…………………………48
Table 15: Exploratory Factor Analysis……………………………………………….50
Table 16: Component matrix…………………………………………………………51

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Table 17: Rotated component matrix ……………………………………….…..53
Table 18: Correlation testing ……………………………………………………55

Table 19: Model summary ………………………………………………………57
Table 20: Coefficient……………………………………………………………58
Table 21: Ranking of factors……………………………………………………59
Table 22: Table of summary final results ………………………………………62

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TABLE OF CONTENTS
CHAPTER I ...................................................................................................................... 1
INTRODUCTION............................................................................................................. 1
1.1

BACKGROUND .................................................................................. 1

1.2

PURPOSE OF STUDY......................................................................... 2

1.3

RESEARCH QUESTION .................................................................... 3

1.4

RESEARCH OBJECTIVE................................................................... 3

1.5

RESEARCH METHODOLOGY ......................................................... 4

1.6

SCOPE AND LIMITATION ............................................................... 5

1.7

RESEARCH IMPLIMICATION ......................................................... 6

CHAPTER II ..................................................................................................................... 7
REVIEW OF LITERATURE .......................................................................................... 7
2.1. OVERVIEW OF THEORETICAL BACKGROUND ............................... 7
2.1.1. RATIONAL OF STUDY .................................................................. 7
2.2. REVIEW OF RELATED THEORETICAL STUDY ................................. 9
2.3 INTRODUCTION OF CHAPMAN MODEL OF STUDENT COLLEGE
CHOICE ............................................................................................................ 15
2.4

RESEARCH HYPOTHESIS........................................................... 17
2.4.1Fixed Characteristic of University .................................................... 18
2.4.2 International Education Environment and Diverse Subjects ........... 18
2.4.3 Future Employment Opportunity ..................................................... 18
2.4.4 University’s effort to communicate with students ........................... 19
2.4.5 Influential Individuals with Student’s Decision .............................. 19
2.4.6 Student’s Characteristic ................................................................... 20

CHAPTER III ................................................................................................................. 22
METHODOLOGY ......................................................................................................... 22

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3.1

RESEARCH APPROACH................................................................. 22

3.2

SAMPLING ....................................................................................... 23

3.3

DATA COLLECTION PROCEDURE .............................................. 24

CHAPTER 4 .................................................................................................................... 34
DATA ANALYSIS & RESEARCH RESULT ............................................................. 34
4.1

Final sample ...................................................................................... 34

4.2

Sample demographics ...................................................................... 34
4.2.1

Age ................................................................................ 34

4.2.2

Gender ........................................................................... 35

4.2.3

Number of application that students applied ................. 35

4.2.4

Last high school’s GPA................................................. 36

4.3 Descriptive analysis ....................................................................................... 37
4.3.1

Fixed characteristics of university................................. 38

4.3.2
subjects

International education environment, and diverse
....................................................................................... 39

4.3.3

Future employment opportunity .................................... 39

4.3.4

Communication Effort of University ............................ 40

4.3.5

Influential individuals with students ............................. 40

4.3.6

Student’s characteristics ................................................ 41

4.4 Reliability Testing ......................................................................................... 42
4.4.1 Fixed characteristics of IU ............................................................... 42
4.4.2 International-studying environment, and diverse subjects............... 43
4.4.3 Future occupation opportunity ......................................................... 44
4.4.4 Communication effort of IU ............................................................ 45
4.4.5 Individual influences ........................................................................ 46
4.4.6 Characteristic of students ................................................................. 47
4.5 Exploratory Factor Analysis (EFA) ............................................................ 48
4.6 Correlation testing ........................................................................................ 55

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4.7 Regression analysis ....................................................................................... 57
CHAPTER 5 .................................................................................................................... 61
CONCLUSION AND RECOMMENDATIONS .......................................................... 61
5.1. Conclusions .................................................................................................... 61
5.2 Recommendation ............................................................................................ 62
REFERENCE .................................................................................................................. 64
APPENDIX ...................................................................................................................... 67
APPENDIX A ....................................................................................................... 67
APPENDIX B ....................................................................................................... 69
APPENDIX C ....................................................................................................... 71
APPENDIX D ....................................................................................................... 77

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CHAPTER I

INTRODUCTION

The first chapter will provide a general introduction for the current study.
This chapter presents problem of this research, as well as, research question,
research objectives, scope and limitations, significance of research and
research structure.

1.1 BACKGROUND
Higher education plays an important role in society, and strongly influences
learning framework of student (Anthony 2003). It increases knowledge, skills, and values
of individual. Besides, according to Gurinet el(2002), higher education provides many
opportunities to students such as new experience, relationship, idea, and valuable career.
Therefore, higher education term becomes significantly in student’s perception.
Besides economic development, Vietnam education has experienced through
noteworthy changes. One of particular transform, which was concerned most in education
policy is implementing principle of user pays for funding of higher education in 1993
(Huong 2003). Furthermore, private sector of higher education was established and
played a remarkable role in Vietnam education system (Glewwe 1999).
According to statistics of MOET as year of 2011-2012, there were total 419
universities and colleges including public and private school in Vietnam. While, in the
period of 1999-2000, there were only 153 schools. Since, it reflects a dramatic change in
Vietnam higher education. Student can have many choices of place to study. However, a
larger number of universities are not always fit with educational quality (Vietbao News
2006). Consequently, it causes a hard decision for students. Furthermore, before going to

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final choice, they were prepared with many reasons by contributed factors such as family,
friend, interest, and so on (D W. Chapman 1981).
The introduction of changes in Vietnam higher education has generated a
competition for students among university. It also refers to close relationship between
student and university, which concerns to student’s choice of school to study. In contrast,
it also reflects the students’ aspiration, and demand to get a higher education.
Therefore, this research is expected to clarify the main factors influencing to
decision of student. Since, the university can point out the effective solution of attracting
students from different areas.
1.2 PURPOSE OF STUDY
International University is one of six member national universities in Ho Chi
Minh City. It was established in 2003 with variety major and program. Specially, IU is an
only public university, which follows international educational standard in Vietnam.
Based on school of business’s self- assessment report, number of student in school was
289 in 2009, and it rose nearly double in 2011 with 441 students. Since, brand image of
university has impressed to people, especial students.
Nevertheless, as mentioned above, student decision comes from many factors,
and number of universities will enlarge more than before. Therefore, it may cause a
competitive pressure among universities, which includes private, public, international
school. As a result, it forces a higher competitive strategy in order to attract more
students. Then, the purposes of this research are:
Find out and clarify the main factors that influence on decision of choosing IU
by SB freshmen students (year of 2012).
After conducting the result, it is very useful for university to keep the source
and evaluate which is important issue when recruit new students.

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By understanding factors influencing student decision of place to study, IU
may work out strategies to attract students, and investigate significance of student’s
choice.
1.3 RESEARCH QUESTION
As being stated clearly in the background, this research will mainly focus on
finding factors influencing student’s decision. Kallio (1995) explores the multi-stage
process is affected by several factors such as student’s characteristic, appropriate
academic course, university reputation, available information. According to Chunyan and
Jennifer (2004), family background parents expectation also affect to decision of student.
Since, influence of student’s relationship plays an essential role on their choice of place
to study.
However, this research aims to carry out in International University and SB
freshmen as how they select IU as final decision of studying higher education. Therefore,
a main question of research will be addressed as:
“What are factors that influence on SB freshmen’s decision of choosing IU?”

1.4 RESEARCH OBJECTIVE
In this research, the problems need to be solved are finding factors that
influence on SB freshmen’s decision of choosing IU. Therefore, the research objectives
are as follow:
-

To identify factors that affect SB freshmen’s decision toward IU. From this, draw
a survey based on research model.

-

To determine and measure important level of each factor on student’s decision
and university’s performance.

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-

To demonstrate the most frequency factors that affect directly to student’s
decision of choosing IU.

-

To carry out solution for raising communication between university and student
through important factors.

1.5 RESEARCH METHODOLOGY
There are two approaches, applied in this research. Firstly, qualitative is
implemented by using literature review, and in-depth interview. The purpose is to collect
the comment, and idea to adjust instruments’ scale. In fact, this approach is used as a
supplement while quantitative is conducted as a technique of producing output, and
testing reliability of research. Moreover, the pilot study is carried out with 10 SB
freshmen students firstly to correct information, questionnaire for further survey. Then,
the indebt-interview is conducted with 5 selected SB freshmen student. Moreover, the
survey aims to collect data of 200 respondents. Finally, after collecting enough data, it
will be tested through SPSS software, which is a regular tool for research. In summary,
the process of methodology is performed as following:

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Research question
Research objectives
Literature review
Research model
Pilot study ( sample of 10 students )
Indebt-interview (sample of 5 students)
Survey questionnaires ( sample of 200 students)
Run SPSS software
Results, Recommendation, and Conclusion

Figure 1: Research Design

1.6 SCOPE AND LIMITATION
This research just only focuses on analyzing factors, which influence on SB
freshmen. In more detail, they are from Business Administration Department, and
Financial Banking Department and year of 2012. Location is at IU campus. Timeline for
this research tend to last within two months. Besides, students come from many
background and be mixed with variety majors. Therefore, it takes time to collect data as
well.
Furthermore, throughout a research process, timeline is limited. It may have a
small influence, and force of running data. In a single research topic, target participant is

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just only SB freshmen students. Therefore, the result may be not implemented in other
majors such as School of Biotechnology, School of Technology, and so on due to
different perspectives.
1.7 RESEARCH IMPLIMICATION

The results of research will be very helpful for School of Business
Department, especially marketing field or recruitment event every year. It is such as a
base source for school to understand what students really need when apply universities
for higher education. Besides, schools can change the strategies and programs to adapt
with students’ demand. For example, if students go study for their career, future salary,
university may base on that reason and develop the curriculum or skill training program
to attract and convince students.
The research consequence also presents a fact of influences on students’
decision when apply for higher education. It illustrates the frame picture of education
trend as an increasing of students, and universities nowadays. Therefore, the research
idea is really essential, and it reflects the issue of society.

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CHAPTER II

REVIEW OF LITERATURE

Purpose of Chapter 2 is to introduce the theoretical basis for the constructing a research
model. In this chapter, there are four main parts: the first part expresses briefly about an
overview of theoretical background. The second part initiates some theories concern to
factors affecting school choice decisions. The third part is to introduce the theoretical
model based on these factors and previous studies. The final section is the construction of
hypothesis for the subject.

2.1. OVERVIEW OF THEORETICAL BACKGROUND
2.1.1. RATIONAL OF STUDY
Student’s higher education option and its nature
The higher education option or making decision is a long process and

complicated. It was expressed by different levels of students at high school time. More
importantly, these options were developing and improved in the continual stages,
especially the final high school class. According to Huyen, and et el(2006), they proved
the fact that student’s higher education option involves two fundamental natures:
- Subjectivity
The process selection of students happens under the domination from complex
social relationship such as between students with family, friends, schools, community,
and so on. These relations affect their awareness, demand, engine, and interest when
being in high school. However, the decision-making will be concluded by themselves or
particular individual.

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- Objectivity
As stated about selection process of students, it also requires a combination of
individual’s demand and society’s requirement. There is not any decision can be accepted
by society. Therefore, it needs a correlation commitment between society and individual
(student) to responsible for their decision. Then, the selection process is affected by not
only subjectivity, but also objectivity.
This information is helpful for research. It is a foundation of finding main
factors affecting to student’s college decision.

Subjectivity

Objectivity

(social interaction or
daily relationship)

(social trend,
requirement,demand)

Decisionmaking of
individual

By understanding the correlation between variables, and nature of problems,
the research will be examined more detail, more accuracy, and suitable with current
social issue. In this research, there are 6 major factors, which directly affect to student’s
choice. They are fixed-characteristics of university; international education environment,
and diverse subjects; future employment opportunity; university’s effort to communicate
with students; influential individuals with student’s decision; student’s characteristics.

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The reason why researcher concludes these factors will be explained in later part
“introduction of model”.

2.2. REVIEW OF RELATED THEORETICAL STUDY
Higher Education
Higher education refers to university level education. In recent years, higher
education is qualified by many degrees such as bachelor degree, master, and doctorate.
According to Brennan (2008, p385), higher education plays an important role in
“strategic university”. It concerns to develop academic level, which influences many
aspects in society such as economy, politics, and culture. Furthermore, higher education
brings more opportunities to people’s career and raise critical thinking. Consequently, it
causes variety issues in university environment. One of them is university’s performance.
Students may have more choices in order to fulfill university level. In addition, it creates
a competitive education between universities. Thus, a research needs to clarify relative

higher education’s issues, and emphasis significance of its. Regarding to this key subject,
it can be used in designing research method.
Rational Choice
Theory is based on the premise that people always act in a way with a specific
purpose, think to choose and use resources rationally to achieve maximum results with
minimum costs. According to John Elster (1989, p 99), "When faced with a number of
actions, people tend to do what they believe in order to achieve the best ending result".
Rational choice theory selection requires analysis of actions individuals choose in
relation to social system consisting of other individuals with their expectations, the
choosing abilities and the output of each option with other features.
The research subject is about student’s decision of choosing university.
Accordingly, the researcher will rely on theory of “rational choice” and characteristics of

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the social environment, awareness of the objects to determine the affective level of the
most popular factors to the best selection, the decision of the IU BA freshmen student.
Fixed characteristics of university
According to D W. Chapman (1981, p. 495), fixed university characteristics refer to
terms of tuition fees, location, campus environment, and available studying-programs.
These features are often stable, and less changed. Each university has different fixed
characteristics. Therefore, they become a unique strategy or image of university. For
example, a university has a stable or appropriate tuition fees may attract students to
apply. According to Pamela and D. Bruce (2007), they showed the significant influence
of tuition fee policy in higher education is that it may effect of reducing access of
students who have lower financial background. As a one particular reason was showed,
we can see that fixed characteristics of university also influence on student’s decision.
International education environment
International education environment is not a strange term in 21st century.

According to G. Altbach, and J. Knight (2007), it is such a globalization, and is
understood as “knowledge-exchange”. Besides, the scale influence of international
education to both students, and university has made a motivation and force of changing
continuously in order to catch up with global. In developing country, if a school which
adopted higher international education standard can get higher attention from society. In
this research, this factor is analyzed as a strongest point due to IU’s nature.
Diverse subjects
“Diverse subjects” term refers to what university trains students, and provides
choices of subject to study. In fact, nowadays, universities can provide variety subjects to
students. Therefore, it causes an upper demand of studying. According to D W. Chapman
(p.495), he demonstrated the student’s choice of college also bases on diverse subjects,
where they can satisfy student’s demand, interests. Gary R. Pike and George D. Kohl

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(2005) stated about students’ expectation as their aspiration to academic programs. In this
research, diverse subjects also similar to academic programs that IU brings to students.
Furthermore, it will be a supplement idea for investigating its influence to student’s
decision.
Employment expectation
According to Andrew J.A, besides interests, employment expectation is one of
the most influential elements affecting students’ choices. Students who want to engage
higher education also care about their future employment. In addition, real experience
working while studying at school is also enjoyable to students. In the case of student
employment in University of Rochester, it applies student employment program that
permits students to participate in non-benefit working for charity organization or in part
time jobs to get real working experience that is really helpful for them in their future
career. Furthermore, in order to get attention from students, school must make guarantee
to students of how they can surely take real job after graduation. Therefore, relationships

with various numbers well know and strong companies or corporations are important to
be set up in order to introduce to students who nearly finish program. The employment
is not only their career but also the different aspects such as salary, skills, position job.
University’s communication effort
In a year of information explosion and the mass media present, it has a
significant impact on students' education or further career choices. Along with the
support of books, newspapers, movies, television especially amount of giant information
source such as Internet, they easily grasp and accept the diversity of all information in
every aspect of social life. However, although it will be more diversity as well as oneway communication type, students may not receive opportunity of understanding the
appropriate decision about higher education. Therefore, the raising communication
between university and student should be concerned as much as many aspects. As a
model “student’s college choice” by Chapman (1981, p508), he strongly believed in the

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reaction of student’s decision really correlates with university’s communication. It affects
deeply to student’s mind as much as university’s appearance rate in society.
Student’s preference
According to Justine Moore, 2013, there are various number of student’s
preference, affecting student’s decision such as multiple major, weight of money,
community and employment opportunity. It is better for school to cover all possibilities
as possible. It can be seen that besides RMIT, IU takes competitive advantages of weight
of money by offering lower school fee with international standard. In addition, IU sets up
numerous major of business for students not only can select based on their own interests
but also can change existing major to the new one when existing situation does not last
suitably for new change. Eventually, in terms of community, IU also take benefits of
creating large community of Vietnamese and foreign students such as Korean, Canadian,
American and Chinese for each of IU students can talk to each other, exchange culture,
share ideas, information and employment opportunity to get opened mind for better and

quicker development. Therefore, regarding to those benefits that university offers, it can
adapt with different preferences of different students.
Student’s capacity
Rate of fighting with others to enter school is not only a factor, affecting
student’s decision but also an element for school used to evaluate level of students’
capacity. As setting grade of above average university score of three subjects, IU
estimates that these students, who pass this grade, can definitely study well in any major
published by IU. However, a problem of requiring low or high number of this grade
might lead to student turnover.
Overview of related studies:

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In order to illustrate an overview of the research issue, I will present a
summary of research articles, books and materials related to the career selections of
students.
Studies around the world:
We can say the idea of career-oriented on young generation has been appeared
since ancient times, but it was in a very general form of communication and expression
through the distribution and decentralization of labor resource, it depended on status,
resources and original background of each person in society. This is evident caused by
power of paramount class and leaded to inequality in the division of social labor. By the
nineteenth century, when the development of social production was presented with
positive thoughts to free people’ minds around the world, the new career science really
became independent. The book "Career Guide" published in France in 1949 is considered
as the first book about careers. The book mentions the development of numerous sectors
of society causing by the development of industry which have drawn conclusions as
career oriented education is an important and indispensable issue to an increase in social
development.

In the 1940s, an American psychologist JL Holland has been researched to
find out the existence of the various kinds of personality and career interests. Author
indicated with each type of professional behavior that matched with some of the careers
individuals can choose to get the highest results of working capacity. JL Holland's theory
has been widely used in practical training in the world.
On the basis of these arguments about the career of Karl Marx and VI Lenin,
Soviet, there are many particular educators such as Kapeep, Batusep, Saporinxki, VA
Poliacop. In their research, which has shown the relationship between career oriented
education and social activities of production, and it was really helpful when early career
oriented education was set for the younger generation to choose the right career which
has the right match between personal interests and the needs of society. At the same time,

13


the author also presents the principles and working methods of professional practice for
high school students in academic institutions. Mei Tang, Wei Pan and Mark D.Newmeyer
have applied the theory of social and professional development (SCCT, Lent, Brown and
Hackett, 1994) to examine the major trends affecting career choice of high school
students.
The findings of this study demonstrate the importance of these factors:
learning experiences, self-assessment professional capacity, benefits, and expected
outcomes of the professional development when they were in high school time. The
relationship of these factors is dynamic, so in order to be successful in interventions, we
need to consider the complex of relationship between these factors and incorporating a
wide range of intervention. The consultant (school) should contribute to the development
and implementation of a program of comprehensive professional development to help
students develop professional competence, and expectation through real learning
activities.
Research by H. Bromley Kniveton, based on 384 radio survey young people

(including 174 men and 174 women) from 14 to 18 years has been concluded that both
the school and the family can provide direct information and guidance or indirectly
influence the career choices of young people. Consultants can identify talent and ability
that encourage students to participate in such as extra-curricular activities, real experience
of theory and lives. In addition, parents have a great influence to the supply appropriate
level of support given to career (education) choices. There are also the impact of siblings
in the family and your friends.
Michael Borchert, based on the survey of 325 high school students in High
School of Germantown, Wisconsin state remarked that three groups of factors affect the
career choices are environment, opportunities and characteristics individual, group
personal characteristics factors that affect the most important to the career choices of high
school students.

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