BUSINESS ENGLISH 1 topic 4 THE NEW ATTRACTION

CAN THO UNIVERSITY
COLLEGE OF ECONOMICS
--------

BUSINESS ENGLISH 1
Topic 4
THE NEW ATTRACTION

GROUP 4

Advisor:
Ms. Pham Lan Anh

Can Tho, April– 2018


GROUP 4: A NEW ATTRACTION

UNIVERSITY
COLLEGE OF ECONOMICS
--------

BUSINESS ENGLISH
Group 4
THE NEW ATTRACTION
Student
codes

Numbers

Character names

1.Lâm Huỳnh Như

B1503788

10

Ms.Nhu

2.Nguyễn Trúc Quỳnh

B1507706

14

Ms.Quynh

3.Trịnh Thanh Tuyền

B1507723

15

MC (Tuyen)

4.Nguyễn Thị Cẩm Tú

B1507724

16

Ms.Tu

5.Phạm Chí Bảo

B1503729

7

Dilip Singh

6.Đinh Thị Hồng Thắm

B1507712

55

Jane Ferguson

Group members

Notes

Can Tho, April – 2018

INTRODUCTION THE TOPIC “A NEW ATTRACTION”

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GROUP 4: A NEW ATTRACTION

Today our group presentation is about the topic “A New Attraction”
Our group have 6 members:
Phạm Chí Bảo (Mr. Dilip Singh - the organizer)
Đinh Thị Hồng Thắm (Jane Ferguson – her assistant, also be contest’s jury)
Trịnh Thanh Tuyền- (Jane’s Friend in Vietnam (MC)
Nguyễn Trúc Quỳnh (CEO of Lao Cai Tourism company)
Nguyễn Thị Cẩm Tú (CEO of Khanh Hoa Tourism company)
Lâm Huỳnh Như (CEO of Can Tho Tourism company))
Our group set up a situation: Dilip Singh – a very rich man. He gives money generously
to charities all over the world and provides finance for projects which will help local
communities.He has recently organised an international competition for people wanting
to create a new attraction in their country. The winner will receive $20 million to finance
and develop their project.
So we choose Vietnam to organise the contest “FINDING NEW PROJECT”. After 3
preliminaries round, we selected 3 projects in final round today.

This situation have 6 scenes:
Scene 1: A conversation between Mr. Dilip and Ms. Jane.
Scene 2: A phone call between Ms.Jane and Ms.Tuyen
Scene 3: The contest takes place in Meeting room at Muong Thanh Luxury Cantho
Scene 4: The disscusion of judges

.

Scene 5: Announcement results of the contest.
Scene 6: After 4 years, compare revenue after project completion with 2018

Scene 1: A conversation between Mr. Dilip and Ms. Jane:
- Dilip Singh: Hello Jane, I have an important thing to tell you.
- Jane: Yes.
- Dilip Singh: As you know, we have organized many charitable activities around the
world. And in the near future, I'm going to organize a contest to find a breakthrough idea
to support the local community, and my chosen country will be Vietnam. I had the
opportunity to travel here a few times. I think Vietnam will become a very potential
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GROUP 4: A NEW ATTRACTION

country to develop in tourism. Firstly, the Northern Vietnam is mountainous and the
climate is characterized by four distinct seasons, it is suitable to develop trekking
tourism. Secondly, the Central Viet Nam has many historical sites such as ancient capital,
old quarter,... So heritage tourism is the most type of tourism. Finally, the Southern Viet
Nam has a lot of vast paddy fields, the river system is so interlaced, especially there is the
mekong river flowing through and becoming the 9 branches, I had a chance to get to the
two floating markets in Can Tho, It was so exciting, we can invest to ecotourism and
river tourism. In the other hand, Vietnam has a very long coastline from north to south,
that means Sea tourism is also very developed. Therefore, I think that’s enough for Viet
Nam to become a country that has strength in tourism. What do you think Jane?
- Jane: That sounds good, and I can help. There is a competition in Vietnam talking about
creative ideas for tourism development, I will introduce you there.
- Dilip Singh: Oh, It’s just so good.
-Jane: But, Are there any standards from you? (you have any standards?)
- Dilip Singh: Yes, there are three things that are very important. They will help me to

make up my mind. The winner will have to come up a great idea for an attraction. It’ll
have to be something different, a bit unusual, but linked in some way to the culture of the
community or country. It could be any types of tourism. I want people to use their
imagination, that’s the idea of the competition.
- Jane: Yes sir, I’ll give them a contact and tell you everything as soon as possible.
- Dilip Singh: Ok, good.
Scene 2: A phone call between Ms.Jane and Ms. Tuyen
- Jane: Hello Tuyen, How are you doing?
- Tuyen: Thank you, Jane. I'm very good, and you?
- Jane: I know you have organized many contests related to finding new ideas that bring
benefits for the community. My boss is intending to invest in supporting ideas that are
breakthrough and creative to bring benefits to the community in Vietnam. Will you be
able to help me?
- Tuyen: No problem, I will conduct a contest to find the projects that meet your
requirement.
- Jane: If selected, the project will receive $ 20 million. I will send you mail about the
details of the contest for you, thank you.
- Tuyen: Ok bye Jane. See you later.
Scene 3: The contest takes place in a Meeting room at Muong Thanh Luxury Can
Tho
-MC: Lady and gentleman. I'm Tuyen
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Welcom everyone to the competition to find to potential projects. Throughout the
preliminary round, today there are three excellent candidates whose project broke into

the final.
-MC: In order not to take too long time, the final round of competition is allowed to
begin.

 The presentation of CEO of Lao Cai Tourism company

- Jane Ferguson: Hello, introduce yourself before presenting your ideas.
- Quynh: Yes, hello everyone! My name is Quynh, I’m 38 years old and I’m the
director of Lao Cai Travel and Tourism. I have been in this position for 5 years.
- Jane Ferguson: OK! Tell us what you think!
- Quynh: Where I want to implement my idea is Sapa. Sapa is a very attractive
tourist destination, bearing the beauty of Europe because this is the only place
in Vietnam with snow, also has 3.134 meter high Fanxipan peak is the roof of
Indochina. Sapa owns a series of scenic spots such as: O Quy Ho Peak, Love
waterfall, ancient rock, Muong Hoa valley, Coc San cave ... and many typical
dishes of North West. Moreover, Sapa is also the top three places that must be
visited by foreigners when coming to Vietnam.
This is a chart about the number of visitors to Sapa over the years. By 2015,
there were 710 thousand visitors, 2016 has increased to 970 thousand, in 2017
this number has increased to 1.2 million visitors. This shows that Sapa is a very
attractive tourist destination and increasingly attracts tourists.

1200
1000
800
1200
600

970
710

400
200
0

2015

2016

Unit: thousands people
2017

THE NUMBER OF VISITORS TO SAPA

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However, there is a shortage of accommodation for tourists. The chart shows
the shortage of accommodation in Sapa. In 2017, 2182 guests / room for hotel
from 3 stars and up and 4000 guests / room for 4-5 star hotel. Therefore, in the
peak season, Sapa faces severe room burns.

MISCONCEPTION OF RESOURCE SUPPLY

4-5 stars

3 stars or more

Unit of calculation: number of guests / room

There are only a few quality hotels like Violet, Victoria, Royal ... the rest are
homestay, poor quality homestay. So, I want to build a resort with a large scale,
meet international standard 5 stars, there are about 300 rooms with services,
modern facilities to bring tourists the most comfortable when coming to Sapa,
solving difficulties that Sapa is facing.
- Dilip Singh: Thank you for your presentation. Will the project be good when
we need a long time to complete it? At that time whether tourism in Sapa is still
growing?
- Quynh: I believe tourism in Sapa will grow at a high speed.
- Dilip Singh: What are you based on?
- Quynh: There are three reasons for me to believe in tourism in Sapa that will
develop hnw in the near future.
Firstly, the infrastructure for tourism in Sapa is improving. Noi Bai-Lao Cai
Expressway has been completed, by 2020, Lao Cai airport will be put into
operation will shorten the time to Sapa. When the Fanxipan Legend cable car
system opens up to Fanxipan peak, it only takes 15 minutes.
Secondly, Sapa has many beautiful and attractive landscapes, typical of the
region as I have just described.
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And finally, it is the friendliness, hospitality of the people here. They are

willing to help visitors in difficult times as well as enthusiastically introduce the
custom and unique features in their activities to visitors.
- Tuyen: It's good! How much money do you need to carry out your project?
-Quynh: I need $ 18 million to carry out my project. Hope to get the support
from Mr. Dilip Singh.
- Tuyen: Thanks for joining Quynh, we will announce the results soon to you.
 The presentation of CEO of Khanh Hoa Tourism company
Hello Mr. Dilip Singh and everyone, my name is Tu, the deputy head of Khanh
Hoa tourism investment and also the representative of Truong Sa group of islands.
I appreciate Mr. Singh and your assistant spending your valuable time listening to
my opinion about where you can invest. I guarantee that you will find this is such
a potential investment.
The group of islands Truong Sa which belongs to Khanh Hoa Province, Vietnam
are where I expect your investment. As we can see Khanh Hoa is also a beautiful
landscape and that is why you should put money to this investment.
My presentation includes three parts:
Part 1: Group of islands Truong Sa introduction.
Part 2: Why need to invest to Truong Sa ?
Part 3: How to invest to Truong Sa ?
Now,we can start going to the first part- introduce about to Truong Sa
The group of islands Truong Sa lies to the east and southeast coast of Vietnam, is
based on the entire South China Sea Spratly Islands. . They are a collection of over a
hundred small islands, reefs formed from coral shoals, undergrowth and cover an area
of about 198000 km². It is divided into 8 groups: Song Tử, Loai Ta, Thi Tứ, Nam Yết,
Sinh Tồn, Trường Sa, Thám Hiểm and Bình Nguyên.
Next, why do we would like to invest to Truong Sa
-

Fistly, as we all know, to go to Truong Sa Island must be by boat, so it takes time
and cost is very high. So I want to call for investment to build a civilian airline

route to the island to save costs and promote tourism

-

Secondly, this island lack of facilities so we should invest in building more
restaurants, high quality hotels to meet the needs of visitors

-

Finally, I think we should invest in building more schools, hospitals, water filter
system and policies to support people living in the island. The result is both
improve the life for the people and raise the national sovereignty. I believe that
Truong Sa islands not only will be the popular travel destination with new

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attractive points but also be a smart choice if you decided to invest to Truong Sa
potential development.
This chart shows the revenue of Truong Sa Island. The revenue of Truong Sa in
2015 was 0.5 trillion VND, but 2017 it has increased to 1 million VND. The
growth is increasing so speed.G

SA ISLANDS

1

0.9
0.8
0.7
0.6

1

0.5
0.7

0.4
0.5

0.3
0.2

Unit: trillion VND

0.1
0

2015

2016

2017

THE REVENUE OF TRUONG SA ISLANDS

Thank you Mr. Dilip Singh and everyone listening to my presentation and I hope

the project will be chosen.

 MC
Thank you! I think this is a new project.
Please invite the judges to comment.

 Commented of Ms. Jane
Your presentation is very good. As far as I know, Truong Sa is only attracting
visitors for about 2 years back to pristine beauty and beautiful beaches, so
Ms. Jane: Which do you think is the largest attractive point in your investment
project?
Tu: I think the largest point in my project is buid airline route, because it contributes
to reducing the cost and time for tourists so that more and more tourists have the
opportunity to explore Truong Sa Island and love it
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Ms. Jane: Ok. That ‘s a great idea. So, can you tell me what your project is like?
Tu: I suppose we need to invest to:
-

Transportation on inhabitant land: $2 million

-

Building airport: $8 million

-

Building the chain of hotels, restaurants and homestays and schools: $3 million

-

Building the water filter system: $3 million

-

Building the natural preservation area under the sea: $2 million

Total of the investment is about $18 million and $2 million will be spent for backup plans
Ms. Jane: Thank you!

 MC: Dear all, finally is the project at Can Tho is presented by Ms. Huynh Nhu,
please!
 Presentation of the CEO of Can Tho Tourism Company
Hello! Mr. Dillip
Hello eveyone!
My name’s Huynh Nhu . I’m a CEO of Can Tho tourism company.
I will introduce the famous tourist destination in Can Tho today. That is Cai Rang
floating market. On the Can Tho River, near Cai Rang Bridge, about 6 km from the
center of Can Tho city and 30 minutes by boat from Ninh Kieu Quay.
Cai Rang floating market has many special attractions such as food service as well as
fruit orchard. We can add services such as singing and dancing to satisfy the singing
needs of tourists. Fruit orchards are available throughout the year when visitors go to
any occasion to have fruit to enjoy. We will build the fruit processing plant at the
request of guests or visitors to process.

Beside, we will upgrade the boats more modern to ensure the safety of tourists but it
is still the western country with the water of rural homeland.
It is possible to combine with traditional houses specializing in traditional craft
villages for visitors to experience. For example, we can use a hat to sit with people or
guide them to make handmade. Their finished products are the rewards for them.
These are the plans that I set out to develop the poetic tourism in general and the
floating market in particular. Thank you everyone for listening.
Dillip :Thanks for your presentation! I have a question to ask you. Can you give me
some reasons I have to invest in Cai Rang floating market?
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Huynh Nhu : Thanks for your question. There are many reasons to invest in Cai Rang
floating market, but I offer two most important reasons.
Firstly, The floating market is a popular tourist destination in Can Tho. When visitors
go to Can Tho , they will come here at least once. Other places they may not come,
but the floating market must stop once. If we invest in upgrading it in the future,
visitors will not only come once again, but also two times three times and then many
times.
The second reason I want to say : This is the chart showing the revenue of Cai Rang
floating market over the years.
In 2014, Cai Rang floating market's revenue is about 1 trillion VND
In 2017 , Cai Rang floating market's revenue is about 2 trillion increased double
compared with 2014
Within three years, the sales of Cai Rang floating market rose very high so this is a
tourist attraction. If it is invested , I surely the revenue increase in the future.

Unit: trillion VND
2.5

2

1.5

2

1

0.5

0

1.2

1

2014

2015

1.4

2016

2017

REVENUE OF CAI RANG FLOATING MARKET

MC: Thank you. You have successfully completed the presentation as well as
answered the question
Scene 4: The disscussion of the judges:

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MC: Congratulations to all of you, you have successfully completed your presentations.
Now we are going to spend around one hour for discussing and chosing the idea of the
copetition. During that time, we invite everyone to go outside the lobby to have a light
buffet that we prepared in advance.
Jane: Sir, the three projects sound very creative and attractive, but in my opition,
Quynh's project is very good, She can help to improve the quality of tourism in a place
where the potential for tourism development is very great.
MC: I think Nhu's project will be better, She gave us the innovation about the floating
market tourism in Can Tho, and they were quite good.
Dilip: Thanks for the comments of everyone. Overall, the presentations of all three
contestants were pretty good and they could approach the standards I gave. However, I
am so impressed to the project of Ms.Tu. Her idea is quite good to me. She does not just
want to develop tourism activities in the island, but she’s also concerned about the future
of the people on the island, as same as the future of her country, and that is one thing that
I like very much. Moreover, she made clear her views and the reasons that we should
choose to invest. So I think our investment in this idea is gonna be very clear and
reasonable. Everything is very convincing.

MC: Yes, So now we know the winner.
Scene5: Announcement the results of the contest:
Dilip: Hello everyone, after the jury discussed, we have selected the best project.
Congratulations to Ms.Tu with the Truong Sa project.
Tu: Thank you! I’m very happy. I will try to make this project successfully
Jane:Congratulations!
Scene 6: After 4 years, compare revenue after project completion with 2017

 Reported by Jane:
Jane: After four years, Truong Sa tourism project of Ms.Tu has been developing well.
And, turnover from tourism activities increased significantly. Besides, the life of local
people has improved clearly. We didn’t invest wrong. You can see this chart, the revenue
of 2021 has increased double compared with 2017

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2
1.8
1.6
1.4

2

1.2
1

0.8

1

0.6
0.4
0.2

Unit: trillion VND

0

2017 AFTER PROJECT COMPLETION
2021 WITH 2017
COMPARE REVENUE

Dilip: This is a positive sign. We had a right investment. Hopefully, Sapa will be more
and more developed and attract more visitors in the future.

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