Full Business Plan Reported by Group 5 about ANZ company_May 2016

Business Plan Reported by Group 5- MBA Quecbec 02

VIETNAM ANZ TRAVEL CO. LTD

BUSINESS PLAN
REPORT ABOUT
VIETNAM ANZ TRAVEL CO. LTD
Psycho-Sociology in SMEs and with Entrepreneurs- PLS 6008

Reported by: Group 5
Mr. Luong Duy Khiem
Mr. Nguyen Linh Son
Mrs. Thai Thi Vinh
Mrs. Tran Thanh Huong
Mrs. Nguyen Thi Loan
Hanoi, May 2016

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Business Plan Reported by Group 5- MBA Quecbec 02

INTRODUCTION
Name of company: VIETNAM ANZ TRAVEL, CO LTD
Add: 71 Mai Hac De Street, Hai Ba Trung District, Hanoi, Vietnam
Tel: +84 4 39744405/06
Fax: +84 4 39744407

Logo:

Slogan: Beyond

Expectations

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Business Plan Reported by Group 5- MBA Quecbec 02

Table of Contents
EXECUTIVE SUMMARY ........................................................................................... 4
PART 1: BACKGROUND INFORMATION ................................................................ 5
1.

Business concept .............................................................................................. 5

2. Answer as many following .................................................................................... 5
3. The market our company intend to serve: ............................................................... 6
4. How can our business serve the market better than others ....................................... 7
5. Present status of the business ................................................................................. 7
6. If you will be doing any contract work, what are the terms? .................................... 7
7. Do you have letters of intent from prospective suppliers?........................................ 7
8. Company history ................................................................................................... 7
9. The company owners wish to sell ........................................................................... 8
10. How will our management make the business more profitable? ............................. 8
11. What changes do we plan to make in the business? ............................................... 8
12. What is the purchase price formula? ..................................................................... 9
PART 2: DESCRIPTION OF PRODUCT AND SERVICE ............................................ 9
1. Features of proposed products/services................................................................... 9
2. Describe benefits to your customer ........................................................................ 9
3. Intellectual property and proprietary rights issues ................................................. 10

4. Production plans .................................................................................................. 10
5. Future products/services: ..................................................................................... 10
PART 3: MARKETING PLAN ................................................................................... 10
4. Market strategies ................................................................................................. 14
PART IV: MANAGEMENT STRUCTURE AND ORGANIZATION.......................... 15
1.

Management structure and organization .......................................................... 15

2. Management and personnel: ................................................................................ 15
PART V. BUSINESS OPERATIONS ......................................................................... 18
1.

Business Location. ......................................................................................... 18

2.

Licenses and permits ...................................................................................... 18

PAR VI. FINANCE PLAN ......................................................................................... 19
1.

Income statements .......................................................................................... 19

2.

Balance statement .......................................................................................... 20

CONCLUSION .......................................................................................................... 21

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Business Plan Reported by Group 5- MBA Quecbec 02

EXECUTIVE SUMMARY
Vietnam ANZ Travel has been established for over 10 years and boasts a
staff of highly qualified and professional travel personnel. All are specialists and
totally familiar with their Country and the attractions and customs of the
Vietnamese community and ethnic groups. Customer service and satisfaction is
our goal and our staffs are dedicated to this achieving this objective. We consider
ourselves “travel makers” rather than “travel brokers”. To us, being a tour operator
has always meant more than just linking transfers with hotel nights and a few city
tours. It is about fashioning, assembling and operating the best balanced itinerary
for a specific type of clientele. We have never sacrificed quality for the sake of a
short-term profit. We think of long term. Quality service will always be our
priority.
Although established in Vietnam 10 years ago, but ANZ not to promote the
full potential of its strengths. Company occupy only 2% market share, brand ANZ
travel is not known. For this reason, the company wanted to call for investors and
tourism companies, the media in collaboration with brand companies to bring
tourism ANZ further development and reap more success more.
Why chose ANZ travel for your investment? Vietnam ANZ travel company
has international and professional working environment with experienced
management team, enthusiasm and confidence staff, attractive and diversification
tourism products. Besides ANZ also has very good links with the ANZ Bank, a
unit of support for companies’s tour in the European. one more important reason is
that Vietnam has been and will be attractive tourist destinations in the next 20
years, the needs of the Vietnamese tourism (particularly outbound ravel) is
forcasted to be growing very fast. All of that helps us believe that investment and

cooperation with ANZ is a feasible one. Vietnam ANZ travel Co LTd will bring
you more than your expectation.

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Business Plan Reported by Group 5- MBA Quecbec 02

PART 1: BACKGROUND INFORMATION
1. Business concept
1.1.

Mission:

Our company mission is Supplying the best quality travel services for foreign and
Vietnamese tourists; Bring customers new experience in tourists; and Create
dynamic and effective working environment for Vietnames employees.
1.2 Vission & and objectives of business:
Vision: Vietnam ANZ travel want to be come one of the leading travel
companies in Vietnam in 2020, Account for 2% of market share in travel in 2020;
Spread the ANZ trade mark to a half of Vietnam and become the best choice for
inbound and outbound travel.
Objectives: From now to 2020: (base on SMART formula)
* 1% of total foreign tourists to Vietnam (inbound travel)
*2% of total Vietnamese tourists to oversea (outbound travel)
*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel)
* Total revenue: 3 million USD
*Profit = 15% Revenue
1.3 Description of business
Vietnam ANZ Travel has been established for over 10 years and boasts a staff of

highly qualified and professional travel personnel. ANZ travel brings customer a
lot of service related to travel and visa such as: Customized tours, Package tours,
visa arrangement, insurance service and ticket booking…
2. Answer as many following
a. Our business is in Service only.
b. About our services:
* Hotels/resort booking.
* Air/train tickets booking.
* Car rental
* Visa arrangement
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Business Plan Reported by Group 5- MBA Quecbec 02

* Outbound travel
* Inbound travel
* Domestic tours
* Packaging tours.

(Source: ANZ travel web-www.vietnamanztravel.com)
c. We specialize in “Customized & Package Tours" (outbound travel, inbound
travel, domestic travel, packaging travel)
3. The market our company intend to serve:
In totally about 1.5% of market share in 2016 and plan to account for
2% travel market share in 2020. In detail,
* 1% of total foreign tourists to Vietnam (inbound travel) (2015 total of foreign
tourists to Vietnam: 6 million)
*2% of total Vietnamese tourists to oversea (outbound travel) (2015 total of
Vietnamese tourists to oversea: 4 million)

*0.1% of total Vietnamese tourists travelling in Vietnam (domestic travel) (2015
total of domestic tourists: 25 million)
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Business Plan Reported by Group 5- MBA Quecbec 02

4. How can our business serve the market better than others
The way that our company serves the market better than competitor is we
concentrate on the best quality of service, be honest and trust attitude of employees
to customers. Beside that, our firm cares about maximizing the value added to
customer and plus some service for tour like travel insurance, visa arrangement,
and car rental. In addition, we also apply many promotion strategies like discount,
commission campaign to customers in some special occasions. Moreover, our
company has a professional workforce, responsibility, this will satisfy customer‘s
need.
5. Present status of the business
Our company status is expansion of growing concern
Infact, our company is big one, however, we still want to account for more
Vietnam travel market and to growth more and more. So, now we plan to call for
investment from both Vietnam and foreign suppliers for Vietnam ANZ travel.
6. If you will be doing any contract work, what are the terms?
In the next, out company will continues make contract with some travel agents in
Vietnam and oversea to widen our market.
• Making contracts with Accor, Sofitel, Muong Thanh, Saigon Hotel Groups and
many other hotels all over Vietnam, Laos & Cambodia
• Making contracts with Vietnam Airlines, Asia Airlines, AirFrance, Emmirate
airlines….
• Now, we receive some letter from prospective suppliers such as ABC, Hai Van,
Thuy An Transportation, and many other restaurants

7. Do you have letters of intent from prospective suppliers?
We receive many letter from prospective suppliers such as Vietnam airlines, Van
Minh express car, …
8. Company history
Vietnam ANZ Travel has been established for over 10 years and boasts a staff of
highly qualified and professional travel personnel. All are specialists and totally
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Business Plan Reported by Group 5- MBA Quecbec 02

familiar with their Country and the attractions and customs of the Vietnamese
community and ethnic groups. Customer service and satisfaction is our goal and
our staff are dedicated to this achieving this objective.
Vietnam ANZ Travel is fully licenced by the Vietnamese Government as an
International Tour Operator (No. 0877/TCDL-GPLHQT) and as such our clients
can have the security and confidence in our services.
We are fortunate in having a foreign influence in the management of our
Company through our Business Development Director, Mr. Adrian Phua, a
Singaporean living in Hanoi who is well travelled throughout the country. He
brings us the unique benefit of being able to advise our clients through the eyes
and experiences of a foreign visitor.
9. The company owners wish to sell
At this time, the company owners wish to sell stocks and call for investment
because we want to share the opportunities to grow up with many others and that
also the way ANZ travel want to get more social capital and finance from investor
to become bigger company in Vietnam.
10. How will our management make the business more profitable?
We promise that, we will round your investment resource effectively and make it
more and more increase by focus on target potential customers and quality of

service.
11. What changes do we plan to make in the business?
We will focus on developing the best human resource to support for business and
making marketing champagne to lunch our trade mark and service to widen
customers and travel agents. In detail:
Firstly, we will plan the organization management structure to suitable with new
requirement.
Secondly, Making a marketing champagne to lunch our service, specially making a
plan to diversity the supply chain (place) (not only using internet and direct sell,
we will range and system of travel agents in 64 provinces in Vietnam.

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Business Plan Reported by Group 5- MBA Quecbec 02

Thirdly, we continue open and create new contact with potential supplier in the
world in order to support us good service.
Finally, we think about new products and restructure the finance management
system.
12. What is the purchase price formula?
To take competitive advantage, our product not only need higher quality but also
need cheaper price. Therefore, VN ANZ travel will set price for out good base one
some rules:
-

First: Base on cost of service

-

Second: Base on market price (specially competitor ‘s price)

-

Third: Base on the degree of scarcity of the product, service (for example
we find out some unique place in the world and exclusive exploitation, so,
we set price quite high)

In fact, we set price usually lower than directed competition about 1-5% and add
some value.
Price = Cost of service + 15% profit

PART 2: DESCRIPTION OF PRODUCT AND SERVICE
1. Features of proposed products/services
Most our goods are service such as: Hotels/resort booking; Air/train tickets
booking; Car rental; Visa arrangement; Outbound travel; Inbound travel; Domestic
tours; Packaging tours…
Vietnam ANZ travel products focus on high quality and reasonable price. We try
to bing customer a perfect service by luxury hotel, car, restaurant, nice tour - guide,
24/7 support service, support to complete visa arrangement, support to illustrate
finance source (using ANZ bank, ANZ travel card….)
2. Describe benefits to your customer
Customer will receive the perfect service with lowest pay and the highest
convenience, safest trip and supporting 24/7.
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Business Plan Reported by Group 5- MBA Quecbec 02

3. Intellectual property and proprietary rights issues

In some cases, Customers will be used some ANZ equipment with company logo
during the trip and absolutely no use for other purposes by tourism.
The advertisement, images of the company is ANZ travel copyright only.
4. Production plans
We will find out interest destinations in the world, create amazing tours to
introduce customers. For future, we focus on adventure tourism, volunteer and
charity tourism. We expect to have right to have license of operator Son Doong
cave in the next time, this will be our unique product.
5. Future products/services:
For future, we focus on selling adventure tourism, volunteer and charity tourism.
We expect to have right to have license of operator Son Doong cave in the next
time, this will be our unique product.
We also focus on developing the charity tour, ocean explorer tourism to diversify
the available tourism product to advertise to our customers.
PART 3: MARKETING PLAN
1. Vietnamese Tourism industry overview
Money spent by foreign visitors to a country (or visitor exports) is a key
component of the direct contribution of Travel & Tourism. In 2014,
Vietnam generated VND165, 080.0bn in visitor exports.
By 2025, international tourist arrivals are forecast to total 10,739,000,
generating expenditure of VND343,201.0bn, an increase of 6.8% pa

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Business Plan Reported by Group 5- MBA Quecbec 02

Domestic travel spending generated 48.2% of direct Travel & Tourism
GDP in 2014 compared with 51.8% for visitor exports (ie foreign visitor
spending or international tourism receipts).Domestic travel spending is

Expected to grow by 8.4% in 2015 to VND166, 827.0bn, and rise by 6.4%
pa to VND310, 448.0bn in 2025

The Travel & Tourism Competitiveness Index 2015: Asia-Pacific

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Business Plan Reported by Group 5- MBA Quecbec 02

Longterm growth forecast 2015-2025:

Source: 2014 Vietnam tourism report from World travel and tourist council
2.

ANZ Travel’s market:
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Business Plan Reported by Group 5- MBA Quecbec 02

a. Customer profile and target market
Main customers of ANZ Travel are Foreign visitors and domestics. The target
market is foreign visitors come from English speak nations and middle class in
Vietnam.
b. Description of your trade area: Due to a travel agent come from Australia and
get finance support from ANZ bank, we have fulfillment ability to grow in EU and
USA market where requires a very high financial guarantees for traveling.
c. Scale of your market: Vietnam, USA, UK, Australia and Asia.
d. Market potential : USA, UK or English speaking nations and big cities in

Vietnam
3. Competitors:
Foreign Companies: Many travel companies have been seeking to increase
market share in anticipation of a Pacific Rim trade pact that will allow investors
from 11 foreign countries to provide tour operator services in Vietnam for the first
time. Big agencies such as Vietravel and Fiditour have made the move, expecting
the evasion of foreign competitors when Vietnam permits "foreign investment to
provide inbound services and domestic travel for inbound tourists" under
the Trans-Pacific Partnership (TPP). Foreign companies currently are not allowed
to operate inbound tours, and have to partner with local businesses instead. Once
the restriction is removed, Vietnamese businesses will face "a huge challenge,"
considering that most of local tour operators are small and medium.
Domestic Companies: Small and Medium size travel agency is the main
competitors
ANZ competitive advantage: diversity package tour for customers’ choice.Cheap,
safe, good service, active and creative employees, strong finance support from
ANZ Bank, widen travel agents in the world, vivid and strong suppliers. Beside
that, we increase the vivid of product by some advantage term for customers such
as receive (turn back) money if the tour was delayed or cancel, pay totally tour
insurance fee to customers….
3. Marketing Plan
1. Marketing plan for branding: ANZ established 10 years ago and even
though ANZ had 1.2% of all foreign visitors in VietNam 2015 but company
are still lack of brand awareness compare to other competitors in Vietnam.
Channel:
Company’s website: update new information about company and tours in
English and Vietnamese version
Create and update online company’s brochure in order to customer can
download online
Create online customer care service

Advertising: on radio, digital banner on high rating website: dantri, VNE
PR: on newspaper, magazine
Sponsorship: join and do sponsorship 2 times per year in domestic and
regional tourism forum or tourism communication
2. Marketing plan for customers: to get more customers and expand
marketshare
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Business Plan Reported by Group 5- MBA Quecbec 02

TARGET
CUSTOMER
Domestic
customer

Foreign
customer

COMMUNICATION

MARKETING
CAMPAIGN
Online
marketing:
social Co-branding with big
network, online banner, KOLs: company in other
facebook, VNE, phuot.vn..
field
:banking,

housing, consumer’s
goods
Google ads word
PR: VNA heritage and heritage Co-branding
with
fashion; lonely planet
Vietnamairlines,
Vietjet air..
Online marketing: tripadvisor,
agoda, booking, hostelworld,
youtube
Google ads word

3.4 Your competitive advantage:
Diversity package tour for customers’ choice: Cheap, safe, good service, active
and creative employees, strong finance support from ANZ Bank, widen travel
agents in the world, vivid and strong suppliers. Beside that, we increase the vivid
of product by some advantage term for customers such as receive (turn back)
money if the tour delay or cancel, pay totally tour insurance fee to customers….
3.5 Briefly describe our competition
Our competitions have the same service and some strengths but we believe that,
with our finance, human and diversity package service resource we will over come
the competitors and lead to the one of the top leading travel in Vietnam.
We still base on the quality and trust to convince the customers.
4. Market strategies
4.1 Market positioning: the one of the top leading travel in Vietnam
4.2 Marketing tactics: Through the internet and travel agents.
4.3 Product: inbound & outbound tours, packing travel,…
4.4 Pricing: Reasionable price (physical price, low price and discounting price)
4.5 Promotion: Commission champagne, discount, sale off, add value, compound,

voucher….
4.6 Distribution: through individual sell, retailer, travel agents, the internet.

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Business Plan Reported by Group 5- MBA Quecbec 02

4.7 Advertising: Using the customers as the best way for advertising; news paper,
the internet adv, delivery the pamplet, things with ANZ logo. ….
4.8 Public relations: organizing customer meeting at the every new year and
reward for their contribution; …
4.9 Customer service: Using call for center, 24/7 service, JIT….
PART IV: MANAGEMENT STRUCTURE AND ORGANIZATION
1. Management structure and organization
Legal form of ownership: Joint stock company (JSC)
Mr Luong Duy Khiem has 30 % stock
Mr Nguyen Linh Son has 20 % stock
Mrs Nguyen Thi Loan has 10% stock
Mrs Thai Thi Vinh has 10% stock
Mrs Tran Thanh Huong has 10% stock
Other 20% stock
2. Management and personnel:
a. How does your background and business experience help you in this business?
Most employers and employees in ANZ travel have good background in travelling
and tourism, so they understand deeply about this field and have effectively decide
for management.
b. Describe our management team:
b.1. Mr: Luong Duy Khiem – General Director
“Upon graduating from Hanoi’s Foreign Language University, majoring in English,

I had worked for more than 10 years with various travel agencies where I worked
as a tour guide, then a tour operator. With my experience and expertise gained in
the travel industry, I started ANZ Travel to fulfil my passion of delivering the best
travel experience to the world. I love travelling to different countries, discovering
new culture and people where you can make new friends”
b.2. Mr: Nguyen Linh Son – Managing Director
“With great passion for travel, I attended Hanoi College of Tourism. After
graduating, I had worked for a tour operator as a tour guide for over 10 years,
where I had managed groups through Indochina – Vietnam, Laos and Cambodia. I
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Business Plan Reported by Group 5- MBA Quecbec 02

have recently joined ANZ Travel team and am in charge of the ground services for
international tourists coming to Vietnam”
b.3. Nguyen Thi Loan – Chief Accountant
“After graduating Financial Institute, I started working in ANZ Travel. My duty is:
Perform financial analysis and reporting to management as needed; -Perform
month-end accounting activities such as reconciliations and journal entries;
Coordinate with finance team to complete assigned accounting tasks within
deadlines;

Evaluate

computerized

accounting

systems

and

provide

recommendations to IT team for performance improvements; Generate financial
reports and statements to Managers for review; Analyze financial discrepancies
and recommend effective resolutions; Monitor expenditures, analyze revenues and
determine budget variances and report the same to management; Respond to
accounting inquiries from management in a timely fashion.
b.4. Mrs Thai Thi Vinh – HR Manager
“Upon graduating from Vietnam’s Institute of International Relations, I had
worked for more than 4 years with various companies then I started to join ANZ
team. My duties are:


Develop and implement HR strategies and initiatives aligned with the
overall business strategy



Support current and future business needs through the development,
engagement, motivation and preservation of human capital



Develop and monitor overall HR strategies, systems, tactics and procedures
across the organization



Bridge management and employee relations by addressing demands,
grievances or other issues



Nurture a positive working environment



Manage the recruitment and selection process



Oversee and manage a performance appraisal system that drives high
performance



Maintain pay plan and benefits program
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Business Plan Reported by Group 5- MBA Quecbec 02


Assess training needs to apply and monitor training programs



Report to management and provide decision support through HR metrics



Ensure legal compliance

b.5. Mrs Tran Thanh Huong – Sales & Maketing Director
“I studied at University of Commerce of Hanoi, having received the Bachelor of
Science in Marketing. Prior to joining ANZ Travel, I have several year experiences
with the Sales and Marketing Manager Position at some big companies. I am
responsible to lead the Sales department and to manage all sales staff in my
company. My discipline keeps the web systems run smoothly and my IT skills
keep us online. I really enjoy working with the young and very talented team that
ANZ Travel has here. I myself a simple and very friendly person together with my
flexibility and my task orientation, great passion for the company's development
has made us very proud of me”
c. Identify their strengths and weaknesses?
*Strength:
- Passion in tourism; - Dynamic; - Interested in earning money
*Weakness:
- Lack of management skills; - Lack of fund
3. Describe the organizational structure

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Business Plan Reported by Group 5- MBA Quecbec 02

PART V. BUSINESS OPERATIONS
1. Business Location.

b. What is your business address and why did you choose that location?
Our company located at No. 71 Mai Hac De Street, Pho Hue Ward, Hai Ba Trung
District, Ha Noi, which adjacent some streets such as Pho Hue, Trieu Viet Vuong,
Bui Thi Xuan.In addition, our company also surrounded by a number of office
buildings, supermarkets, schools, hospitals, hotels, trading center such as Vincom.
For these reasons above, Mai Hac De Street is very advantageous business affairs.
c. Will the building be leased or owner?
We leased a department for running our business
d. What are the terms and length of the lease contract?
Our company signed a Lease Contract with department’s owner from
2008 until now. We need to pay housing rent every 6 months. The
contract will be re-signed after 2 years. The housing rent will be review
every year based on market position.
e. Describe the neighborhood:
Mai Hac De Street is known as a Food Street because a lot of restaurants
located at this street. Besides, the visitor traffic on this street so great
and security is extremely good.
f. What other kinds of businesses are in the area?
There are a lot of hotels, shops, clothing stores, coffee shops,
showrooms.. at this street.
2. Licenses and permits
a. Is your business name registered with the Secretary of State and/or local
county Registrar of Deeds?
Our Company Certificate of Business Registration No. 0103022211
issued by Hanoi’s Planning and Investment Department in 2008.
b. How will you be affected by local zoning regulations
Our company is not affected by local zoning regulations.
c. What other licenses or permits will you be required to obtain?

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Business Plan Reported by Group 5- MBA Quecbec 02

Our company had International Travel Permits No 01-301/TCDLGPLHQT issued by Vietnam National Administration of Tourism.

PAR VI. FINANCE PLAN
The ANZ travel finance issue is quite good for a long time. Its revenue and profit
are increasing year by year.
Although affected by the economic crisis, a natural disaster and terrorism. But
ANZ maintains the growth rate of higher than the company's entire tourism
industry growth
1. Income statements
Table 1: Vietnam ANZ travel income statement
Iterms

Year 2015

Year 2014

Sales revenue

40,975,672,928

42,367,778,980

Service revenue

40,975,672,928

42,367,778,980

921,000

1,989,899

40,976,593,928

42,369,768,879

Cost of goods sold

31,626,784,982

32,789,898,000

Management cost

3,127,321,885

2,980,909,099

34,754,106,867

35,770,807,099

Net Income Before Taxes

6,222,487,061

6,598,961,780

Income tax expense

1,555,621,765

1,649,740,445

4,666,865,296

4,949,221,335

Other revenue
Total Revenues

Total Expenses

Income after tax

(Source: ANZ travel Accouting depatement )

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Business Plan Reported by Group 5- MBA Quecbec 02

2. Balance statement
Due to the sevice company, therefore the total fix assets is quite small.
ASSETS

2,016

Current Assets

2,016

LIABILITIES
Current Liabilities

Cash

$2,000,000

Accounts payable

$1,000,000

Accounts receivable

1,300,000

Short-term notes

300,000

Current portion of long-term
(less doubtful accounts)

notes

500,000

Inventory

200,000

Interest payable

150,000

Temporary investment

500,000

Taxes payable

20,000

Prepaid expenses

1,100,000

Accrued payroll

23,000

Total Current Assets

$5,100,000

Total Current Liabilities

$1,993,000

Fixed Assets

Long-term Liabilities

Long-term investments $150,000

Mortgage

Land

Other long-term liabilities

Buildings

300,000

Plant and equipment

1,500,000

Furniture and fixtures

200,000

Total Net Fixed Assets $2,150,000

Total Long-Term Liabilities

$1,257,000

Capital stock

$4,000,000

Total Shareholders' Equity

$4,000,000

TOTAL
TOTAL ASSETS

$7,250,000

$1,257,000

EQUITY

LIABILITIES

&
$7,250,000

(Source: ANZ travel Accouting depatement)

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Business Plan Reported by Group 5- MBA Quecbec 02

CONCLUSION
Vietnam ANZ Travel has been established for over 10 years and boasts a staff of
highly qualified and professional travel personnel. All are specialists and totally
familiar with their Country and the attractions and customs of the Vietnamese
community and ethnic groups. Customer service and satisfaction is our goal and
our staffs are dedicated to this achieving this objective. We are fortunate in having
a foreign influence in the management of our Company through our Business
Development Director, Mr. Adrian Phua, a Singaporean living in Hanoi who is
well travelled throughout the country. He brings us the unique benefit of being
able to advise our clients through the eyes and experiences of a foreign visitor.
We consider ourselves “travel makers” rather than “travel brokers”. To us, being a
tour operator has always meant more than just linking transfers with hotel nights
and a few city tours. It is about fashioning, assembling and operating the best
balanced itinerary for a specific type of clientele. We have never sacrificed quality
for the sake of a short-term profit. We think of long term. Quality service will
always be our priority. Quality also means investment: we invest in new products,
upgrade our computer and telecommunication systems, train our staff, create
brochures and marketing support equipment for our distributors. Partnership means
sharing the responsibility and the risks. We are fully insured and licensed and have
the financial back up of well established partners. Our success depends on your
achievements. It is in our best interest to help you develop your business. We
commit that, Responsible Tourism - One of our guiding principles is our
commitment to sustainable tourism and the vocation of innovation while enriching
the lives of the communities in which we operate. It is this brand of individuality
and integrity that makes our excursions so imminently memorable.
Therefore, customer and investor should care about ANZ travel because we
operated by many years experience experts on tourism with particular

characteristics. Coming to us you will be satisfactory with our high quality
services. We organize either traditional tours or independent tours for individual
and group, deal with worldwide tour operators and travel agencies in order to meet
the particular needs of your hobby and budget time. You can book the tour directly
online at anytime or anywhere. We get your requirements online and our expert
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Business Plan Reported by Group 5- MBA Quecbec 02

staff will solve quickly and carefully. We are willing to receive your consultant
request based on reasonable price and your budget time tours. You have then
Tourprices cheaper than as if you like to book the same program in your country.
Providing you impressive trips, you have chance to discover the country, meet and
communicate with people, culture and art in Vietnam. Beside the tour programmes
are similar to other companies in Vietnam, ONLY ANZ Travel has also provide
you many particular tour programmes (We offer more than 100 options for your
choice). Booking tour at Vietnam ANZ Travel, you are served enthusiastically by
knowledgeable tour guide staff. In addition, you can decide to choose a transVietnam tour guide or 3 local tour guides (from the North to the South) in
Vietnam. You can order a male or female tour guide persuing your favorite
requirements too. Otherwise, Vietnam ANZ Travel not only promise but also stand
by you during your journey. We provide you a hotline right after you arrives in
Hanoi/Ho Chi Minh City. Please contact us 24/24 hours for all your requirements.
So that, we believe if you invest in Vietnam ANZ Travel you will have chance to
bring comsumers the best goods, get more profit as well.
In conclusion, we do expect to perform ANZ Company with our true slogan:

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