Homework distribution
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Elements of manufacturer’s store
• Products (quantity, assortment…)
• Services (front-line employees, process, product return policy, after sale
service…)
• Infrastructure (layout, design, cleanliness,…)
• Convenience (location, parking area…)
• Advertising and promotional programs
• Store atmosphere (sensory marketing: color, lighting, smell,…)
• Other customers
• Brand image
Homework
• Visit a manufacturer’s store and use the list of
different store elements to assess its
effectiveness.
• State your comments on each element (Good/Bad)
• Explain why?
• What are your suggestions for the store to improve its
effectiveness?
(For this activity, you are encouraged to visit a foreign company’s
store in Vietnam)
