5 tips on writing compelling cta tủ tài liệu bách khoa
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5 TIPS ON WRITING COMPELLING
CALL-TO-ACTION COPY
1
START WITH
SUBJECTS & VERBS
1
For Example,
1
Avoid Hiding The Verb:
“
1
Verbs generate
the most shares
on Twitter.
2
INCLUDE NUMBERS
2
Numbers Make You Specific
VAGUE &
ABSTACT
CLEAR &
SPECIFIC
2
“
2
There’s a
correlation
between digits &
press release
views.
3
USE ADVERBS
SPARINGLY
3
Use Them for Shorter Copy:
WITH EASE
EASILY
“
3
Adverbs are
the least shared
on Twitter.
4
LENGTH:
90 - 150
CHARACTERS
“
4
Most engaging
press release titles
are 90 to 150 characters
long.
5
BE LESS TECHNICAL,
MORE PRACTICAL
“
5
Emphasize
benefits.
“
5
Avoid overtly
technical
jargon.
LEARN MORE
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