4 your minimum viable product tủ tài liệu bách khoa

How to Rapidly Create Products Your Customers Will Love


60 SECOND RECAP
•••••••••••••

~ YOUR GAME PLAN:

Idea Mapping, The Immersion Strategy, Your Profit Playbook

~ YOUR AUDIENCE:

Content That Sells, The Art of Authentic Self-Promotion,
Your Lead-Generating Website

~ YOUR PRODUCT:

The Psychology of Monetization, Blue Sky Brainstorming,
Pricing, Packaging, & Positioning

. .- NOW:

Your Minimum Viable Product


HAT YOU'LL LEARN IN THIS LESSON
•••••••••••••

~

The #1 thing you should do first if you want to rapidly speed up the product

creation process

~

How to easily create high -value video content, even if you're not a "video person"

~

A simple framework I use to give my products compelling names every time

~

I've added resources and specific recommendations for my favorite tools and software


ZERO TOLLAUNCH:

HERE

EARE

•••••••••••••

~

We've gone through Idea Mapping, immersed ourselves in our market, and created
our Profit Playbook

~

We've created our website and are authentically promoting our remarkable material
to others

~

We've selected a product topic and spent some time fleshing out its pricing,
packaging, & positioning

~

Now let's talk about exactly how to create your first product


THE I

T PRODUCT PORTFOLIO

VEARl

VEAR2

VEAR3

J0B

ELITE
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YEARS

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THIS IS

HERE IT ALL STARTS!
•••••••••••••

You've put in the time, front-loaded the work, and built your audience from scratch.
Now the real fun begins
~

Mediocre vs. great products: It's more work to create something great, but the payoff is
huge. You can do it!

~

Good doesn't have to mean perfect! In fact, you can create your first Minimum Viable
Product (MVP) in less time than you think:

"I am totally equipped to do a new product ... While there are many online programs with
bells and whistles, it doesn't HAVE to be that way. You can create something simple if
you focus on the problem and give the magic bullet." -ERIN s.


CREATING YOUR MVP:
START ITH THE OUTLINE

•••••••••••••

~

We always start with the most challenging part: the outline. Good news: Once you get
the table of contents right, everything else is easy

~

Give every lesson a compelling title:

~

Bad:

"Introduction to Budgeting"

Good:

"Conscious Spending: How to save hundreds per month
(and still buy what you love)"

A good TOC is a mini sales page. You want to show it to your readers and have them say,

"Shut up and take my money!"


Fundamenl,al.s . . . . Fir,s l ,an~d Forem~osl
The Mini·mum Eff,ective Dos,e:, Fr~om Mi.cr~owav~es to Fat-loss
Rul'es That Change the Rules: Ev~erything Popular Is Wrong

Started ,and Sw,a r,aj
The Harajuku M1oment.: The Decision to Be~oome a Complete Human
El'usi'v,e Bodyfat: Whe·re Are You Really'?
From !Photos to !Fear~ Making !Failure Impossi.bl,e,
Gr~ound :zer~o-Geltin~g

Subl,ra~cting

f ,at:

Basi ~cs

The Slow- Garb !Diet I: How to Lose 20 Pounds in 30 Days Wit,hout Exercise
The~ Slow-Garb Diet II: The Finer Point.s and Oomm~on Quest.ions
Dama~ge Control.: IPr~eventing Fat Gain When You Bing~e'
The Four !Horsem~e~n of !Fat-L~oss
1

Subtr,acti·ng f ,a l': Adv,anced
Ice Ag.e~:: Mast~ering Temperature to Manipul'at~e Weight
The, GJuoose Switch: Be~autif'ul' Number 100
The Last, Mile:, Losing the Final 5~-10 Pounds
Addin~g

Muscle
BuUdi'ng the P~erfect P~osteri.or (or Losing 100+ Pounds)
Six-M' inut,~e Abs: Two Exercises That Actually Work
!From Geek to !Freak:' How to G~ain ,34 Pounds, in 28 Day,s
Occam's Prot~oool I: A MJnimalist Approach to M:ass
Ojocam's Protocol II: The Finer Points

NEXT, NAME YOUR PRODUCT
•••••••••••••

~

Keep it as clear and straightforward as possible

~

One formula that I like: Short & memorable followed by a 3-part subtitle

Examples:
~

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

~

Ramit's 6-Figure Consulting System: Advanced Strategies for Getting Better Clients,
Doubling Your Revenue, and Building Bulletproof Systems to Control Your BusinessAnd Your Time


MORE EXAMPLES OF
GREAT PRODUCT NAMES
•••••••••••••

.. The Truth About Abs
. ,. Wake Up Productive

. ,. Experts Academy
. ,. Double Your Dating
. ,. How to Make Any Man Want You


HAT OULD BE BAD NAMES
FOR THESE PRODUCTS?
•••••••••••••

. ,. How to Love the Way Your Body Looks Now
. ,. Productivity Waterfall
. ,. Make More Money 1989
. ,. Deep Masculine Improvement
. ,. Find Out What You're Doing Wrong In Love


CREATE A SIMPLE
PRESENTATION FOR EACH LESSON
•••••••••••••

~

Use Powerpoint,or Ket note to create a deck for each "chapter" of your TOC. Expect
each slide to take aro nd 1.5 minutes (i.e. 20 slides for a 30-minute video)

~

Your slides can be extremely simple

I

I~

¥o . ave - blog1

_ia :

you na,ve no ing o

Vou have a b og l roducts ~ and services

You1 ave a

blog~

1

no~~t

II
ing iis sell ing1

productsf a d serv ces{ bu you, ant more sales


Why Your Opt-In Is SO Damn Important
• If you have a business (online or offline), your business IS your
customer list. No customers no business

=

• Your opt-in is the place or places on your website where your visitor
submits their contact information and joins your list
• If your opt-in isn't converting or is non-existent, you're leaving a lot of
money on the table
• You're also missing out on the chance to positively impact millions of
lives
• One of the best ways to get their email address is to give them
something valuable for FREE

©MARIE FOR L EO INTERNATIONAL

OPT-IN OFFERS// RHHBSCHOOL.COM


FINALLY, RECORD YOUR VIDEOS
•••••••••••••

. ,. Use software (I recommend Camtasia) to record your screen while you talk
through the slides. Your laptop mic is fine
. ,. I like to sprinkle in a few personal stories so that I'm not just reading text the
whole time (I prep these beforehand)
. ,. Have fun with it! Talk like you'd speak to a friend. If you make mistakes, just
keep going and edit them out later


THIS DOESN'T
HAVE TO TAKE

LONG!

james
OK so it has been an intense few days. I had 9 hard yes
answers on payment so I decJde~d to go forward anyway. Made

1 9 videos (over 2 h total). Put them o~ n Wistia, embedded t he
V 1ide~os on a single page. Went back to 5 of the people who
were firm yesses, of(tered them the chance to be a beta tester
at a ~discounted pr·ce so long as they are OK with fi ing out a
detailed survey in 2 weeks and po~ ssibly a phone call. Fifteen
minutes later I have a sale.
1


LIGHTNING ROUND: PRODUCT

&A!

•••••••••••••

"How long should my product be?"
At a minimum, aim for 1 hour of content (3+ if it's a higher priced product)
"Do I need to get this designed?"
Not for an MVP. As you grow, you can invest in logos and templates


LIGHTNING ROUND:
PRODUCT &A! PART 2
•••••••••••••

"I recorded my videos-now what?"
Upload them to a video hosting site and embed on a private page or membership
site (we use Wistia and Wishlist, respectively)

"Do I need to 'drip' content out?"
Content drips do add to perceived value we use them but
aren't required for a first product


LIGHTNING ROUND:
PRODUCT &A! PART 3
•••••••••••••

''What about customer emails?''
It's a good idea to have at least one (we'll provide a sample in the Vault)

"How big should my email list be before I start selling?"
100

is the minimum, but more is better. Keep building your list!


LIGHTNING ROUND:
PRODUCT &A! PART 4
•••••••••••••

"Do you have to worry about piracy?"
Not right now. You should be so lucky that people pirate your material
"How do I launch it? What about affiliates? What about refunds?"

We'll cover all this in the Sales module for now, just focus on your product!


ACTION STEP #1

~

Outline your Table of Contents and come up
with a name for your product

~

Create Keynote or Powerpoint decks for each
of your lessons

~

Finally, screencast your videos and create
your product!

Time: 10 hours (worksheet provided)