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Digital Marketing
Fundamentals
IMFND

IMFND 2015©


I am a great Lover.

1. Marketing


Hello

I am a great lover.

2. Telemarketing


Trust me, he is a great lover

3. Public Relations


I am a great lover
I am a great lover
I am a great lover

4. Advertising

I understand you are a great lover.

5. Branding


Love What you Do
and follow your
Passion


Marketing Landscape – Train

4
CRM

3
Marketing Mix

2
Marketing
Strategy

1
Market
Research


Advertising vs. Marketing
• Advertising:

• The paid, public, non-personal announcement of a persuasive
message by an identified sponsor; the non-personal
presentation or promotion by a firm of its products to its
existing and potential customers.

VS
• Marketing:

• The systematic planning, implementation and control of a mix of
business activities intended to bring together buyers and sellers for
the mutually advantageous exchange or transfer of products.
• Advertising is a single component of the marketing process.


Advertising vs Marketing vs PR
Messages

Advertising

PR

Marketing

Mass Media Outlets:

Specific tools:

Branded Materials:

Radio

Special events

Brochure

TV

Press conferences

Website

Billboard

News releases

Flyers

Internet

Feature stories

Banners

Print

Speeches

Catalog

Social media

Promo Products
Newsletter

Cost

Paid
Expensive

Free or low cost

Paid
Range of costs

External primarily goods and services based

Specialized external audiences

General external audiences

'Customers''

'Publics''

'Target Market''

Support

Supports PR

Creats and manages marketing and ad messages

Supports Advertising

Function

To sell good and services by promoting
brands

To manage relationships between audience and brand by
building and maintaining environments

To increase demand and interest
by building and maintaining
markets.

Control

By the organization

By both the organization and media outlets

By the orgnization

Scope

Specialized communication function

Broad: deals with policy,performance,research,strategy

Targeted to special
demographics based on supply
and demand

Communication

One-Way

Two-Way

One-Way

Audience


So to summarize..
What is Marketing ?
Marketing is the act of connecting
customers to your
products Or Services

And digital marketing is the same
Using the power of the internet!.
IMFND 2015©


What is Online Marketing ?
“Marketing the products using Internet (Web + WAP)”
Emails

Video

Blogs

Banners

Games

Websites

Digital
Channels

SMS

Social Media
SEM
Mobile Phones

Viral Elements

IMFND 2015©


Why Digital Marketing?

IMFND 2015©


1

Cost Effectiveness
Digital ads are typically more costeffective than standard traditional
marketing campaigns.

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2
Personalization
Digital marketing allows brands to
specify exactly the target demographic
for each individual ad in a campaign
(Facebook and Google ads are
particularly excellent in this regard).
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3

Easily Measured
and Adjusted
If the campaign is not performing
well, most digital ads can be updated
much more easily than traditional
ads, and are scalable.

IMFND 2015©

4
Mobileaccessible
More and more people are using
smartphones and tablets in their day
to day lives - digital marketing invites
brands to tap into consumers'
behavior and reach them seamlessly
through mobile devices.

IMFND 2015©


5
Viral Value
Brands that post content to
social media sites like
Facebook, YouTube, and
Pinterest are able to plug
into consumers who are able
(and willing) to share that
content with their networks
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6
Real Time
You don’t have to wait
weeks for a boost to your
business like you would have
to waiting for a fax or form

to be returned.

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