TAM IS theory25 10 2019

Factors affecting adoption of learning management
system among faculty members in Iraq

By: Sulaiman Twana Tahseen Sulaiman (GS54902)


TECHNOLOGY ACCEPTANCE MODEL (TAM)

Davis et.al (1989)


Variables and components of tam
• Perceived Usefulness (PU) refers to the degree to which a person believes that using a particular system would enhance
his/her job performance.

• Perceived ease of use (PEOU) refers to the degree to which a person believes that using a particular system would be free of
effort.

• Attitude toward using refers to the human attitudes towards the use of either technology effectively in their daily lives
• Behavioral Intention reflects the extent to which a person purposes to purchase particular products or services.
• Actual usage behavior refers to the frequency, time, and money which an individual devotes to online shopping.
• External Variable
and daily life

refers to the external factors impact of effective technology and ease of use and easy to use for daily work


Evaluation of tam
The evaluation in general can be obtained from:

(1) user response based questionnaire.

(2) Questions which was not disclosed and will be missed when users interact directly with the
software.

(3) Evaluating by measuring the level of error that has been made by the user and assume
the results are as disruption or interruption which will ultimately result in a negative effect
is referred to as cost of interruptions.


TAM IMPLEMENTATION
How the theory has been
used relating to my research title

Davis, Bagozzi, & Warshaw
(1989)

E-Ticketing

E-Government
TAM

E-Learning

Online Shopping

Internet Stock Trading

Internet Banking


Article 1:

MOTIVATIONAL FACTORS THAT INFLUENCE THE ACCEPTANCE OF MICROBLOGGING SOCIAL NETWORKS
(Guardia, 2001)

SUBJ ETIVE NORMS
(SN)

0,18
H4+

R2=0,45
PERCEIVED
USEFULNESS (PU)

0,64
H3+

H6+ 0,58
0,45
H5+
H1+

BEHAVIOURAL
INTENTION(BI)

0,22

IMAGE
(IMAGE)

R2=0,69

H2+

0,35

R2=0,33
PERCEIVED EASE OF
USE (PEOU)

R2=0,45
RMSEA: 0.021, P-VALUE: 0,34884, CHI SQUARE: 61,59

•

The model extended TAM model for explaining the acceptance of web-based teaching tools as well as the validity of microblogging networks
in combination with face-to-face classes


Article 1:
Reuse of End-User Code is an Adoption Process (Safadi, 2009)

•

The model extended TAM model with some external variables that related to the computer system for explaining the adoption process


Theoretical framework

THANK YOU