Selling transportation service of airplane engines and engineering spare parts to vietnam airlines

ACKNOWLEDGEMENT
First of all, I would like to express my greatest gratitude to AIRIMEX for enabling me
to complete this report on “Selling transportation service of airplane engines and engineering
spare parts to Vietnam Airlines”
I would like to express my greatest gratitude to following person, thet had helpedme a
lot on the process of making this report :
Mrs. Tran Thi Thanh Hoa, my tutor in the company
Prof. Corinne Montoya of Jean Moulin Lyon 3 Universite
Mr. La Tien Dung, consultant of the report
Mr. Nguyen Hoang, the tutor of the report
Only under their guidance that I was able to complete the report
Finally, I would also like to thank the employees of Department 2 . the managers of
AIRIMEX for helping throughout the process of making this report.


SUMMARY
With the name of “ Selling transportation service of airplane engines and enginering
spare parts for Vietnam Airlines”, the purpose of this report is to contribute some of my ideas
in order to make the transportation activities of AIRIMEX will be more developed based on
the experiences that i’ve acquired during the internship period at General Aviation ImportExport JSC.
The report will be divided into three chapters. In the first chapter I will give you a brief
instruction about General Aviation Import-Export JSC. The next chapter will be the detailed
description about the work that i have accomplished during my internship period at the
company including some research about airlines industry analysis and examples about the
contract that my company have signed with Vietnam Airlines. The final chapter is about the
evaluation of the achievements of the report and the experience that I have learnt throughout
the time I have the honor to work here.


TABLE OF CONTENT

ACKNOWLEDGEMENT...........................................................................................i
SUMMARY.................................................................................................................. ii
TABLE OF CONTENT..............................................................................................iii
INTRODUCTORY......................................................................................................1
CHAPTER 1 : ABOUT GENERAL AVIATION IMPORT-EXPORT JSC –
AIRIMEX..................................................................................................................... 2
1.1 Company profile :..................................................................................................2
1.2 Products :................................................................................................................ 5
1.2.1 : AIRCRAFT ENGINE, EQUIPMENT AND PARTS......................................5
1.2.2 : AIRPORT GROUND SUPPORT EQUIPMENT...........................................6
1.2.3 : IN-FLIGHT SERVICE PRODUCTS..............................................................8
1.2.4 : LOGISTICS SERVICE....................................................................................8
1.2.5 : OIL & GAS: EQUIPMENT AND SUPPLIES................................................9
1.2.6 : OFFICE FOR LEASE...................................................................................10
1.3 Air tickets :...........................................................................................................11
1.4 CONTACTS :.......................................................................................................12
CHAPTER

2

:

DETAILED

DESCRIPTION

OF

THE

INTERNSHIP

RESPONSIBILITIES................................................................................................14
2.1 Market analysis :..................................................................................................14
2.1.1 Macro environment :.......................................................................................14
2.1.2 Micro environment:..........................................................................................17
2.2 Description of the tasks given :...........................................................................20
2.2.1 Job description : Executive in import-export.................................................20
2.2.2 Transportation service to Vietnam Airlines :..................................................23
CHAPTER 3 : EVALUATION ON THE REPORT................................................26
3.1 Achievements of the report..................................................................................26
3.2 Difficulties encountered on the process of completing the project...................26
3.3 Experienced gained during the time of internship :..........................................27
CONCLUSION..........................................................................................................28


REFERENCES..........................................................................................................29


INTRODUCTORY
The airlines industry provides air transportation for passengers and cargo by using
aircraft such as airplanes and helicopters. The origins of flight date back to 400 B.C., when
the Chinese invented the kite, which was used not only for fun but also to test the weather,
and for later development of balloons and gliders. In the 1480s, Leonardo da Vinci was
fascinated by the thought of flight and drew pictures and designs of his theories of flight and
flying machines. The first recorded flight was in 1783, when two French inventors flew the
first hot air balloon, and the Wright brothers successfully flew the first airplane in 1903.
The industry is structured into three main components: commercial, general, and
military. Commercial aviation includes national carriers such as Delta and American, and
regional carriers like GoJet and SkyWest Airlines. Commercial airlines may also focus on

other areas of business, such as crop dusting, fighting forest fires, and rescue operations.
According to the trade organization Airlines for America, commercial aviation helps drive
more than $1.5 trillion per year in U.S. economic activity and more than 11 million U.S. jobs.
General aviation includes personal and business or executive flights and flight instruction.
The subsectors of the airlines industry include operations, maintenance, marketing, and
finance divisions.
Air transportation may be scheduled or nonscheduled. Most commercial airlines operate
according to a schedule, flying regular routes, even if the plane isn't full. Air carrers that don't
operate based on a schedule usually fly during offpeak hours, and usually have more
flexibility regarding choice of airport, flight times, and load factors. Nonscheduled carriers
offer charter flights of passengers, cargo, or specialty flying services. In 2014, HartsfieldJackson Atlanta International Airport in Atlanta, Georgia, was ranked the busiest airport in the
United States, with more than 46 million airline passengers enplaning there. Memphis
International Airport in Tennessee was ranked number one in the U.S. for the transporting the
most cargo, with departing flights having carried nearly 23 trillion pounds of freight and mail.


CHAPTER 1 : ABOUT GENERAL AVIATION IMPORT-EXPORT JSC – AIRIMEX
1.1 Company profile :

Our Office


Founded in 1989 and IPO since May 18,2006, the Company is now called General
Aviation Import Export JSC (Airimex) with Vietnam Airlines as the founder and biggest
share–holder. Head office located at 414 Nguyen Van Cu Stress, Long Bien District, Hanoi.
We have an air ticket agency in centre of Hanoi, a branch in Ho Chi Minh City .
We are proud to be the leading importer/distributor of aircraft parts and airport ground
support equipment in Vietnam with annual turnover of export and import of US$ 65 million.
Main products and services:
 Aircraft engines, equipment, materials, spare parts;

 Airport/Airfield ground support equipment;
 In-flight services products;
 Marchinery and equipment for gas/oil coal exploitation, construction;
 Forwarding and logistics, customs consultancy and clearance;
 Airtickets sales and booking;
 Office for rent.
Airimex operated in accordance with the quality management standards ISO 9000:2015.
With 25 years of experience in business, we always make all efforts to improve the
quality of products and services in order to satisfy our customers.
Visions, objects and value :
With the mission of guarantee for import-export activity for Vietnam aviation industry,
we always strive to have a strategy vision, achieve explicit objects based on persistent values.
Our Vision: to affirm the position of leading enterprise in providing and distributing
machinery, equipment, material, spare parts, and import-export services for Vietnam aviation
industry.
Our Objects:
 Customer's satisfactory is our first object;
 Being first choice for all of our partners and clients;
 Building a dynamic, creative and competitive working environment;
 Creating optimium benefit for our shareholders.
Our Values: foundation upon which we operate and inspire us to deliver proven
performance:
 To act with honesty and transparancy;
 To strive and take highest responsibility for quality of products and services;


 To improve continueously through training and development of staff;
 To do business with many years of experiences and professional skills in all aspects;
 To value cretivity and results in our works.
With our vision, objects and values, we are always welcome any valuable co-operation

from partrners and customers.
DIRECTOR
Nguyen Quoc Truong
Our Partners

VIETNAM AIRLINES

AIRPORTS CORPORATION OF VIETNAM

VIETNAM AIR TRAFIC MANAGEMENT CORPORATION

AIRBUS

VIETNAM AIRLINES ENGINEERING COMPANY (VAECO)

BOEING


HONEYWELL

JOINT VENTURE VIETSOVPETRO

EXEL COMPOSITES

INDRA

1.2 Products :
1.2.1 : AIRCRAFT ENGINE, EQUIPMENT AND PARTS
With nearly 30 years of experience, we are capable to supply engines, equiment and
spare parts for a large range of helicopter aircrafts.

AIRCRAFT PARTS, TOOLS AND MATERIALS

AIRCRAFT AND ENGINE

1.2.2 : AIRPORT GROUND SUPPORT EQUIPMENT
We are proud of maintaining the leading position in recent 10 years for the airport
equipment and solutions not only in Vietnam but also in the Indochina region. With the ability
of providing the general solutions, we have always been selected as the general supplier for
the big airport projects.
Thanks wide range of feasible solutions, Airimex can consult and offer the best
solutions for both full-service airlines as well as the low cost carrier where the P/P Index is
the most priority.
With more than 80% of local market share and with the professional and dedicate coordination from our world-wide partners, we are happy to share our experiences to the cliens.
And we are confident to satisfy all our clients' needs on basis of long-term partnership.


AIRPORT GROUND SUPPORT EQUIPMENTS

AIRPORT TERMINAL EQUIPMENT

HANGAR AND MAINTENANCE EQUIPMENT

TECHNICAL SUPPORT

AIR NAVIGATION COMMUNICATION EQUIPMENT


1.2.3 : IN-FLIGHT SERVICE PRODUCTS

Over the past ten years, Airimex has always been a reliable partner of Vietnam Airlines,
the biggest airline operating in Vietnam. Every year, we provide Vietnam Airlines with US$
millions of commodities to support its in-flight services. Our range of provision includes but
not limited to:
MEAL SERVICE PRODUCTS

PASSENGER COMFORT

GALLEY EQUIPMENT

1.2.4 : LOGISTICS SERVICE
Our core business is to provide import-export, customs and logistics services of aircraft
engine, spare parts, equipments, materials, tools and in-flight commodities for Vietnam
Airlines and others. We aim to be a professional leader in logistics and freight forwarding
scope in Vietnam.
 With application of VNACCS/VCIS, the most advanced e-customs system, Airimex
has successfully carried out over 14000 shipments of variety commodities.
 We are certified and awarded by the General department of Vietnam Customs as one
of the best import-export companies for many years.


1.2.5 : OIL & GAS: EQUIPMENT AND SUPPLIES
Recently, we started to provide equipment and supplies to Vietnam Oil and gas industry.
We are one of the short-listed suppliers of VietsovPetro (VSP) - biggest oil exploitation
company in Vietnam. Airimex has provided VSP with various types of equipment, ranging
from off-shore crane to logging system for open holes.
A long history of experiences and good reputation has enabled Airimex to be a reliable
partner of many oil and gas equipment manufacturers in participating to the big and
sophisticated tenders from oil and gas industry. We always welcome new suppliers who want
to look for opportunities in Vietnam oil and gas industry so that we can better serve our

clients. Our range of products provided are, but not limited to:
DRILLING EQUIPMENT AND RIG EQUIPMENT:
• Drilling bits
• Top drives
• Pumps
OTHER EQUIPMENT AND SUPPLIES
Beside Aviation and Oil and gas industries, Airimex also provide various equipment and
supplies to other industries. Come from the world's well known manufacturers, the products
we supply include the following categories:
CLEANING EQUIPMENT AND CHEMICAL:
• Cleaning equipment, machinery, and chemical,
• Odor eliminator/ control,
• Disinsection aerosols.


FOR ELECTRIC INDUSTRY:
• Power generators,
• Transformers,
• Spare parts and supplies.

FOR HEAVY INDUSTRIES:
• Roller tires and table liners for Polysius mills
• Spare parts for cement production

• Heavy duty cranes

WASTE PROCESSING EQUIPMENT:
• Waste processing equipment and spare parts
• Waste incinerator
1.2.6 : OFFICE FOR LEASE

Airimex service providers for high-quality office space with a prime location in the
center of the capital of the northern economy, convenient transportation (with 2 contiguous
frontage on Nguyen Van Cu - Nguyen Son), convenience and travel deals. Is the ideal location
for offices, trade centers.
Office is modern design:
 Modern Air Conditioning System
 High Speed Elevators
 Generator backup


 PCCC Standards
 Electrical Stable water
 View nice and airy
 Large area for parking zone
 Protect 24/24 hours
1.3 Air tickets :
Airimex's Booking Office is official ticket agent for Vietnam Airlines, Jetstar Pacific,
Vietjet Air,American Airlines, Qatar Airways, Aeroflot, Air Asia, Tiger Airways, China
Southern Airlines, Thai Airways, Japan Airlines, Air France, Lufthansa, All Nippon Airways,
China Eastern Airlines, Eva Airways, LOT Polish Airlines, Malaysia Airlines, Singapore
Airlines, Korean Air, United Airlines.......
Our activities:
- Consulting, booking flight reservations via email, telephone, fax... for all domestic and
international flights
- Offering unbelievable savings on flights worldwide for students, labourers and
immigrants
- Efficient supporting in getting upgrades and other services.
- Ticket delivery with flexible payments accepted.
We are proud to be one of the Vietnam Airlines’ agents with highest sales revenue in
Vietnam for years. With a qualified, trained and experienced team and professional services,

we commit to efficient consultation and quick flight booking services for customers with
optimal routes and the most cost-saving benefit providing the most satisfaction for our
customers.
Airimex's Booking Office is official ticket agent for Vietnam Airlines, Jetstar Pacific,
Vietjet Air,American Airlines, Qatar Airways, Aeroflot, Air Asia, Tiger Airways, China
Southern Airlines, Thai Airways, Japan Airlines, Air France, Lufthansa, All Nippon Airways,
China Eastern Airlines, Eva Airways, LOT Polish Airlines, Malaysia Airlines, Singapore
Airlines, Korean Air, United Airlines.......
Our activities:
- Consulting, booking flight reservations via email, telephone, fax... for all domestic and
international flights
- Offering unbelievable savings on flights worldwide for students, labourers and
immigrants


- Efficient supporting in getting upgrades and other services.
- Ticket delivery with flexible payments accepted.
We are proud to be one of the Vietnam Airlines’ agents with highest sales revenue in
Vietnam for years. With a qualified, trained and experienced team and professional services,
we commit to efficient consultation and quick flight booking services for customers with
optimal routes and the most cost-saving benefit providing the most satisfaction for our
customers.
1.4 CONTACTS :
OUR HEAD OFFICE
414 Nguyen Van Cu street, Long Bien District, Hanoi, Viet Nam
Tel: (84-24) 38770266/ 8770265/ 8271939/ 8271351
Fax: (84-24) 38271925/ 8732439
Email:
IMPORT - EXPORT DEPT. 1
Tel: (84-24) 38770265/66 Ext. 100

Fax: (84-24) 38271925
Email:
IMPORT - EXPORT DEPT. 2
Tel: (84-24) 38770265/66 Ext. 200
Fax: (84-24) 38271925
Email:
IMPORT - EXPORT DEPT. 3
Tel: (84-24) 38770265/66 Ext. 300
Fax: (84-24) 38271925
Email:
AIR BOOKING OFFICE
No 414 Nguyen Van Cu, Bo De Ward, Long Bien District, Hanoi, Vietnam
Tel: (84-24) 37320995/37324155/37320996
Fax: (84-24) 37320997
Email:



ADMINISTRATION DEPARTMENT
Tel: (84-24) 38770265/66 Ext. 470
Fax: (84-24) 38271925
Email:
AIRIMEX BRANCH
Vietnam Airlines building in the South, 49 Truong Son Street, Tan Binh District, Ho Chi
Minh City, Vietnam
Tel: (84-28) 8488773
Fax: (84-28) 8488772
Email:

CHAPTER 2 : DETAILED DESCRIPTION OF THE INTERNSHIP
RESPONSIBILITIES
2.1 Market analysis :
2.1.1 Macro environment :
PESTLE analysis of the airlines industry:

As per an IATA report, there has been a 7.1% increase in passenger demand from 2015
to 2016. This is higher than 2014-15. This growth is also expected to continue. Air traffic
itself is expected to grow at a rate of 4.5% annually. At this rate, at least 33000 new air-crafts
will be needed in the next 20 years. Not just this, the number of pilots needed in next 20 years
exceeds 500,000. Economic factors are a major influence on the airlines industry. However,
there are several other factors of importance as well. These factors can be social,
technological, political and even legal in nature. Their effect on the industry can be deep. A
PESTEL analysis of the aviation industry will show how deeply they influence it.
Political:
Political factors can generally vary between nations. However, the aviation industry is
global and spans the entire globe. As per an industry report, it globally generated $709 billion
in 2016. The government regulations address concerns like safety, passenger security, and
several other issues. In US, the deregulation took place in 1978 which reduced the restrictions.
With it, the popularity of air travel rose, boosting revenue. Deregulation eliminated the
regulations related to prices and entry into domestic markets. However, the situation is not
the same in all the markets. Some of them are still heavily regulated. In several of them, the
bilateral agreements are still highly restrictive. This limits competition and revenue.
Moreover, international flights are more heavily regulated than the domestic flights.
Air transport provides several important benefits both socially and economically. As
such, a large number of governments have focused on generating value by partnering with the
airlines companies. The regulatory environment has been relaxed in several markets leading

to increased partnership. It can be beneficial for both governments and companies as well as
passengers. However, globally the businesses and corporate travelers are also enjoying the
benefits. Industrial regulation in a harmonized manner profits the entire world. Increased
government regulation affects the industry negatively. It is obvious that government
regulation or political factors play an important role in determining the growth and
proliferation of the airlines industry. Over time one thing has gotten absolutely clear; growth
of the airlines has benefited governments, businesses and individual passengers. Airlines add
speed to trade. This produces economic benefits and in turn benefits the entire society. So,
there is a need to strengthen the partnership between the government and the industry.
Organizations like International Civil Aviation Organization are working to deepen this
relationship.
Economic:
Economic factors are also an important influence on the airlines industry. The industry
has seen several downturns. Airlines companies were impacted deeply by the recent recession
and slow economic growth thereafter. Since the 1930s, it was the recent downturn that hurt
the airlines industry most deeply. The air travel markets saw a low in the early 2009. Both
premium and economy travel saw a decline. However, it was premium travel that was more
badly affected. Both travelers and the industry were forced to adopt cost cutting measures.
The recession did not just influence the profits; but also employment. Most airlines were
forced to reduce prices and to retrench. Many thousands of jobs were lost.
The economic recession left behind a few positive effects also. The crisis changed the
companies’ style of business. Prices were reduced and service standards raised. The boom in
low cost carriers has made air travel cheaper for the masses. Overall, the impact has been
positive. Now that the economic recession is past, the industry must grow consistently. The
aviation industry is not immune to economic pressures. It has from time to time been forced to
adjust per changing economic conditions. However, a lot of growth is expected in the coming
years from maturing economies like Asia. The latent demand for air travel in Chinese markets
has increased. This provides opportunities as well as challenges. Obviously, the importance of
economic factors in case of the airlines industry cannot be overlooked.
Social:

Airlines create social value just as the other businesses do. There are several industries
that profit from the airlines industry. In particular, it is the hospitality industry globally which
depends heavily on transports. The industry impacts and is impacted by social forces. Airlines
companies stimulated the demand for air travel by reducing prices. They created employment.


The result has been an improvement in their social image. The mutually beneficial
relationship between the airlines industry and the society should be seen in this context.
However, social trends have a major impact on the aviation industry in other ways too. People
are seeing the industry in a new light. It is now seen as a carrier for the masses. The social
perception of air travel has changed. It is being seen as safer and convenient. Moreover, as the
people’s awareness of technology increased they were drawn towards air travel in larger
numbers. The number of professional travelers also increased. There are a large number of
social changes that have proved positive for the airlines industry. This explains the
relationship between the society and the industry. Social factors as a result acquire a major
value in the context of the aviation industry. Events like disasters and wars also have an
impact on the airlines industry. Whether it was the 9/11 terrorist attacks or other disasters, the
impact has been severe for the airlines industry. Not just this, the travel preferences of the
millenial generation are also favorable for it.
Technological:
Technological factors’ importance can be understood from the heavy use of technology
in aviation. Both the travelers and the companies know how great a role it plays. Technology
means speed but also convenience and safety. Whether it is air traffic or transportation , the
role of technology is critical. The world wide web has also brought higher profits and
revenues. Most of the bookings take place online. Even the aircrafts are enabled by best in
class technology. Best in class technology means lighter aircrafts that provide both fuel
economy and speed. However, it also means convenient interiors and a safer journey. In terms
of safety too, they are more reliable and efficient. Whether it is a commercial passenger
carrier or a freights carrier, technology affects profits. As technological changes continue,
airlines continue to gain by increased safety of air travel. Both Boeing and Airbus are focused

on the use of innovative technology to make air travel safer and economic.
Ecological:
The effect of ecological factors on the airlines industry might be higher than most
industries. Fuel is a major expenditure for it. As a result, these companies invest more in fuel
efficient and environment friendly carriers. The efforts to reduce emissions had started back in
the 1960s. The earliest efforts were focused at reducing the smoke from the engines. The
earlier air-crafts emitted visible smoke that was dangerous. The industry invests in research
and development so as to bring more efficient and environment friendly air-crafts. It is
focused on reducing its emissions and carbon footprint. Billions are spent by these companies
on R&D.



Legal:
Just like the political or economic factors, the legal factors are of special importance in
the context of airlines industry. There are several laws related to air traffic and transportation.
In this regard, the airlines are held liable for air crashes or any other kind of disaster. Air
transport is also regulated by several customs acts that are of importance.
2.1.2 Micro environment:
1. AIRIMEX :
Competing capabilities
Air transport has radically evolved over the last two decades. Liberalisation and
deregulation of the sector have facilitated the entry of new firms, which in turn has had a
positive impact on competition and innovation. Deregulation and liberalisation also
significantly altered marked structure, giving rise to mergers of flag airline carriers and
diverse forms of collaboration.
However, in some cases, collaboration can actually be anti-competitive. It is essential to
ensure that former regulatory barriers are not replaced by anti-competitive airline mergers,
alliances, agreements and unilateral practices.
2. SWOT analysis

Conducting a SWOT analysis, which is reviewing the strengths of an organization, its
weaknesses, opportunities it can capitalized on maximum profits, and the threats to achieving
its potential that provide invaluable information to the organization about the market and
understanding the industry as well. The aviation industry is not an exception, it too has its
own share of strengths and opportunities which once utilized by an organization can help it
grows substantially and weaknesses and threats which the organization must strive to
minimize to the lowest possible level.
Strengths
One of the strengths of an organization in the aviation industry is the growing income
levels. The growth in individual incomes increases the amount of disposable income and
hence many people are able to utilize the carriers to fly to their destinations
Growth in tourism is also a major strength as it has led to a significant increase in the
number of domestic and international passengers with statistics indicating a 50% growth in
the number of domestic flyers and a 25% increase in the number of international flyers.
Despite the downturns, air travel has continued to grow over time and is one of those
industries that are far away from reaching their peak. This can be partly attributed to the ever
growing population and the increase in the propensity of people to fly. With efficient
management, an organization in the aviation industry is guaranteed to grow into a big and
profitable enterprise.
Air travel has a marked safety record and has been generally accepted as a safe and fast
way to travel. Even the low cost growing airlines have safety and speed attributed to them and
therefore, a small growing airline shares this strength with big and recognized brand names in
the industry which is quite an advantage. Airline staff consists of highly trained personnel,
which is a major strength, to any organization in the industry.
Weaknesses
One of the major weaknesses in the aviation industry is infrastructural development.
The development of infrastructure has been very slow thus unable to keep up the pace of
growth of the aviation sector. It is therefore, a major bottleneck in the industry. A growing

airline should therefore, give priority to investing in infrastructure by constructing state of the
art airports with adequate runways and ample parking lots for passengers. It should also invest
on routes leading to the airports to help reduce passenger delays due to traffic.
Airlines have been known to have a very high 'spoilage' rate in comparison with other
industries. Once a passenger misses his/her flight, the income/revenue from that seat is lost. In
order to avoid or minimize this occurrence, the airline should establish a method of contacting


all the passengers prior to departure to remind them of their flight. There should also be a
larger time window between the boarding time and the departure of the airbus to cater for
those passengers who arrive late for their flights.
Aircrafts are very expensive and running an airline requires a very huge capital outlay.
For this to work to the advantage of the airline, proper marketing strategies are required, and
careful planning to ensure that returns on investment are greater than the initial investment.
An airline may find it very difficult to compete with other carriers due to their low fares.
To survive this, the organization can lower its fares but ensure that they are in balance with
the returns to avoid losses. Extensive advertising campaigns on quality can also give it an
edge over the low cost carriers.
Opportunities
There are many opportunities that an airline can capitalize on to reap maximum profits.
Expected investment is one of the opportunities that can benefit an airline. The aviation sector
is ever growing, and there is an increasing number of stakeholders in the industry willing to
invest in air travel. An airline can take this opportunity to increase its capital base so as to be
able to enjoy large economies of scale.
Development of new services can have a substantial blow on the profits of an
organization. In aviation, an airline can introduce mailing services for delivery of mails and
cargos across the globe. It can also introduce special fare packages for those travelling to
certain destinations for pleasure or business.
Technological advancement and investment in information technology is an opportunity
that can greatly help an organization to minimize its operation cost. An airline can rely on

information technology to offer more customers friendly services and also provide customers
with other services like internet while travelling which would make them pay more for the
services hence increasing the profit margins of the organization. The organization should
evaluate end user response to its services to gain information on what areas of its services to
improve. This would go a long way in helping the organization acquire new customers as well
as retain its old ones who are satisfied with the services being offered.
Threats
Threats are another element of external environment for the American airline company.
Threats are negative factors to the company business that affects the services of the company
as well as its actions (North, 1997). The identified threats facing the American airline
company are pressure to reduce the cost due to competition, hike in the fuel market, escalating
demands of Labour Unions and technology growth like video conferencing that has limited


the travel needs (DuBois, 2012). Other threats being faced by the American airline company
are terrorist attacks, hostile countries and lack of hospitality from enemy countries due to
power differences (Levine-Weinberg, 2016).
Threats in business are accepted as negative factors that the company needs to ensure
there is no reluctance in its workers (Zeng, 2004). On the business threats like the hike in this
case of the American airline company, hike in the fuel market is a demanding factor that the
management system should increase the price also by a certain percentage (Drucker, 1992).
Hiking the price is again will lead to losing of customers from the excuse of high prices.
Another threat from terrorist attacks is limiting the airline operations to some destinations.
Security of the customer is a critical issue for every business. On safety issues, the company is
therefore required to spend an extra coin on insurance covers for every passenger
2.2 Description of the tasks given :
2.2.1 Job description : Executive in import-export
1. Implementing the trading activities, negotiations, signed a contract with customers
and suppliers.
As a import export executive, I has a wide range of duties that deal with each step of

the shipping process. I track shipments and communicate with clients about the package's
progress. I coordinate shipping with customs agents for clearance on airway deliveries and
also deal with quotes from prospective shippers and handle claims with insurance companies
if any shipment problems happen to occur.
The main task is to provide efficient delivery logistics through data management. I fill
out import-export documentation, compile carrier and route assignments, compute
international fees for each shipment, and keep track of shipment payments and quotas. Much
of this work is done using private system and tracking websites that can identify shipments,
collect data, and register packages with government agencies.
We using private email system for this category and every notices, transactions, placing
order also the documents about the goods shall be discussed through email except for ones is
urgent and when we have the AOG situation (aircraft on ground and the goods must be
delivered as soon as it’s arrived at our warehouse), we will call them directly in order to get it
solved quickly. AIRIMEX has many partners and receive goods from different forwarders
and shipping lines from all over the world so the documents is not simple.
2. Complete the procedures and documentation for import and export of goods, such as
contracts for the sale, the certificate from the certificate from the Ministry of transport, import
and export, payment procedures, delivery procedures