Lecture Art of Leadership and Motivation - Lecture 31

Art of Leadership & Motivation
HRM – 760
Le c ture  ­ 31

FACILITATOR
Prof. Dr. Mohammad Majid Mahmood


‘Step into Social Media’

2


• Social Media is about building a
conversation with your clients and
consumers

3


4


1752
First newspaper 
published

1916
Radio 

1930’s

TV

1970
Computer

2010
5


6


• Quick bit about you...
• Your experience of social media?

7


The old communication model
was a

monologue.

8


The average person is exposed
to

3000

advertising
messages/day

9


The new communication model
is a

dialogue.

10


What is Social Media?
People using tools
(like blogs and video)

& sites
(like Facebook and Flickr)

to share content
and have conversations online.
11


reasons why
1. #1 online activity surpassing email
2. Two-thirds of the global internet visit social networks

3. Social networks is growing 3x faster than the internet
rate
4. Social media is the most influential source in consumer
purchase decisions
5. Millions are creating content for the social network web
6. The next 3 Billion consumers will access the internet
from a Mobile device
7. Facebook has over 1 Billion active users that spend and
average of 55 min day
12
8. Social Media is FREE


Three key areas
1. Social Media is User-Generated
2. Social Media is Highly accessible
3. Social Media is online

13


SOCIAL MEDIA IS A DIALOGUE
At one time, companies had a monologue with it’s
customers. Companies put out television commercials or
print ads about its products and then waited to see whether
the sales rolled in to determine success rates.
Now, social media allows companies to have a dialogue with
its customers and gain valuable feedback and input as it
creates the message.

14


A Way to build relationships by
sharing
• Humans are interesting in a way they build relationships
through sharing.
• It may be sharing something that happened in their
personal lives, or it may be sharing something funny on
TV.

15


Social media is people
connecting
• Social media allows each person to connect with others,
which means most of the messaging a person receives
is from his or her network. It’s essential for companies to
learn to network with its customers in order to promote
the company message.

16


It’s content readers become
publishers

17

Why is social media presence
important
• A good reputation can be used to build
relationship with others, even from people
we have never met .

18


Social Media
Why
should we
care
19


BECAUSE 2/3 OF THE GLOBAL INTERNET
POPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009

20
Photo by sinulog 2006 at
Flickr


BECAUSE VISITING SOCIAL SITES IS
NOW THE 4TH MOST POPULAR ONLINE
ACTIVITY – AHEAD OF PERSONAL EMAIL

21


But how do we
get started?
22


1. Listen

23


24


25