1
Art of Leadership & Motivation
HRM – 760
Lecture 6
FACILITATOR
Prof. Dr. Mohammad Majid Mahmood
The Importance of Communication Skills
for Business Leaders as expressed
by Business Authorities
“Top executives from Fortune 500 companies rate
communications skills as the most important
quality for business leaders.”
New York Times
Business Section
“There may be no single thing more important in our
efforts to achieve meaningful work and fulfilling
relationships than to learn and practice the art of
communication.”
The Art of Leadership
Max De Pree, Author
3
Original Message
Percentage of Understanding lost in communication
100 Percent
Top mgt’s understanding
63 percent
VP Understanding
56 percent
General mgr’s understanding
40 percent
Division mgr’s understanding
Average Average
30 percent
Information Information
Unit mgr’s understanding
20 percent
Loss Loss
Employee’s understanding
4
We need to
improve communication... as
70 % of our communication efforts
are:
• misunderstood
• misinterpreted
• rejected
• distorted or
• not heard
5
Cost of Correspondence
• One page business letter that took 10
minutes to dictate cost between $50-$100.
• Poor writing costs even more since it
o Waste Time.
o Wastes Effort.
o Jeopardizes goodwill.
6
THE QUALITY OF YOUR LIFE
IS THE QUALITY OF YOUR COMMUNICATION ~
BOTH WITH YOURSELF & OTHERS
7
Think > listen > talk
8
Communication
"You are not only responsible for
what you say, but also for what
you do not say."
– Martin Luther
9
Need for Communication
1.Very strong in Human beings
2.Considered as a basic need, as in the case of
eating, sleeping, etc.
3.Established as both social & individual need
10
COMMUNICATION
• Communication is the process of
sending and receiving information.
11
COMMUNICATION
The sharing of information between two or
more individuals or groups to reach a
common understanding (but not necessarily
an agreement).
12
THE COMMUNICATION PROCESS
13
Most common ways to
communicate
ng
i
k
a
e
Sp
Writing
es
g
a
m
l I
a
u
s
i
V
Bod
y La
ngu
ag
e
14
What are the hardest
things to say?
15
Hardest Things to Say
I Was
I Was
Wrong
Wrong
I Don’t
I Don’t
Know
Know
I Need
I Need
Help
Help
16
17
18
19
Words Are Energy
• Never use words like defeats, failure &
problem. Always talk of “Hope, Belief, Faith,
Victory & Success.”
• When you use a Positive word, it raises your
Energy Levels & Putting you in a
“Winning Frame of Mind.”
• Words are Energy use
them in your favor!!
20
Sharing of Resources
"A candle loses
nothing by
Lighting
another candle"
21
• If you have your sight,
you are blessed.
• If you have insight, you
are a thousand times
blessed.
22
To be conscious that you are
ignorant is a great step to
knowledge.
Benjamin
23
Doing is Believing
• "I hear and I forget. I
see and I remember.
• I do and I understand."
(Confucius 551479 BC)
24
Communication
• "He who wishes to talk well
must first think well.”
• "When you speak, your speech
should be better than your silence
would have been." (Origin unknown)
25