Lecture Management: Leading and collaborating in a competitive world - Chapter 9: Organizational agility

Organization
al Agility

Chapter Nine

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Learning Objectives
LO 1 Discuss why it is critical for organizations to be
responsive.
LO 2 Describe the qualities of an organic organization
structure
LO 3 Identify strategies and dynamic organizational
concepts that can improve and organization’s
responsiveness
LO 4 Explain how a firm can be both big and small
LO 5 Summarize how firms organize to meet customer
requirements
LO 6 Identify ways that firms organize around different
types of technology

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The Responsive Organization
Mechanistic
organization
–

A form of

organization that
seeks to maximize
internal efficiency.

Organic
structure
–

An organizational
form that

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Two Ways to Describe
an Organization
Figure 9.1(a)

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Figure 9.1(b)

Two Ways to Describe
an Organization

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Strategic Alliances

Strategic alliance
–

A formal
relationship created
among
independent
organizations with
the purpose of joint
pursuit of mutual
goals.
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The Learning Organization
Learning organization
–

An organization skilled at creating, acquiring,
and transferring knowledge, and at modifying
its behavior to reflect new knowledge and
insights.

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The High-Involvement
Organization
High-involvement organization
–

A type of organization in which top
management ensures that there is consensus
about the direction in which the business is
heading

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Being Big and Small
Downsizing
–

The planned
elimination of
positions or jobs

Rightsizing
–

A successful effort
to achieve an
appropriate size at
which the company
performs most
effectively

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Downsizing
Survivor’s
syndrome
–

Loss of productivity
and morale in
employees who
remain after a
downsizing.

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Customer Relationship
Management
Customer relationship management
(CRM)
–

A multifaceted process focusing on creating
two-way exchanges with customers to foster
intimate knowledge of their needs, wants, and
buying patterns.

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Total Quality Management
Total quality management (TQM)

–

An integrative approach to management that
supports the attainment of customer
satisfaction through a wide variety of tools and
techniques that result in high-quality goods
and services.

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Reengineering
Reengineering
–

Revolutionizing key organizational systems
and processes to answer the question: “If you
were the customer, how would you like us to
operate?”

Processes are redesigned from scratch as if the
organization was just starting out

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Organizing for Speed: TimeBased Competition
Time-based
competition
(TBC)

–

Strategies aimed at
reducing the total
time needed to
deliver a good or
service.

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Time-Based Competition
Logistics
–

The movement of
the right goods in
the right amount to
the right place at
the right time

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