Lecture E-commerce and e-business for managers - Chapter 19: Online entertainment
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Chapter 19, Online Entertainment
Outline
19.1
19.2
19.3
19.4
19.5
19.6
19.7
19.8
19.9
19.10
19.11
19.12
19.13
Introduction
Online Entertainment
Entertainment and Technology
MP3 and FileTransfer Technology
Amateur and Independent Artist Opportunities
Interactive Web TV
Music and the Web
Web Radio
Sports on the Web
Comedy on the Web
Online Games
Online Hollywood
19.12.1 Talent Scouting
19.12.2 Screen Writing
19.12.3 Distribution and Supplies
Future of Entertainment
2001 Prentice Hall, Inc. All rights reserved.
19.1 Introduction
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• The web is changing the way entertainment is
created, purchased and distributed
• A convergence of technology will create new
opportunities
• Filetransfer technology has made distribution
simple and controversial
2001 Prentice Hall, Inc. All rights reserved.
19.1 Introduction
3
• Streaming Media
– Audio and video that is heard and viewed over the Internet
• Videoondemand
– A product of interactive television that allows the viewer to
choose their own programming
• Media convergence
– The combination of separate forms of media and technology
to form new and greater products
2001 Prentice Hall, Inc. All rights reserved.
19.2 Online Entertainment
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• The Web itself is a form of entertainment
• Many online entertainment sites offer streaming
audio, video and related news
• Movie trailers, music and books are often released
on the Internet first
• Most online entertainment is free
• Major studios and record companies recognize the
importance of the Internet for marketing,
advertising and promotions
2001 Prentice Hall, Inc. All rights reserved.
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19.3 Entertainment and Technology
• Settop box technology
– Offers Web interactivity and resources, television video
quality and access to videoondemand in a single machine
• Technology convergence will lead to greater
interactivity and instant access to entertainment
• As technology advances so will special effects,
computer graphics and communications
technology
2001 Prentice Hall, Inc. All rights reserved.
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19.4 MP3 and Filetransfer
Technology
• MP3
– A compressed audio format that allows for the easy transfer
of high quality audio over the Web
• Filetransfer technology
– Makes the transfer of compresses files possible
• File transfer technology has recently become
controversial as some believe it is a violation of
copyright
2001 Prentice Hall, Inc. All rights reserved.
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19.5 Amateur and Independent Artist
Opportunities
• The Web gives amateur talent a chance to express
themselves
• Graphic designers, artist, dancers, actors and
musicians can all use the Web to introduce their
talent to the World
• Many Web sites are designed to help people learn
about starting a career in the entertainment
industry
2001 Prentice Hall, Inc. All rights reserved.
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19.5 Amateur and Independent Artist
Opportunities
Superhero Roommate is just one of the many original series at Icebox.com.
(Courtesy of Icebox.com.)
2001 Prentice Hall, Inc. All rights reserved.
19.6 Interactive Web TV
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• Interactive Web TV combines television and the
Internet
• It will one day be possible to surf a catalog of
hundreds of thousands of programs
• 3D theaterintheround will also be possible
• Game shows allow home viewers to compete for
prizes
• Individuals will be able to broadcast their own
content
2001 Prentice Hall, Inc. All rights reserved.
19.7 Music on the Web
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• Musicians around the world benefit from the Web,
MP3 and filetransfer technology
• A number of record companies use the Web to
develop talent and find rising stars
• Examples:
– Farmclub.com
– MP3.com
2001 Prentice Hall, Inc. All rights reserved.
19.8 Web Radio
11
• Hundreds of thousands of radio stations are
broadcasting over the Web on a daily basis
• After a simple set up, the average person can
begin offering their own radio broadcast
• MP3 and high speed Internet make Web radio
possible
• Examples:
– Radiotower.com
– Spinner.com
– Yahooradio.com
2001 Prentice Hall, Inc. All rights reserved.
19.9 Sports on the Web
12
• Sporting news content providers use the Web to
meet their market
• Athletes can showcase their accomplishments on a
personal Web site to draw attention from college
recruiters and scouts
• Sporting memorabilia is often sold at auctions
online
• Examples:
– ESPN.com
– Sportingnews.com
– MLB.com
2001 Prentice Hall, Inc. All rights reserved.
19.9 Sports on the Web
13
WindowsMedia.com allows you to find your favorite radio station
online. (Courtesy of FNX Radio Network and Microsoft Corporation.)
2001 Prentice Hall, Inc. All rights reserved.
19.10 Comedy on the Web
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• Humor has always been a major part of Web
communication
• Examples:
– Laugh.com
– Modernhumorist.com
– Darwinawards.com
– The Onion
2001 Prentice Hall, Inc. All rights reserved.
19.10 Comedy on the Web
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You never know what to expect at the Onion.com. (Courtesy of Onion, Inc.)
2001 Prentice Hall, Inc. All rights reserved.
19.11 Online Games
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• The Internet allows multiplayer gaming over the
Web
• Many online games are offered for free
• Examples:
–
–
–
–
Mplayer.com
Maxis.com
HSX.com
Games.yahoo.com
2001 Prentice Hall, Inc. All rights reserved.
19.11 Online Games
17
The Hollywood Stock Exchange. (Courtesy of Hollywood Stock
Exchange®. Copyright © 19962000. All Rights Reserved.)
2001 Prentice Hall, Inc. All rights reserved.
19.12 Online Hollywood
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• Many film makers have turned to the Web to
release their short films
• A few have launched careers through the Web
• Movie marketing has found success online
• Examples:
– AtomFilms
– iFilm
– Hypnotic.com
– IMDB
2001 Prentice Hall, Inc. All rights reserved.
19.12 Online Hollywood
19
The Inside.com home page. (Courtesy of Powerful Media Inc./ Inside.com.)
2001 Prentice Hall, Inc. All rights reserved.
19.12.1 Talent Scouting
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• Opportunity for unknown artists to demonstrate
their talents
• Dailies
– Day’s film from a given production
• Online talent scouting sites
– Casting.com
– Moviextras.com
2001 Prentice Hall, Inc. All rights reserved.
19.12.2 Screen Writing
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• Screenwriter
– Writer of a screenplay
– Must conceptualize the settings and relationships
• Give and receive advice and feedback, host chats
and participate in workshops
• Screen writing Web sites
– Screenwriters.com
– Wordplayer.com
2001 Prentice Hall, Inc. All rights reserved.
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19.12.3 Distribution and Supplies
• Internet release of films may change the strategy
of traditional film release
• Intellectual property demands a high level of
security
• The ability to order firstrun films to the home
• Simultaneous domestic and international release
dates
• Reduction in the cost of printing, distributing and
marketing
2001 Prentice Hall, Inc. All rights reserved.
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19.13 Future of Entertainment
• Increase in technological capabilities
• Decrease in the cost of equipment
• Increased competition in the entertainment
industry
• Increased ability to personalize entertainment for
the consumer
• Entertainment delivered to wireless devices
• Digital theaterintheround
2001 Prentice Hall, Inc. All rights reserved.
