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E c onomi c s
R O G E R
A.
A R N O L D
CALIFORNIA STATE UNIVERSITY
SAN MARCOS
9E
Kor
Ki
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Economics, 9E
Roger A. Arnold
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© 2010, 2008 South-Western, a part of Cengage Learning
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SOUTH-WESTERN
economics
Teaching an economics course other than Principles?
May we suggest one of these titles?
Econometrics
Economics (MBA)
Introductory
Econometrics:
A Modern
Approach
Jeffrey Wooldridge
Forecasting
Environmental Resources
Managerial
Economics: A
Problem Solving
Approach
Luke M. Froeb and
Brian T. McCann
Managing in a
Global Economy:
Demystifying
International
Macroeconomics
John E. Marthinsen
General Economics
Elements of
Forecasting
Francis X. Diebold
Health Economics
Health Economics:
Theories, Insights,
and Industry
Studies
Rexford E. Santerre
and Stephen P. Neun
Intermediate Macroeconomics
Macroeconomics:
A Modern
Approach
Robert J. Barro
International Economics
International
Economics
Robert Carbaugh
Math Economics
Foundations of
Mathematical and
Computational
Economics
Kamran Dadkhah
Environmental
Economics and
Management:
Theory, Policy, and
Applications
Scott J. Callan and
Janet M. Thomas
Health Economics
Economics in
the Movies
G. Dirk Mateer
The Guide to
Critical Thinking
in Economics
Richard L. Epstein and
Carolyn Kernberger
History of Economics
Health Economics
and Policy
James W. Henderson
History of Economic Thought
History of the
American
Economy
Gary M. Walton
and Hugh Rockoff
Issues in
American
Economic History
Roger LeRoy Miller
and Robert L. Sexton
The Evolution of
Economic Thought
Stanley Brue and
Randy Grant
Price Theory and
Applications
Steven Landsburg
Intermediate
Microeconomics
and Its Applications
Walter Nicholson and
Christopher Snyder
Managerial
Economics
Mark Hirschey
Managerial
Economics:
Applications,
Strategy and Tactics
James R. McGuigan,
R. Charles Moyer, and
Frederick H.deB. Harris
Intermediate Microeconomics
Microeconomics:
A Modern
Approach
Andrew Schotter
Managerial Economics
Fundamentals of
Managerial
Economics
Mark Hirschey
Microeconomic Theory
Public Finance/Public Policy
Microeconomic
Theory: Basic
Principles and
Extensions
Walter Nicholson and
Christopher Snyder
For complete information on these titles, please visit:
Public Finance:
A Contemporary
Application of
Theory to Policy
David N. Hyman
State and Local
Public Finance
Ronald Fisher
www.cengage.com/economics
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Brief Contents
Preface
xxv
Appendix C Budget Constraint and Indifference Curve Analysis 420
Chapter 19 Production and Costs
An Introduction to Economics
Part 1
Chapter 1
Part 7
Product Markets and Policies
Economics: The Science of Scarcity
Chapter 20 Perfect Competition
What Economics Is About
Chapter 21 Monopoly
Appendix A Working with Diagrams
1
19
Appendix B Should You Major in Economics? 27
Chapter 2
Economic Activities: Producing and Trading 33
Chapter 3
Supply and Demand: Theory
Chapter 4
Supply and Demand: Applications
428
458
485
Chapter 22 Monopolistic Competition, Oligopoly, and Game
Theory 508
Chapter 23 Government and Product Markets: Antitrust and
Regulation 534
53
91
Macroeconomics
Part 8
Factor Markets and Related Issues
Chapter 24 Factor Markets: With Emphasis on the Labor
Market 557
Chapter 25 Wages, Unions, and Labor
582
Part 2
Macroeconomic Fundamentals
Chapter 26 The Distribution of Income and Poverty
Chapter 5
Macroeconomic Measurements, Part I: Prices and
Unemployment 113
Chapter 27 Interest, Rent, and Profit
Chapter 6
Macroeconomic Measurements, Part II: GDP and Real
GDP 133
Part 3
Macroeconomic Stability, Instability,
and Fiscal Policy
Chapter 7
Aggregate Demand and Aggregate Supply 156
Chapter 8
The Self-Regulating Economy
Chapter 9
Economic Instability: A Critique of the Self-Regulating
Economy 203
Part 9
Chapter 28 Market Failure: Externalities, Public Goods, and
Asymmetric Information 642
Chapter 29 Public Choice: Economic Theory Applied to
Politics 668
The Global Economy
Part 10
International Economics and Globalization
Chapter 30 International Trade
Chapter 31 International Finance
Part 4
Money, the Economy, and Monetary Policy
Chapter 11 Money and Banking
250
623
Market Failure and Public Choice
184
Chapter 10 Fiscal Policy and the Federal Budget 229
601
689
708
Chapter 32 Globalization and International Impacts on the
Economy 737
Chapter 12 The Federal Reserve System 270
Chapter 13 Money and the Economy
Chapter 14 Monetary Policy
Part 5
Practical Economics
284
311
Expectations and Growth
Part 11
Financial Matters
Chapter 33 Stocks, Bonds, Futures, and Options
765
Chapter 15 Expectations Theory and the Economy 333
Chapter 16 Economic Growth
354
Microeconomics
Part 6
Microeconomic Fundamentals
Chapter 17 Elasticity
375
Chapter 18 Consumer Choice: Maximizing Utility and Behavioral
Economics 402
Web Chapter
Part 12
Web Chapter
Chapter 34 Agriculture: Problems, Policies, and Unintended
Effects 786
Self-Test Appendix
Glossary
Index
786
806
816
v
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Contents
Preface
xxv
A n Intr oduct ion t o E c onom ic s
Part Economics: The Science of Scarcity
CHAPTER
WHAT ECONOMICS IS ABOUT
A Definition of Economics
E C O N O M I C S 24/7
LOST
3
Why Didn’t Jessica Alba
Go to College?
7
Economics in a Cosmetic
Surgeon’s Office?
12
1
1
Goods and Bads 1 Resources 2 Scarcity and a Definition of Economics 2
Key Concepts in Economics
5
Opportunity Cost 5 Opportunity Cost and Behavior 6 Benefits and Costs 7
Decisions Made at the Margin 8 Efficiency 8 Unintended Effects 10
Exchange 11
Economic Categories
13
Positive and Normative Economics 13 Microeconomics and Macroeconomics 14
A Reader Asks
16
Chapter Summary
16
OFFICE HOURS
Key Terms and Concepts
17
“I Don’t Believe That
Every Time a Person Does
Something, He Compares
the Marginal Benefits
and Costs”
Questions and Problems
17
15
APPENDIX A: WORKING WITH DIAGRAMS
Two-Variable Diagrams
Slope of a Line
19
20
Slope of a Line Is Constant
Slope of a Curve
Bar Graphs
Line Graphs
22
22
The 45-Degree Line
Pie Charts
19
22
23
23
24
Appendix Summary
26
Questions and Problems
26
APPENDIX B: SHOULD YOU MAJOR IN ECONOMICS?
27
Five Myths About Economics and an Economics Major
28
Myth 1: Economics Is All Mathematics and Statistics 28 Myth 2: Economics Is Only About
Inflation, Interest Rates, Unemployment, and Other Such Things 28 Myth 3: People Become
vii
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viii
CONTENTS
Economists Only if They Want to “Make Money” 29 Myth 4: Economics Wasn’t Very
Interesting in High School, So It’s Not Going to Be Very Interesting in College 30 Myth 5:
Economics Is a Lot Like Business, But Business Is More Marketable 30
What Awaits You as an Economics Major?
What Do Economists Do?
31
Places to Find More Information
CHAPTER
Concluding Remarks
32
32
ECONOMIC ACTIVITIES: PRODUCING AND TRADING
The Production Possibilities Frontier
E C O N O M I C S 24/7
The PPF and Your Grades
40
Trading Prisoners
41
Jerry Seinfeld, the
Doorman, and
Adam Smith
47
OFFICE HOURS
“What Purpose Does the
PPF Serve?”
49
CHAPTER
30
Exchange or Trade
39
Periods Relevant to Trade 39 Trade and the Terms of Trade 41 Costs of Trades 42
Trades and Third-Party Effects 44
Production, Trade, and Specialization
A Reader Asks
50
Chapter Summary
50
Key Terms and Concepts
51
Questions and Problems
51
A Note About Theories
58
iPods and the Law of
Demand
62
Advertising and the
Demand Curve
63
The Dowry and Marriage
Market Disequilibrium
75
Overbooking and the
Airlines
80
OFFICE HOURS
“I Thought Prices Equaled
Costs Plus 10 Percent”
86
44
Producing and Trading 44 Profit and a Lower Cost of Living 47 A Benevolent and AllKnowing Dictator Versus the Invisible Hand 48
SUPPLY AND DEMAND: THEORY
Ticket Prices at
Disney World
33
The Straight-Line PPF: Constant Opportunity Costs 33 The Bowed-Outward (ConcaveDownward) PPF: Increasing Opportunity Costs 34 Law of Increasing Opportunity Costs 36
Economic Concepts Within a PPF Framework 37
Working with Numbers and Graphs
E C O N O M I C S 24/7
33
What Is Demand?
52
53
53
54
The Law of Demand 54 What Does Ceteris Paribus Mean? 55 Four Ways to Represent
the Law of Demand 56 Two Prices: Absolute and Relative 56 Why Does Quantity
Demanded Go Down as Price Goes Up? 57 Individual Demand Curve and Market Demand
Curve 58 A Change in Quantity Demanded Versus a Change in Demand 59 What Factors
Cause the Demand Curve to Shift? 62 Movement Factors and Shift Factors 65
Supply 66
The Law of Supply 66 Why Most Supply Curves Are Upward Sloping 67 Changes
in Supply Mean Shifts in Supply Curves 68 What Factors Cause the Supply Curve to
Shift? 69 A Change in Supply Versus a Change in Quantity Supplied 70
The Market: Putting Supply and Demand Together 71
Supply and Demand at Work at an Auction 71 The Language of Supply and Demand: A
Few Important Terms 72 Moving to Equilibrium: What Happens to Price when There Is
a Surplus or a Shortage? 72 Speed of Moving to Equilibrium 74 Moving to Equilibrium:
Maximum and Minimum Prices 75 Equilibrium in Terms of Consumers’ and Producers’
Surplus 76 What Can Change Equilibrium Price and Quantity? 78
Demand and Supply as Equations
Price Controls
81
82
Price Ceiling: Definition and Effects 82 Price Floor: Definition and Effects 85
A Reader Asks
87
Chapter Summary
87
Key Terms and Concepts
88
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CONTENTS
Questions and Problems
CHAPTER
ix
88
Working with Numbers and Graphs
90
SUPPLY AND DEMAND: APPLICATIONS
91
Application 1: Why Is Medical Care So Expensive? 91
OFFICE HOURS
“Doesn’t High Demand
Mean High Quantity
Demanded?”
109
Application 2: Where Will House Prices Change the Most?
94
Application 3: Why Do Colleges Use GPAs, ACTs, and SATs for Purposes of
Admission? 95
Application 4: Supply and Demand on a Freeway 96
Application 5: Price Ceilings in the Kidney Market
Application 6: The Minimum Wage Law
97
99
Application 7: Price Floors and Winners and Losers
Application 8: Are Renters Better Off?
102
Application 9: Do You Pay for Good Weather?
Application 10: College Superathletes
101
104
105
Application 11: 10 a.m. Classes in College
107
Application 12: What will Happen to the Price of Marijuana if the Purchase and Sale
of Marijuana Are Legalized? 108
A Reader Asks
110
Chapter Summary
110
Key Terms and Concepts
111
Questions and Problems
111
Working with Numbers and Graphs
112
Macroe cono m ic s
Part Macroeconomic Fundamentals
CHAPTER
MACROECONOMIC MEASUREMENTS, PART I: PRICES AND
UNEMPLOYMENT 113
How to Approach the Study of Macroeconomics 113
E C O N O M I C S 24/7
Economics at the Movies
121
Woodstock, 1969
123
What Was a Penny Worth?
125
OFFICE HOURS
“Is There More Than One
Reason the Unemployment
Rate Will Fall?”
129
Macroeconomic Problems 113 Macroeconomic Theories 114 Macroeconomic
Policies 115 Different Views of How the Economy Works 115
Three Macroeconomic Organizational Categories 115
Macroeconomic Measures
117
Measuring Prices Using the CPI 117 Inflation and the CPI 119 The Substitution Bias in
Fixed-Weighted Measures 121 GDP Implicit Price Deflator 122 Converting Dollars from
One Year to Another 122
Measuring Unemployment
124
Who Are the Unemployed? 124 The Unemployment and Employment
Rates 125 Reasons for Unemployment 126 Discouraged Workers 126 Types of
Unemployment 127 Cyclical Unemployment 128
A Reader Asks
130
Chapter Summary
130
Key Terms and Concepts
131
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E c onomi c s
R O G E R
A.
A R N O L D
CALIFORNIA STATE UNIVERSITY
SAN MARCOS
9E
Kor
Ki
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x
CONTENTS
Questions and Problems
CHAPTER
131
Working with Numbers and Graphs
131
MACROECONOMIC MEASUREMENTS, PART II: GDP
AND REAL GDP 133
Gross Domestic Product
E C O N O M I C S 24/7
Gross Family Product
135
Happiness and the
Economist
137
How Are California and
Italy Alike?
139
1820
143
GDP: Proceed with
Caution
145
OFFICE HOURS
“Why Do We Use the
Expenditure Approach to
Measure Production?”
152
133
Three Ways to Compute GDP 133 What GDP Omits 136 GDP Is Not Adjusted for Bads
Generated in the Production of Goods 137 Per Capita GDP 137 Is Either GDP or Per
Capita GDP a Measure of Happiness or Well-Being? 137
The Expenditure Approach to Computing GDP for a Real-World Economy
138
Expenditures in a Real-World Economy 138 Computing GDP Using the Expenditure
Approach 140
The Income Approach to Computing GDP for a Real-World Economy 142
Computing National Income 143 From National Income to GDP: Making Some
Adjustments 144
Other National Income Accounting Measurements
146
Net Domestic Product 147 Personal Income 147 Disposable Income 147
Real GDP 148
Why We Need Real GDP 148 Computing Real GDP 148 The General Equation for
Real GDP 149 What Does It Mean if Real GDP Is Higher in One Year Than in Another
Year? 149 Real GDP, Economic Growth, and Business Cycles 149
A Reader Asks
153
Chapter Summary
153
Key Terms and Concepts
154
Questions and Problems
154
Working with Numbers and Graphs
155
Part Macroeconomic Stability, Instability, and
Fiscal Policy
CHAPTER
AGGREGATE DEMAND AND AGGREGATE SUPPLY
The Two Sides to an Economy
E C O N O M I C S 24/7
Gisele and the Dollar
166
The Subprime Mortgage
Market
171
The Vietnam War and
AD-SRAS
175
Reality Can Be Messy, and
Correct Predictions Can Be
Difficult to Make
177
OFFICE HOURS
“What Purpose Does the
AD-AS Framework Serve?”
179
Aggregate Demand
156
156
156
Why Does the Aggregate Demand Curve Slope Downward? 157 A Change in the Quantity
Demanded of Real GDP Versus a Change in Aggregate Demand 160 Changes in Aggregate
Demand: Shifts in the AD Curve 161 How Spending Components Affect Aggregate
Demand 161 Factors That Can Change C, I, G, and NX (EX – IM) and Therefore Can
Change AD 162 Can a Change in the Money Supply Change Aggregate Demand? 167
Short-Run Aggregate Supply
167
Short-Run Aggregate Supply Curve: What It Is and Why It Is Upward Sloping 167 What
Puts the “Short Run” in SRAS? 169 Changes in Short-Run Aggregate Supply: Shifts in the
SRAS Curve 169 Something More to Come: People’s Expectations 170
Putting AD and SRAS Together: Short-Run Equilibrium
172
How Short-Run Equilibrium in the Economy Is Achieved 172 Thinking in Terms of ShortRun Equilibrium Changes in the Economy 173 An Important Exhibit 175
Long-Run Aggregate Supply
176
Going from the Short Run to the Long Run 176 Short-Run Equilibrium, Long-Run
Equilibrium, and Disequilibrium 177 Something More to Come: Shifts in the LRAS
Curve 178
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CONTENTS
A Reader Asks
180
Chapter Summary
180
Key Terms and Concepts
181
Questions and Problems
181
Working with Numbers and Graphs
CHAPTER
Natural Disasters and the
Economy
194
The Story Behind the
Curves on the Blackboard
198
OFFICE HOURS
“Do Economists Really
Know What the Natural
Unemployment Rate
Equals?”
199
184
Three States of the Economy
187
Real GDP and Natural Real GDP: Three Possibilities 187 The Labor Market and the Three
States of the Economy 189
The Self-Regulating Economy
192
What Happens if the Economy Is in a Recessionary Gap? 193 What Happens if the Economy
Is in an Inflationary Gap? 194 The Self-Regulating Economy: A Recap 195 Policy
Implication of Believing the Economy Is Self-Regulating 196 Changes in a Self-Regulating
Economy: Short Run and Long Run 196
A Reader Asks
200
Chapter Summary
200
Key Terms and Concepts
201
Questions and Problems
201
Negative Savings and
House Wealth
212
The Multiplier on Spring
Break
214
Why Economists Might
Disagree
224
OFFICE HOURS
“Does a Lot Depend
on Whether Wages Are
Flexible or Inflexible?”
225
202
ECONOMIC INSTABILITY: A CRITIQUE OF THE
SELF-REGULATING ECONOMY 203
Questioning the Classical Position
E C O N O M I C S 24/7
184
Classical Economists and Say’s Law 184 Classical Economists and Interest Rate
Flexibility 185 Classical Economists on Prices and Wages 187
Working with Numbers and Graphs
CHAPTER
182
THE SELF-REGULATING ECONOMY
The Classical View
E C O N O M I C S 24/7
xi
203
Keynes’s Criticism of Say’s Law in a Money Economy 204 Keynes on Wage Rates 205
New Keynesians and Wage Rates 206 Keynes on Prices 206 Is It a Question of the Time It
Takes for Wages and Prices to Adjust? 207
The Simple Keynesian Model
208
Assumptions 208 The Consumption Function 208 Consumption and Saving 211
The Multiplier 212 The Multiplier and Reality 213
The Simple Keynesian Model in the AD-AS Framework
215
Shifts in the Aggregate Demand Curve 215 The Keynesian Aggregate Supply
Curve 215 The Economy in a Recessionary Gap 216 Government’s Role in the
Economy 217 The Theme of the Simple Keynesian Model 218
The Simple Keynesian Model in the TE-TP Framework
218
Deriving a Total Expenditures (TE ) Curve 218 What Will Shift the TE
Curve? 220 Comparing Total Expenditures (TE) and Total Production (TP) 220 Moving
from Disequilibrium to Equilibrium 221 The Graphical Representation of the Three States
of the Economy in the TE-TP Framework 221 The Economy in a Recessionary Gap and the
Role of Government 223 The Theme of the Simple Keynesian Model 223