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ultivation and silkworm rearing.
For medium and high social participation, the
reason could be the Bi-voltine silkworm
rearing farmers with formal education and
good economic conditions were keen to
participate in social organizations for getting
some social status. While low social
participation was due to lack of interest and
time, non-attractiveness of the activities
undertaken by the organizations, lack of
perceived benefits and local political hinder
them to participate actively in social activities.
Similar trend was reported by Rizwana
(2006).
Mass media participation
It could be observed from the Table 2 that
49.17 per cent of the Bi-voltine silkworm
rearing farmers belonged to high mass media
participation category. Whereas, 30.00 per
cent and 20.83 per cent of the Bi-voltine
silkworm rearing farmers belonged to medium
and low mass media participation categories,
respectively. The above trend might be due to
the fact that mass media were the proven
channels for quick dissemination of topical
967
Int.J.Curr.Microbiol.App.Sci (2019) 8(9): 964-971