Analyzing Consumer Needs Setting Channel objectives Principles of Marketing
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Group 4
ANALYZING CUSTOMER NEEDS SETTING CHANNEL OBJECTIVES
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Presented by :
Nguyen Hong Hanh
Analyzing Consumer Needs
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Designing the marketing channel
Finding out what target consumers want from the channel
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Consumers often accept lower service levels in exchange for lower prices
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Many companies position themselves on higher service levels
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Balance consumer needs
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Setting Channel Objectives
Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company
Case Study
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THANK YOU FOR
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