Social media for global marketing in KPS technologies, Chennai

International Journal of Management (IJM)
Volume 11, Issue 3, March 2020, pp. 366–372, Article ID: IJM_11_03_039
Available online at />Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com
ISSN Print: 0976-6502 and ISSN Online: 0976-6510
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SOCIAL MEDIA FOR GLOBAL MARKETING IN
KPS TECHNOLOGIES, CHENNAI
Gowtham Aashirwad Kumar
Research Scholar & Assistant Professor, Department of Management Studies,
BIHER - Bharath Institute of Higher Education and Research, India
Dr A. Ravikumar
Research Supervisor & Associate Professor, Department of THM,
BIHER - Bharath Institute of Higher Education and Research, India
ABSTRACT
The interpersonal interaction sites are picking up a significant number
prominence nowadays with practically all the educated youth the utilization of either
such site. These have played out a basic capacity in spanning limits and intersection
the oceans and enabling them to talk on a typical stage. It has end up a popular and a
capacity infer for them to remain companions with the predominant ones and to create
up their group of friends as a base as far as associates.
The inquiry concerning the wellbeing, security and the legitimate issues were
springing up this time. Through this examinations we endeavor to find the impact of
those systems administration sites on the non-open and expert existences of
individuals the use of them. It is a totally abstract inquiry to reply and might be very
feeling principally based and the equivalent is contemplated in the examinations
strategy embraced with the guide of us.
The record is started with the meaning of the goal followed with the examinations
strategy utilized nearby the exploration configuration, test size, strategies utilized for

the rationale of participating in review. It likewise conveys the examining outline and
the measurements arrangement strategy.
Keywords: social media, range, internet
Cite this Article: Gowtham Aashirwad Kumar and Dr A. Ravikumar, Social Media
for Global Marketing in KPS Technologies, Chennai, International Journal of
Management (IJM), 11 (3), 2020, pp. 366–372.
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1. INTRODUCTION
Oxford expresses that an informal organization is "… a social structure created from hubs
(which are regularly people or associations) which may be tied by utilizing at least one
explicit assortments of relations… " With the fast increment of the individuals who utilize or

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Gowtham Aashirwad Kumar and Dr A. Ravikumar

have get admission to the Internet, person to person communication sites are a should for the
Internet people group to live in contact with each other. Person to person communication web
sites help individuals hold in contact with old buddies make new buddies; convey new
information or item, and a lot of additional variables of our typical lives.
The principal official long range interpersonal communication web site became
Classmates.Com which changed into situated in 1995. What went with become a slow yet
consistent increment in quantities of person to person communication sites to the staggering
wide assortment of destinations we have today. The reason that long range informal
communication sites canvases so pleasantly is that, similar to their initiation, they beginning
of little and afterward grow exponentially. The page begins offevolved off with a couple of

individuals who at that point tell their buddies roughly the site on the web, at that point those
mates tell their pals around the site on the web and soon the site is a major database of clients
related by utilizing mates, associates, or just irregular individuals. The web sites are made to
"… enable clients to make a "profile" portraying themselves and to change open or individual
messages and posting different clients or organizations they're associated with somehow or
another."

2. REVIEW OF LITERATURE
2.1. Social Network Sites (SNS): A Definition
We layout social network locales as online contributions that enable individuals to:
(1) Construct an open or semi-open profile inside a limited framework,
(2) Articulate a rundown of different clients with whom they rate an association, and
(3) View and cross their posting of associations and those made by method for others inside
the contraption. The nature and classification of these associations may furthermore fluctuate
from site to site.
While we utilize the expression "informal community site" to portray this marvel, the
expression "interpersonal interaction sites" likewise shows up out in the open talk, and the
two terms are frequently utilized conversely. "Systems administration" underlines relationship
inception, regularly between outsiders. While organizing is conceivable on these sites, it isn't
generally the main exercise on loads of them, nor is it what separates them from different
types of PC intervened correspondence (CMC).
What makes social network sites specific isn't that they license individuals to fulfill
outsiders, however on the other hand that they grant clients to eloquent and make seen their
interpersonal organizations. This can bring about associations among individuals that would
in no other case be made, however that is frequently not the objective, and these gatherings
are normally among "dormant ties" (Haythornthwaite, 2005) who rate a couple disconnected
association. On loads of the gigantic SNSs, members aren't continually "systems
administration" or hoping to meet new individuals; rather, they are regularly talking with
individuals who are as of now part of their all-inclusive social network. To stress this
explained interpersonal organization as a significant sorting out capacity of those sites, we

mark them "social network destinations."

3. OBJECTIVES OF THE STUDY
3.1. Primary Objectives


To watch the Social media for worldwide promoting and advertising with respect to
KPS Technologies.

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Social Media for Global Marketing in KPS Technologies, Chennai

3.2. Secondary Objectives







To comprehend the need of long range informal communication site particularly
Facebook
To distinguish the main thrust for utilizing the person to person communication
locales.
To evaluate the impression of clients towards the advertisements in informal

community
To comprehend the elements adding to the achievement of Social media for
worldwide showcasing
To study the conceivable effect of promotions in online networking locales.
To give important proposals to improve the web based life organizing.

4. NEED OF THE STUDY



The exploration is a commitment to developing new information inside the order of
online life.
The examinations will encourage inclusion and key improvement in acknowledge to
the web based life.

5. SCOPE OF THE STUDY
1. This investigate permits to think about the adequacy of the internet based life.
2. This examine empowers the partnership to select the area of difficulty and propose
approaches to improve the online life.
3. This examine encourages in understanding the procedure of online life.

6. RESEARCH METHODOLOGY
Essential to the satisfaction of any conventional advertising considers challenge is a sound
examinations plan. A decent investigations configuration has the attributes of issue definition,
explicit procedures of information assortment and examination, time required for look into
undertaking and gauge of charges to be acquired. The capacity of an examinations format is to
ensure that the require actualities are gathered as it ought to be and financially.
The Research format utilized in the take a gander at is unmistakable investigations plan.
The Research design used in the study is descriptive research design.

6.1. Area of Study
Area of study is marketing management; the study is understanding the Social media for
global marketing. The sample size is 100.

6.2. Data Sources
Primary Data
Essential realities is the first information gathered by means of the scientist direct. It is
amassed just because by means of control study. These are those which are amassed
explicitly, for the current problem. The various resources for gathering number one
measurements are survey, perception, meet and so on. The essential source utilized for the
examine is survey.

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Gowtham Aashirwad Kumar and Dr A. Ravikumar

Secondary Data
Optional records is the data which is as of now to be had in posted or unpublished structure.
At the point when the required actualities is gathered from the evaluation of populace
accessible in a library implies then it's miles an auxiliary records. It is in like manner utilized
for social event chronicled data. The various resources of auxiliary measurements are books,
periodicals, diaries, catalogs, magazines, factual records resources and so forth. The optional
stockpile utilized for this examination is organization profile, scope, need, assess of writing.

6.3. Sampling
Collecting records about every and each unit of the populace is called census technique. The

approach, where only a few gadgets of populace underneath have a look at are considered for
evaluation is called sampling method. The sampling method followed for the study is comfort
sampling below non-probability sampling.

6.4. Sample Size
It refers to the number of elements of the population to sample. The sample size chosen for
the survey is 100

7. LIMITATIONS OF THE STUDY
1. This explore licenses to consider the ampleness of the web based life.
2. This look at engages the organization to choose the territory of trouble and propose ways to
deal with improve the online life.
3. This look at empowers in understanding the system of online life.
Table 1 Explanations for Connection Social Interacting
S.NO
1
2
2
4

PARTICULARS
Obtain valuable connection per
businesses
Stay update to friends’ activities
For fun and freedom
Find information on groups/events
TOTAL

NO OF RESPONDENTS

PERCENTAGE

10
50
30
10
100

30
50
30
10
100

Chart 1

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Social Media for Global Marketing in KPS Technologies, Chennai

Interpretation
From the above table we find that, 50% of the respondents are joining social network for
staying update to friend’s activity and 30% of the respondents are for fun and leisure another
30% of the respondents are joining social network in order to obtain useful connection with
the businesses and 10% of the respondents are joining social network to find information on
groups and events. Therefore, most of the respondents are joining social network for staying

update to friend’s activity.
Table 2 How Facebook has Been Used By an Individual
1

2

3

4

5

Find new friends

35

39
14

13

13

-

Play interactive games

9

23

54

14

9

23

4

41
Chat (including comments and wall)
36
Check out how your friends are doing (photos, walls etc)
Update your profile

32
41
48

To pass time
9

35
26

35

9

26

13

Chart 2
How Facebook has Been Used By an Individual

Interpretation
Individuals using Face book and other social networking sites engage most of the time finding
new friends and check the updates from friends. This above activities topped the list,
Followed by chat and to pass time. Interactive games have the least priority over others. But,
the respondents average age is 25, Expecting <25 will compensate the game part more to keep
up the game on.
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Gowtham Aashirwad Kumar and Dr A. Ravikumar

8. FINDINGS, SUGGESTIONS AND CONCLUSION
8.1. Findings




Facebook topped the first place and people who had contributed to collect data have
linked with Facebook with 100
Individuals using Facebook and other social networking sites engage most of the time

finding new friends and check the updates from friends.
People don’t have any hesitations adding strangers in social networking almost 54%
have strangers and continuously adding that for various reasons.

8.2. Suggestions
1. Help without expecting immediate returns – you never know, if the small favour you give
to other person might get you his recommendation for the coveted position in his company a
few years down the line.
2. Pursue excellence in all you do – ensure that people recommend you because of your good
work
3. be genuine – people will see through your façade sooner or later

8.3. Conclusion
A social networking web site is an online community in which people can connect to others
with similar interests. Since their start in 1995 with Classmates.com, social networking web
sites have grown enormously to include such huge sites today as LinkedIn, Facebook.com,
and orkut.com. Through these sites businesses’ can use social networking web sites to
connect to potential employees, market new products, and get feedback on their current
products as well as new ideas for future products.

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