Location based marketing research 4 applications in vietnam

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TABLE OF CONTENTS

• Introduction

• Applications in USA

• Applications in China

• Potential applications in Vietnam

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Potential Applications in Vietnam

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Potential Applications in Vietnam
Location based service and marketing is forecasted to develop fast in Vietnam in near future.
Some driving factors:
• High penetration of smartphones in the population (72% of the Vietnamese people own Smartphone)
• Habit of using smartphones everyday in a long time (Average daily online time: 6h42m) and everywhere
(over 30% people still use mobiles on commuting or travel)
• Willingness of exchange personal information of users (82% people ready to give away personal info for
freebies from brands)
• The rapid development of consuming packaged goods, retailers and Horeca sector (best fit for LBM) leading
to high potential demand for LBS and LBM (78 million USD was spent on mobile ads in 2017, and It is

expected to reach 200 million by 2020)
• Increasing trend of micro moment in digital marketing especially in mobile advertisement which requires
location data for the highest effectiveness
• Fast development of location based services in Vietnam (delivery, hailing services, social networks etc.)

Source: Cross Platform Report
Vietnam mobile app market report 2018
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Potential Applications in Vietnam
Zenly: New location based social network, social maps in Vietnam
Technology: GPS
Origin: Paris, France
Website: />Downloads in Vietnam: 52,260
Some features:
• Directly track the locations on the map available on Zenly
• Know exactly when your friends are moving or standing still
• Check the level of intimacy between yourself and your friends
based on the total amount of time spent together
• Become a superstar among your friends and watch your star
journey by watching who followed, positioned your position on the
map and watched your profile
• Check your friends’ phone battery levels
• Optionally stop sharing your location any time, by opening the
"invisible" mode
• Find new friends by "finding slopes" function
• Easily go to a destination with navigation function etc.

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Stakeholder Identification
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Mobile Advertising Landscape in Vietnam

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Source: Mobile ecosystem and sizing 2017/2018
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Client facing industry:
primarily consists of
agencies and their
technology partners
focusing on delivering
the Best KPI on
advertising spends of
brands.
Ad tech industry:
majorly consists of the
two type of players, the
one that work on top of
operator delivery pipes
- SMS, IVR and OBDs
and the segment that
relies on mobile

internet connections to
reach out to
publishers.
Last mile connectors:
used by end users for
accessing any of the
digital content or
services.


THE END! THANK YOU!

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