Marketing Intro and coreidea+message

Introduction

What is it ?
The brand is “ Papa’s dreamer”.


What is it ?
Products of “Papa’s Dreamer” are handmade soap
bars. This brand originates from a story


The story begins that My dad - a chemical engineer who used to produce soap from the copra in the 80s - had to ask for each
“black” soap, an aid product from Soviet Union - to have a girls, having a sensitive skin. Thus, my papa always has to look
everywhere for products that is used for bathe and wash hair from benign ingredients.
After many years of quitting the job because of the power of industrial products, as well as busy work, he decided to return to
the profession to give his daughter natural moisturizing soap bars. Since then, my family has only used this soap to bathe. Later,
my friends knew and were interested in this soap, so my family also thought about making more to sell to the people who like
this product. The product has received much attention and support from people.


What problems does it solve?

 A solution for those who have a sensitive skin, are allergic
to chemicals.

Protecting environment

- Cutting down poisonous wastewater released into
the environment.

- Trees can be planted from soap wrapper.

How can it satisfy customers?

Many types of soap bar with different natural ingredients and

Shop builds customers' trust and serve enthusiastically like

has different functions but still very friendly for sensitive skin. relatives. Shop also have some events such as event “Discount
based on your age” with purpose to make more Friends.


How much does it cost?

Those soap bars have prices from 80 000đ to 125
000đ.


Where can consumers find it?

Facebook
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Instagram
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Pinterest
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Flickr
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Websiter

Email


Hotline
+84 (0) 38 621 9797

Address


Core idea

Insight

Core idea

Customers want to protect the environment. Most environmental protection
methods are not using plastic, recycling-reducing-reusing, replacing plastic
products with biodegradable products such as from plastic straw to rice straw
or rice straw. But Those products are not beneficial to customers, they have
other desires, is there a product that is good for themselves without harming
the environment?

Papa’s soap can meet customers' wishes because the product is made from
natural ingredients, depending on the composition will have different functions
and be suitable for sensitive skin, besides the product is completely
environmentally friendly from ingredients to even wrapping paper.

Communication message


Communication message

Customer’s benefits

•

Papa's soap can condition the skin well. With glycerin-based handmade soaps moisturizing and
superfat-free reactive oils to boost skin's ability, many people only need to use handmade soaps to see
their baths and moisturizers. The skin is combined 2 in 1 in just one bath. Specially, the main raw
materials for the base oil in Ba Soap are Olive oil and coconut oil - oil rich in vitamins and nutrients,
capable of creating soap. Gentle cleansing and nourishing the skin.


Communication message

Customer’s benefits

•

People with atopic dermatitis with manifestations such as inflamed pores, clogged pores, dry and flaky
white skin, skin with lots of dry scales,... can use Papa's Soap in bathing and washing face. The amount
of "superfat" oil in handmade soaps can also treat these dermatological diseases


Communication message

Customer’s benefits

•

Ba's soap can be used to wash and shampoo children safely, because soap does not use any material
that is toxic to the body, nor does it have preservatives.


Communication message

Customer’s benefits

•

Health promotion - Improve quality of life

According to many studies, to reduce the incidence of diseases such as cardiovascular disease, cancer,
neurology ... people need to really relax, reduce mental stress - which handmade soap is also bring you .Its
natural ingredients help improve your health when used. Handmade soap contains anti-inflammatory and antibacterial properties, helping you eliminate the damaging causes of the skin.


Communication message

Customer’s benefits

•

Handmade soap gives you and enjoyable experience of the aroma of essential oils .

Colorful soap with all natural ingredients combined with the scent of different essential oils such as lavender,
lemon lemongrass, mint, etc. will bring you a refreshing feeling after a school day. practice and work hard.

Environmental friendliness

SAY NO TO OIL

GREEN
PACKAGING

METHOD OF
MAKING
SOAP

NOPLASTIC
PACKAGING
FOR SHIPPING


SAY NO TO OIL

Palm oil is the cause of the forests 'falling down day by day' to
make way for palm oil plantations to extract oil. leading to the
risk of destroying tropical forests and eliminating rare wildlife
species.


METHOD OF MAKING SOAP

Applying manual methods, using vegetable oils, the wastewater
is easy to disintegrate by microorganisms.

GREEN PACKAGING

The product is stored in a thin layer of parchment paper, easily
soluble in water and can plant trees. This is also paper which
have a #FSC certificate - a certificate of assurance of forest
resources in the exploitation of paper materials and a chain of
products.


NOPLASTIC PACKAGING
FOR SHIPPING

At Green Dreamer's house, even the soap that has not been
delivered to customers is stored in recycled carton boxes
instead of plastic cabinets. Transport also do not use plastic
films with shock-absorbing air particles. Besides, all packages
use folded pins to replace non-regular metal pins. The shop also
chose a delivery unit to send packages without plastic or tape to
protect against rainwater.


So far, Papa’s is the FIRST soap supplier in Vietnam to use seed-containing wrapping
paper - aiming to #no_waste from its products