Development of social media communications for car accessories of Lifepro Auto Joint Stock Company

ACKNOWLEDGEMENT
My personal Internship report written in the context of a Covid-19 epidemic began to
break out and become serious in Vietnam. During this time I was also very worried about
what myself could do and contribute to corporate collective. But after the first period of
practice despite not being exposed to people, the company has always facilitated me to
experience and train myself. A lot of new methods of working and marketing solutions are
also sought in working conditions that die. Beginning for the report I would like to thank the
members of Lifepro auto company for helping me in the course of the internship and the
teachers who have listened and are in review this report. My topics is: “Development of social
media communications for car accessories of Lifepro Auto Joint Stock Company”
Hanoi, 26/05/2020

TABLE OF CONTENTS
ACKNOWLEDGEMENT........................................................................................................1
TABLE OF CONTENTS..........................................................................................................2
TABLE OF PICTURE..............................................................................................................3
INTRODUCTION.....................................................................................................................4
I. Overview.................................................................................................................................4
1.1. Overview of LIFEPRO AUTO JOINT STOCK COMPANY........................................4
1.2. Company introduction.......................................................................................................4
1.3. Organizational chart..........................................................................................................5
1.4. SWOT analysis...................................................................................................................6
II. Overview of the internship................................................................................................11
2.1. The mission is assigned....................................................................................................11
2.2. The process of performing the task................................................................................15
III. Mission results..................................................................................................................26
3.1. Tasks assigned by management......................................................................................26
3.2. Your mission.....................................................................................................................28
3.3. Problem.............................................................................................................................30
IV: Experience and practice...................................................................................................31
1. First element – DESIGN....................................................................................................32

2. The second element - CONTENT.....................................................................................32
3. The third element - ATTRACTION.................................................................................32

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4. 4th element - ADS...............................................................................................................33
5. Final element - MEASURE...............................................................................................34
CONCLUSION.......................................................................................................................35
TABLE OF PICTURE

Picture 1 : Logo of Lifepro Auto Joint Stock Company.................................................5
Chart 1 : Diagram of company personnel structure........................................................5
Picture 2 : Fanpage Facebook Auto accessories Lifepro................................................9
Picture 3 : Sample articles as prescribed on Facebook fanpage...................................12
Picture 4: Company logo must appear on photographs each product...........................13
Picture 5 : The topical articles attract customers..........................................................14
Picture 6 : Rate the service on Fanpage.......................................................................16
Picture 7: Website hacks like and increases marketing interaction in Vietnam............17
Picture 8: Exchange groups follow on facebook..........................................................18
Picture 9: Website like4like.........................................................................................19
Picture 10: like4like services.......................................................................................19
Picture 11: Operation form of like4like website..........................................................20
Picture 12: Operation form of like4like website..........................................................20
Picture 13: A fanpage on like4like's system.................................................................21
Picture 14: Price list to recharge to earn credits...........................................................22
Picture 15: website download iclick />Picture 16: The iclick software interface......................................................................24
Picture 17: The unit of meat used to interact with other accounts................................25
Picture 18: Iclick service packs....................................................................................26
Picture 19: Announcement of the company's new fanpage..........................................30

Picture 20: The new Fanpage has been active since 4/5...............................................31
INTRODUCTION
I. Overview
1.1. Overview of LIFEPRO AUTO JOINT STOCK COMPANY
 Trading name: 365-AUTO. , JSC
 Type of activity: Joint Stock Company

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 Tax code:
 Address: No. 838, Bach Dang Street - Thanh Luong Ward, Hai Ba Trung District,
Hanoi City
 Legal representative: Nguyen Tien Binh
 License date: October 28, 2015
 Operating date: October 27, 2015 (Has been operated for 5 years)
 Phone:
 Status: Active
1.2. Company introduction
Established in 2009, LIFEPRO AUTO Joint Stock Company is currently the "No. 1
wholesale and retail distributor in Vietnam with the brand Lifepro in the field of Importing
and distributing Car Accessories and Toys. Come to Lifepro, you can freely shop more than
2,000

different

items

such

as

car

pumps,

car

bulbs,

dashcams,

air

purifiers, ozone generators ... All you need Lifepro are available.
In Lifepro, many items of POISON - COLD - BEAUTY are distributed exclusively by
us. With the goal: Every car, every family always uses a product of Lifepro. In each
development strategy, we always consider our customers' satisfaction when using products
and services as a measure of success.
In addition to manufactured products, Lifepro also distributes all imported automotive
accessories and toys such as perfume, scented wax or famous brand decoration accessories
from leading countries in Japan, USA, Korea, Germany.
Currently, Lifepro has a system of agents and distributors covering 50/63 provinces and
cities, we are moving to cover the whole country in the coming time. With a prestigious
warranty, quality assurance, Lifepro is always a companion on every road with the driver of
the customer.
As a wholesale-retail distribution chain of strong brands, we provide an innovative and
professional working environment. Owning a young, talented staff along with valuable
management experience accumulated from many markets in the Accessories and Toys
industry. Lifepro is confident to bring customers the best products and prices to create

convenience for users.

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Picture 1 : Logo of Lifepro Auto Joint Stock Company
1.3. Organizational chart

general
manager

Manager of
warehouse
management

Professional
import goods

warehouse
checking
specialist

Head of Sales

Website sales
specialist

Bookkeeper

Sales specialist

via facebook
fanpage

Chart 1 : Diagram of company personnel structure

4

Accountant


1.4. SWOT analysis
STRENGTHS:
Lifepro Auto is a company specializing in providing quality automotive accessories
products imported from abroad. Starting operation in 2009, the company has had a lot of
achievements, built a brand image and has a market position in the field of supplying
automotive accessories. The company's products are always evaluated on the website:
Lifepro.vn and Facebook fanpage , so the brand is the company's strong point. The company
has created a market influence on the supply of goods, guaranteed prestige in transactions and
product quality commitment for customers and has always been a pioneer in the field of
providing entertainment accessories. - toy cars .
The location of the company is located in Hanoi port where the first source of imported
goods flows, which is convenient for importing goods and saving a lot of transportation
costs, This is also a strong point creating the company's brand and advantages over other
businesses in the ability to supply goods.
At the forefront of the product segment of entertainment accessories and automotive
interior, the company Lifepro has an extremely diverse number of items and price segments,
which are many exclusive items from a number of major brands from foreign countries such
as Korea, Japan.
1. LIFEPRO AUTOMOTIVE INTERIOR
 Car Pumps & Vacuum Cleaner

 Accessories & Other Equipment
 Air purifier
 Seats - Car cushions
 Car & Motorcycle Whistle
 Camera & Back Sensor
 Car Door Controller
 Lifepro smart sleeping pillows
 Mobis step foot high-end
2. LIFEPRO HOUSEHOLD APPLIANCES
 Air purifier & room deodorizer
 Ozone generator & gas alarm
3. AUTOMOBILE LIGHT
 Osram German Automotive Light Bulb
 Lifepro Automotive Light Bulb

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 Korean Light Bulb 365-Auto
 LED light
 HIPAS Korean automobile light bulb
 Xenon lamp
4. KOREAN AUTOMOTIVE ACCESSORIES
 HYUNDAI
 CHEVROLET
 TOYOTA + FORD
 THAT
 HONDA + MAZDA
 NISSAN + SUZUKI
 Oil Filter By Welding Car

5. KOREA RICE
 High Quality Wiper A320
 Ashtray A315
 Soft Rain Wiper A316
6. CAR PERFUME
 Exotica- USA Fragrance & Wax
 Carori Fragrance And Wax Carori
 Scentech-Korea Fragrance & Wax
7. KOREAN TAPE WRAP
 UB Auto D-Cut Wrap
 UB Auto Chain Grip Wrap
 UB Auto Auto Ring Wrap
 UB Auto Attractive
 UB Auto MasterPiece Steering Wheel Wrap
 KORIS ALLROUND Steering Wheel Wrap
 KORIS Steering Wheel - NOBLESSE
 KORIS - CHAMUDE high-quality steering wheel
 KORIS - ALCANTARA high-quality steering wheel

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WEAKNESS
Compared to the major competitors, LifePro does not have a large and flexible
warehouse system compared to other large competitors currently the company has only one
warehouse at Hanoi Port. Customers who purchase will order via Facebook fanpage, Website
and can go directly to the warehouse for reference.
With neighboring provinces, the company often sends sales collaborators to the
provinces and offers its products to car garages or regional dealers, the employees are not
employees. The company has its own employment policy, mainly collaborators who work in

the field of automobile parts trading or cars in neighboring provinces to limit travel
difficulties. Collaborators are mainly sought by the company via social networks and mostly
work with the sales manager at the company. However, the supply of goods from the
warehouse to the situation when the order also brought many difficulties with large orders
placed by the garage, wholesale agents and retail stores. For the orders of individual
customers, the company has shipped through the garage offices in Hanoi or shipping units
such as Viettel, GHTK etc. Therefore the company has no distribution and sales system in
neighboring provinces of Hanoi.
In terms of marketing, I also see a big weakness in the company that employees at the
company do not have high knowledge of information technology and use of communication
tools. The point seems that even though the company has been operating for 10 years, the
design and maintenance of websites often have to hire external services. Although the
services have been provided but tools and manuals for salespeople on the website, the
company's website still has some minor errors such as not displaying the product when
classifying prices and setting segments. The product is not really beautiful and easy to see.
For facebook fanpage, although the company has been operating for a long time, it has
not really invested in image design and communication, so the customer interaction with
fanpage is very low. During my internship without counting the influence of the covid service,
the sales staff at the company only posted two to four articles a day on the fanpage. The
number of such posts is extremely small, but most salespeople focus on finding customers on
facebook through personal pages. Because for them this contributes to building a personal
image and also more accessible to customers than using the company's fanpage entrusted.

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Picture 2 : Fanpage Facebook Auto accessories Lifepro
As shown in the image, we can see that the posts with the number of interactions from
customers are almost none of the company's employees. The task of sharing articles was
assigned to the sales staff on the fanpage but it was not effective and the staff was not

enthusiastic in this matter
CHALLENGE
The company focuses on the Hanoi market and northern provinces such as Thanh Hoa,
Hung Yen, Ha Binh, Bac Giang, Hai Duong, etc. Many of the competing units are authorized
or authorized sales agents under distribution from another company. But the biggest
competitors have to mention two large-scale companies in Hanoi:
1. Pham Gia Import Export & Trading Co., LTD
The company has a chain of distribution systems with its headquarters at No. 72B2 Lac Lac Nghiep Street - Tran Khat Chan Street - Thanh Nhan Ward - Hai Ba Trung District,
Hanoi. In addition, Pham Gia Company has two other offices in Hue Street Ward - Hai Ba
Trung District and Thanh Xuan District. Pham Gia Chuyen Company offers:
 Vehicle

shells:

Three

shock

absorbers,

Piston,

Coin,

Bonnet,

Doors,

Taillights,

Headlights, Chassis lights etc.
 Machine

tools:

Cement,

Camshaft,

Engine

shafts,

Cam

straps, General increase wires etc.
 Undercarriage: Damping, Steering column, Ruler, Power steering, Moay ơ, Bat dèo,
Càng A etc.
 Electronics: Airbag system, Sensor of all kinds, Machine starter, Generator etc.
 Famous brands: KIA, HYUNDAI, DAEWOO, CHEVROLET

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 Commitment to the goods of right origin, right type, competitive price.
 100% refund if not guaranteed quality as announced.
2. SAV Union Investment Company Limited
SAV is headquartered at No. 18, Alley 445 / 50A Lac Long Quan, P. Xuan La, Q. Tay
Ho, Hanoi, Vietnam with two warehouses. Warehouse 1 is located at Khe Lu, Nguyen Khe,
Dong Anh Industrial Park, Hanoi and warehouse 2 is located in Vinh Phu, Thuan An, Binh

Duong.
SAV United Investment Co., Ltd is a nationwide distributor of Engines Parts, Filters,
Batteries, Belts and Lubricants quality assurance, competitive price. The company provides
products such as:
 Cummins engine, Mitsubishi & all kinds of spare parts
 Filter: Baldwin, Fleetguard, Racor-Parker, VIC, Mann
 Battery: Fujiya, Energeo
 Belt: Dayco
 Lubricant: Valvoline, REV-1
 With 2 large warehouses in Hanoi & Binh Duong confident to meet all needs 24/7.
These are the two companies with large scale in terms of investment capital, products
focusing

on

automobile

operating

accessories

such

as batteries,

engines,

filters,

machinery, chassis, etc. and non-associated Regarding the products at Lifepro, but in the last 2

years with a large number of branches and warehouses, these two companies have started to
invest in spare parts related to automotive interiors and directly becoming a competitor of
Lifepro, although after going behind, with a large capital, large warehouse system, many
diverse product lines that lifepro does not fully serve the needs of customers. The two
companies will be dangerous competitors with Lifepro in the future.
In addition to the challenge of market competition, During my internship the company
was adversely affected by the business situation due to COVID-19 epidemic, Time of disease
outbreak in Vietnam demand of consumers. a sharp decline, accompanied by a policy of
social isolation and suspension of mandatory business activities for non-essential goods, has
caused great damage to the company.
OPPORTUNITY:
Although it does not identify the trading and trading of products in other segments such
as larger companies, Lifepro still has the opportunity to compete for a long reputation in its
own field. In the future, if the company focuses more on communication and expanding its
business system, it will surely reap a lot of success.

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Especially communication through facebook because the company has a large number
of trusted customers after many years, the main products sold through the website and
facebook fanpage have not really been interested and invested strongly. The event is also
simply a discounted post with a number of items allowed by the company (inventories,
promotional products from foreign distributors etc.) If the company invests more in social
media, it will create a more dynamic image and attract more customers to the company.
II. Overview of the internship
2.1. The mission is assigned
Mission 1 : Post articles on the company's Facebook fanpage
This is actually a job the senior employees at the company do not want to do and this is
always assigned to the trainees or new employees who are young, newly graduated and

inexperienced. Every day we are assigned two goals to accomplish, namely: Post articles
about the company's products every 1-2 hours, design images and conduct media campaigns
at the request of manage.
I was personally chosen to do this task because during the period of March when I first
joined the intern company. I only had one thought in mind: I wanted a job related to
marketing.
I expressed my desire to position my job with a manager. Manager I also very
puzzled me work because I personally do not have experience in this field. I do not
understand the nature and characteristics of the product and do not have the experience to be a
sales consultant when a customer sends a message to the fanpage. I also cannot find
customers and direct sales.
Therefore, in the whole of March, I was assigned the task of designing and posting
articles on the company's fanpage, in addition to me, there were also other trainees at the
company who took on this task and took turns. Design and publish each other according to a
reasonable time frame. The purpose of this job is for me to understand the company's
products. My manager said this job is suitable for newcomers like us. He also appreciated the
spirit of learning, the enthusiasm and dynamism of new people.
Long-term employees do not invest time in fanpage because they focus on finding
customers and building a personal image rather than the image of the company. The second
reason is that all employees are trying to complete the KPI within the month. I and the other
five trainees assigned to manage and post on the Fanpage for us this task requires good
teamwork so we assigned each one to post in a day. According to the working hours from 8am
to 6pm on average every day we post from 6-8 articles. This is not much, but management we
want quality rather than quantity. So, after posting, other members will take turns directing

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messages and sharing posts on Facebook communities where customers are interested in the
company's product, the whole group discusses work and support mutual support.

Due to the Covid-19 epidemic, from March to early May, I and other members of the
practice team did not have to go to the company to work. We occasionally come to the
company every two weeks to take part in product training and to discuss with the sales
manager about the strategy during the time of the disease outbreak. In general, sales activities
during this period completely stalled. We keep posting and replying to the fanpage to show
that the company is still active. Although we did not work on the website platform, but in the
internal meetings in the form of online, we also found that the business at that time was
extremely difficult, but all members of the company still had to make efforts. work and
prepare the plan as well as the spirit when the epidemic is over and the economy stabilizes.
Mission 2: Design articles on fanpage

Picture 3 : Sample articles as prescribed on Facebook fanpage
Article design must comply with the company's full layout including:


Title, product name



Detailed information about the product

 Company information


Product image



Hastag #Lifepro, #phukienoto

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Accompanied by an easy-to-see layout with enough information and icons to increase
the color of the article and attract customers and logos attached on each product image to
promote the brand. Photos I took on the company's website

Picture 4: Company logo must appear on photographs each product
The post design is very important in the communication because of the epidemic, so we
don't have much time to work, the free time at home the whole trainee team is still in contact
with each other to coordinate and design “Like” posting regularly to the company. In addition,
in the trainee group, a number of other friends are assigned to design sales content such as
promotions during the season, customer gratitude, discount combos ... In addition to articles
about our products must also update current news related to petrol, vehicle prices, epidemic
situation, market situation to post in order to attract readers and increase the number of people
accessing fanpage.

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Picture 5 : The topical articles attract customers
Another reason assert IEC design a post is extremely important because in the
time point of disease is changing complexity of state of Vietnam has implemented social
distance, banned trading and restrict people traveling . At that time, the only way to reach
customers was through social platforms and online sales. Despite a sharp decrease in
customers' buying demands, our company believes this is a good opportunity to develop and
invest more time in fanpage. Running ads is temporarily under management in March and
April because the running costs are very expensive and the time of the disease outbreak is not
suitable, it is difficult to make a profit.
Mission 3: Statistics of job results

After each working day depending on the assignment of each person, our trainee team
must prepare a report at the end of the day. We need to review the content and number of
posts posted on the fanpage in a day. This work is very important for me to control the content
posted

and

not

yet

posted

on

the

fanpage. Coordinate the

work for each

member appropriately and to ensure all products are popularized with customers.

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2.2. The process of performing the task
The internship at my company and the trainee team always tried to complete the
assigned tasks, although everyone understood that due to the covid-19 epidemic, there were
not many opportunities for people to contribute more. Most of the time we do not have to go

to the company, so all the tasks required by the manager are not too difficult to perform. We
are not required to find customers and complete KPI because at that time all employees know
the market is in crisis and very difficult. Therefore, I have more time to think about improving
product communication through the company's social networks.
One of the first tasks I want to do is to improve the amount of interaction on the
company's fanpage. This work no one thought because without covid-19 interaction on the
company's fanpage has never been strength in finding customers. Despite 10 years of
operation, Lifepro opened its fanpage in 2012 according to the sales manager. In my opinion,
after nearly 8 years, the company's fanpage has only more than 2000 followers, which is a
very small number. The number of customers interacting with low fanpage almost no
customers comment on this article is also a concern.
With such a fanpage the company will not create a crowd effect and attract
customers. Long-term employees do not focus on building a company image but only seeking
outside customers to build a personal image and complete the KPI. I personally think this is a
lack of responsibility and a common sense of build for the company. A long time ago when
setting up a fanpage, the company did not have the investment and the right view of its brand
image on Facebook. So during the internship and before the market stabilized, I did a number
of things to improve the company's fanpage.
Mission 1: Improve the Lifepapge Fan Accessories Carapapge image
A strong fanpage should have a quality product image, a good number of customers, a
high number of customers and interact on each article regularly.
Increase the number of reviews on Fanpage

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Picture 6 : Rate the service on Fanpage
I and my entire internship team mobilized my friends and used all facebook accounts to
evaluate for the fanpage to take pictures of the product at home or some locations to up load,
this will create trust for customer goods.

 Increase the number of followers on Fanpage
A very important thing in Facebook Marketing is that the fanpage needs to have many
followers, in Vietnam two years ago, the Facebook marketing services in Vietnam
flourished. Some companies specializing in the field of increasing follow the fanpage on
social networks are formed. Many businesses, large and small, or online business individuals
use these services to increase marketing efficiency and to affirm their reputation because
customers are always interested in service channels with a large number of followers. .
The strength of this service is that it is cheaper than running ads on the Facebook
platform. Although the followings are not from real accounts, they contribute a great deal to
the crowd effect and attract the attention of customers. Very much, in the year of 2019,
cybersecurity laws were enacted in Vietnam, and many marketing service companies were
forced to close because they violated the law.

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Picture 7: Website hacks like and increases marketing interaction in Vietnam
To increase monitoring for the company's fanpage I searched many websites in this area
but to the present time all the Facebook Hack and marketing services in Vietnam are already
deactivated. After searching, I have found some very useful solutions to this problem.
With just a simple keyword on facebook « Like Like » I have found marketing
communities and helped each other in building images for new brands.

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Picture 8: Exchange groups follow on facebook
Method of operation of the group is very simple. I will post an article about my fanpage,
the participants will follow up, take a photo to confirm and send photos under the comment
with their fanpage link. Next I will click on their fanpage link and click follow. Finally, I took

a photo to confirm and respond in the comments. But this method takes a lot of time and the
number of followers cannot increase quickly.
Also in the process of understanding I have found some other stuff serve marketing
from foreign sites were: Like4like.org

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Picture 9: Website like4like

Picture 10: like4like services
Like4like website provides marketing services for many platforms such as facebook,
youtube, instagarm, ... The interface is easy to see and the form of operation is also extremely

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simple. I can choose a lot of services on this website such as increase follows, increase shares,
increase comments, ...
After creating an account I will choose the function I want to use as shown in the
picture 11 I choose to give follow followers on facebook. At the " add and manage pages » I'll
pin my fanpage link to the site's system . Then choose the number of " Credits per like " I
want.

Picture 11: Operation form of like4like website

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Picture 12: Operation form of like4like website

Next on the service I want to use, in Figure 12 I chose the service that is to increase the
number of followers on the facebook fanpage. The easy-to-use interface at the bottom of the
table will have a list of other fanpage in the system that is the number of points they
recommend. When I click on a certain fanpage and follow them I will receive the
corresponding score to my personal account. Next, other accounts will also follow my
fanpage on the wall of the system and get the points I have suggested. Just like that, people
will follow each other's fanpage in a maximum and fast way

Picture 13: A fanpage on like4like's system

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In addition, if you want fanpage to have stronger growth, I can suggest a higher number
of Credit points to be displayed on the wall of the system and buy Credit points by making
direct deposits of Starter and Basic package, Professional, Business, Enterprices and
ultimate. All transactions must use Visa international payment card or payment via
Paypal. But the inconvenience that this service brings is that the members are mostly from
other countries, in the process of increasing the likes for fanpage I also caught a number of
fanpage from Vietnam using this service but the number is very high. So we can only increase
the number of followers on our fanpage, and for other services such as increasing comments
or reviews, it is not possible because most of the members are foreigners and have
disagreements in the language.

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Picture 14: Price list to recharge to earn credits
Mission 2: Increase interaction on Lifepro fanpage
 Increase interaction on fanpage

Interaction on facebook is very important when customers visit the company's
fanpage. If a fanpage has been operating for a long time and has a low number of interactions,
customers will feel like the business situation of the company is not good and lose selfinterest in the products. Although for many years the business situation of the company has
always been very stable, according to my management, customers in this field are mostly
people with economic conditions and they have knowledge of vehicles. Interior products and

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decorative accessories are often interested by customers and go to the warehouse to
experience. Most customers often go to the company's official website and place orders with
customers who have used the company's products. New customers often tend to go to the
warehouse to experience with those who have time to travel. If they are too far, they can find
garages, sales agents or showrooms with products of the company, but they certainly will not
be able to buy at the best price but have to buy at the price listed on the market. All of the
above is the reason why lifepro has not really focused on investing in branding on social
networks. I personally believe that if the company is more concerned about this issue, the
company's ability to sell. Will be, extremely developed, especially in the context that the
covid-19 epidemic is gradually being pushed back in Vietnam by the end of May, the
government has also allowed the re-opening of some services and online buying needs of
customers.
Back to the fact that the company's fanpage has been operating for a long time, but the
amount of interaction up to the time I practice is almost none. Although the disease caused a
strong decrease in purchasing demand, I personally found out that the fanpage before the
epidemic did not have any customers interacting to talk about the product. Like4like website,
although providing interactive services, is not suitable for Vietnamese fanpage as I mentioned
because of language barrier. In the process of finding a solution, I searched for information
and keywords online. I finally found a solution to this problem in interactive augmentation
software still operating in Vietnam called is « Iclick »

Picture 15: website download iclick />Iclick has a lot of software like:
1. P soft limit increased view iClick

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The software to increase the view for the general website includes: ViewLink, Click
B acklink, Click Keyword, View social networks.
2. Software to increase traffic social view social network
Exchange traffic from social networks to increase social traffic.
3. Software to increase search volume Click key word
Click Keyword software participates in exchanging Google searches and clicks the
results to increase oganic traffic (search traffic) to the website.
4. SEO seo software, google map
Software that helps me exchange between YouTube interactive community (sub, view,
like, comment), Google Maps (review, rating, click directions, click website)
5. Online marketing software
Facebook Marketing software helps to exchange automatically between the
communities and perform automated actions for some Facebook interactions such as making
friends, like, comment, share, suggestions, post, send messager etc.
6. Get Facebook comment software
Get Facebook Comment software is used to scan the comments of an article on
Facebook, and then you can filter phone numbers, emails, excel exports etc. obtained lists.
In addition, iclick also has more than 18 other products on many social platforms such
as zalo, instagram, google map, skyper etc. Because I only focused on facebook, I contacted
and found out 2 software is Facebook marketing online and get facebook comment.
In order to increase the interaction on the posts to create credibility when customers
look at the fanpage and scan personal information from customers when people comment on
our posts.

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Picture 16: The iclick software interface
After learning clearly, I contacted through the hotline of Iclick and was instructed to use
the software “Teamview”. Because I just learned I had a lot of difficulties getting used to the
interface because so many operations had to be done. But with instructions from the company
I used the software quite competently. Initially, I used it for free to experiences, all operations
and transactions on the software shared a unit called « meat ». The meat used is as follows:
 Communicating community tasks (interacting with people gives meat, people
interacting with oneself except meat):
o Like fanpage: like recipients have to pay extra meat fee for iClick 100 meat / like
o Fanpage review (recommendation): Recipients of proposals have to pay additional
meat fee for iClick 200 meat / review
o Like post: like recipients have to pay extra meat fee for iClick 10 meat / like
o Comment post: comment recipient has to pay extra meat fee for iClick 10 meat /
comment
o Share post: share recipients have to pay extra meat fee for iClick 15 meat / share
 Perform personal tasks (except meat when performing tasks):

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