Web Site Monetization - Make Money While You Sleep

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
Web Site Monetization
Make Money While You Sleep
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
Monetization Options

Google AdSense • Yahoo Publisher Network • SearchFeed •
Kontera • ClickBank • LookSmart • LookQuick • PeakClick •
Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com,
LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver)
• RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information
products • Email newsletter advertising • Banner ads • Pay per
lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power
Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.

Your mileage will vary. What works for some may not work for
you.
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
Affiliate Links

Affiliate networks like Commission Junction offer
hundreds of merchants

Datafeeds are best (e.g. cardoffers.com)
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
What Are the Levers?

Turn the dial up on…
–
traffic (through SEO & SEM)
–

clickthrough rate on the ads
–
ad prices
–
number of ad units (AdSense allows 3, and 1 link unit)
–
venues (videos, RSS feeds, emails, etc.)

Content based ads and search ads
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
Don’t Make It Look Like an Ad

Text ads good; image ads bad

Which ad formats work best?
–
Good: Leaderboard, large rectangle, wide skyscraper
–
Bad: 468x60 banner
–
Experiment because it varies for each site

No border

Match your site’s background, font color, link color

Make use of the Link Unit too
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com
Attract better ads


Make the ads more relevant
–
Use Section Targeting <!-- google_ad_section_start --> <!--
google_ad_section_end -->
–
Ignore reader comments and navigation <!--
google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end
-->

Target more expensive keywords
–
Check bids and revise content accordingly – e.g. house painting vs. home
improvement

Put competitors and low CTR advertisers on your block list

Dispense with Flash-based or graphics-rich approach. Content!

Keywords! in URL, H1 tag, body copy, title tag, etc.