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Lesson Enterprise systems

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Enterprise Systems



Study Questions
Q1 What is legacy system approach and
the problems of information silos?
Q2 What is enterprise system approach?
How to improve business processes
through Enterprise Systems?
Q3 What is ERP?
Q4 What is CRM?
Q5 What is SCM?
Q6 What are the challenges when
implementing new enterprise systems?
BUSINESS INFORMATION SYSTEMS

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Q1 What is legacy system
approach and the problems of
information silos?

BUSINESS INFORMATION SYSTEMS


Information Systems in Enterprises


Source: textbook[2], page 280

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Legacy System Approach

Source: textbook[2], page 290

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Information Silos


An information silo exists when data is
isolated in separated information
systems

How Do Information Silos Arise?


Data isolated in islands of automation




Different department goals



Different personal and workgroup
needs



Duplicate data as organization grows
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Problems Created by
Information Silos

Source: textbook[1], page 212

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Q2 What is enterprise system
approach? How to improve
business processes through

Enterprise Systems?

BUSINESS INFORMATION SYSTEMS


Enterprise System Approach

Source: textbook[2], page 289

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Supporting Business Processes


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Internally focused systems


Support functional areas, business processes,
and decision making within an organization



New information (value) is added at every step

Source:

textbook[2],
page 290

BUSINESS INFORMATION SYSTEMS


Supporting Business Processes


Externally focused systems (interorganizational systems)


Coordinate business activities with customers, suppliers,
business partners, and others who operate outside the
organization



Streamline the flow of information between companies

Source: textbook[2],
page 291

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Internally Focused Applications:
Value Chain




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Flow of information through a set of business
activities


Core activities: functional areas that process inputs
and produce outputs



Support activities: enable core activities to take place

Source: textbook[2],
page 283

BUSINESS INFORMATION SYSTEMS


Value chain - Core Activities


Inbound logistics activities





Operations and manufacturing activities




Distribution of end products

Marketing and Sales activities




Order processing and/or manufacturing of end products

Outbound logistics activities




Receiving and stocking raw materials, parts, and
products

Presale marketing activities

Customer service activities


Post-sale activities

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Value chain - Support Activities


Administrative activities




Infrastructure activities




Employee management

Technology development activities




Implement hardware and software needed

Human resource activities





Support of day-to-day operations (for all functional
areas)

Design and development of applications to support the
primary activities

Procurement activities


Purchasing of goods and services (inputs into the primary
activities)

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Externally Focused
Applications—Value System


Coordination of multiple value chains

Source: textbook[2], page 285

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Externally Focused
Applications—Value System



Information Flows in a Value System


Upstream information flow: information
received from another company



Downstream information flow: information
produced by a company and sent to another
organization

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Q4 What is CRM?

BUSINESS INFORMATION SYSTEMS



Customer Relationship Management
(CRM)



Suite of applications, a database, and a
set of inherent processes.



Manage all interactions with customer
through four phases of customer life
cycle:




Marketing, customer acquisition,
relationship management, loss/churn.

Intended to support customer-centric
organization.

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Customer Life Cycle

Source: textbook[1], page 218

BUSINESS INFORMATION SYSTEMS


CRM Applications


components exist for each stage of the
customer life cycle

Source: textbook[1], page 219

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Q3 What is ERP?

BUSINESS INFORMATION SYSTEMS


Enterprise resource planning (ERP)



ERP: a suite of applications called
modules, a database, and a set of
inherent processes for consolidating
business operations into a single,
consistent, computing platform.



An ERP system is an information system
based on ERP technology


primary purpose: integration

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Enterprise resource planning (ERP)




An ERP system integrate:


Supply chain (procurement, sales order processing,
inventory management, supplier management, and
related activities)




Manufacturing (scheduling, capacity planning, quality
control, bill of materials, and related activities)



CRM (sales prospecting, customer management,
marketing, customer support, call center support)



Human resources (payroll, time and attendance, HR
management, commission calculations, benefits
administration, and related activities)



Accounting (general ledger, accounts receivable,
accounts payable, cash management, fixed asset
accounting)

See more: ERP Guide

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Pre-ERP Information System:
Bicycle Manufacturer

Source: textbook[1], page 221

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ERP Information Systems

Source: textbook[1], page 222

BUSINESS INFORMATION SYSTEMS


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