Marketing to Generation Y
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June 4, 2008
Intuit Communities
Marketing to Generation Y
Outline
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Who is Generation Y?
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What does Generation Y most value?
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Why is this topic important?
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How do you market to Generation Y?
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When do you act?
Who is Generation Y?
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Birth years1977-1992
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Over 75 million people
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Significant world events
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Global perspective
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Creating change
What does Gen Y most value?
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Freedom
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Meaningful work
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Living first
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Friends
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Diversity
Why is this topic important?
How do you market to Generation Y?
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Simple
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Authentic
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Hip
•Quick
•Sustainable
