Expanding classic credit card service for individual customers at PVcomBank – linh dam transaction office

Professional bachelor degree in Finance-Banking-Insurance
(Customer relationships management)
WORK PLACEMENT REPORT

Vietnam Public Joint Stock Commercial Bank
Expanding Classic Credit Card service for individual customers at PVcomBank –
Linh Dam Transaction Office

Names of student

: Vu Thi Kim Oanh

University year

: 2017-2020

Tutor at TMU

: Dr.Do Thi Dien

Tutor at (Company) : Luong Xuan Huy

Hanoi – 2020


CONTENTS
CONTENTS...............................................................................................................................i
LIST OF FIGURE..................................................................................................................iii
LIST OF TABLE.....................................................................................................................iii
ACKNOWLEDMENT............................................................................................................1
INTRODUCTION OF REPORT...........................................................................................2

1. Reason of the report..........................................................................................................2
2. Report object......................................................................................................................2
3. Report approach and steps..............................................................................................2
PART 1: INTRODUCTION ABOUT PVCOMBANK AND THE INTERNSHIP.........4
1.1.Introduction of the bank...................................................................................................4
1.1.1 Overview about PVcomBank........................................................................................4
1.2. Introduction of Linh Dam Transaction Office..............................................................5
1.3. Internship plan..................................................................................................................6
PART 2: INTERNSHIP IMPLEMENTATION AT PVCOMBANK – LINH DAM
TRANSACTION OFFICE.....................................................................................................7
2.1 The internship position, responsibilities and tasks.......................................................7
2.1.1. Department structure and internship position..........................................................7
2.1.2 Business procedure and work placement responsibilities.........................................7
2.1.3 Daily tasks........................................................................................................................8
2.2 Some business cases...........................................................................................................9
2.2.1 Case No1...........................................................................................................................9
2.2.2 Case No2.........................................................................................................................10
2.2.3 Case No3.........................................................................................................................11
2.2.4 Case No4.........................................................................................................................12
2.2.5 Case No5.........................................................................................................................13
2.3. Service analysis................................................................................................................14
2.3.1 Customer research........................................................................................................14
2.3.2 Competitor analysis......................................................................................................18
2.3.3 SWOT analysis..............................................................................................................20
2.4 KPI and KPR....................................................................................................................21
2.4.1 KPI..................................................................................................................................21
2.4.2 KPR.................................................................................................................................21
2.5 Host firm assessment and recommendation................................................................22

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2.5.1 Host firm assessment....................................................................................................22
2.5.2 Recommendation..........................................................................................................22
PART 3: INTERNSHIP ASSESSMENT.............................................................................24
3.1 The difficulties encountered...........................................................................................24
3.2 Internship gained.............................................................................................................24
3.3 Career plan.......................................................................................................................26
CONCLUDE...........................................................................................................................27
LIST OF REFERENCE........................................................................................................28
*APPENDIX QUESTIONAIRE..........................................................................................29

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LIST OF FIGURE

Figure 2.1: Organizational structure of PVcomBank- Linh Dam Transaction Office.
................................................................................................................................... 7
Figure 2.2 Customer’s age survey...........................................................................14
Figure 2.3 Customer’s gender survey......................................................................15
Figure 2.4 Customer’s job survey............................................................................16
Figure 2.5. Customer’s income survey....................................................................17
Figure 2.6 Customer’s marital status survey............................................................17
Figure 2.7 Customer’s Purpose of using credit card survey.....................................18
Figure 2.8 Customer’s demand for using a credit card survey.................................19

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LIST OF TABLE

Table 1.1. The development of PvcomBank..............................................................5
Table 1.2 Activities....................................................................................................5
Table 1.3 Internship plan at PVcomBank - Linh Dam Transaction Office.................6
Table 2.1 Comparing Credit card products among banks........................................18
Table 2.2 SWOT of PVcomBank............................................................................20
Table 2.3 KPI of Linh Dam Transaction office – Individual Customer Department
from October to December 2019.............................................................................21
Table 2.4 KPR of Linh Dam Transaction office – Individual Customer Department
from October to December 2019.............................................................................21

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ACKNOWLEDMENT
In order to achieve the great results of this thesis, I have received massive support
and support from my teachers. I would like to express my deep affection and gratitude to
all the individual department and agencies who have always facilitated and guided us
throughout the process of researching the subject.
First of all, I would like to send the warmest greetings, health wishes to Professional
bachelor degree in Finance-Banking-Insurance.Thanks to their through and throughful
guidance, we are now able to complete the group project, the topic " Expanding Classic
Credit Card service for individual customers at PVcomBank ".
In particular, I would like to send my most sincere thanks to Dr.Do Thi Dien for
helping and guiding me to successfully complete my project.
I would like to thank the Professional bachelor degree in Finance-Banking-Insurance
for direct and indirect assistance during the process of studying and researching the topic
while conducting this project.
After 3 months of practicing at PVcomBank, I have learned a lot of knowledge and

accumulated a lot of experience. With the enthusiastic support of the Sales Department
members, I have completed waiting for the most complete internship. After working here, I
have learned valuable lessons for myself a solid luggage to continue on my career path.
Over the period of internship, I had the opportunity to interact with the working
environment, customers, and the new office work. In the past 3 months, I have gained more
confidence because I have been able to work and study in a real environment, giving me
confidence, patience and attention at work.
Given limited time, this project may be displaying some shortcomings due to lack of
experience. I are looking forward to receiving the advice and suggestions from the teachers
so that I can supplement and improve our awareness to better the actual work in the future.

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INTRODUCTION OF REPORT
1. Reason of the report
The Bank is an important channel of capital with a wide range of activities, strongly
affecting socio-economic fields, economic entities, economic sectors, affecting many other
activities. Since Vietnam joined the World Trade Organization (WTO) and after the world
economic crisis, the level of competition in the banking industry has become increasingly
fierce. Banks must increasingly improve their services and improve themselves in line with
the general development law.
From a banking business perspective, credit card operation is always the basic
operation of commercial banks. Through credit card business, commercial banks provide a
large amount of money to the economy to meet consumer demand for individuals. Profits
earned from this activity are relatively large in the bank's profits. The people's needs and
living standards are increasing day by day. Now, using goods before payment is
increasingly popular. Grasping that demand, the bank is increasingly developing credit card
activities, one of the most important forms of bank credit in Vietnam.
During the internship and study in my personal room, Joint Stock Commercial Bank

- Linh Dam Transaction Office, I realized that the bank had an interest in credit card
activity but this has not really become an activity yet. big bank. Therefore, I chose the topic
"Expanding classic credit card service with individual customers at PVcomBank" as my
report topic with the desire to contribute and offer some solutions to promote further Credit
card operations of the bank.
2. Report object
I want to find out the situation of credit card products to customers of PVcomBank
by understanding:
 Assessing the quality of credit card types at PVcomBank
 Determine customer satisfaction with credit card products.
 Identify strengths, weaknesses, opportunities and challenges facing PVcomBankLinh Dam Transaction Office.
 Collect and analyze collected data.
 Having practical experience in expanding credit card products at bank.
3. Report approach and steps
 Step1. Project design:
 Meet bank manager

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 Identify issues
 Design project agreement
 Step 2. Collecting data:
 Collect document at bank
 Summarize the data
 Step 3. Data analysis:
 Data classification
 Data processing
 Step 4. Reality:
 Observing at the bank

 Design questionnaires
 Surveying
 Discuss to find solutions
 Step 5. Report:
 Prepare mid – term report
 Prepare final report
 Oral presentation

3


PART 1: INTRODUCTION ABOUT PVCOMBANK AND THE INTERNSHIP
1.1.Introduction of the bank.
1.1.1 Overview about PVcomBank.
 Name: Vietnam Public Joint Stock Commercial Bank- PVcomBank
 Head office: 22 Ngo Quyen, Trang Tien Ward, Hoan Kiem District, Hanoi City.
 Legal status: Vietnam Joint Stock Commercial Bank (PVcomBank) was
established under the Decision No. 279 / dated September 16, 2013 of the State Bank of
Vietnam on the basis of consolidation between PetroVietnam Finance Joint Stock
Corporation Vietnam (PVFC) and Western GP-NHNN Commercial Joint Stock Bank
(WesternBank). On October 1, 2013, PVcomBank officially operated on the basis of a
joint-stock enterprise registration certificate, enterprise code 0101057919 issued by Hanoi
Department of Planning and Investment.
 Total assets: VND 100,000 billion
 Charter capital: VND 9,000 billion
 Website: />- PvcomBank has 116 branches / transactions, 88 ATM / POS in 63 provinces / cities
nationwide.
 Vision: By 2020, it will become one of the seven leading joint stock commercial
banks in Vietnam in terms of asset size.
 Mission: “To become a bank with professional staff, fully capable to provide high

quality services to customers, to contribute to the development of the community and add
value to our shareholders bronze".
 Geographical development: PVcomBank has 116 branches / transaction offices,
88 ATM / POS in 63 provines/ cities nationwide
 Date of creation: PVcomBank was established on September 16, 2013 and
officially came into operation on October 1, 2013.
 The development of PVcomBank

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Table 1.1. The development of PvcomBank
Years
01/10/2013

Events/Achievements
PVcomBank was established

2015
In august 2015

The Bank has established 112 transaction points nationwide
PVcomBank launched a preferential credit package with low interest
rates, which excelled at only 5.99% per annum and total loan budget

December

of VND 2,500 billion.
31, PVcomBank's total consolidated assets reached more than 98.6

2015

trillion dongs, equity reached more than 10 trillion dongs, profit after

January 2016

tax reached nearly 57 billion dongs
VND 3,500 billion is also a credit program deployed for lending to
customers
(Source: PVcomBank- Linh Dam Transaction Office)

 Activities
Table 1.2 Activities
Individual client
Credit

Enterprise client
Deposits

Currency business
State bonds business

Transfer money services

Credit

National treasury bonds
Currency business with fore

Card products

Trade ponsorship

countries
Foreign currency and

Electronic banking

Forex products

commodities business
Incurrence or exchange

Other products
Saving

product business
Account service
International remittance
Other products
International settlement
(Source: PVcomBank- Linh Dam Transaction Office)

1.2. Introduction of Linh Dam Transaction Office
Name: PVcomBank - Linh Dam transaction office.
 Location: 13 BT1 Bac Linh Dam Urban Area, Nguyen Huu Tho, Hoang Liet Ward,
Hoang Mai District, Hanoi city.
 Phone: (844) 366 86458
 Fax: (84-4) 366 86459
 Email: /> Number of employees: 20 persons

 Date of creation: 2013

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 Activity:
- Range of products:
o Individuals: credit, money transfer services, card products, electronic banking,
savings, other products ...
o Business: credit, deposits, trade finance, foreign exchange products, account
services, other products ...
- Target:
PVcomBank aims to build an image of a close, friendly, devoted bank for the success
of customers. PVcomBank is committed to striving to become a standard bank in providing
services, with friendly style, taking the interests of customers - partners as the target of
action to build PVcomBank brand.
- Competition: VPbank, TPbank,Viettinbank,…
1.3. Internship plan
Table 1.3 Internship plan at PVcomBank - Linh Dam Transaction Office
Date
03/02/2020
04/02 – 07/02

10/02 – 14/02
17/02 – 10/ 04

13/04 – 17/04
20/04 – 01/05

Missions/ Tasks

Go to the bank to meet the tutor
Luong Xuan Huy.
Start internship and study about
credit card service. Get a deep
knowledge of the product.

Outcome
Understand the internship schedule
and what it takes to prepare
Collecting information about what
customers need and situation.

Learn the skills of communication
and problem solving of tutor.

Learn how to negotiate with customers
and know more about products.

Find out customers, collect
customer information and complete
procedures as instructed by tutors.
Customer satisfaction survey of
PvcomBank
Analyze service through customer
survey, compare competitors and
swot
Completion report

Know how to do procedures.

04/05 – 07/05

6

Know more about customers and what
service needs improvement
Know the weaknesses of the bank and
from there find solutions to improve
quality
Career orientation


PART 2: INTERNSHIP IMPLEMENTATION AT PVCOMBANK – LINH DAM
TRANSACTION OFFICE.
2.1 The internship position, responsibilities and tasks.
2.1.1. Department structure and internship position.
Figure 2.1: Organizational structure of PVcomBank- Linh Dam Transaction Office.
Director

Risk
Management

Advisory
Derpartment

Business
Department

Accounting
Deparrtment

Sales
Derpartment

Currency
Trading

Corporate
Customer

Individual
Customer

(Source: PVcomBank – Linh Dam Transaction Office)
2.1.2 Business procedure and work placement responsibilities.
With my own study and the guidance of tutors and staff in the personal customer
room, I understood the product, the credit card process and procedures.
Credit card opening process:

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 Step 1: Find customers: Through many channels of product introduction and
promotion, customers know what products are available at PVcomBank. Customers will
look to the nearest PVcomBank for advice about PVcomBank's card products.
 Step 2: Collect and confirm records: After consulting clients, the credit specialist
proceeds to collect customer records including: ID card, household registration, customer
salary statement for at least the last 3 months, guest labor contract and proceed to let
customers fill out a credit card opening form.
 Step 3: Make a report: after collecting sufficient customer records, experts will

prepare a summary of the complete customer information for approval.
 Step 4: Give the report to the director for approval and signing: after making the
report, the expert shall submit the dossier to the head or deputy manager of the business
department, after it is approved by the head or deputy manager of the specialist who
submits the dossier to the Board of Directors.
 Step 5: Enter record into the system: approved by the Board of Directors, the expert
enters the application into the internal system of PVcomBank.
 Step 6: Transfer records to the risk control department: transfer all approved
documents to the risk control department for final legal and financial checks before
transferring customer information to the card center to make cards for customers.
 Step 7: Send information to the card center: after receiving the information from the
customer, the card center will receive and process the card within 2-3 days, after that the
card center will transfer the completed card to the transaction office.
 Step 8: Customers go to the transaction office to sign and receive cards: Advice
department will receive the card and then contact the customer to pick up the card.
 Step 9: Customer activates the card: after receiving the card, the customer activates
and uses the card.
2.1.3 Daily tasks
Working in a new environment with many surprises, I was guided by the tutor Luong
Xuan Huy to take over the job more easily. I have learned about all banking regulations
and rules of the Ministry. department and organizational structure of the bank. I was trained
in how to handle work, learn how to communicate and behave properly. Here are some
experiences I've observed and learned:
My first task was to read documents, assist the consultant to complete the documents,
receive all calls from customers and find customers who want to open credit cards, etc.

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 Read some documents related to credit cards: it helps me understand the process

of opening credit cards and what conditions and procedures for individual customers.
 Support consultant to complete the document procedure: arrange the file in the
correct order, check customer information, check the number of contracts, signatures of
credit staff ... this job quite simple because I have the guidance of my guide very
thoughtful.
 Looking for customers who want to open a credit card: this is the hardest job for
me. I am a trainee so I have little experience and knowledge in finding sources of
customers. However, with the guidance of my staff, I know how to find customers who
want to open credit cards through data provided by marketing department, through friends,
relatives and customers who have used the service at PVcomBank
 Receive all phone calls from customers: Every day, there are many customers
calling for different purposes. Most of these customers are interested in a number of branch
services, including customers wishing to open a credit card that I am exploring. Sometimes
the caller may be a superior, an employee of other departments for a credit officer who is
doing other work without listening time. I was assigned to call. Every day, I would pick up
the phone without talking in any pattern, but I made no mistakes, and then I was given an
additional class of soft skills training. This helps me improve my communication skills,
know how to please customers and attract more customers.
 Support customers in preparing documents to open credit cards such as
identification cards, household registration books, labor contracts, salary statements, etc.
2.2 Some business cases
2.2.1 Case No1
The information of (a real) customer:
o Name: Nguyen Huu Duong
o ID: 0260760000xx
o Address: Phap Van- Tu Hiep- Hoang Mai – Ha Noi
o Age: 30 years old
o Sex: Male
o Marital
o The

o He

status: Married and he had 1wife and 2 children

financial position of customer: Mechanical department manager

had worked for his company about 9 years.

o His total income: 22 million VND

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The information of financial products and services:
o Type of credit card: Platinum
o Credit limit:
o Customer

Over 100 million VND

request Credit limit: 70 million VND

o Duration of card: 5 years
Procedure of the customer:
 ID card.
 Registration book.
 Labor contract.
 Statement of salary for the last 3 months.


Card application form.

The customer risk:
Group 2 bad debt: 9 days late payment
Negotiation:
He wants an additional 70 million credit card to spend for personal life.
Result:
He is not accepted because the debt is overdue and the credit limit requirement is too
high.
2.2.2 Case No2
The information of (a real) customer
o Name: Pham Duy Hanh
o ID: 1632490xx
o Address: Hai Thanh - Hai Hau - Nam Dinh
o Age: 42 years old
o Sex: Male
o Marital status: Married and he had 1wife and 1 children
o The financial position of customer: Officer
o He had worked for his company about 5 years.
o His total income: 12 million VND
The information of financial products and services:
o Type of credit card: Classic
o Credit limit: 10-50 million VND

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o Customer request Credit limit: 35 million VND
o Duration of card: 3 years
o Check CIC: Good credit card history.

Procedure of the customer:
 ID card.
 Registration book.
 Labor contract.
 Statement of salary for the last 3 months.
 Card application form.
The customer risk:
Low credit score is not eligible to open a credit card, his profile is rejected
Negotiation:
He wants an additional 70 million credit card to spend for personal life.
Result:
He is not accepted .
2.2.3 Case No3
The information of (a real) customer
o Name: Nguyen Thi Hien
o ID: 1320816xx
o Address: Luong Lo – Thanh Ba – Phu Tho
o Age: 30 years old
o Sex: Female
o Marital status: Married and she had 1 husband and 1 children
o The financial position of customer: Officer
o He had worked for his company about 6 years.
o His total income: 15 million VND
The information of financial products and services:
o Type of credit card: Classic
o Credit limit: 10-50 million VND
o Customer request Credit limit: 45 million VND
o Duration of card: 3 years

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o Check CIC: Good credit card history, no bad debt, enough finance to pay monthly
card debt


Procedure of the customer:

ID card.
 Registration book.
 Labor contract.
 Statement of salary for the last 3 months.
 Card application form.
Negotiation:
She wants an additional 45 million credit card to spend for personal life.
Result:
She is accepted .
2.2.4 Case No4
The information of (a real) customer
o Name: Nguyen Manh Truong
o ID: 1369335xx
o Address: Yen Nghia – Ha Dong – Ha Noi
o Age: 38 years old
o Sex: Male
o Marital status: Married and he had 1 wife and 2 children
o The financial position of customer: Police
o He had worked for his company about 10 years.
o His total income: 25 million VND
The information of financial products and services:
o Type of credit card: Classic

o Credit limit:
o Customer
o Duration
o Check

10-50 million VND

request Credit limit: 50 million VND

of card: 3 years

CIC: Government officials, good credit card history, no bad debt, enough

finance to pay monthly card debt
Procedure of the customer:
 ID card.

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 Registration book.
 Labor contract.
 Statement of salary for the last 3 months.
 Card application form.
Negotiation:
He wants an additional 50 million credit card to spend for personal life.

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Result:
• The required amount of money, the bank can meet
• He is accepted
2.2.5 Case No5
The information of (a real) customer:
o Name: Mai Thi Hoa
o ID:0361990040 xx
o Address: Duy Tan – Cau Giay - Ha Noi
o Age: 40 years old
o Sex: Female
o Marital status: Married and she had 1 husband and 0 children
o The financial position of customer: Director
o She had worked for her company about 15 years.
o His total income: 30 million VND
The information of financial products and services:
o Type of credit card: Platinum
o Credit limit:
o Customer

Over 100 million VND

request Credit limit: 200 million VND

o Duration of card: 5 years
Procedure of the customer:
 ID card.
 Registration book.
 Labor contract.
 Statement of salary for the last 3 months.
 Card application form.

The customer risk:
o Group 3 bad debt: 20 days late payment
o During the application process, she did not provide all the paperwork and required
the bank to exceed the bank.
Negotiation:
She wants an additional 200 million credit card to spend for personal life.
Result:

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She is not accepted because the debt is overdue and the credit limit requirement is
too high.
2.3. Service analysis
2.3.1 Customer research
The purpose of this survey is to find out the factors affecting the demand for credit
cards of individual customers at Linh Dam Transaction Office of PVcomBank.
The survey is used to measure the needs, characteristics and opinions of potential
customers to help improve the credit card demand of PVcomBank. In this case, I
conducted research by creating a survey link to send to 100 customers. The type of
customers I have chosen is customers of PVcomBank and customers who have not used
PVcomBank's services (List of information provided by my tutor).
Through the guidance of my tutor, my questionnaire consists of 12 questions
I ask customers about their age, gender, occupation and income, etc. These are
factors that influence customers' demand for credit cards.
* Survey results:
I received 100 answers including 80 valid comments and 20 invalid comments
because they didn't answer all the missing questions or question
1. Age
Figure 2.2 Customer’s age survey

(Source: />I divide customers into 4 age groups including under 22 to 30, from 31 to 40, from
41-50 and over 50. According to the survey results, it is worth noting that the age group

15


from 31 to 40 and 41 to 50 years old have the high rate is 33% and 32%. The proportion of
people aged 22-30 and over 50 accounts for less (17%). During the survey, I collected
additional personal opinions from customers. Therefore, in the age group 30 to 40 and from
41 to 50, I find that this age group is very important because they have stable income and
financial autonomy. For the age group (over 50 years old), they mainly spend money to
invest in the education and future of their children or retired. Therefore, they tend to save
money for the future by creating a savings account, less need to use credit cards.
2. Gender
Figure 2.3 Customer’s gender survey

(Source: />Survey results show that gender is not much different, Among 100 surveyed people:
male account for 54% and female account for 46%. The relative balance between male and
female gender is a good sign. The balance shows that both men and women pay attention
to adding a sum of money to spend for their personal life. And the use of credit cards
contributes to economic growth.

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3. Job
Figure 2.4 Customer’s job survey

(Source: />The results described some information about customers’ current occupation. This

type of information is necessary to evaluate the validity of response in my survey. Officers
are major customers of my survey with 36% response. Then, business for 34%. I saw that
the development of the education and technology brings more job opportunities with good
salary for officers and almost officers have at least one bank account these days. Followed
by this, worker just occupied 18%. The rest of others occupation for only 12%. They are
not interested in this survey because they have no need to use credit cards.

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4. Income
Figure 2.5. Customer’s income survey

(Source: />The income chart shows that the salary of the survey participants is quite high, from
11 million to 35 million, namely: the salary from 11 million to 25 million and 26 million to
35 million, both at 33%. Salary of over 35 million VND is 20%. Finally, the salary below
10 million is very low at 14%. This result shows that the majority of the participants'
incomes are quite high and stable. Therefore, they can afford to pay off the debt on the
monthly card.
5. Marital status
Figure 2.6 Customer’s marital status survey

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(Source: />The proportion of married people is much higher than that of single people. in which,
married people accounted for 77%, single people accounted for only 23%. From this result,
it can be seen that married people tend to use credit cards more because they are married
and want to have more money to serve their personal life. Therefore, they use credit cards
as a safe backup plan for those arising in the family.

6. Purpose of using credit card
Figure 2.7 Customer’s Purpose of using credit card survey

(Source: />From the survey results it can be seen that most people use credit cards for the sake
of their personal lives. Credit card usage is very safe. As a financial backup tool: In case of
emergency, there is no cash to use in consumption and shopping, you absolutely can use
credit card to support this problem.
2.3.2 Competitor analysis
Table 2.1 Comparing Credit card products among banks
Characteristics
Interest rate
Credit limit

Credit card records

PVcomBank
18%-25%/year
10 million VND -1 billion
VND
45-55 date
ID card.
Registration book.
Labor contract.
Statement of salary for the
last 3 months.
Card application form .

TPbank
25,3%-27%/year
10 million VND-1

billion VND.
45-55 date
ID card.
Registration book.
Labor contract.
Statement of salary for
the last 3 months.
Card application form .

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VPbank
27,5%-30,3%/year
15 miliion VND- 1
billion VND
45-55 date
ID card.
Registration book.
Labor contract.
Statement of salary
for the last 3 months.
Card application
form .


Customer age

From 22 to 60

From 22 to 55

From 22 to 60
(Source: Topbank.vn)

This is a table comparing interest rates, credit card open limits of credit cards of
PVcomBank compared to other commercial banks.
Credit card customers always pay attention to interest rates, preferential packages,
and that is also the main attraction that banks will create to compete. Recently, many banks
have opened attractive preferential policies and programs, with reasonable interest rates.
Preferential interest rates for current credit card customers range from 18-30% per
year.TPBank offers interest rates from 25-27% while VPBank offers interest rates higher
than 27-33%.
Customers often need to open Classic card more than other classes such as Platinum,
Titanum,…because Classic card is easy to use, many incentives, low interest rates, simple
card opening procedure, 20-30% refund when shopping, eating, watching movies, ...
Platinum and Titanum have high card rank, more incentives but high risk: high card limit,
when customers cannot afford to pay the debt on the card will be issued Currently, bad
debts greatly affect the bank's budget.
Comparing interest rates of PVcomBank with other prestigious banks, we can see
that ACB's interest rates are quite favorable but still quite high.
Figure 2.8 Customer’s demand for using a credit card survey

(Source:Topbank.vn)
 Credit cards of banks have fierce competition. Most banks have the same card type

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