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<b>Rule 1</b>



Hi, I’m A.J. Hoge, the director of "Effortless English" and welcome to the Free 7 Rules e-mail course.
Today is rule 1. Now, rule 1 is: Learn English phrases, not individual words. This one, just like all the
other rules, is very simple, very easy. And, like the other rules, this rule is very, very powerful. So
simple, so powerful. What is the rule? The rule is: always learn phrases, not individual words. So
simple.


So a phrase is a group of words, it's not... you can have a whole sentence, but it's just a, it's even a part
of a sentence. So for example, let's say, you have the word "hate", H.A.T.E., "hate", and you want to
learn this new word. You can, you know, just write down the word "hate", and then you will find in
your dictionary the meaning and then you'll memorize it. Hate, hate, hate, hate. That's the old way,
that's the kind of text-book way, the school way. Right? In school you probably remembered a lot of
individual words. You had those big vocabulary lists, you tried to memorize all of them, trying to
remember all these individual single words. It's not a good way to learn.


Much better if you learn a phrase, a group of words. And where do you find these phrases? You find
these phrases in the real English podcasts that you're listening to, in the real English story books that
you're reading. So you don't memorize a list in a book. No, no, no. You listen to real English and when
you hear a new word you write it down. Or when you're reading a story book and you see a new word,
you write it down. But do not just write down that word, you wanna write down the whole phrase or
sentence that it's in. All of it.


So instead of saying "hate", and you just write down "hate", you would say... you would write down
"John hates ice-cream". You write down the whole phrase. Why do we do this? What's the power of
phrases? Well, phrases give you a lot of information, much more information.


<b>Number 1</b>


Phrases are easier to remember, because they have meaning, they have a kind of a picture, a story,
especially when you get them from something that you're reading or listening to. You'll remember it.


"John hates ice-cream". You remember the whole story, you remember who John is, you remember that
he had ice-cream and then you remember he hated it, he didn't like it. Right? So you have all these
extra pieces of information, all this extra information helps you remember the meaning of the phrase
and the meaning of that word. So it helps your memory. Much easier to remember.


<b>Number 2</b>


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learn groups of words, not just one word by one word by one word. Word by word is slow and it
doesn't help, and you don't learn any grammar. But when you learn a whole phrase, you write down a
phrase, you're getting extra information. Maybe you don't know it, but you are.


For example "John hates ice-cream". Just that word, that -s on the end: "hates", right?, John hates.
Well, you know from grammar study that, you know, you're... you're making the subject and the verb
agree. You don't need to think about that. Just write down the phrase "John hates ice-cream" and study
it, and review it. Always learn the phrase, not just that word. And so, in the future, whenever you say
"he hates ice-cream", "she hates ice-cream", you will add that S, the "sss", right? because that's how
you learned it. You learned it correctly. You learned it from a phrase.


On the other hand, if you learn it from a text book, you just learn: the word "hate" means "does not
like". And you only learn that form, "hate", "hate", "hate", and you study, you study, you study, you
memorize it. That's when you start making mistakes, because you learned it only this one way. You
didn't learn it with other words, so sometimes you'll say "he hate ice-cream". You'll forget the S
because you, you never learned it correctly in a sentence, in a phrase.


So, (is) this is a very simple rule, our last rule in the course*, very, very important: every time you find
a new word, always, always, always write the phrase or the sentence. When you review that word
again, when you study it again, always, always, always study the entire phrase or sentence. Never study
just the word, always the whole phrase. Do this every time. Your grammar will begin to improve. It'll
improve much faster. And you'll remember the vocabulary faster and more easily. And you will use
that vocabulary more quickly. So you get a lot of great benefits. A lot of great stuff happens when you


learn phrases instead of words. So phrases, phrases, phrases. Learn them.


I hope you enjoyed the rule number one. Use this rule. Now, your homework is to get a little phrase
notebook. So when you find new English vocabulary in a lesson, in something you're listening to, in a
book, in an article, write down the phrase, not just one word. Write down the entire whole phrase that
you find, and then review that phrase again and again each day. And you will create a notebook full of
phrases, full of sentences, not individual words. Never an individual word.


Ok, so that's rule 1, tomorrow you'll get another e-mail with rule number 2. So I will see you tomorrow.
Bye-bye.


<b>Rule 2</b>



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School, in University, in language schools, everywhere in the world: grammar, grammar, grammar,
grammar, grammar.


So my first question to you is: did it work? Was it successful? If you're watching this video you have
studied English before, in school, somewhere, and probably you focused a lot on grammar rules. So my
question is: Can you speak English easily, quickly and automatically right now? If the answer's no,
why not? Because you have studied English for many years already.


Why can't you speak quickly, easily and automatically? Why not? Well, it's not your fault, actually.
The reason, the answer for most people is that you studied grammar rules too much, you focused on
grammar rules. Why? Because your teachers told you to.


Why is it bad to study grammar rules? Well, because when you study grammar rules, when you focus
on grammar rules, you focus on analysing English. In other words, you think about English, you think
about the past tense, the present tense, the future, the present perfect, the past perfect. Now, for writing
English, errr... that's OK. Why? Because when you write English you have time. You can go slowly,
you can write very slowly, you can think about it, you can erase your mistake... it's ok. You don't need


to write fast.


But for speaking there's no time. You do not have time to think about the rules for the present perfect
tense in English when you're listening and speaking. There's no time. Someone asked you a question,
and you must answer immediately. You have no time to think about prepositions, you have no time to
think about verb tenses, possessives, all the stuff you learned. There's no time.


How do native speakers learn grammar? Well, I'm an English native speaker and I can tell you I never
studied grammar rules. Not until high school, and we studied grammar rules for writing. In college
native speakers study grammar rules again. Why? For writing. But for speaking, we don't. So how do
we learn grammar rules? Well, we learn through listening, through hearing correct grammar, again and
again and again and again. A lot of correct grammar. So the best way to learn English grammar is
through input. In other words, English coming in, mostly through your ears but reading is also ok, but
don't read text books, don't read grammar books, just read easy English books, easy novels. But most of
all you'll be listening.


Now, in the next e-mails that you get, I'll tell you exactly how to learn grammar in an easy way, in an
effortless way, without studying rules. So keep getting those e-mails, read the next e-mails because in
later e-mails I'll tell you exactly how to learn English grammar so you can use it quickly and very fast
when you're speaking, not just writing. But for now, for today, the, the number two rule I want you to
remember is: do not study grammar rules. If you focus on grammar rules it will hurt your speaking.
You'll speak more slowly, you'll understand more slowly.


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Ok, good enough. This is the second rule for learning to speak excellent English. Tomorrow you'll get
the next rule, rule number three tomorrow. So I hope you enjoyed this e-mail course and these videos
and I'll see you next time. Bye-bye.


<b>Rule 3</b>



Hi, I'm A.J. Hoge, the director of "Effortless English", welcome to Rule Number 3. So rule number


three is very simple, so easy, and yet very, very powerful. In fact, I usually say this is the number one
suggestion, the number one rule, the most important rule, and so easy, and it is this: learn with your
ears, not with your eyes. Ok? If you want to speak excellent English, you gotta learn with your ears.
Listening, listening, listening and more listening is the key to speaking excellent English, it's the most
important thing, because if you listen a lot, you're gonna learn vocabulary, you will learn grammar, you
will get faster and you will understand better.


Listening is kind of the magic key to great English speaking. There's a lot of research about this and it
all shows the same thing: listening is the most important thing you can do. So this tells us one reason
you probably have some trouble with your speaking. Why? Because again, when you learned English
in school you probably learned mostly with your eyes. Most English schools, middle school, high
school, university, private English schools, most of them focus on text books in the classroom. I'm sure
this has been true for you also. So text books, text books, text books.


So that's the problem. In school, basically, you learn with your eyes, and basically, in school you learn
to write English. You also learn to think about English. So you know a lot about grammar rules. In fact,
you know more about grammar rules than most Americans, most Canadians, most British people,
'cause native speakers don't study that stuff very much. Native speakers learn to speak English with
their ears, by listening, listening, listening. And that's what you must do if you want to speak English
quickly, easily, automatically, correctly, just like a native speaker.


So, let me be a little more specific about listening, because it's important how you listen and what you
listen to. The most important thing is you must listen to easy English. It must be easy. What do I mean
by easy? Well, you should understand 95% [per cent] or more without stopping, without a dictionary.
So that's quite easy, right? You want a lot of easy English listening. Now, you might try children's
programmes. You might try children's audio books. Or maybe audio books for, you know, teenagers,
like Americans who are 13, 14, 15 years old. If that's too difficult, find something easier. You can listen
to programmes for very small children.


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when you go to work, or when you're at home, listen when you're at lunch, listen when you're coming


home from work, listen in the evening. Lots and lots and lots of English listening. Lots of easy
listening.


That's your number 1 key: listen to podcasts, listen to my videos. I have a free podcast, listen to that.
Listen, listen, listen. OK? So it's simple, it's easy and it's super-powerful. Please, do this, focus on
listening, not on text books, not on learning with your eyes. Learn with your ears, it's the most powerful
rule. Ok? so that's rule number 3. Tomorrow you'll get the next e-mail: rule number 4. I'll see you then.
Bye-bye.


<b>Rule 4</b>



Hi, this is A.J. again, director of "Effortless English". Welcome to the fourth rule for speaking excellent
English. Now, this rule is also very simple. In fact, all of these rules are simple, but when you use them,
when you use all of them, change the way you use English, you will get fantastic results. So rule
number 4 is also very important. Rule number 4, again, is very simple, and it is this: Learn deeply.
Deep learning.


What does that mean? Well, deep learning basically means repeating what you learn again and again
and again, many, many times. So this, again, is very different from the way you learned in school.
Unfortunately, most schools have a lot of pressure to go fast, fast, fast, fast. They're always pushing the
students to learn more vocabulary, more vocabulary, very fast. New grammar, new grammar, new
grammar. Every week new grammar. Every week a lot of new words, right? 'cause they're going
through these text books and they're trying to finish the text book very quickly.


So, what's the problem? Well, the problem is, the students, you, you learn a lot of stuff, but then you
forget it, you forget what you learnt. Or you remember the basic idea but you can't use it. So, for
example, all students who have studied English learned the past tense, you learned the past tense, but
you studied it in a text book and then, boom, very fast, you went and you learned more grammar. You
learned possessives, you learned the future, you learned the present perfect.



So you're constantly going very fast, so you never mastered the past tense. You did not learn the past
tense deeply, deeply, deeply like a native speaker. That's why you make mistakes with the past tense,
still. You studied many years but you still make mistakes with the past tense. It's because you never
mastered it, you never learned it very, very deeply.


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Wednesday, same lessons, Thursday, Friday, Saturday, for one week, two weeks. If it's still difficult,
then you do it again, three weeks, four weeks. It's not a race. You want to learn everything very deeply
so that you really learn it, so that you never forget it, so you can really use it. That's deep learning.
So if you have an audio article or a podcast, something you're listening to and you like it, don't just
listen one time, one time is not enough. Five times is not enough. You should listen to that (the article,
the speech, whatever it is), you should listen to it 30 times, 50 times, 100 times or more.


Now, you can have a few things or maybe you have two or three audio articles and each day you listen
to them all, but then you repeat them again, and then you repeat them again, and you repeat them again.
You're learning deeply, deeply, deeply. Even after you know the vocabulary, continue listening to the
same thing. Because knowing the vocabulary just means you can take a test and you say the meaning,
but when you hear it, do you instantly understand it? Can you use it quickly and easily, automatically?
If the answer's no, you need to repeat more, you need to listen to that same word, phrase, sentence,
article, lesson, again and again and again. Many, many times. This is one of the key secrets to speaking
faster and to really learning grammar correctly and using it correctly.


So, focus... for example you listen to a story in the past tense. Listen to that story again and again and
again and again, one week, two weeks, three weeks. Then another story in the past tense, one week,
two weeks, three weeks. And then another story in the past tense, one week, two weeks, three weeks.
You never stop! I'm a native speaker and all my life I've been learning the past tense. I still listen to the
past tense now, and I will as long as I live.


So you never stop this basic, key, verb tenses, grammar, learning all of it, the... the.. the c-... the most
common words, you gotta keep listening to them like a native speaker, you hear them every single day.
You repeat them again and again. I've heard the past tense... I don't know, tens of thousands of times,


millions of times. I've heard the basic most common vocabulary in English every day thousands, tens
of thousands, millions of times, and I will continue to hear them. That's why I can use them quickly and
automatically, and maybe you can't.


You just need more repetition, you gotta learn more deeply. Focus on the most common verbs, the most
common vocabulary, the most common English, through listening and then, repeat, repeat, repeat.
When you do that, that's the key, that's the secret, that's how you will develop, that's how you will get
automatic speaking.


OK? So that's our rule today for rule number 4: deep, deep learning, repeat everything a lot, repeat it
many times. So I'll see you tomorrow for rule number 5. Have a great day. Take care. Bye-bye.


<b>Rule 5</b>



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excellent speaking e-mail course. Now, remember? Before in one of the other rules I told you: do not
study English grammar. And maybe you're thinking, "oh, my God, but how do I learn grammar and
how can I use correct grammar?". Well, today I'm going to tell you how to learn English grammar
without studying grammar rules. Mmm, that's a little tricky. How do we do that?


Well, there's actually a very simple, easy, powerful technique. And research shows that this technique
is the best way to learn grammar. English grammar. Grammar for any language, actually. So, what is
this technique. Well, it's called point of view stories. Point of view stories. Or point of view
mini-stories. "Mini" means "small". So these are small mini-stories. Now, what's the secret to these stories? How
do they teach you grammar?


Well, what we do is, we tell the same story but we change the point of view. In other words, we change
the time, for example. Or we change the grammar somehow in the story. Let me show you an example,
a very simple example. When I teach point of view stories, I teach a funny or short little story. And
maybe the first time, I teach it in the present, it's happening now. So, for example:



There is a boy, his name is Bill. Bill goes to the store. He buys a bottle of water. He pays two dollars
for the water.


Ok, that's it. That's the... that's our little story right now. So that was in the present, and all you need to
do is just listen to it. Listen, listen, listen, listen again. Deep learning, remember? you gonna repeat it a
lot of times. Now, how do we learn grammar with a story? Well, next, I tell the same story, but now it's
the past:


There was a boy named Bill. Yesterday, he went to the store. He bought a bottle of water. He paid two
dollars for the water.


That's all. Now, in a normal story, in a normal point-of-view story, it's longer and it's more difficult, of
course. In my lessons, my point-of-view stories are longer, they're more difficult. But this is an
example. It's an easy example. So now, you've got the present, you've got the past, you listen to that
story in the past many times.


Don't think about the grammar rules, you do not think "oh, this is the past tense, oh, paid is an irregular
verb". No, no, no, don't think about that. Just listen to the story and understand the meaning. That's all
you need to do. Listen to the first story, understand the meaning. Listen to the second story, understand
the meaning. That's all. It's easy, effortless grammar learning. So next, I might tell the same story in the
future. So I'd say, imagine, imagine in the future, next year. Imagine:


There will be a boy. His name will be Bill. He's going to go to the store and he'll buy a bottle of water.
He's going to pay two dollars for the water.


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every day. And every day, since last year, he has paid two dollars for the water.


So, you don't need to know the name of the grammar or the verb tense that I'm using. It's called the
present perfect but you don't need to know that. I don't want you to think about that. All you need to do
is listen to the story. I'm using words to help you understand the meaning. I said "since last year". So


now you understand that these changes, these verbs, they change because something happened in the
past and has continued for a while.


But you don't need to think about that. That's why these stories are so easy and powerful. You just
listen. You listen to story number one. You listen to the story number two, the story number three, the
story number four, and you learn the grammar like a native speaker, like a child. When you learn
grammar like this, using these kinds of stories, it goes deep. You learn to use grammar automatically,
quickly. You learn to understand it instantly, quickly, automatically. You don't need to think about a
bunch of rules.


Forget the rules, you don't need to know them. You want to learn it automatically, the same way I
learnt English grammar, the same way all native speakers learned English grammar. Learn English
grammar using these point-of-view stories. Your grammar, your speaking grammar will really improve
quickly, and you'll feel more relaxed because you'll start to use correct grammar automatically, you
won't even think about it. You can stop thinking so much. You can just relax, listen and speak.


Ok? So these are powerful point of view stories to learn English grammar.


Alright? That's the end of today's rule, I will see you tomorrow for our next rule. Take care and have a
great day. Bye-bye.


<b>Rule 6</b>



Hi, this is A.J. Hoge, director of "Effortless English", and today we have rule number 6 to speak
excellent English. What's rule number 6? Rule number 6 is to use real English materials. Only use real
English materials. Now, before I told you: stop using text books. In fact I told you to throw away your
text books. I told you to burn your text books. I hope you did it.


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that's interesting, maybe a romance book, maybe an adventure story. Something like that. It's easy, it's
fun. That's the best kind of reading.



So, you know that you should focus on your listening. Your listening should be 80% of your learning.
So what should you listen to? Same thing, you should listen to easy English that you enjoy, about
topics that you enjoy. You should enjoy the speaker, you should enjoy their voice, you should enjoy
their energy, you should enjoy the topics. So you don't want to listen to text book CDs, those are
terrible, you know: - hello, how are you? - I'm fine, and you? Oh, terrible, terrible, terrible. You don't
want to listen to actors, ok? do not listen to actors. Listen to people who are speaking more naturally.
Just like these videos are good to listen to, actually. You can just practise by listening to me talk.
I also have a podcast. Podcasts are great. Now you can get on the Internet, you can find a lot of real
English listening material. Podcasts are perfect. I have a podcast. You can go to
effortlessenglish.lybsin.com and you can listen to me talking about English, talking about learning,
talking about my ideas, and it's free, it's easy. You can just listen, listen, listen, a lot of real materials.
I'm just talking, and I'm a real native speaker. I'm not acting. And there's a lot of other podcasts out
there. You can pick, you know, English learning podcasts, but you can also pick a podcast about any
topic you like. If you like sports, find English podcasts that talk about sports. If you like cars, find ones
that talk about cars. If you like exercise or health, find podcasts about that.


You can also find audio books. Audio books are another great way to practise your listening. An audio
book is just a book that someone's reading and they're recorded, so instead of reading the book, you
listen to the book. Again, choose audio books that are easy. You may need to start with children's story
books. That's ok, you know. Enjoy them, it's more fun than a text book. I guarantee even listening to a
story book is more interesting and more fun than some boring text book. As you get better, when your
level is higher, you can listen to audio books for young adults or for older children. And you just keep
listening, listening, and when it's too easy then you choose something a little more difficult and you
listen, listen, listen more, a little more difficult, a little more difficult. Eventually, when you are
advanced, you can listen to CNN or the BBC or American movies, British movies, Australian movies,
etc. But that's at an advanced level. In the beginning start with easy stuff.


So you're always choosing these real things: audio books, podcasts, movies, TV shows (they can be
children's TV shows, that's ok). Not text books and not text books CDs. This is so important, because


when you listen to real English materials, you get real spoken English. Text books don't teach you real
English, they teach you formal English. They teach you written English, in fact. The vocabulary in text
books, the grammar, the style, it's all for writing. Even though you're listening to these conversations
they're not normal conversations. But when you listen to real materials (audio books, conversations
podcasts, anything that is real) that's the real English we use, Americans, Canadians, British,
Australian, that's how we really speak. Those are the words we use in normal conversations. That's the
pronunciation we use.


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getting my e-mails, you'll actually get more suggestions from me. I'll tell you how to find podcasts,
how to find easy listening.


OK. So that's rule number 6. I hope you enjoyed it. Tomorrow rule nuber 7, our last rule. Alright, I'll
see you tomorrow. Have a great day. Bye-bye.


<b>Rule 7</b>



Hi, this is A.J. Hoge, the director of "Effortless English" and today is the last rule, rule number 7. And
rule number 7 is very, very powerful. Rule number 7 helps you to speak quickly and to understand
instantly, automatically, immediately. This is true fluency, true automatic speaking. So, what is rule
number 7? Rule number 7, the last rule is to use listen-and-answer mini stories.


What are these mini stories, listen-and-answer, and why are they powerful? Well, first, remember in the
past when you went to English school. In school you probably learnt with a lot of listen-and-repeat. For
example, the teacher said: "repeat after me, class: hi, how are you?" and the class together, everybody
said: "hi, how are you?". Then, the teacher said, "I'm fine, and you?". Then, all of the class together
said, "I'm fine, and you?". This is listen-and-repeat. It's an old way to learn English. But it's not
powerful. When you listen and repeat, you don't need to think in English, you don't need to think. You
just repeat what the teacher said. Maybe you don't understand, but still, you repeat. That's an old way,
don't do it.



Much more powerful is: listen and answer, especially listen-and-answer mini stories. These are special
kind of stories where the teacher "asks" a story. Now, I do not say "tells" a story, I say "asks" a story.
The teacher asks a lot of very simple and easy questions. Why? Well, because the student must answer
questions constantly, constantly answering. Hearing a question, answering. Hearing a question,
answering. This is like real conversation. When you use these listen-and-answer stories, you teach
yourself to understand quickly and to respond quickly, to speak very quickly and automatically. No
thinking. That's why these are powerful. You learn to think in English and you learn to speak quickly,
without thinking, without translating.


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No. In listen-and-answer stories the teacher asks the questions, the teacher asks a lot of questions, very
easy questions. We use easy questions because we don't want you to think. If I asked a difficult
question, then you might stop and think, but if the question is very easy, you can shout an answer. One
word, two words, ok. For example, I would say: "Class, there was a boy. Was there a boy?" And you
shout "yes, yes". And I say "was there a boy or was there a girl?" And you immediately, instantly shout
"a boy, a boy". And I say "Ah, so, there was a boy?" Again you shout "yes, yes, there was a boy". And
I say, "Ah, I see, there was a boy. What was his name?" You don't know, so you guess "John", or
"Jim", anything. You shout an answer. And I say "Ah, yes, his name was John". Was John a boy or was
John a girl? And you shout "a boy, a boy". And then I continue, more questions, more questions. And
because you are constantly answering questions, you learn to think in English, you learn to respond, to
answer very, very quickly in English.


These are very, very powerful. Now, of course, this example is very, very simple, supersimple. In my
real mini story lessons it's... it's more difficult and much more interesting, and there are a lot more
questions. And when you use these mini story lessons, you will learn to speak so much faster, so much
more easily and automatically. This is very powerful. So, your rule number 7, absolutely very
important: use listen-and-answer mini stories. Super, super important. Always do this.


And, of course, you can find a native speaker to make these stories for you. Show them this video and
then they will understand how to do it. Or you can get my lessons. And, in fact, that is your next step,
because now you're finished. You finished the 7 rules of effortless English. Congratulations. Now you


need to use them, and you must use all of them so that you will learn much more quickly, so that you
will understand English very quickly and so that you will speak English easily, quickly and
automatically.


<b>PUBLICITY:</b>


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