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Make Millions and Make Change!
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“Cash is king.” / “The one with gold makes the rules.”
If you are competing against someone who has deeper pockets than
you do, then you are at a strategic disadvantage. You have to make up
for this through the aggressive methods outlined throughout this
document and through other channels that you develop. You could
also say that if you have the most cash to capitalize your operations,
you are then the king of your industry, so long as you do not fall down
on the job by not employing all of the Best Practices possible.

“Numbers don’t lie.”
This is yet another critical precept. You must measure your operations,
so you can tell which of your ideas are working, and which of your
more mature operations are still worthwhile. Knowing your numbers
will also help you to make fast, rational decisions. “Numbers”
generally refers to money, but the other numbers you will need to track
include your web traffic, number of sales, the number of sales per
employee, and so forth.
Get accurate numbers to serve as baselines for discussions at all your
intra-company meetings. Using software like QuickBooks, Yield
Software, WebTrends, Google Analytics, SalesForce.com, SugarCRM,
and other modern technologies has made tracking numbers much
easier compared to previous years when the world was less digital.
You can also measure the performance of each of your employees
based on the numbers, so you do not need to worry about an employee
subjectively trying to convince you of his excellence.

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“Time is money.”
This hits to the core of our philosophy. If you can manipulate time on
a daily and long-term basis, you can cause significant harm to your
competitors and constantly nip away at their market share.

“You’re entitled to your own opinions, not your own facts.”
There is no reason not to pay attention, research, and study the
empirical truths governing your business and industry.

“Talk is cheap.”
Your credibility is critical in assuring your long-term success and
enabling access to the right people to help you accomplish the tasks at
hand. If you are always talking a big game and never delivering on
your talk, your recipient will recognize it. You cannot hide. Your
record will ultimately speak for itself. So do not talk too much about
the many mountains you will climb until you climb a few small ones
to get warmed up.

“A bird in the hand is worth two in the bush.”
If you had the choice of getting $100 now, guaranteed, or potentially
getting $200 in a couple of months, what would you do? This saying
suggests you should take the $100 cash, and we agree. You might not
really get the $200 later, so take what you can now, and then go back
for more tomorrow.
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“Get it while the getting is good.”
Timing is everything. Be everywhere all the time. Be there and be

aware.

“You snooze you lose.” / “Early bird gets the worm.” / “Late owl
slays the snake.”
Do not miss the opportunity to be the first in line to get the job done.
You can push past your competitors.

“Don’t cry over spilt milk.”
You do not have any time to live in the past; you are moving forward
too quickly. Whatever is upsetting you about what has already
happened is ultimately irrelevant. You can cry all you want, but you
will not gain any benefit from doing so. Take the lessons learned and
move on.

“There is no such thing as easy money.”
At least we have never seen it (unless you happen to be born into a
fortune).

“It’s all in the details.”
If you understand and best manage all the details to optimize your
business and industry, then you can beat the competition.
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“Eat or be eaten.” / “Only the strong will survive.”
Businesses can be optimized by attempting to adhere to a process of
natural selection.

“90% of success is just showing up.” / “You’ve gotta play to win.”
Those who actually try their hardest will succeed; those who do not are

allowing extra opportunity for those with true desire.

“Change is the only constant.” / “Nothing endures but change.”
Plan on evolving; do not rest on your laurels.

“None of us is as smart as all of us.”
That is why we recommend gaining consensus opinions whenever
possible.

“Don’t take credit, take cash.”
Feeling proud of your accomplishments can be beneficial in moving
you forward to the next level of your business. However, maintain
your focus so you can move forward gracefully; your job is to make
money, not just to have your ego stroked in the process.

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“Get everything in writing.”
This will protect you from vague deals that predominate among those
not in writing. Failing to document deals is an inexact and unclear
method of working with your clients, peers, employees, and vendors—
usually causing problems as time passes. If solutions to the most
common business issues are decided in advance and in writing,
including a means of resolving conflicts, then you could save yourself
endless hours of frustration and legal fees. So make certain all of your
deals and proposals are in writing!

“Live by the sword, die by the sword.” / “Play with fire and you
might get burned.” / “If you ask for trouble you’re going to get it.”

/ “You reap what you sow” / “Lay with dogs… get fleas.” /
“Whoso diggeth a pit shall fall therein.” / “Do unto others as you’d
have them do unto you.”
If you are not playing nice with the other children, they will not play
nice with you. If you bargain someone down to the wire, she will do
the same to you when the opportunity presents itself. If you are
unreasonably mean, then someone else will be so to you. Karma
counts in business as in the rest of life.

“If it ain’t broke, DO fix it.”
This saying represents a similar concept to constant incremental
improvement, kaizen or evolving Best Practices, and is therefore
equally critical to your success. Those who are not “breaking things
that work” will be undermined by the competitors who are making
continuous improvements. Do not become complacent with a false