Business communication essentials 7e global edition bovee

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Business Communication Essentials

For these Global Editions, the editorial team at Pearson has
collaborated with educators across the world to address a wide range
of subjects and requirements, equipping students with the best possible
learning tools. This Global Edition preserves the cutting-edge approach
and pedagogy of the original, but also features alterations, customization,
and adaptation from the North American version.

Global
edition

Global
edition

Global
edition

seventh
edition

Bovée • Thill

This is a special edition of an established title widely
used by colleges and universities throughout the world.
Pearson published this exclusive edition for the benefit
of students outside the United States and Canada. If you
purchased this book within the United States or Canada,
you should be aware that it has been imported without

the approval of the Publisher or Author.

Business Communication Essentials
seventh edition

Courtland L. Bovée • John V. Thill

Pearson Global Edition

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MyBCommLab : Improves Student
Engagement Before, During, and After Class
đ

Prep and
Engagement

ã Video exercises – engaging videos that bring business concepts to life and explore business topics
related to the theory students are learning in class. Quizzes then assess students’ comprehension of

the concepts covered in each video.
• Learning Catalytics – a “bring your own device” student engagement, assessment, and classroom
intelligence system helps instructors analyze students’ critical-thinking skills during lecture.
• Dynamic Study Modules (DSMs) – through adaptive learning, students get personalized guidance
where and when they need it most, creating greater engagement, improving knowledge retention,
and supporting subject-matter mastery. Also available on mobile devices.
• Business Today – bring current events alive in your classroom with videos, discussion
questions, and author blogs. Be sure to check back often, this section changes daily.
• Decision-making simulations – place your
students in the role of a key decision maker. The
simulation will change and branch based on the
decisions students make, providing a variation of
scenario paths. Upon completion of each simulation,
students receive a grade, as well as a detailed report
of the choices they made during the simulation and
the associated consequences of those decisions.

Decision Making

Critical Thinking

• Writing Space – better writers make great learners—who perform better in their courses. Providing
a single location to develop and assess concept mastery and critical thinking, the Writing Space offers
assisted graded and create your own writing assignments, allowing you to exchange personalized
feedback with students quickly and easily.
Writing Space can also check students’ work for improper citation or plagiarism by comparing it
against the world’s most accurate text comparison database available from Turnitin.
• Additional Features – included with the MyLab are a powerful homework and test manager, robust
gradebook tracking, comprehensive online course content, and easily scalable and shareable content.

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Today’s students are holding the future
of business communication in their hands
As another disruptive technology redefines business communication, Bovée
and Thill are once again the first to respond with current, comprehensive,
and fully integrated coverage.
Just as Bovée and Thill pioneered coverage of the social media revolution,
they now lead the market with up-to-the-minute coverage of mobile business
communication.

The mobile revolution:
key facts and figures
Smart business leaders know they must adapt and
respond to the rise of mobile usage by consumers
and employees:2

“Mobile is the most disruptive
technology that I have seen in
48 years in Silicon Valley.”1
—Venture capitalist
Joe Schoendorf

REAL-TIME UPDATES
LEARN MORE BY VISITING THIS WEBSITE

The mobile revolution by the numbers
Explore dozens of statistical measures that show the
impact of mobile communication. Go to http://real-timeupdates
.com/bce7. Under “Students,” click on “Learn More.”

• For millions of people, a mobile device is their primary way, if not their only way, to access the Internet.
• Globally, 80 percent of Internet users access the web at least some of the time with a mobile device.
• Mobile has become the primary communication tool for many business professionals, including a majority of
executives under age 40.
• Email and web browsing rank first and second in terms of the most common nonvoice uses of smartphones.
• More email messages are now opened on mobile devices than on PCs.
• Roughly half of U.S. consumers use a mobile device exclusively for their online search needs.
• Many online activities that eventually migrate to a PC screen start out on a mobile screen.
Bovée and Thill’s coverage of mobile business
communication includes these important topics:

• The Mobile Revolution
• The Rise of Mobile as a Communication Platform
• How Mobile Technologies Are Changing Business
Communication
• Collaboration via Mobile Devices
• Business Etiquette Using Mobile Devices
• The Unique Challenges of Communication
on Mobile Devices
• Writing Messages for Mobile Devices
• Designing Messages for Mobile Devices
• Optimizing Content for Mobile Devices
• Visual Media on Mobile Devices
• Creating Promotional Messages for Mobile Devices
• Integrating Mobile Devices in Presentations

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ment and friendly compoorly on the company.
tarting to recognize the
Your task: Team up with another student and review each other’s
ho are on the move in
public presence on Facebook, Twitter, Flickr, blogs, and any other
nd sharing information
website that an employer might check during the interview and
r merchants.
recruiting process. Identify any photos, videos, messages, or other
Foursquare’s Merchant
material that could raise a red flag when an employerwww.freebookslides.com
is evaluating
no more than 140 chara job candidate. Write your teammate an email message that lists
should summarize the
any risky material.
brick and mortar” busithe next three messages
EMAIL SKILLS/PORTFOLIO BUILDER
hat support that overall
Longer
Messages
6-29. Media Skills: Email [LO-4] One-quarter of all motor
with
privateBusiness
Twitter acvehicle accidents that involve children under age 12 are sideyour messages. Otherimpact crashes—and these crashes result in higher rates of injustructor or post them on
N SKILLS/
As
social media,

the
changes
brought
about
by mobile
runPrepare
far deeper
anyone
involved
withimpacts.
this topic
should
know about.
rieswith
and fatalities
thanthat
those
with
front
or rear
.
a
10-minute
presentation
that
introduces
the
topic,
comments
ORKING SKILLS

than
the technologyin itself.
Successful
communication
on mobile devices
Your task: You workon
theimportance
consumer
information
department
its
to
the U.S. economy,
and discusses the issues
requires
approach
to
planning,
writing,
and
designing
messages.
ons: Planning a Presentation
[LO-1]aa new
You
S
at Britax,
leading
manufacturer
of

car
seats.
Your
manager
you’ve identified. Assume that your audience is a cross-section of
when you’re craving Thai food
the perfect
hasorasked
you to prepare
an
email
message
that
can
be
sent
out
business managers
who don’t
any particular
experience in
ing; Online Etiquette With in-depth, integrated
coverage
the have
challenges
you don’t know where to go?whenever
Or when parents
you’re request information
aboutof
side-impact

crashes and opportunities
the topic you’ve chosen.
e
pride
in
their
work
are
bbing and want to let your friends
know
where
that
presents,
Business
Communication
Essentials,
7th Edition, helps
and mobile
the
safety
features of Britax
seats.
Start by researching
sideusiness.
However, pride
e’s location-based
services students
connect
withontheir
impact you

crashes
the Britax
website.
Write
a three-paragraph
adapt
personal
use
of
mobile
devices
to
the
unique demands
PRESENTATION SKILLS/PORTFOLIO
BUILDER
eies
ways
employees
thatwhen
offer products
and services
of interest.
message
that explains the seriousness of side-impact crashes,
sm is a fact of life in so- of business communication. Through a variety of annotated model messages,
12-22.
Presentations:
Designing Presentation
Visuals [LO-4]

describes
how injuries
and fatalities
can be minimized
in these
a brief
presentation
explaining
the Foursquare
has
recently
experienced
questions,
andBritax’s
cases,
students
will
valuable
skills
the art
oncar
the
sequence
your gain
instructor
chose for
thisin
course,
crashes,
andactivities,

describesDepending
how
seats
are designed
to help
eatures
and
benefits.
List
two
Foursquare
hese problems have gen57
you’ve
probably
covered
8 to 10 chapters at this point and learned
of communicating
via
mobile
devices.
protect
children
in side-impact
crashes.
e
a
brief
assessment
of
which

of
the
three
you
unfair criticism on a vaor improved many valuable skills. Think through your progress
to
setyour
up aclassmates.
Facebook page
and
identifySKILLS
five business communication skills that you’ve either
EMAIL SKILLS/MOBILE
ent their frustrations.
The text from this
learned for the first time or developed during this course. conventional report
N
SKILLS
m jumped into action,
6-30. Media Skills: Email [LO-4] The size limitations of
page is too small
Your task: Create a Prezi or slide presentation that describes
o provideand
replacement
to read on a
smartphone
screens call for a different approach to writing (see
esigning,
Creating Presentation
Slides

each of the five skills you’ve identified. Be sure to explainphone
howscreen.
een
by the
page
141) and formatting (see page 162) documents.
O-3]affected
, [LO-4]
Notquallong ago,
snowboarding
each skill could help you in your career. Use any visual style that
oing
as well
as could
be
e to pass
skiing
as the country’s
favorite
way
to
However, zooming in
Your task: On the website
of any
company that
you, find
you feel
is appropriate
for interests
the assignment.

industry blogs
to read forces the
mountains,
butone
the evesport’s growth
cooled
a newshas
release
(some companies refer to them as press releases)
reader to lose context
n your company’s prodthat announces the launch
of
a
new
product.
Using
Pages
or
any
and repeatedly hunt
PRESENTATION SKILLS/MOBILE SKILLS
omplaints on their own.
around to find all the
otherpresentation
writing app at your disposal, revise and format the material
arch and prepare a 10-minute
mployees and defended
pieces of the page.
Designing Presentation Visuals;
in a wayincluding

that would be12-23.
effectivePresentations:
on smartphone screens.
ends in snowboarding and skiing,
ny’s production departMobile Media [LO-4] On SlideShare or any other source, find
e relative popularity of both sports. Include
ers for lacking the skills
a business presentation on any topic that interests you.
tations to emphasize key IM
points
in your
SKILLS
uct. Within a matter of
ther structured or free-form slides.
Your task: Re-create the first five slides in the presentation in
being retweeted and re6-31. Media Skills: IM;
Compositional
Tutorials
a manner
that willModes:
make them
more[LO-1]
mobile-friendly. Create as
fire of negative feedback
High-definition
television
can
be
a
joy

to
watch—but,
[LO-5]
many
additional
slides
as
you
need.
N
SKILLS
e horrified.
oh, what a pain to buy. The field is cluttered with competing
esigning,
and Creating
Slides
technologies
and arcane terminology that is meaningless to most
neers
by private
message Presentation
PRESENTATION SKILLS/TEAM SKILLS
companies
publish stories
O-3]
[LO-4]
With torealistic
examples,
consumers.
Moreover, it’s nearly impossible

define one
techni- pointers to dozens of business
but ,you
realizeMany
you have
Thefor
computer
12-24.two
Planning,
Designing,
and
Creating
Presentation
Slides;
cal termHewlettwithout invoking
or three
others,
leaving
consums.d early
Writeyears.
a post
the company
communication apps, and
a full range
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example,
tells tothe
story of how
founders Bill
Collaboration:soup

Team
Projects [LO-1]
, [LO-2], [LO-3], [LO-4],
ers swimming
in an alphanumeric
of confusion.
As a sales
oyees
on how
respond
projects,
Business
Communication
Essentials
highlights the
ackard started the company in a garage in Palo
Chapter 2 Changing a nation’s eating habits is a Herculean task,
best
current
practices
in
mobile
business
communication.
1938, doing anything they could to “bring in a
but the physical and financial health of the United States depends
is now preserved as “the birthplace of Silicon
on it. You work for the USDA Center for Nutrition Policy and
maintain HP’s image as a technology pioneer.37
Promotion, and it’s your job to educate people on the dangers

of unhealthy eating and the changes they can make to eat more
a company that has been in business for at least
Optimizing for mobile
balanced and healthful diets.
epare a 10-minute presentation on its history.
includes writing short
Your task: Visit />click onthat get
to the point.
N SKILLS/TEAM SKILLS
Student Assignments, and download Chapter 12 Caseright
(Dietary
Guidelines for Americans). With a team assigned by your instructor,
ons: Planning a Presentation [LO-1] In
This introduction
develop a 10- to 15-minute presentation that conveys the key
points
conveys
only the
ss development researcher for a major corpofrom Chapter 3 of the Guidelines, “Food and Food Components
to readers
information
to gather and process information on a wide
need
in order to
Reduce.” The objectives of your presentation are to alert
people
Management has gained confidence in your
grasp the scope of
to the dangers of excessive consumption of the five components
the article.

s skills and would now like you to begin makdiscussed in the chapter and to let them know what healthy levels
tions at management retreats and other funcof consumptions are. This chapter has a lot of information, but you
ely to include the following:
don’t need to pack it all into your presentation; you can assume
U.S. jobs
All thewho
key points of
that the chapter will be available as a handout to anyone
the documents
ship of U.S. firms
attends your presentation. Along with your presentation,
draft
appear here on the
sues involving workers from other countries
firstto
screen.
speaking notes that someone outside your team could use
give
red by local and state governments to attract
the presentation. You can use images from the Guidelines PDF,
the websites of the U.S. Department of Agriculture and the U.S.
act of environmental regulations
Department of Health and Human Services, or a nongovernment
Readers who want
eam assigned by your instructor, choose one of
source such as Creative Commons. Cite all your imagemore
sources
detail can
swipe down
ist and conduct enough research to familiarize

and make sure you follow the usage and attribution guidelines
for for
background
opic. Identify at least three important issues
any photos you find on nongovernment sites.
information on the

Integrated coverage and student activities

MOBILE APPS

Pocket Letter Pro includes
templates for a variety of letter types
to simplify writing business letters on
your mobile device.

five points.

1. “The Mobile Revolution Is Just Beginning,” press release, Word Economic Forum, 13 September 2013, www.weforum.org.
2. “More Than Nine in 10 Internet Users Will Go Online via Phone,” eMarketer, 6 January 2014, www.emarketer.com; Christina “CK” Kerley, The Mobile Revolution & B2B, white paper,
2011, www.b2bmobilerevolution.com; Jordie can Rijn, “The Ultimate Mobile Email Statistics Overview,” Emailmonday.com, accessed 9 February 2014, www.emailmonday.com; Jessica Lee,
“46% of Searchers Now Use Mobile Exclusively to Research [Study],” Search Engine Watch, 1 May 2013, .

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SEVENTH
EDITION
GLOBAL
EDITION

Business
Communication
Essentials

Courtland L. Bovée
PROFESSOR OF BUSINESS COMMUNICATION
C. ALLEN PAUL DISTINGUISHED CHAIR
GROSSMONT COLLEGE

John V. Thill
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
GLOBAL COMMUNICATION STRATEGIES

Boston Columbus Indianapolis New York San Francisco Amsterdam
Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto
Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

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Vice President, Business Publishing: Donna Battista
Editor-in-Chief: Stephanie Wall
Acquisitions Editor: Nicole Sam
Program Manager Team Lead: Ashley Santora
Program Manager: Denise Vaughn
Editorial Assistant: Kaylee Rotella
Acquisitions Editor, Global Edition: Vrinda Malik
Senior Project Editor, Global Edition: Daniel Luiz
Media Producer, Global Edition: M. Vikram Kumar
Senior Manufacturing Controller, Production, Global
Edition: Trudy Kimber
Vice President, Product Marketing: Maggie Moylan
Director of Marketing, Digital Services and Products:

Jeanette Koskinas
Executive Product Marketing Manager: Anne Fahlgren
Field Marketing Manager: Lenny Ann Raper

Senior Strategic Marketing Manager: Erin Gardner
Project Manager Team Lead: Judy Leale
Project Manager: Nicole Suddeth
Operations Specialist: Carol Melville
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Manager of Learning Applications: Paul Deluca
Digital Editor: Brian Surette
Digital Studio Manager: Diane Lombardo
Digital Studio Project Manager: Robin Lazrus
Digital Studio Project Manager: Alana Coles
Digital Studio Project Manager: Monique Lawrence
Digital Studio Project Manager: Regina DaSilva
Full-Service Project Management and Composition:
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Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the
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Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen
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Visit us on the World Wide Web at:
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© Pearson Education Limited 2016
The rights of Courtland L. Bovée and John V. Thill to be identified as the authors of this work have been asserted by them in
accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled Business Communication Essentials, 8th edition,
ISBN 978-0-13-389678-7, by Courtland L. Bovée and John V. Thill, published by Pearson Education © 2016.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or
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Contents in Brief
Preface  17
Prologue  37



PART 1 Business Communication Foundations 

45

1
Professional Communication in Today’s Digital, Social, Mobile World  47
2
Collaboration, Interpersonal Communication, and Business Etiquette  79



PART 2 The Three-Step Writing Process 

101

3
Planning Business Messages  103
4
Writing Business Messages  125
5
Completing Business Messages  151



PART 3 Brief Business Messages 

171

6
Crafting Messages for Digital Channels  173
7
Writing Routine and Positive Messages  205

8
Writing Negative Messages  227
9
Writing Persuasive Messages  255



PART 4 Longer Business Messages 

279

10
Understanding and Planning Reports and Proposals  281
11
Writing and Completing Reports and Proposals  307
12
Developing and Delivering Business Presentations  353



PART 5 Employment Messages and Job Interviews 

381

13
Building Careers and Writing Résumés  383
14
Applying and Interviewing for Employment  411
A  Format and Layout of Business Documents  441
B  Documentation of Report Sources  457

appendix C Correction Symbols 463





appendix
appendix

Handbook of Grammar, Mechanics, and Usage  467
Answer Keys  499
Index  503

7

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Contents
Preface  17
Prologue  37

2 Collaboration, Interpersonal
Communication, and
Business Etiquette  79

PART 1

Business Communication
Foundations  45

1 Professional Communication
in Today’s Digital, Social,
Mobile World  47

COMMUNICATION MATTERS . . .  47

Understanding Why Communication Matters  48
Communication Is Important to Your Career  48
Communication Is Important to Your Company  49
What Makes Business Communication Effective?  49

Communicating as a Professional  50
Understanding What Employers Expect from You  52
Communicating in an Organizational Context  52
Adopting an Audience-Centered Approach  52

Exploring the Communication Process  53
The Basic Communication Model  53
The Social Communication Model  54

The Mobile Revolution  55
The Rise of Mobile as a Communication Platform  55
How Mobile Technologies Are Changing Business
Communication  56

Committing to Ethical Communication  59
Distinguishing Ethical Dilemmas from Ethical Lapses  59
Making Ethical Choices  60

Communicating in a World of Diversity  60
The Advantages and Challenges of a Diverse Workforce  61
Key Aspects of Cultural Diversity  62
Advice for Improving Intercultural Communication  64

Using Technology to Improve Business
Communication  65
Keeping Technology in Perspective  67
Using Tools Productively  67
Guarding Against Information Overload  67
Reconnecting with People Frequently  67
Chapter Review and Activities  72
Test Your Knowledge  73
Apply Your Knowledge  73
Practice Your Skills  73
Expand Your Skills  75
Improve Your Grammar, Mechanics, and Usage  75
Endnotes  76

COMMUNICATION MATTERS . . .  79

Communicating Effectively in Teams  80
Advantages and Disadvantages of Teams  80
Characteristics of Effective Teams  80

Collaborating on Communication Efforts  81
Guidelines for Collaborative Writing  81
Technologies for Collaborative Writing  82
Giving—and Responding to—Constructive Feedback  83

Making Your Meetings More Productive  84
Preparing for Meetings  84
Conducting and Contributing to Efficient Meetings  84
Putting Meeting Results to Productive Use  85
Using Meeting Technologies  86

Improving Your Listening Skills  87
Recognizing Various Types of Listening  88
Understanding the Listening Process  88
Overcoming Barriers to Effective Listening  89

Improving Your Nonverbal Communication
Skills  89
Developing Your Business Etiquette  91
Business Etiquette in the Workplace  91
Business Etiquette in Social Settings  92
Business Etiquette Online  93
Business Etiquette Using Mobile Devices  93
Chapter Review and Activities  94
Test Your Knowledge  95
Apply Your Knowledge  95

Practice Your Skills  95
Expand Your Skills  97
Improve Your Grammar, Mechanics, and Usage  97
Endnotes  98

PART 2

The Three-Step Writing
Process  101

3 

Planning Business Messages 

103

COMMUNICATION MATTERS . . .  103

Understanding the Three-Step Writing Process  104
Analyzing the Situation  105
Defining Your Purpose  105
Developing an Audience Profile  105

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5 Completing Business

Gathering Information  106
Uncovering Audience Needs  107
Providing Required Information  108

Messages 

Selecting the Best Combination of Media
and Channels  108

COMMUNICATION MATTERS . . .  151

The Most Common Media and Channel Options  108

Factors to Consider When Choosing Media and Channels  114

Organizing Your Message  114
Defining Your Main Idea  115
Limiting Your Scope  115
Choosing Between Direct and Indirect Approaches  116
Outlining Your Content  116
Building Reader Interest with Storytelling Techniques  118
Chapter Review and Activities  120
Test Your Knowledge  121
Apply Your Knowledge  121
Practice Your Skills  121
Expand Your Skills  122
Improve Your Grammar, Mechanics, and Usage  123
Endnotes  124

4 

Writing Business Messages 

125

COMMUNICATION MATTERS . . .  125

Adapting to Your Audience: Being Sensitive
to Your Audience’s Needs  126
Adopting the “You” Attitude  126
Maintaining Standards of Etiquette  126
Emphasizing the Positive  127
Using Bias-Free Language  128

Adapting to Your Audience: Building Strong
Relationships  129
Establishing Your Credibility  129
Projecting Your Company’s Image  131

Adapting to Your Audience: Controlling Your
Style and Tone  131
Creating a Conversational Tone  131
Using Plain Language  132
Selecting Active or Passive Voice  133

Composing Your Message: Choosing
Powerful Words  133
Balancing Abstract and Concrete Words  134
Finding Words That Communicate Well  135

Composing Your Message: Creating
Effective Sentences  137
Choosing from the Four Types of Sentences  137
Using Sentence Style to Emphasize Key Thoughts  138

Composing Your Message: Crafting Coherent
Paragraphs  139
Creating the Elements of a Paragraph  139
Developing Paragraphs  141

Writing Messages for Mobile Devices  141
Chapter Review and Activities  144
Test Your Knowledge  144

Apply Your Knowledge  145
Practice Your Skills  145
Expand Your Skills  147
Improve Your Grammar, Mechanics, and Usage  147
Endnotes  149

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151

Revising Your Message: Evaluating
the First Draft  152
Evaluating Your Content, Organization, and Tone  152
Evaluating, Editing, and Revising the Work of Other
Writers  152

Revising to Improve Readability  155
Varying Sentence Length  155
Keeping Your Paragraphs Short  155
Using Lists and Bullets to Clarify and Emphasize  155
Adding Headings and Subheadings  156

Editing for Clarity and Conciseness  156
Editing for Clarity  156
Editing for Conciseness  158

Producing Your Message  158
Designing for Readability  158
Designing Messages for Mobile Devices  162

Proofreading Your Message  162
Distributing Your Message  163
Chapter Review and Activities  164
Test Your Knowledge  165
Apply Your Knowledge  165
Practice Your Skills  165
Expand Your Skills  168
Improve Your Grammar, Mechanics, and Usage  168
Endnotes  169

PART 3

Brief Business Messages 

171

6 Crafting Messages for Digital
Channels 

173

COMMUNICATION MATTERS . . .  173

Digital Channels for Business Communication  174
Media Choices for Brief Messages  174

Compositional Modes for Digital Media  175
Creating Content for Social Media  177
Optimizing Content for Mobile Devices  177

Social Networks  178
Business Communication Uses of Social Networks  179
Strategies for Business Communication on Social
Networks  180

Information and Media Sharing Sites  181
User-Generated Content Sites  181
Content Curation Sites  181
Community Q&A Sites  184

Email  184
Planning Email Messages  184
Writing Email Messages  185
Completing Email Messages  186

Instant Messaging and Text Messaging  186
Understanding the Benefits and Risks of IM  187
Adapting the Three-Step Process for Successful IM  188

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Contents

Blogging and Microblogging  189
Understanding the Business Applications of Blogging  189
Adapting the Three-Step Process for Successful Blogging  191
Microblogging  192

Podcasting  194
Chapter Review and Activities  195
Test Your Knowledge  196
Apply Your Knowledge  196
Practice Your Skills  196
Expand Your Skills  198
Improve Your Grammar, Mechanics, and Usage  200
Endnotes  202

7 Writing Routine and Positive
Messages 

Strategy for Routine Requests  206
Stating Your Request Up Front  206

Explaining and Justifying Your Request  206
Requesting Specific Action in a Courteous Close  206

Common Examples of Routine Requests  206
Asking for Information or Action  207
Asking for Recommendations  207
Making Claims and Requesting Adjustments  207

Making Negative Announcements on Routine Business
Matters  235
Rejecting Suggestions and Proposals  235
Refusing Routine Requests  235
Handling Bad News About Transactions  235
Refusing Claims and Requests for Adjustment  237

Sending Negative Organizational News  242
Responding to Negative Information in a
Social Media Environment  244
Chapter Review and Activities  245
Test Your Knowledge  246
Apply Your Knowledge  246
Practice Your Skills  247
Expand Your Skills  248
Improve Your Grammar, Mechanics, and Usage  252
Endnotes  253

Strategy for Routine Replies and Positive
Messages  210
Starting with the Main Idea  210
Providing Necessary Details and Explanation  210

Ending with a Courteous Close  212

9 

Common Examples of Routine Replies
and Positive Messages  212
Answering Requests for Information or Action  212
Granting Claims and Requests for Adjustment  212
Providing Recommendations and References  213
Sharing Routine Information  213
Announcing Good News  213
Fostering Goodwill  216

Writing Persuasive Messages 

255

COMMUNICATION MATTERS . . .  255

Using the Three-Step Writing Process
for Persuasive Messages  256

Chapter Review and Activities  218
Test Your Knowledge  219
Apply Your Knowledge  219
Practice Your Skills  219
Expand Your Skills  221
Improve Your Grammar, Mechanics, and Usage  224
Endnotes  226

227

COMMUNICATION MATTERS . . .  227

Using the Three-Step Writing Process
for Negative Messages  228
Step 1: Planning Negative Messages  228
Step 2: Writing Negative Messages  229
Step 3: Completing Negative Messages  230

Using the Direct Approach for Negative
Messages  230
Opening with a Clear Statement of the Bad News  230
Providing Reasons and Additional Information  230
Closing on a Respectful Note  231

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Sending Negative Messages on Routine
Business Matters  234

Refusing Requests for Recommendations  238
Refusing Social Networking Recommendation Requests  240
Rejecting Job Applications  240
Giving Negative Performance Reviews  241

Terminating Employment  242

205

Writing Negative Messages 

Opening with a Buffer  232
Providing Reasons and Additional Information  233
Continuing with a Clear Statement of the Bad News  233
Closing on a Respectful Note  234

Sending Negative Employment Messages  238

COMMUNICATION MATTERS . . .  205

8 

Using the Indirect Approach for Negative
Messages  231

Step 1: Planning Persuasive Messages  256
Step 2: Writing Persuasive Messages  257
Step 3: Completing Persuasive Messages  259

Developing Persuasive Business Messages  259
Framing Your Arguments  259
Balancing Emotional and Logical Appeals  260
Reinforcing Your Position  262
Anticipating Objections  262
Avoiding Common Mistakes in Persuasive Communication  263

Common Examples of Persuasive Business
Messages  263
Persuasive Requests for Action  263
Persuasive Presentation of Ideas  265
Persuasive Claims and Requests for Adjustments  266

Developing Marketing and Sales Messages  266
Planning Marketing and Sales Messages  266
Writing Conventional Marketing and Sales Messages  267
Writing Promotional Messages for Social Media  268
Creating Promotional Messages for Mobile Devices  269
Maintaining High Ethical and Legal Standards  269
Chapter Review and Activities  270
Test Your Knowledge  271
Apply Your Knowledge  271
Practice Your Skills  271

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Expand Your Skills  273
Improve Your Grammar, Mechanics, and Usage  277
Endnotes  278

PART 4

Longer Business Messages 

279

10 Understanding and Planning
Reports and Proposals 

281

COMMUNICATION MATTERS . . .  281

Applying the Three-Step Writing Process
to Reports and Proposals  282
Analyzing the Situation  283
Gathering Information  283
Selecting the Right Combination of Media and Channels  283
Organizing Your Information  284

Supporting Your Messages with Reliable
Information  285
Planning Your Research  286
Locating Data and Information  287
Evaluating Information Sources  287

Using Your Research Results  288

Conducting Secondary Research  289
Finding Information at a Library  289
Finding Information Online  290
Documenting Your Sources  291

Conducting Primary Research  291
Conducting Surveys  292
Conducting Interviews  292

Planning Informational Reports  292
Organizing Informational Reports  293
Organizing Website Content  293

Planning Analytical Reports  294
Focusing on Conclusions  294
Focusing on Recommendations  294
Focusing on Logical Arguments  295

Planning Proposals  296
Chapter Review and Activities  299
Test Your Knowledge  300
Apply Your Knowledge  300
Practice Your Skills  300
Expand Your Skills  302
Improve Your Grammar, Mechanics, and Usage  305
Endnotes  306

11 Writing and Completing Reports

and Proposals 

307

COMMUNICATION MATTERS . . .  307

Writing Reports and Proposals  308
Adapting to Your Audience  308
Drafting Report Content  308
Drafting Proposal Content  310

Writing for Websites and Wikis  312
Drafting Website Content  312
Collaborating on Wikis  312

Illustrating Your Reports with Effective Visuals  313
Choosing the Right Visual for the Job  314
Designing Effective Visuals  321

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Completing Reports and Proposals  323
Producing Formal Reports and Proposals  324
Distributing Reports and Proposals  343
Chapter Review and Activities  343

Test Your Knowledge  344
Apply Your Knowledge  344
Practice Your Skills  344
Expand Your Skills  345
Improve Your Grammar, Mechanics, and Usage  349
Endnotes  350

12 Developing and Delivering
Business Presentations 

353

COMMUNICATION MATTERS . . .  353

Planning a Presentation  354
Analyzing the Situation  355
Selecting the Best Media and Channels  355
Organizing a Presentation  355

Developing a Presentation  359
Adapting to Your Audience  359
Crafting Presentation Content  360

Enhancing Your Presentation with Effective
Visuals  363
Choosing Structured or Free-Form Slides  363
Designing Effective Slides  365
Integrating Mobile Devices in Presentations  369

Completing a Presentation  369

Finalizing Your Slides  369
Creating Effective Handouts  370
Choosing Your Presentation Method  370
Practicing Your Delivery  370

Delivering a Presentation  372
Overcoming Anxiety  372
Handling Questions Responsively  373
Embracing the Backchannel  373
Giving Presentations Online  374
Chapter Review and Activities  375
Test Your Knowledge  376
Apply Your Knowledge  376
Practice Your Skills  376
Expand Your Skills  377
Improve Your Grammar, Mechanics, and Usage  379
Endnotes  380

PART 5

Employment Messages
and Job Interviews  381

13 Building Careers and Writing
Résumés 

383

COMMUNICATION MATTERS . . .  383

Finding the Ideal Opportunity in Today’s
Job Market  384
Writing the Story of You  384
Learning to Think Like an Employer  384
Researching Industries and Companies
of Interest  384

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Contents
Translating Your General Potential into a Specific Solution
for Each Employer  386
Taking the Initiative to Find Opportunities  386
Building Your Network  387
Seeking Career Counseling  387
Avoiding Mistakes  388

Planning Your Résumé  388

Analyzing Your Purpose and Audience  388
Gathering Pertinent Information  390
Selecting the Best Media and Channels  390
Organizing Your Résumé Around Your Strengths  390
Addressing Areas of Concern  391

Writing Your Résumé  391
Keeping Your Résumé Honest  392
Adapting Your Résumé to Your Audience  392
Composing Your Résumé  392

Completing Your Résumé  396

APPENDIX

A

Format and Layout of Business Documents  441
First Impressions  441
Paper 441
Customization 441
Appearance 441

Letters  442

Envelopes  450

Chapter Review and Activities  404
Test Your Knowledge  405
Apply Your Knowledge  405

Practice Your Skills  405
Expand Your Skills  406
Improve Your Grammar, Mechanics, and Usage  408
Endnotes  409

14 Applying and Interviewing
411

COMMUNICATION MATTERS . . .  411

Submitting Your Résumé  412
Writing Application Letters  412
Following Up After Submitting a Résumé  416

Understanding the Interviewing Process  417
The Typical Sequence of Interviews  417
Common Types of Interviews  417
Interview Media  418
What Employers Look for in an Interview  419
Preemployment Testing and Background Checks  420

Preparing for a Job Interview  420
Learning About the Organization  421
Thinking Ahead About Questions  422
Boosting Your Confidence  423
Polishing Your Interview Style  423
Presenting a Professional Image  425
Being Ready When You Arrive  426

Interviewing for Success  426

The Warm-Up  426
The Question-and-Answer Stage  427
The Close  428
Interview Notes  429

Following Up After an Interview  429
Follow-Up Message  429
Message of Inquiry  429
Request for a Time Extension  430
Letter of Acceptance  430
Letter Declining a Job Offer  432
Letter of Resignation  432

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Chapter Review and Activities  432
Test Your Knowledge  433
Apply Your Knowledge  433
Practice Your Skills  433
Expand Your Skills  435
Improve Your Grammar, Mechanics, and Usage  436
Endnotes  438

Standard Letter Parts  442
Additional Letter Parts  446

Letter Formats  448

Revising Your Résumé  396
Producing Your Résumé  400
Proofreading Your Résumé  402
Distributing Your Résumé  404

for Employment 

13

Addressing the Envelope  450
Folding to Fit  451
International Mail  451

Memos  453
Reports  454
Margins 454
Headings 454
Page Numbers  454

Endnotes  455

APPENDIX

B

Documentation of Report Sources  457
Chicago Humanities Style  457
In-Text Citation—Chicago Humanities Style  457

Bibliography—Chicago Humanities Style  458

APA Style  459
In-Text Citation—APA Style  460
List of References—APA Style  460

MLA Style  460
In-Text Citation—MLA Style  460
List of Works Cited—MLA Style  461

APPENDIX

C

Correction Symbols  463
Content and Style  463
Grammar, Mechanics, and Usage  464
Proofreading Marks  465

Handbook of Grammar, Mechanics,
and Usage  467
Diagnostic Test of English Skills  467
Assessment of English Skills  469
Essentials of Grammar, Mechanics, and Usage  469
1.0 Grammar  469

1.1Nouns 469

1.2Pronouns 471

1.3Verbs 473

1.4Adjectives 476

1.5Adverbs 477
1.6 Other Parts of Speech  478

1.7Sentences 480

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2.0 Punctuation  484

2.1Periods 484

2.2Question Marks 484

2.3Exclamation Points 484

2.4Semicolons 484

2.5Colons 484

2.6Commas 485

2.7Dashes 487

2.8Hyphens 487

2.9Apostrophes 487
2.10 Quotation Marks  487
2.11 Parentheses and Brackets  488
2.12Ellipses 488

3.0 Mechanics  489


3.4Numbers 491

3.5Word Division 492

4.0 Vocabulary  493
4.1
4.2
4.3
4.4

Frequently Confused Words  493
Frequently Misused Words  495

Frequently Misspelled Words  496
Transitional Words and Phrases  497

Practice Session Answers  498

Answer Keys 
Index 

499

503


3.1Capitalization 489
3.2 Underscores and Italics  491

3.3Abbreviations 491

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Real-Time Updates—Learn More
Real-Time Updates—Learn More is a unique feature you will
see strategically located throughout the text, connecting you
with dozens of carefully selected online media items. These
elements—categorized by the icons shown below representing
interactive websites, online videos, infographics, PowerPoint
presentations, podcasts, PDF files, and articles—complement
the text’s coverage by providing contemporary examples and
valuable insights from successful professionals.
REAL-TIME UPDATES
LEARN MORE BY READING THIS ARTICLE

Twelve reasons why talking can be better than texting
67
The benefits of mobile collaboration
83
Turn listening into a competitive advantage
88
Improve your professional “curb appeal”
90
Simple steps to improve social media etiquette
93

Building credibility online
130
Take your communication skills from good to great
132
Practical tips for more-effective sentences
138
Improve your document designs by learning the fundamentals
of typography161
Should you email, text, or pick up the phone?
175
Telling compelling stories on social media
176
Etiquette guidelines for instant messaging
188
Ten years later, are business blogs still a good investment?
189
Twitter tips for beginners
192
Simple rules for writing effective thank-you notes
217
Dissecting the apology letter from Target’s CEO
231
Using stories to persuade
260
Fifty tips for being more persuasive
263
Inspire your presentations with advice from these bloggers
369
Two secrets to presenting like a pro
372

Smart strategies to explain gaps in your work history
391
Don’t let these mistakes cost you an interview
404
The ultimate interview preparation checklist
421
Prepare your answers to these tough interview questions
422

REAL-TIME UPDATES
LEARN MORE BY LISTENING TO THIS PODCAST

How to keep small battles from escalating into big ones
Tips for proofing your papers
Expert tips for successful phone interviews

81
163
426

REAL-TIME UPDATES
LEARN MORE BY WATCHING THIS VIDEO

Positive ways to engage when you pick up negative
social commentary
Persuasion skills for every business professional
Understand the basics of perception
Dealing with the difficult four
Nancy Duarte’s five rules for presentations
How to establish an emotional connection with any audience

Learn to use LinkedIn’s résumé builder
Video interviewing on Skype
Stay calm by pressing your “panic reset button”

244
259
314
355
355
360
395
419
428

REAL-TIME UPDATES
LEARN MORE BY READING THIS PDF

Dig deep into audience needs with this planning tool
Get detailed advice on using bias-free language

107
128

REAL-TIME UPDATES
LEARN MORE BY VIEWING THIS PRESENTATION

A business-focused model for identifying cultural differences
Smart advice for brainstorming sessions
Get helpful tips on creating an outline for any project

65
116
118

REAL-TIME UPDATES
LEARN MORE BY VISITING THIS INTERACTIVE WEBSITE

Grammar questions? Click here for help
How much are you worth?
Prepare for your next interview with these Pinterest pins

134
416
426

REAL-TIME UPDATES
LEARN MORE BY VISITING THIS WEBSITE

Check out the cutting edge of business communication
The mobile revolution by the numbers
Social media disclosure guidelines that ensure transparency
Expert advice on making technologies usable
See the newest designs from some of the brightest minds
in typography
Asking for recommendations on LinkedIn

49
56
60
142

162
207

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Real-Time Updates­—Learn More

Get expert tips on writing (or requesting) a letter of recommendation
Communication pros discuss the latest events

in crisis communication
Best practices in mobile marketing
Get clear answers to murky copyright questions
Learn to use Google more effectively
Try these 100 serious search tools
Step-by-step advice for developing a successful business plan
Data visualization and infographics gateway
Ten tools for creating infographics
Ideas for using Instagram for business communication
Great advice for getting started in digital video
The latest tools and trends in presentations
Advice and free templates for more-effective slideuments

213
244
269
287
290
291
293
319
321
321
321
363
366

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Converting your résumé to a CV
Find the keywords that will light up your résumé

389
393

REAL-TIME UPDATES
LEARN MORE BY READING THIS INFOGRAPHIC

Whatever happened to live conversation?
Are you living up to your creative potential?
See how expensive poor customer service really is
Decide how to respond to online reputation attacks
The color of persuasion
See how an applicant tracking system handles your résumé
Get a quick reminder of the key steps in preparing for an interview

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115
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245
266
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Preface
Major Changes and Improvements
in This Edition
Here are the major changes in the Seventh Edition of Business Communication Essentials:
● Groundbreaking coverage of mobile business communication; please see the next page
for more information
● New text sections:
Using All the Job-Search Tools at Your Disposal (Prologue)
The Mobile Revolution (Chapter 1)
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
Collaboration via Mobile Devices (Chapter 2)
Putting Meeting Results to Productive Use (Chapter 2)
Business Etiquette Using Mobile Devices (Chapter 2)
Selecting the Best Combination of Media and Channels (Chapter 3)
The Unique Challenges of Communication on Mobile Devices (Chapter 3)
Writing Messages for Mobile Devices (Chapter 4)
Designing Messages for Mobile Devices (Chapter 5)

Optimizing Content for Mobile Devices (Chapter 6)
Creating Promotional Messages for Mobile Devices (Chapter 9)
Organizing a Presentation (Chapter 12)
Integrating Mobile Devices in Presentations (Chapter 12)
Choosing a Design Strategy for Your Résumé (Chapter 13)
● Coverage of emerging issues that are reshaping business communication, including
digital information fluency and the bring your own device (BYOD) phenomenon
● Coverage of linear and nonlinear presentations, discussing the relative strengths of
slide-based presentations (linear) and Prezi-style presentations (nonlinear)
● Revised treatment of media and channels; to reflect the continuing evolution of digital
formats, we now categorize media choices as oral, written, and visual, each of which can
be delivered through digital and nondigital channels to create six basic combinations
● More than 40 new business communication examples and figures—and the illustration
portfolio for the Seventh Edition includes more than two dozen mobile communication examples and more than two dozen social media examples
● New exercises and activities that focus on mobile communication
● A selection of communication cases that challenge students to craft messages for
­mobile devices; overall, more than 30 percent of the cases are new in this edition

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18Preface

As Another Disruptive Technology
Transforms Business Communication,
Bovée and Thill Again Lead the Field
with Innovative Coverage
The history of business communication over the past couple of decades has been one of
almost constant change. The first major wave was the digital revolution, replacing much
of the print communication of the past with email, instant messaging, web content, and
other new forms. Then came social media, which fundamentally redefined the relationship
between businesses and their stakeholders. And now comes the third wave, and it’s proving
to be every bit as disruptive—and full of exciting possibilities—as the first two.
Mobile communication, and mobile connectivity in the larger sense, is changing the
way business communicators plan, create, and distribute messages. Mobile devices are
overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives, and businesses that don’t get mobile-friendly in a hurry will fall
behind.
For business communicators, the shift to mobile involves much more than the constraints of small screens and new input technologies. The ability to reach people anywhere
at any time can be a huge advantage, but the mobile communication experience can also
be a major challenge for senders and receivers alike. It requires new ways of thinking about
information, message structures, and writing styles. With the notion of radical connectivity
(see page 57), for example, many communication experiences are no longer about “batch

processing” large, self-contained documents. Instead, communication is taking on the feel
of an endless conversation, with recipients picking up smaller bits of information as needed,
in real time, from multiple sources.
The fundamental skills of writing, listening, presenting, and so on will always be essential, of course, but those skills must be executed in a contemporary business context.
That’s why Bovée and Thill texts carefully blend technology awareness and skills with
basic communication skills and practices. The new coverage of mobile communication
is deeply integrated throughout the Seventh Edition, with major new sections in many
chapters and important updates in other places, along with a variety of new questions,
activities, and cases.
Welcome to the wild new world of mobile business communication!

Why Business Communication Instructors
Continue to Choose Bovée and Thill
●

●

●

Market-leading innovation. The unique new coverage of mobile communication in
this edition is just one example of how for more than three decades, Bovée and Thill
texts have pioneered coverage of emerging trends and their implications for business
communication. They were the first authors in the field to give in-depth coverage to
digital media, then social media, and now mobile communication.
Up-to-date coverage that reflects today’s business communication practices and
employer expectations. Technology, globalization, and other forces have dramatically
changed the practice of business communication in recent years, even to the point of
altering how people read and how messages should be constructed. To prepare students
for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts.
Practical advice informed by deep experience. Beyond the research and presentation

of new ideas and tools, Bovée and Thill are among the most active and widely followed
users of social media in the entire field of business communication. They don’t just
write about new concepts; they have years of hands-on experience with social media,
blogging, content curation, search technologies, and other important tools. They are
active participants in more than 45 social media sites.

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Preface

19

Engaging coverage of real companies and contemporary issues in business communication. Bovée and Thill texts emphasize companies and issues students already
know about or are likely to find intriguing. For example, cases in recent editions have
addressed location-based social networking (the business communication implications
of the FourSquare game app), employer restrictions on social media, and the use of
Twitter in the job-search process.
Integrated learning. In sharp contrast to texts that tack on coverage of social media
and other new topics, Bovée and Thill continually revise their coverage to fully integrate the skills and issues that are important in today’s workplace. This integration is
carried through chapter-opening vignettes, chapter content, model documents, endof-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.
Added value with unique, free resources for instructors and students. From the
groundbreaking Real-Time Updates to Business Communication Headline News to videos specially prepared for instructors, Bovée and Thill adopters can take advantage of
an unmatched array of free resources to enhance the classroom experience and keep
course content fresh. Please see pages 27–29 for a complete list.

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20Preface

In-Depth Coverage of Digital,
Social, and Mobile Media Topics
in the Seventh Edition
Business Communication Essentials offers in-depth coverage of new and emerging media
skills and concepts. These tables show where you can find major areas of coverage, figures,
and communication cases that expose students to professional use of social media, mobile
media, and other new technologies.
Major Coverage of Digital, Social, and Mobile Media
Topic

Page

Backchannel in presentations

373

Blogging and microblogging

189–193

Collaboration technologies

82–83

Community Q&A websites

184

Compositional modes for digital media

175–176

Content curation

181

Creating content for social media

177

Data visualization

317, 319

Digital, social, and mobile media options

108–111

Email

184–186

Infographics

321–322

Instant messaging and text messaging

186–189

Interview media

418–419

Meeting technologies

86–87

Mobile devices in presentations

369

Mobile etiquette

93–94

Mobile media

55–59, 111

Online and social media résumés

402–403

Online etiquette

93

Podcasting

194

Social communication model

54–55

Social networking

178–181

User-generated content

181

Web writing

293–294, 312

Wikis

312–313

Writing and designing messages for mobile devices

141–143, 162–163

Writing persuasive messages for mobile media

269

Writing persuasive messages for social media

268–269

Figures and Model Documents Highlighting Digital, Social,
and Mobile Media (not including email or IM)
Title

Figure

Page

Business Communication: 1.0 Versus 2.0

1.4

 55

The Influence of Mobile Technology on Business Communication

1.5

 56

The Mobile Audience: Distracted and Multitasking

1.6

 57

Mobile Communication: Opportunities and Challenges

1.7

 58

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Preface

Title

Figure

Page

Writing for Multilingual Audiences

1.9

 66

Powerful Tools for Communicating Effectively

Feature

 68

Shared Workspaces

2.2

 85

Typical Meeting Minutes

2.5

 91

Telepresence

2.4

 87

Media and Channel Choices: Written + Digital

3.4

 110

Storytelling as a Way to Organize Messages

3.8

 120

Business Communicators Innovating with Mobile

Feature

 112

Fostering a Positive Relationship with an Audience

4.1

 127

Building Credibility

4.2

 130

Plain Language at Creative Commons

4.3

 133

Topic Sentences

4.5

 140

Writing for Mobile Devices

4.6

 142

Designing for Readability

5.3

 140

Designing for Mobile Devices

5.4

 163

Writing Teasers for Social Media

6.2

 178

Wearable Technology

6.3

 185

Business Applications of Blogging

6.7

 188

Business Applications of Microblogging

6.8

 191

Business Communicators Innovating with Social Media

Feature

 182

Sharing Routine Information

7.6

 216

Executive Summary

11.2

 313

Data Visualization

11.10

 320

Infographics

11.13

 339

Social Media Résumé

13.6

 403

Job-Task Simulations

14.3

 419

Interview Simulators.

14.4

 424

21

Communication Cases Involving Digital, Social,
or Mobile Media (not including email or IM)
Case

Media

Page

6.26

Social networking

 199

6.27

Social networking

 199

6.28

Social networking

 199

6.30

Mobile media

 199

6.32

Blogging

 200

6.33

Blogging

 200

6.34

Microblogging

 200

6.35

Microblogging

 200

6.36

Podcasting

 200

6.37

Podcasting

 200

7.29

Blogging

 221

7.35

Podcasting

 222

7.36

Blogging

 223
(Continued)

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22Preface
Communication Cases Involving Digital, Social,
or Mobile Media (not including email or IM) (Continued)
Case

Media

Page

7.37

Microblogging

 223

7.38

Blogging

 223

7.40

Social networking

 223

7.41

Blogging

 224

7.42

Blogging

 224

8.27

Microblogging

 249

8.31

Podcasting

 250

8.32

Microblogging

 250

8.35

Social networking

 251

8.37

Social networking

 251

8.38

Microblogging

 251

8.39

Social networking, Mobile media

 252

9.30

Microblogging

 273

9.33

Blogging

 273

9.37

Mobile media

 275

9.40

Web writing

 276

9.41

Web writing

 276

9.42

Social networking

 276

9.43

Social networking

 276

9.44

Microblogging

 276

10.34

Wikis

 303

10.35

Blogging

 303

10.36

Web writing

 303

12.18

Social networking

 378

12.23

Mobile media

 378

13.20

Video

 378

14.22

Microblogging

 435

14.24

Blogging

 435

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Preface

23

Extending the Value of Your Textbook
with Free Multimedia Content
Business Communication Essentials’s unique Real-Time Updates system automatically
provides weekly content updates, including interactive websites, infographics, podcasts,
Power­Point presentations, online videos, PDF files, and articles. You can subscribe to updates chapter by chapter, so you get only the material that applies to your current chapter.
Visit to subscribe.

1 Read messages from the
authors and access over 175
media items available only to
instructors. (Students have
access to their own
messages, assignments,
and media items.)

2 Click on any chapter to see
the updates and media items
for that chapter.

3 Scan headlines and click
on any item of interest to
read the article or download

the media item.
Every item is personally
selected by the authors to
complement the text and
support in-class activities.

4 Media items are categorized
by type so you can quickly find
podcasts, videos, infographics,
PowerPoints, and more.

5 Subscribe via RSS to
individual chapters to get
updates automatically for
the chapter you’re
currently teaching.

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